- DOES SUCCESSFUL MARKETING NOW ALWAYS MEAN MULTICULTURAL MARKETING?: It’s official: the majority of the U.S. population is Multicultural. Portada asked key executives on the implications from a brand marketing, ad agency and organizational perspective..
- TEXAS: The changing composition of the quickly growing Hispanic population has created new opportunities for marketers.
- #PORTADA14 COMPLETE COVERAGE: In-depth coverage from Portada’s Annual Con- ference last September 17 and 18 in New York City.
- NEWS AND TRENDS:Completing the Circle: TV + Social Media; Globosat and Caracol TV to launch Hispanic Pay-TV Channel; DirecTV to introduce online video service targeting A Hispanics; Skyword acquires custom video company Vidaao, closes US $11 million investment round
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Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.