Who will be the Winners of the Award for the Top Online Video Campaign? We will find out at #PORTADALAT on June 3-4! Check out the Candidates.
- Havas Media International / Armani SI
Armani Si aimed to increase visibility and generate high engagement among Brazilian beauty and fashion connoisseurs.To do so, we developed a highly targeted media strategy to harness the power of engagement of online videos in Brazil confirmed by in-house research.
Testing a wide array of video formats (pre-rolls, hover-to-play, interstitials, native) across networks that combined high reach and contextual affinity, we achieved 27% reach in-target and 30% engagement rate.
- Stella Artois
Our brand focuses on combining the beauty and the passion for tennis, with the art and elegance of a 600-years legacy of brewing tradition. We wanted to continue this legacy through a campaign that was as memorable as Stella Artois is. With more than 1.6 million views, more than 84,000 interactions and reaching more than 5 million people in five days, we have taken the first step to continue building, along with Mexico, a brand that celebrates the beauty of life.
Volaris with #NoMásCamión developed a 360* marketing campaign that involved BTL/ATL efforts to generate awarness to our customers across all channels, as well as influencing bus consumers to travel by plane.