Check Out Why Portada Live, Sept. 19, 2024 in NYC was Knowledge-Sharing and Networking at its Best!
Click to Learn More About The Different Parts of Portada Live!
11:30 am
Main SESSION
PASSION POINT SPORTS: How Multicultural Audiences are Changing the Playing Field in US Sports Marketing
1:00 pm
Main Session
OOH MEDIA: Using Innovative Tech to Influence Purchase Behaviour of the Multicultural Consumer
2:10 pm
Customized Workshop Nr. 1
Exploiting the Soccer Opportunity: Appealing to the U.S. youth soccer player and her families.
2:10 pm
Customized Workshop Nr. 2
The Hispanic Casual Gaming Audience: Capitalizing on the Opportunity
2:10 pm
Customized Workshop Nr. 3
Marketing Digestive Health Solutions in the 50+ Age Group: Opportunities and Challenges
2:10 pm
Customized Workshop Nr. 5
Participant Perspectives: Shaping the Conversation Through Your Questions and Answers
The Award Jury
Litthya Báez
US Portfolio Lead Consumer & Shopper, Haleon
Elizabeth Barrutia
Founder & President, BARU Advertising
Karina Dobarro
EVP, Managing Partner, Horizon Media
Jennifer Garcia
SVP Data Science & Research, Publicis Media
Gabriela Harper
VP Multicultural, Zenith
Ronald Méndez
EVP, Cultural Investment & Strategy Lead, GroupM
Beatriz Mallory
Founder & President, HEARD Kids
Wilson Santiago Soler
Founder, Brand Strategy Consultant, WSS-Venture
Emma Velez-Lopez
Sr. Manager, Brand & Advertising, Metro by T-Mobile
