
Check Out Portada Live, April 11, 2024: Knowledge-Sharing and Networking at its Best!
Click to Learn More About The Different Parts of Portada Live!
09:30 am
Main Insights
CTV in Latin America: The Audiences are There, But When will Advertisers Be?
10:30 am
Main Session
Using Generative and Predictive AI to Excel in Consumer Experience
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11:00 am
Main Session
Brands and Purpose: Brands as Forces for Good and for Growth
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11:40 am
Customized Workshop Nr. 1
Marketing Wellbeing and Leisure to the Mexican Consumer: New Trends and Challenges
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11:40 am
Customized Workshop Nr. 2
Building and Marketing (Mass) Consumer Loyalty Programs in Latin America
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11:40 am
Customized Workshop Nr. 3
Gaining Actionable Insights from Social Listening Tools
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11:40 am
Customized Workshop Nr. 4
Estabilishing and Marketing a Major E-Commerce Operation in Latin America: What You Need to Know
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11:40 am
Customized Workshop Nr. 5
Establishing an Omni Channel Attribution System for a Major Consumer Facing Company
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4:00 pm
AWARD FINALIST AND WINNERS!
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The Award Jury

Litthya Báez
US Portfolio Lead Consumer & Shopper, Haleon

Elizabeth Barrutia
Founder & President, BARU Advertising

Karina Dobarro
EVP, Managing Partner, Horizon Media

Jennifer Garcia
SVP Data Science & Research, Publicis Media

Gabriela Harper
VP Multicultural, Zenith

Ronald Méndez
EVP, Cultural Investment & Strategy Lead, GroupM

Beatriz Mallory
Founder & President, HEARD Kids

Wilson Santiago Soler
Founder, Brand Strategy Consultant, WSS-Venture

Emma Velez-Lopez
Sr. Manager, Brand & Advertising, Metro by T-Mobile

If you are Interested in participating in our next Portada Live event along with major brand and media agency executives, please fill out the form and the Portada staff will reach out to you:
Who Participated



















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