A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
In celebration of this year’s Day of the Dead, Nestle Abuelita and Nescafe Café de Olla are holding events around their sponsorship of the Hollywood Forever Day of the Dead event in Los Angeles on Nov. 2.”Dia de los Muertos is one of the most cherished holidays celebrated by Latinas in the U.S., as it not only resonates with their heritage but also allows them to personalize almost every detail of the festivity, from the decorations on their altar to their personal recipe for pan de muertos,” said Carlos Velasco, president of the international brands division of Nestle USA. “We are proud to have Nestle Abuelita and Nescafe Café de Olla be part of our consumers’ Day of the Dead celebrations.”
This fall, the beverage brands will connect with consumers through a variety of activities.As a sponsor of the 14th annual Dia de los Muertos event at the historic Hollywood Forever Cemetery in Los Angeles on Nov. 2, the brands will attempt to establish the Guinness World Record for the largest Day of the Dead altar in the United States. Designed by local artists Ricardo Soltero and Adan Terriquez, the altar will portray Catrinas enjoying cups of Nestle Abuelita and Nescafe Café de Olla in the afterlife. On the same day, consumers will also be encouraged to participate in a costume contest sponsored by the brands for a chance to win $500 in cash and other prizes, and sample hot chocolate and coffee served with pan de muertos. The Nestle Abuelita Facebook page will feature holiday content such as recipes, tips for creating altars and decorating picture frames at home, and details about local sampling events. Consumers in Southern California and Texas will also be treated to product samples at more than 80 key Hispanic retail locations, as well as receive instant rebate coupons, face painting activations and more.
- Kernel Season’s
Hustle promotions, an experiential marketing agency, is partnering with Midway Marketing to execute a national sampling campaign for Kernel Season’s September through November of 2013. Popcorn concession staff located in the heart of the Midway activities will distribute Kernel Season’s popcorn seasoning samples directly to consumers who purchase popcorn at 13 fairs and festivals including The Big E in Springfield, Mass. and the Greater Gulf State Fair in Mobile, Ala. In addition to providing a tasty treat to fairgoers, each sample will feature a drive-to-retail component to increase purchase intent
and impact sales. In total, more than 174,000 samples will be distributed to consumers at point of use during the three-month campaign.
- Haggar Clothing Line
Ivonne Kinser has joined Haggar Clothing Co. in the role of Digital Marketing & PR Director. A native of Venezuela, Ivonne brings to Haggar more than fifteen years of experience in comprehensive brand, social and digital marketing working with Fortune 500 companies including American Airlines, Home Depot and Unilever as well as with technology and e-commerce startups in the retail, fashion and investment industries.
- Other Activity
Remy Martin announced that it is ramping up its marketing plan and seeking a creative agency, Adweek reports. Beauty and cosmetic products marketer Estee Lauder is planning an agency review for 2014. Daimler’s Car2Go is launching a national campaign, Adage reports.
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