The first edition of The Checkout shows that shoppers continue to have a stronger desire for value and savings. Consumers are saving money by shopping around and by saving today to buy tomorrow, although data reveals that consumer outlook has improved by 6% from February to March.
Data for The Checkout comes from a national omnibus survey conducted by Integer and M/A/R/C where consumers are asked about their shopping attitudes, shopping behaviors, and economic outlook. Topics range from criteria shoppers use to select retailers, to which in-store stimulus is most likely to drive purchase to factors that might lead shoppers to leave an aisle empty-handed. The Checkout is published each month on both Integer's blog www.ShopperCulture.com and M/A/R/C's web site www.MARCresearch.com/thecheckout.