• Aesop

Aesop, TurboTax, United Airlines, Fiesta Insurance, Lexus….. and more brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • Aesop

AesopGlobal skin, hair and body care brand Aesop has appointed Havas’ dedicated customer experience network Havas CX as its global customer engagement agency following a competitive pitch overseen by The Observatory International.The group has been tasked with developing a new global “replenishment and recognition” programm  for customers and will be supported strategically and operationally in key markets by Havas CX Helia in the UK and BETC Fullsix in France, which pitched together, along with Havas CX in Asia.
Aesop was founded in 1987 in Melbourne, Australia, and now markets over 80 branded products, including skincare, haircare, soaps, fragrances and homewares. In 2012, the company sold a majority stake to Natura & Co, the Brazilian global group behind Natura, The Body Shop and Avon. Natura took total ownership in December 2016.
The agency will work alongside Aesop’s in-house CRM team, which has invested heavily in customer marketing technology over the past 12 months. Tapping into data to advance the cross-channel customer experience, the strategy will focus on innovation, differentiation and digital acceleration and aim to inspire more customers to become brand ambassadors.

  • Intuit

TurboTaxTurboTax, from Intuit Inc., the leader in online tax preparation, announced the launch of its Latino-focused integrated marketing efforts. The year 2020 was an unpredictable and challenging year that forced many Latinos to make tough financial decisions. TurboTax has formed strategic media and community partnerships to promote access to key educational content and provide relief to those most in need. “TurboTax is committed to serving the Latino community by listening to their needs,” said Alejandra Molinari, Lead of TurboTax Latino Communications and one of the many brand marketers participating at our Portada Live, March 24th, 2020 event. TurboTax developed in-language tools to serve as a resource to the Latino community and support them throughout these unprecedented times; these include the Unemployment Center, a Self-Employed Coronavirus Relief Center, and the Coronavirus and Stimulus Center. TurboTax also offers TurboTax Live, so the Latino community can get answers to their tax questions as they go and a review of their return before they file. Additionally, NEW this tax season is the TurboTax Live Full Service offering which enables taxpayers to connect to a dedicated bilingual tax expert, who will prepare and file their tax return from start to finish, all from the comfort of their own home.Latino taxpayers with simple tax returns can take advantage of the TurboTax Live Basic limited time offer and have a bilingual tax expert review their return for free so they can be 100% confident their taxes are done right.Furthermore, TurboTax Latino integrated marketing program will include the following key extensions: #LeadingConEducación,  #ViveFullService” and #SmartDinero Partnership with WeAllGrow Latina Network.These efforts are being executed in partnership with Hispanic public relations agency Havas FORMULATIN. The agency’s work also includes both paid and earned media tactics as well as social media engagement throughout tax season.

  • United Airlines 

UnitedUnited Airlines has kicked off a global review of its creative business. Dentsumcgarrybowen, formerly Mcgarrybowen, has been the incumbent since winning the account in 2011. The agency has been invited to participate. Carat continues to hold media responsibilities for United Airlines. The airline declined to name other agencies invited to take part. The move comes as the airline suffers from massive dips in travel due to Covid-19. In the fourth quarter of 2020, United Airlines posted a US$1.9 billion net loss. United is looking to refresh its brand and creative platform in the wake of “the most sustained, seismic disruption in the history of commercial aviation,” a United Airlines spokesperson said in a statement.

  • Fiesta Insurance

FiestaFiesta Insurance, a leading retail franchisor of insurance and tax services, continued its expansion in distributing insurance and services in an innovative and collaborative approach to the Hispanic community, with the acquisition of La Familia Agency, LLC (LFAI). With this transaction, Fiesta Insurance expands its footprint in the state of Texas, and within corporately owned storefront locations.  LFAI, based in Dallas, is a profitable and growing independent insurance agency chain distributing insurance and other services across 67 locations. LFAI will maintain the La Familia Auto Insurance name and company-owned storefront business model. LFAI is a leading provider of insurance products at the right price for the Hispanic community in Texas.   

Portada Live

At this exclusive virtual event, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • Lexus 

LexusLexus has officially unveiled the Monogram retail experience, providing guests flexibility in how they buy their next Lexus. Working hand-in-hand with dealerships across the United States to integrate the online and in-store retail experience, Lexus is piloting a retail program providing guests more control over how they purchase their vehicle, increased transparency into current inventory and real-time pricing, and flexibility to shop when and how they want. Developed in partnership with Toyota Motor North America (TMNA) and Lexus Financial Services (LFS) in response to shifting consumer purchase preferences, Monogram offers a flexible shopping experience befitting the Lexus brand. Lexus’ Monogram technology puts the car buying process in the hands of the guest, providing an integrated user experience across Lexus.com, the dealership website and the physical dealership store. For Lexus dealerships, the new technology integrates with current inventory, the customer relationship management system (CRM) and directly with financing through LFS, allowing sales associates the opportunity to better understand customers wants and needs, while accessing time-saving tools, enhanced analytics and advanced lead handling that allows the dealer to pick up right where the guest left off online.

  • La Tortilla Factory 

La Tortilla FactoryLa Tortilla Factory, Inc.  (LTF) announced that Flagship Food Group, LLC (Flagship) has agreed to make an investment into the company to support its future growth strategy.  Flagship will become the majority stakeholder in the company while the third generation Tamayo family members continue to remain valued partners.Majority owned by CREO Capital Partners, Flagship is a diversified food company that sells a wide range of food products and services under the 505 Southwestern, Lilly B’s, TJ Farm’s and other brands.  Most of Flagship’s brands are rapidly expanding, having experienced double-digit growth in recent years.The Tamayo family started La Tortilla Factory in 1977 to serve local Northern California restaurants and retailers.  Today, the Company is the largest nationally-distributed tortilla brand whose product portfolio is focused on true better-for-you, organic, and low carb categories.The new partnership will build on the outstanding reputation that La Tortilla Factory has cultivated within the food industry and community since 1977.  Its 300 employees will remain in place and focused on the company’s vision to be the innovative brand leader in premium Mexican food.  The transaction closed on January 27, 2021.  Terms of the transaction are confidential.Cascadia Capital represented and advised La Tortilla Factory on this transaction.

  • Stella Watch Company

Stella Watch CompanyStella Watch Company has appointed Generator Media + Analytics its media AOR. GM+A was already working for the brand as the agency completed a number of projects for the New York-based startup in 2020 and  was tasked with supporting the client’s 2020 Holiday season ecommerce initiatives.

 

 

 

Portada Live

At this exclusive virtual event, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

 

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Portada Staff

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