Mexican Advertisers Target Mexican Americans in the U.S.
Airlines particularly active; financial companies, independent travel agencies and retail also present.
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Airlines particularly active; financial companies, independent travel agencies and retail also present.
Retailers invested heavily in Arizona Hispanic newspapers (including La Voz de Phoenix, Bajo el Sol, Prensa Hispana and La Estrella de Tucson) and led the ranking of National Advertisers during 2006, according to Portada Ad-Tracking.
Retailers invested heavily in Arizona Hispanic newspapers (including La Voz de Phoenix, Bajo el Sol, Prensa Hispana, , and La Estrella de Tucson) and led the ranking of National Advertisers during 2006, according to Portada Ad-Tracking.
Joint venture between Castalia Communications and Cablecom.
Rudy Casaly, David Ng, Bob Sapio, Rosa Alonso, Fabiola Rodriguez-Ciampoli, Cynthia Negron and Rosie Stober.
Rudy Casaly, David Ng, Bob Sapio, Rosa Alonso, Fabiola Rodriguez-Ciampoli, Cynthia Negron and Rosie Stober.
While general market Yellow Pages usage has remained stagnant for the past few years, Hispanic usage has increased. And with profit margins as high as 80 percent, it’s not surprising that publishers are eager to capture even a small piece of this growing
Editorial Mexico Desconocido is testing the U.S. Hispanic market with a travel title.