Discover Financial Services, T-Mobile, Jarritos… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
- Discover Financial Services
Discover Financial Services, a digital banking and payment services company with one of the most recognized brands in U.S. financial services, has selected Mindshare, the media services company that is part of WPP, as their US media agency of record, in leading audience and media strategy, planning, investment, measurement, and data and analytics. Mindshare will partner closely with Discover to drive a full-funnel marketing and media approach across the full customer journey from awareness through account opening through retention. Mindshare is particularly suited to this work, having successfully completed its integration with global performance agency Neo earlier this year, providing clients with a broader range of transformative media services. Mercer Island Group led an extensive competitive review of the account.
T-Mobile
T-Mobile announced that its customers will get a free subscription to ViX+. The premium SVOD tier of Televisa Univision’s ViX, for a full year. The telco giant is currently teaching its employees about the new offering, which will be introduced in mid-August. “We are deep into PR and are also preparing our call centers and retail stores,” Annie Garcia, VP, T-Mobile Branded Sales & Distribution for South and East Region, tells Portada. T-Mobile will also be launching a fully integrated marketing campaign to promote the new offering starting in mid-August.
Jarritos
Jarritos Mexican Soda, the authentic and flavorful Mexican soda brand, announced the launch of the JarriTODOS Artist Grant Contest to champion diverse artists and creatives with the chance to win a US$10,000 grant to help them pursue their artistic passions.Jarritos invites ALL aspiring artists who are residents of the United States, ages 18 and older, to participate in the JarriTODOS Artist Grant Contest. The contest will set out to discover the best up-and-coming talent across five industries including visual art, dance, fashion, food and music, awarding five (5) grand prize winners each with a US$10,000 grant. A judging panel consisting of five notable arts and entertainment professionals (Courtney Plummer, Contemporary Art Dealer, Karla Martinez de Salas, editor of Vogue Mexico/Latin America, JoJo Gomez, professional dancer/choreographer, Pati Jinich, celebrity chef and host of La Frontera, and Javier Farfan, music, entertainment, and cultural marketing consultant, will judge talent based on talent and creativity (50%), self-expression (30%), and presentation (20%). From July 11, 2022, through August 6, 2022, interested applicants may submit for the JarriTODOS Artist Grant Contest at https://app.wyng.com/JarritodosContest.
At this exclusive event on September 29, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected].
Cheetos®
Cheetos and Bad Bunny kicked off year three of their partnership in May with Cheetos’ new television commercial, Magic Touch. The commercial, which debuted during the 2022 Billboard Music Awards and featured new music off Bad Bunny’s latest album, Un Verano Sin Ti, spotlights the “magic touch” the Hispanic community possesses to transform the world around them. Now, with the launch of the Deja tu Huella Fund, Cheetos® and Bad Bunny will award US$25,000 each to 20 individuals using their “magic touch” to impact Hispanic communities.Between July 18 and August 19, fans are invited to share through TikTok how they would use US$25,000 to make a positive impact on Hispanic communities in the U.S. and Puerto Rico. To enter for a chance to win $25,000, fans can use the #DejatuHuellaFund and #Entry hashtags when sharing their TikTok video that showcases how they’d use the fund to effect positive change.The Deja tu Huella Fund is the next iteration of the Cheetos Estudiante Fund that launched during the 2021 campaign. For more information about the campaign, details on how to enter and for official rules, visit Cheetos.com/DejatuHuella.
Honda Civic
The Honda Civic Tour returns this summer with an exciting new format. The Honda Civic Tour Presents The Future X will feature a seven-city U.S. tour complemented by entertaining TikTok content, headlined by the buzzworthy and extraordinary new pop group, The Future X. The Tour kicks off later this month in Los Angeles before culminating in a spectacular finale on the Honda Stage at the Austin City Limits music festival in October.To expand the tour’s reach, The Honda Civic Tour will be heavily featured on TikTok, which will follow The Future X’s journey across America along with appearances by TikTok stars and other special guests.. Tickets to attend the 2022 Honda Civic Tour Presents The Future X – their first U.S. tour since performing to huge audiences in South America and Europe earlier this year – will be made available at: www.thefuturex.com/hondacivictour. Fans who visit the site can register their interest for an invitation to attend the Honda Civic Tour. The 2022 Civic Tour is free to attend.The Future X members – singers Angie Green, Luke Brown, and Maci Wood, along with dancers Jayna Hughes, Sasha Marie, Tray Taylor and Drew Venegas – will chronicle their road to their Honda Civic Tour performances in addition to filming each 2022 Civic Tour stop, exclusively on TikTok: tiktok.com/@thefuturexofficial.The group will continue the popular Honda Civic Tour tradition of custom-designing a Honda vehicle, with The Future X customized 2023 Civic Type R revealed at the Los Angeles Civic Tour stop. Along with the 2023 Honda Civic Tour custom Type R, fans also can check out the all-new 2023 HR-V throughout the Honda Civic Tour.
Cancion Explorer
Song Exploder is launching a new Spanish-language spin-off called Cancion Exploder, a podcast targeting Spanish-language speakers worldwide. Martina Castro, host and co-executive producer, tells Portada that Adonde Media, the company that produces and promotes Cancion Exploder, “will be launching a TikTok channel, as well as Instagram and Twitter accounts. Extra content will be provided on these channels.” There are two weeks between each podcast episode giving Cancion Exploder time to build up the universe in different countries. Castro adds that marketing will be 100% digital and a mixture of organic and paid programs: “We want to capture digital consumers, people who live on these platforms and are fans of these artists.”
