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Inside State Farm’s Los Asegurados Hispanic Social Campaign

“Our State Farm sitcom, Los Asegurados, will be uploaded periodically for the next couple of months (through April) on the State Farm Latino Facebook and Twitter pages. We know that Hispanics over index on social, which is why an online video series is a great way to reach this community,” Patty Morris, Director of Branded Content at State Farm tells Portada. Morris provides more detailed explanations about the insurer’s Hispanic Milennial social video Campaign.

Beyond Univision and Telemundo: The State of Hispanic Consumer Targeting

As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.

How Marketers Are Hoping to Reach Hispanic Shoppers During the Holidays

Portada looks at trends in targeting Hispanics during the 2016 holiday season, and makes a forecast for 2017.

ONLINE VIDEO ROUND UP: Lions Gate and Vimeo Team Up; Hulu, Discovery Aim for Hispanic Video Market

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

iHeartMedia and Hispanic Radio Legend Enrique Santos Form Strategic Alliance

iHeartMedia has joined forces with Hispanic radio legend Enrique Santos of Magnus Media to develop an Hispanic multi-platform initiative that will leverage iHeartMedia’s reach of more than a quarter of a billion listeners monthly.Santos was named Chairman and Chief Creative Officer of Newly Formed iHeartLatino Division and will also create new english-language programs across broadcast, digital and social for the latino community.

Hispanic Shopper Marketing Today: Data-Driven Value through Mobile, Coupons

The “rules” for Hispanic shopper marketing were all but turned on its head as the demographic became larger and more complex, and as data created “unprecedented” number of ways to target.

Mundial Sports Network and YipTV Go Grassroots to Connect with Hispanics

Mundial Sports Network, a leading Latino sports network with magazines like Futbol and Beisbol as well as digital properties like FutbolMundial.com, BeisbolMundial.com and BoxeoMundial.com, and YipTV, a live Internet TV platform that specializes in providing affordable, real-time content for Latinos, have a common goal: connecting underserved Hispanic audiences with the content they want.

SOUNDING OFF: Public and Legal Notices Must Stay in Hispanic Newspapers

Martha Montoya, Publisher award winner at El Mundo Newspaper & Creator of Los Kitos.

Hispanic Newspapers Are Going 360 – Here’s Why

Hispanic newspapers confirm that holding events allows them and the brands supporting them to get closer to their readers and consumers.

The 2016 NewFronts: US Hispanics Key to Digital Success

We look at all the trends from 2016’s NewFronts, including the rise of digital ad spending and increasing importance of Hispanic audiences.

RESEARCH: 2016’s Best Cities for Hispanic Entrepreneurs

WalletHub’s analysts checked the Hispanic business climate in the 150 largest U.S. cities and conducted an in-depth analysis of 2016’s Best Cities for Hispanic Entrepreneurs, to help aspiring entrepreneurs and established businesses find the most fertile ground for their enterprises.

Bojangles’ Doug Poppen on the QSR Chain’s Hispanic Market Opportunity

Portada interviewed Doug Poppen, Senior Director, Marketing and Corporate Communications at Bojangles’.

Will Hispanics Love an Ad-Supported Mobile Phone Service? (UPDATED)

Mobile platform Unlockd has partnered exclusively with Boost Mobile, one of Sprint’s prepaid brands, to launch the first of its kind Android app Boost® Dealz that will help customers reduce monthly phone payments in exchange for viewing ads. (Interview with Sprint’s Oscar Meza and TruMC’s Alice Ovadia-Updated).

Jason Riveiro: “The El Chavo Campaign And Growth Of Hispanic Heritage Brands In Our Stores Are My Main Accomplishments”

Jason Riveiro, Multi-Cultural Marketing Manager at Big Lots, is spending his last week leading the Columbus, Ohio headquartered retailer’s multicultural marketing efforts. Next week Riveiro will be starting a new position as CMO at the National Association of Hispanic Real Estate Professionals (NAHREP). We talked to Riveiro to discuss the current state of multicultural retailing and asked him about his main achievements during his tenure at Big Lots.

U.S. Growth Contraction Was Offset by Hispanic Growth During Last Recession

The significant role of the U.S. Hispanic economy within the overall U.S. economy can not be emphasized enough. At least that is what data provided by research company Latinum at a Telemundo organized NYC breakfast last week suggests.

POLITICAL MARKETING: Mike Madrid: “The Hispanic Vote is Going to Have Great Impact in Picking Up or Retaining Legislative Seats “

As the 2016 Political Campaigns goes into full gear Portada interviewed Mike Madrid, Principal at GrassrootsLab and a nationally recognized expert on Latino voting trends. Madrid tells us that the immigration issue is overemphasized as a key theme for Hispanics; Education and Economical issues are much more important. 3 Do’s and Don’ts in Hispanic Political Marketing.

If Tribune Publishing Buys Freedom’s Assets, What Will this Mean for Hispanic Media?

Industry observers asked by Portada note that it is only a matter of time until the Los Angeles Times, owned by Tribune Publishing, buys financially troubled Freedom Communications or, at least, its most coveted asset the Orange County Register. Why is Tribune Publishing interested in Freedom’s assets and what would a consolidation mean particularly to Hispanic media?. 4 key questions we look at.

Walton Isaacson Appoints Alice Rivera As Vice President, Hispanic Marketing

Walton Isaacson , an independently held, minority owned, full-service advertising and marketing agency, has bolstered its strong multicultural client offerings with the addition of Alice Rivera as Vice president, Hispanic Marketing.

New Targeted Report: 2015 Hispanic Soccer Marketing Report!

Portada has just released its 2015-2016 Hispanic Soccer Marketing Report (Targeted report)! According to our Hispanic Sports Marketing Survey, another Portada Report, Hispanic sports marketing

EPMG’s Trevor Hansen: “The Spend Adjustment is not Just for Hispanic Newspapers, But for Circulars as a Whole.”

As EPMG is the partner that works directly with Walmart to support their Multicultural circular programming, Portada is providing this exclusive interview with Trevor Hansen, CEO of EPMG, to discuss Walmart’s multicultural Insert program as well as the state of the Multicultural Newspaper industry.

Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Search Results for: Hispanic Community – Page 5