Check Out Portada Live, April 11, 2024: Knowledge-Sharing and Networking at its Best!

Click to Learn More About The Different Parts of Portada Live!

09:30 am

Main Insights

CTV in Latin America: The Audiences are There, But When will Advertisers Be?

10:30 am

Main Session

Using Generative and Predictive AI to Excel in Consumer Experience

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11:00 am

Main Session

Brands and Purpose: Brands as Forces for Good and for Growth

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11:40 am

Customized Workshop Nr. 1

Marketing Wellbeing and Leisure to the Mexican Consumer: New Trends and Challenges

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11:40 am

Customized Workshop Nr. 2

Building and Marketing (Mass) Consumer Loyalty Programs in Latin America

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11:40 am

Customized Workshop Nr. 3

Gaining Actionable Insights from Social Listening Tools

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11:40 am

Customized Workshop Nr. 4

Estabilishing and Marketing a Major E-Commerce Operation in Latin America: What You Need to Know

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11:40 am

Customized Workshop Nr. 5

Establishing an Omni Channel Attribution System for a Major Consumer Facing Company

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4:00 pm

AWARD FINALIST AND WINNERS!

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The Award Jury

Litthya Báez

US Portfolio Lead Consumer & Shopper, Haleon

Elizabeth Barrutia

Founder & President, BARU Advertising

Karina Dobarro

EVP, Managing Partner, Horizon Media

Jennifer Garcia

SVP Data Science & Research, Publicis Media

Gabriela Harper

VP Multicultural, Zenith

Ronald Méndez

EVP, Cultural Investment & Strategy Lead, GroupM

Beatriz Mallory

Founder & President, HEARD Kids

Wilson Santiago Soler

Founder, Brand Strategy Consultant, WSS-Venture

Emma Velez-Lopez

Sr. Manager, Brand & Advertising, Metro by T-Mobile

If you are Interested in participating in our next Portada Live event along with major brand and media agency executives, please fill out the form and the Portada staff will reach out to you:

Who Participated

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