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DOWNLOAD our Q4 2015 Issue!

Content


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  • Will Ad Money Follow News To Social Media? Adobe has a great TV spot: A marketing exec hears two hipsters chatting in the elevator about the latest cool online service. He rushes into his office and musters his troops to get busy building a presence there.
  • Content Creators and Social Media. “Will Ad Money follow News to Social Media?”, Susan Kuchinskas asks in the cover article of this issue.
  • Our 60th Issue! This Issue Is Portada’s Number 60: 13 years later we look at the many differences between today’s marketing and media World and the one of the early aughts…
  • #Special #Portada15 Conference Planner: All the information you need to plan for #Portada15 on Sept. 16 and Sept. 17 in New York City.
  • Sports Marketing: An 8 page report about the sports multicultural audiences love: Sports Marketing Insights from Copa America 2015 in Chile; The best TV Spots. What can be expected from the all-important Copa Centenario in 2016.
  • News And Trends: Walmart’s Reinvigorated EDLP Strategy Negatively Impacts Multicultural Advertising; RCN Television Group Purchases Fox Stake in Mun- dofox; Online Fantasy Sport Becomes Big Business; Hispanic Publisher Attempts to Revive the Penny Saver

Portada Issue 60 in digital format

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Diageo’s Tracy Doyle on the Spirits Company First FIFA Sponsorship

Tracy (Bussan) Doyle, SVP, Brands in Culture, Diageo North America leads the Brands in Culture at the alcoholic beverages giant. Doyle explains the rationale for the recently announced FIFA 2026 Soccer World Cup sponsorship. She also provides insights about the structure of her Brands in Culture team.