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Portada Live September 21, 2023

Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS 200+ 1:1 MEETINGS 1 COLLABORATIVE KNOWLEDGE-SHARING SESSION 150+ DECISION MAKERS 1 RESEARCH SPOTLIGHT 2 BRAND CHALLENGES September

Portada Live April 13 2023

Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS 200+ 1:1 MEETINGS 1 COLLABORATIVE KNOWLEDGE- SHARING SESSION 150+ DECISION MAKERS 1 RESEARCH SPOTLIGHT 2 BRAND CHALLENGES

How Pepsi, Perfetti Van Melle, and Merama Use Content Marketing for E-Commerce

At a recent Portada Live knowledge-sharing event for brand marketers Erin Siegel, Senior Director, Public Relations & Executive Communications Century 21, asked other participants about the role Content Marketing for E-Commerce plays in their strategies. Specifically, what role does content marketing play in the online marketplace space and how do they leverage it to differentiate their brands?