Search Results for: Hispanic Community – Page 5

Diversity Increases Innovation

How the NCRC’s Community Development Fund Fosters Innovation

Diversity increases NCRC Community Development Fund has just been named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2022, placing ninth in the “Small and Mighty” category. Portada talked to Marissa Calderon, Executive Director, NCRC Community Development Fund, Inc. and Chief of Community Finance & Mobility, National Community Reinvestment Coalition, to understand the key elements that foster innovation in her organization. 

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Impremedia’s La Opinión Was Chosen as the Best Hispanic Newspaper and Best Website

LA OPINIÓN Newspaper, from Los Angeles, was recognized with the Gold Award as Outstanding Hispanic Daily in the United States, the highest achievement of the José Martí Awards given by the National Association of Hispanic Publications (NAHP) during their annual convention. La Opinión received another Gold Award as Outstanding Publication Website. It was also awarded Best Newspaper Design.

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Coca-Cola NASCAR

How Mexican NASCAR Driver Daniel Suarez Inspires Hispanic Sports Fans

Coca-Cola Racing’s Daniel Suarez is the sole Mexican-born driver currently on the NASCAR Cup Series circuit. He is the face of and focal point of an industry-wide initiative that began in 2019, Daniel’s Amigos, to drive awareness and grow the Hispanic and Latino fan base in the sport of NASCAR. Portada talked to Suarez about how he reaches out to the Hispanic sports fan.

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Miller Lite Marketing

A Deep Dive into Miller Lite’s Hispanic Give Back 12 – Pack Initiative

Hispanics are a key target consumer base for Miller Lite’s Marketing Strategy as Hispanic beer drinkers spend a higher percentage of their alcohol beverage dollars on beer than any other ethnic group at 45%, according to Nielsen data. Portada interviewed Catherine Pastiak, Associate Marketing Manager for Miller Lite at Molson Coors, to understand all components (including PR, paid social and influencer marketing) of the recent Give Back 12-Pack integrated marketing campaign. According to Pastiak, the initiative also provides a sneak peak of what’s to come for Miller Lite’s marketing.

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Community Engagement

How Envoy Mortgage Does Community Engagement that Impacts People’s Lives

Houston headquartered national mortgage Lender Envoy Mortgage just initiated the Gift of Home program, an example of a brand that does the talk and the walk when it comes to corporate social responsibility and diversity. Erin Schwartz, Corporate Communications Director at Envoy Mortgage, explains to Portada how the Gift of Home program works and her overall approach to community engagement.

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