Check Out Why Portada Live, Sept. 19, 2024: Knowledge-Sharing and Networking at its Best!
Click to Learn More About The Different Parts of Portada Live!
11:30 am
Main Insights
PASSION POINT SPORTS: How Multicultural Audiences are Changing the Playing Field in US Sports Marketing
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1:00 pm
Main Session
OOH MEDIA: Using Innovative Tech to Influence Purchase Behaviour of the Multicultural Consumer
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1:30 pm
Main Session
THE NEW AMERICAN HOME BUYER: Brand New Research and Its Marketing Implications
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2:10 pm
Customized Workshop Nr. 1
Exploiting the Soccer Opportunity: Appealing to the U.S. youth soccer player and her families.
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2:10 pm
Customized Workshop Nr. 2
The Hispanic Casual Gaming Audience: Capitalizing on the Opportunity
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2:10 pm
Customized Workshop Nr. 3
Marketing Digestive Health Solutions in the 50+ Age Group: Opportunities and Challenges
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2:10 pm
Customized Workshop Nr. 4
Minority Owned Media: Balancing Reach and Responsibility
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2:10 pm
Customized Workshop Nr. 5
Participant Perspectives: Shaping the Conversation Through Your Questions and Answers
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4:00 pm
AWARD FINALIST AND WINNERS!
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The Award Jury
Litthya BáezUS Portfolio Lead Consumer & Shopper, Haleon
Elizabeth BarrutiaFounder & President, BARU Advertising
Karina DobarroEVP, Managing Partner, Horizon Media
Jennifer GarciaSVP Data Science & Research, Publicis Media
Gabriela HarperVP Multicultural, Zenith
Ronald MéndezEVP, Cultural Investment & Strategy Lead, GroupM
Beatriz MalloryFounder & President, HEARD Kids
Wilson Santiago SolerFounder, Brand Strategy Consultant, WSS-Venture
Emma Velez-LopezSr. Manager, Brand & Advertising, Metro by T-Mobile
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If you are Interested in participating in our next Portada Live event along with major brand and media agency executives, please fill out the form and the Portada staff will reach out to you:
Who Participated
Premium Event Partners
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