Chick-Fil-A
Chick-Fil-A, one of the largest U.S. chains specializing in chicken sandwiches, is aggressively expanding into the entertainment sector with plans to launch original content on its own streaming platform, according to Deadline. The fast-food giant collaborates with major production companies to create family-friendly shows, focusing primarily on unscripted content. Among these is a family-friendly game show from Glassman Media, known for NBC’s The Wall, and Michael Sugar’s Sugar23, the producer behind Netflix’s 13 Reasons Why. This show has reportedly received a ten-episode order, with unscripted content budgets of around US$400,000 per half-hour. The platform is expected to launch later this year, with potential for scripted projects and animation. Brian Gibson, who has worked on Top Gear and The X Factor, is leading these efforts. Chick-fil-A has previously ventured into content creation with Stories of Evergreen Hills, a series of animated shorts. The move is seen as a positive development for the struggling reality TV industry, though Chick-fil-A declined to comment.
GREY GOOSE® vodka
GREY GOOSE® vodka, the official vodka of the US Open for 18 years and star of the tournament’s signature Honey Deuce™ cocktail announced its partnership with world-renowned tennis star Frances Tiafoe. In their new campaign, GREY GOOSE and Tiafoe will inspire fans to find joy in celebrations on and off the court through a series of content, social, and OOH assets, and upgrade one fan’s US Open experience. More than ever before, fashion is an integral part of the fan experience, with searches for US Open outfit inspiration increasing by 22% in 2023 compared to 2022 (Google Trends and Google Keyword Planner).In the same vein, the Honey Deuce™ cocktail has become a bonafide US Open icon, even dubbed the “season’s hottest accessory” by The New York Times. Since the cocktail was created for the tournament in 2007, over 2.25 million Honey Deuce™ cocktails have toasted to world-class tennis. The campaign started with a new content series airing on the brand’s and Tiafoe’s social media channels. Directed by Max Bartick, the series will feature three:15-second videos with Tiafoe sharing his head-turning fits, celebratory moves, and stylish serves, like the iconic Honey Deuce™ cocktail. The campaign will be accompanied by a suite of longer-form social assets and a prominent OOH spot in New York City’s Times Square. GREY GOOSE is enhancing a fan’s US Open experience by offering premium seats and a visit to their suite for one lucky attendee. To enter, fans aged 21 and over can DM a photo of their tournament outfit to the brand’s Instagram on August 27, 2024. The 18th qualifying entry will win, marking GREY GOOSE’s 18th year partnering with the US Open. Additionally, GREY GOOSE will have branded cocktail bars at four locations within the tournament venue. Fans in New York City and Chicago can also enjoy the Honey Deuce™ cocktail at home through DoorDash and Cocktail Courier.
Airalo
Airalo, one of the world’s leading eSIM providers, announced the launch of its newest campaign, “Bill Shock,” featuring beloved actor and comedian Ken Jeong. In this innovative campaign, Ken Jeong plays Bill Shock, personifying the unexpected and often exorbitant roaming fees unsuspecting travelers face while abroad. The “Bill Shock” campaign portrays Jeong as a playful character who surprises travelers at inconvenient times, like when they’re listening to music, taking photos, or browsing the internet. As they enjoy their vacations, “Bill Shock” suddenly reveals the hidden costs of international roaming, leaving them shocked and frustrated. This campaign is part of Airalo’s broader summer initiative to educate travelers about the benefits of using an eSIM while exploring new destinations. With travel season in full swing, Airalo is committed to helping globetrotters avoid the pitfalls of traditional roaming fees. Airalo even tracked down a man from Florida who got hit with US$143,000 in surprise roaming charges after a trip to Switzerland and invited him to share his story. Spoiler: He uses Airalo now.To watch Ken Jeong as “Bill Shock” and learn more about how to protect yourself from unexpected roaming charges, visit Airalo’s YouTube channel. Don’t let “Bill Shock” ruin your next adventure — stay connected and in control with an eSIM from Airalo.
At this exclusive event on September 19, 2024 brand decision-makers and marketing service suppliers will share and accelerate knowledge on crucial topics, including Latin American marketing, e-commerce marketing, and leveraging marketing technologies. To find out about thought leadership and networking solutions at Portada Live involving many brand decision-makers, don’t hesitate to contact Sales Director Irma Gutierrez at [email protected].
Moët Hennessy
Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis,, a unique American whisky. Moët Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter. Named after her great-grandfather, a Prohibition-era moonshiner, SirDavis was crafted by Dr. Bill Lumsden using a rare mash bill of 51% rye and 49% malted barley. The whisky combines traditional techniques to achieve a balance of Japanese, Scotch, and American rye characteristics. SirDavis was validated in prestigious spirits competitions and features a luxury bottle design by Knowles-Carter. This marks Moët Hennessy’s first internally developed spirits brand in the U.S., headquartered in Houston, Texas.SirDavis retails for US$89 and is available for pre-order via SirDavis.com. The product will be available at retail across the U.S. as well as in select airports (LAX/JFK/SFO) and stores in London, Paris, and Tokyo in September 2024.
AT&T
AT&T has announced its role as the presenting sponsor for the Carín León Boca Chueca Tour, inviting fans to join the journey through unique social media content and special on-site activations. The tour will kick off on August 31 in San Diego, CA, and run through October 20 in Sunrise, FL. As part of this collaboration, AT&T is connecting passionate Hispanic music fans with Carín León through immersive experiences, including exclusive artist content and sweepstakes for a chance to win concert tickets. Additionally, fans can look forward to an on-site experience inspired by León at select tour stops.To further celebrate the artist, AT&T has created an exclusive video for Carín León’s fans. This video offers an intimate look into his world, featuring a surprise performance that honors León’s Mexican heritage and his hometown of Hermosillo, Sonora.
OXXO
Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA” or the “Company”)), owner of the well-known Mexican convenience store chain OXXO, announced that it has entered into definitive agreements with Delek US Holdings, Inc. (“Delek”), to acquire Delek’s retail operations, consisting of 249 convenience stores located mainly in Texas, for a total amount of US$385 million on a cash-free, debt-free basis, including the purchase of inventories. ating under the DK brand, approximately 90% of Delek’s convenience stores are in the state of Texas, with the remaining sites located mostly in New Mexico and a small presence in Arkansas. Almost all stores have a gas station under the DK and Alon fuel banners; the transaction also includes a small fuel transportation fleet.With a total addressable market of more than US$850 billion, over 150,000 locations, and significant fragmentation, the US convenience and mobility market is attractive for operators with the right capabilities and sufficient scale. For FEMSA, this market offers high strategic fit, and presents an opportunity to build a platform that, over time, has the potential to achieve scale and create shareholder value. The Delek stores have the right set of attributes to be FEMSA’s first step on this journey, in terms of size, geographical footprint, and possibilities for extensive experimentation, testing, and fine-tuning of the Company’s convenience value proposition.Through OXXO, FEMSA has built considerable experience and expertise developing core retail capabilities for store expansion, procurement, supply chain, segmentation, and pricing, and these capabilities will be invaluable as the Company launches and pursues its US convenience strategy. The appeal of the OXXO brand may be relevant in certain markets served by the DK stores. The transaction is subject to customary regulatory approvals and is expected to close during the second half of 2024.
Totino’s
Totino’s has rolled out a wacky new campaign that might be its craziest to date. Made together with global creative agency Dentsu, the pizza roll brand dropped two new spots to officially announce its entry into the breakfast category with its snack bites. The work began running Monday on online video, streaming TV, the brand’s social channels, and in paid social placements. The campaign was born from the insight that teens often skip breakfast. Acknowledging how difficult it is for them to get up in the morning, roll out of bed, and get going, the brand wanted to position its offering as a “quick and easy” breakfast that will appeal to younger generations. The 15-second spot titled “Wakey Wakey” starts off with a woman getting out of bed as she is greeted by a freakish smiling sun puppet from outside her window. To bring this idea to life, Dentsu Creative partnered with Emma Debaney of World War 7 (WW7), an award-winning, hybrid creative-production compay. Dentsu collaborated with Debaney on every element of the work, including casting, set design and shooting on Digital Bolex, a camera that emulates the look of a 16mm camera.
