Portada is recognizing the important role of Travel Marketing in the U.S. and Latin America by introducing two Awards whose winners will be announced at PortadaLat in Miami on June 7-8. The top Travel Marketing Campaign Award and the Viajero Inteligente Business Traveler Award. Who will come out on top? Nominate your candidates below!
Top Travel Marketing Campaign
Nominations are accepted for brands and their agencies (Brand/Agency) who have done campaigns promoting travel and hospitality related services. The campaign should have targeted audiences in the U.S. and/or audiences in Latin America over the last 12 months. Please provide information about brand/agency, objective/media (earned and paid) as well as the results of the campaign.
“Viajero Inteligente” Business Traveler Award
Nominations are accepted from both individual business travelers, including journalists, as well as companies. The nominee needs to explain why and how traveling to Latin America has substantially helped them to get new ideas/perspectives to grow personally and in business.
(For example: “I visited Mexico and came up with the idea of cooking a special kind of taco back home in the U.S/or doing business in Latin America helped me to learn a more human and successful approach to business partners.“)
WINNER TO GET A PLANE TRIP TO MEXICO!
Travel and Travel Marketing will Play a Crucial Role at PortadaLat in Miami June 7-8
Some of the programming Portada is readying!
TRAVEL CONTENT: Leveraging travel-related content for multicultural and Hispanic audiences
Manuel Delgado, Trivago
An exclusive session for journalists and influencers,
presented by Trivago
THE HOTEL OF THE FUTURE
Take a look at how innovators are using the latest technology to shape the hotel of the future through VR, the IoT, and connected experiences.
HOSPITALITY MARKETING: How blue chip players are engaging today’s evolving travelers
Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
Diana Plazas, VP Brand, Marketing and Digital, Marriott
Montserrat Santaella, Senior Marketing Manager, Grupo Posadas
Amy West, Travel and Lifestyle Influencer
Three major hotel brands share insight on how the hotel of the future will impact the hospitality business’s marketing priorities.
TECHNOLOGY: How tech is redefining luxury and travel services
Trip Barrett, Travel Marketing Expert
Claudio Zboznovits,VP of Global Sales & Business Development, Am Resorts
Jon Eichelberger, Head of Americas, Trivago
Carmen Edelson, Founder & CEO, Carmen’s Luxury Travel
– Personalizing customer experience
– Segmentation: How to cater to demographics with different tastes
– Is virtual reality a game changer?
– How successful tech partnerships can add substantial value to your business
Check out the rest of the agenda here!