At a recent Portada Live knowledge-sharing event for brand marketers Erin Siegel, Senior Director, Public Relations & Executive Communications Century 21, asked other participants about the role Content Marketing for E-Commerce plays in their strategies. Specifically, what role does content marketing play in the online marketplace space and how do they leverage it to differentiate their brands?
Carl Friedrik, Pepsi™, Lyft … and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Lexus, Realogy Holdings Corp., Miss Dior… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Celebrity Cruises, IHOP, Pabst Brewing, Pantene… and other brands targeting the U.S. consumer right now.
PEPSI®, Post Consumer Brands, Cardenas Markets… and other brands targeting the U.S. consumer right now.
Fedex, U.S. Century Bank, Gatorade… and other brands targeting the U.S. consumer right now.
Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences in 2022, aka Portada Live events, is designed to maximize knowledge-sharing and 1:1 interactions in a comfortable setting.
Thanks to an ingenious football marketing strategy the NFL was able to become one of the leading leagues across the globe. What role do Hispanics play in the NFL’s marketing strategy? Marissa Solis, SVP Global Brand & Consumer Marketing, NFL, shared some concepts about the NFL’s marketing plan going forward.
Microsoft/Xandr, El American, Jeffrey Duque, Diana Pieretti, Jason Riveiro, Kate Canel … companies get funded, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Following the introduction of marketing restrictions, including advertising bans, for alcohol, vitamin supplements and tobacco products and repeated calls to extend the legislation to more sectors, Brand Finance analyzed the potential impact of such policies on the food and drink industries’ brands.
Nissan, Nike, Iberia, Coca-Cola… and other brands targeting the U.S. consumer right now.
TJ MAXX, Planet Fitness, Hyundai… and other brands targeting the U.S. consumer right now.
Heineken, PepSico, Target, Rocket Mortgage… and other brands targeting the U.S. consumer right now.
Albertsons, Wonderful Pistachios, Planet Fitness, Procter & Gamble, icebreaker, Pepsi, Tequila Herradura, FMF, Ram Truck,LAST… and other brands targeting the U.S. consumer right now.
We just published the Portada Insight Report on E-Commerce in Latin America in partnership with ComScore. The report “El Marketing de Comercio Electrónico en Latinoamérica: Datos y Enseñanzas para Ejecutivos de Marca” analyzes retail website traffic and e-commerce marketing initiatives. Plus insights and best practices from 12 major brand marketers, including Marriott’s Diana Plazas, L’Oreal’s Pablo Sanchez Liste and PepsiCo’s Hernan Tantardini. Department Stores/Malls, Food/Supermarket/Grocery and Fragrances/Cosmetics in Brazil, Mexico and Argentina. Check it out here: https://mercadotecnia.www.portada-online.com/files/2021/03/Portada_Insight_Report_El-Marketing_de_Comercio_Electronico_en_Latinoamerica.pdf