Issue 57. Q1 2015.

  • DOES SUCCESSFUL MARKETING NOW ALWAYS MEAN MULTICULTURAL MARKETING?: It’s official: the majority of the U.S. population is Multicultural. Portada asked key executives on the implications from a brand marketing, ad agency and organizational perspective..
  • TEXAS: The changing composition of the quickly growing Hispanic population has created new opportunities for marketers.
  • #PORTADA14 COMPLETE COVERAGE: In-depth coverage from Portada’s Annual Con- ference last September 17 and 18 in New York City.
  • NEWS AND TRENDS:Completing the Circle: TV + Social Media; Globosat and Caracol TV to launch Hispanic Pay-TV Channel; DirecTV to introduce online video service targeting A Hispanics; Skyword acquires custom video company Vidaao, closes US $11 million investment round

Portada Issue 57 (Q1 2015) in digital format