Veteran industry insider Mario Flores talks about some of the trends in the industry vis a vis Latinos. Flores has worked with some of the biggest brands on the planet and offers some of his thoughts on the state of Latino sports.
Latino US Olympians such as Alex Ferreira and Jonathan Garcia have not had their backgrounds highlighted in media coverage of the games. A major opportunity is being missed to market to the Hispanic market with these athletes during the Winter Olympic Games.
Engaging families of multiple cultures and sponsors of all types, Tour Latino shows how Hispanic-owned businesses can connect to the community through sports.
NASCAR is continuing its work in Latino marketing, with the Daytona 500 leading off the year Sunday. By taking active steps to engage the Latino community, NASCAR can build a fan base which has not traditionally been strong but has shown potential for growth.
Can Carlos Cordeiro, the new president, point U.S. Soccer back in the right direction, and will his Hispanic background influence the organization’s marketing efforts moving forward?
The Arizona Diamondbacks continue to demonstrate a strong commitment to the Latino community. The Latino market makes up a significant portion of the team’s fan base.
Laureus USA is teaming up with NIKE to Launch Sport For Good New York City. The commitment of these two global brands will help improve the lives of underserved youth, including a vibrant Latino population in NYC.
The NFL has increased its work engaging the Latino community through various efforts including games in Mexico City and the new Hispanic Leadership Alliance.
Claudia Sandoval, the winner of Master Chef Season 6, is one of the three judges of the Spanish language version of the show. Born and
Cinelatino has unveiled a comprehensive rebrand that includes new on-air graphics and color palette.The channel rebrand was led by Carolina Bilbao, Executive Creative Director of Cinelatino, who tapped Edison Music’s David Baron, one of the top composers for television branding.
Diego Scotti, EVP and CMO at Verizon Communications, provides exclusive insights into his company”s new mostly Spanish-language spot promoting Verizon’s unlimited data plans.
On Wednesday, during the 9th annual PortadaLat convention in Miami, which started yesterday, the winners of the Top Digital Innovator, Top Latin Online Video Campaign, Top Video Creator, and Top Panregional Mkt Professional awards were revealed. Find out who they are!
The IAB has announced NGL Studios, part of NGL Media (co-founded by actor John Leguizamo), will be participating at the 2017 Digital Content NewFronts in New York City, where it will be presenting original digital content programs and platforms for U.S. Latino and multicultural millennial audiences, and advertisers seeking to engage them.
The Washington Post announced the sale of El Tiempo Latino to El Planeta Media, a multimedia Spanish-language news and entertainment outlet.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
It seems that content marketing is on every marketer’s radar now, and for brands looking to reach the US Hispanic audience, the landscape is getting
[ctahfb] Baseball may be America’s favorite pastime, but Major League Baseball is full of Latin American flavor, as many of the leagues stars and biggest fans are
Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research analyzed how expectations are high around the Latino vote in the 2016 election.
Hispanic’s passion for sports does not only have to be about soccer. At least that is what QSR giant McDonald’s tries to convey to Hispanic consumers through its “Game Time Gold” Campaign. “We know that more and more Latinos are becoming football fans. In fact, Nielsen recently reported that 1.5 million Hispanics watched NFL games during the 2014 season. We also know that our Hispanic consumers are still loyal soccer fans, too,” Patricia Diaz, Director of U.S. Hispanic Marketing for McDonald’s USA, tells Portada.