Cynthia Rivera is Director of ESPN Latin America Research based in Miami. In this role, she oversees the advertising sales research activity and provides the sales group with relevant and useful data to help sell ESPN across multi-platforms to advertisers in Latin America.
Her focus is on creating custom effectiveness research to demonstrate the value of ESPN. Cynthia collaborates with clients and agencies to illustrate impact on their key success metrics as a result of ESPN advertising and sponsorships. She has been with the company since February 2000.
Prior to joining ESPN, Cynthia worked at A&E Television Networks and Univision in various research capacities. A native New Yorker, Cynthia calls Florida home for the past 10 years, but remains loyal to her hometown teams: Yankees and Brooklyn Nets.