Chispa-Dieste, The Hershey Company, Home Depot, Procter & Gamble…

Chispa-Dieste, The Hershey Company, Home Depot, Procter & Gamble, Los Angeles Tourism & Convention Board, Jack Daniel’s, Catlike, Comcast and more brands targeting the U.S. consumer right now... Check our prior Sales Leads columns.

• Chispa

• The Hershey Company

• Home Depot

Home Depot appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. The appointment follows Home Depot’s selection of Omnicom Media Group’s OMD as U.S. media agency of record in January (Carat was incumbent). Home Depot dismissed The Richards Group, its agency for 25 years, in light of founder Stan Richards’ racist comments last fall.

 

• Procter & Gamble

• Los Angeles Tourism & Convention Board

• Jack Daniel’s

Remezcla presented its latest music program, New Calle, in partnership with Jack Daniel’s and Latin artist De La Ghetto. New Calle looks to empower the emerging Latin urban music scene through the creation of a new anthem featuring one of today’s most sought-after Latin artists, De La Ghetto. The critically-acclaimed reggaeton powerhouse not only helped to compose the new song, but he also invited up-and-coming artists from across the country to help give a voice to the growing Latin urban music scene. “New Calle is all about embracing your heritage. Much like Jack Daniel’s, whose Tennessee roots are heavily engrained in its identity, many artists within today’s Latin urban music scene often draw inspiration from where they come from. At Jack Daniel’s we are proud to support artists like De La Ghetto and Doeman Dyna as they tell their own stories while helping inspire others to live their most authentic lives as Latinos in the US,” said Keenan Harris, Senior Multicultural Marketing Manager for Jack Daniel’s.
The New Calle anthem is available for streaming now on Spotify, and the companion music video is also available to view online through YouTube as well as remezcla.com/jdnewcalle.

• Catlike

Team Novo Nordisk, the world’s first all-diabetes professional cycling team, and Spanish brand of helmet Catlike announced  the extension of Catlike serving as the team’s official helmet sponsor through the 2021 season. ’We are partners since 2013 and Catlike has always believed in our project,’’ continued Davidenko. “We are grateful to also have their support in spreading our mission to inspire, empower and educate people living with diabetes.’’ The Catlike has been recently acquired by the Portuguese Polisport Group, which has a solid market presence manufacturing product related to the two-wheels industry and is established as a market leader with a growing international presence. «Team Novo Nordisk’ goal of empowering people and athletes affected by diabetes is one of the most inspiring missions in today’s cycling world,’’ Catlike Business Unit Manager Eugénio Tavares said. ‘’Being partners since 2013, we couldn’t be more proud to renew our partnership. It’s an honor to be a part of such an inspiring mission. Being a brand that focus on innovation and commitment for developing the best possible gear for demanding cyclists, we review ourselves in their passion and commitment for cycling, health and well-being.

• Comcast

Gallegos United  launched a new campaign for Comcast XFINITY aimed at “200%ers” – bicultural Hispanics who view themselves as both 100% American and 100% Hispanic. The work highlights XFINITY as “The X Factor” people’s modern connected lives—the secret sauce of superior experiences, differentiating qualities and unmatched value.  The new campaign features Becky G, a Mexican American global superstar who is the embodiment of a 200%er. She exudes the drive and resilient spirit of Hispanics, discovered from a cover video she uploaded to YouTube – a testament to the power and positive impact of technology as a resource to help achieve your dreams.  Premiering last week during the Latin American Music Awards (where Becky G is nominated for Favorite Female Artist), the campaign provides a balanced portrayal of how XFINITY improves the everyday lives of Latino families, with the fun quirkiness of the ordinary, driven home with appearances by Becky G, a celebrity that both represents and understands the target audience. The goal is to showcase XFINITY’S range of products and services (internet, entertainment and mobile) that fuel everyday connectivity in people’s lives, while avoiding traditional stereotypical representation of the Latino population in the US and instead, creating narratives that make audiences feel identified and acknowledged.  Spots were shot in both English and Spanish. The campaign includes 5 x :30 TV, 5 x :15 OLV, Radio, OLA, Social and Display, with more rolling out over the summer.

At this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Enzo Araujo at [email protected].