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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 :::  P&G ::: Schneider ::: British Airways (BA) – SapientNitro ::: Mercado Libre – Ponce  ::: DirectTV – Carlos and Dario  :::

Click here for prior Latam Sales Leads issues

  • P&G

kYrPoJnL_400x400Procter & Gamble Co. is planning to cut at least US$500 million from agency fees under a new drive to reduce the number of agencies it works with. P&G total spending on agency fees is estimated at around US$1 billion. The move comes as P&G’s top-line results disappointed Wall Street, with organic revenue growth rising 1% last quarter, below the 2% projected by many analysts, and as P&G plans to step up its headcount reductions. By the end of the current fiscal year in June, P&G would hit the high end of its current plan to have reduced non-manufacturing headcount by 22% over two years. Now, it’s stepping up planned job cuts to a 25% to 30% reduction by the end of next fiscal year, exclusive of the impact of divestitures.The firm has already announced divestitures include Iams, Duracell, DDF, the Ace bleach business overseas and a number of small fragrance brands, such as the Avril Lavigne license.

 

  • Schneider/ Argentina

descarga (5)Ogilvy & Mather Argentina has developed a new campaign for the beer brand Schneider.The new campaign is aligned with the brand message: “Growing takes time and making a great beer too”. The spot shows different sittuations in which today’s world does not help men on the slightest to grow.

  • imagesBritish Airways (BA) has appointed SapientNitro to manage the airline’s creative technology and social media business.SapientNitro won the account in a final-two way pitch against incumbent OgilvyOne.Sapient will be responsible for running the airline’s digital platforms including the main BA.com website and its social media accounts.
  •  Mercado Libre/Argentina

95250957ca13505b8668022fcc830da5_reasonably_smallMercado Libre has chosen agency Ponce to work on the brand’s communications. The  online sales company has presence in several countries in Latin America and the agency will be responsible for reaching them.

 

 

  • DirecTV / Argentina

dPNMvBKi_400x400For the second time, DirectTV has chosen agency Carlos and Dario to continue working in their regional communication strategy. The assignment came after a pitch. Apart from DirecTV, the agency works for brands like Avenida.com, El Gran DT, Pepsico, Catena Zapata, V EnergyDrink and News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for prior Latam Sales Leads issues

  • Mountain Dew

GqpjKlWK_reasonably_smallMountain Dew is reviving “Do the Dew” in its first-ever global marketing campaign.The new advertising effort, which aims to elevate one of PepsiCo Inc.’s PEP +0.33% fastest-growing brands, debuts Monday to coincide with the 20-year anniversary of Mountain Dew’s well-known marketing slogan. The campaign will include two spots directed by Hollywood director Justin Lin that will air online and on TV: “Fireboard” and “Directions.” The new “Do the Dew” campaign also includes print, out-of-home and additional digital content.The slogan is “really about being an instigator and making things happen.” The new advertising is being unveiled on the heels of new data from Beverage Marketing Corp. that shows soda consumption in the U.S. declined last year for the 10th straight year. Mountain Dew is an approximately US$9 billion brand globally, according to the company, making it one of the PepsiCo’s biggest and fastest-growing brands.Mountain Dew’s new campaign will be in nearly every market where Mountain Dew is sold, including the U.S., Western Europe, Canada, Latin America, the Middle East, Asia Pacific and India.

  • Coca-Cola

H7R37Fc8_400x400Coca-Cola is said to be looking for a new global campaign, having asked 10 roster agencies to pitch ideas that would resonate worldwide. As Coke is looking to revamp its marketing, the company has installed a new chief marketing officer earlier this year and, given the lackluster response to its Super Bowl spot as well as the demise of its campaign to combat hate online, its “Open Happiness” campaign may have run its course. As Coke develops its next big global campaign, it has an opportunity to define—or redefine—the brand.Coca-Cola CEO Muhtar Kent told the Wall Street Journal that new marketing is key to his plan to sell more soda.

  • “AcepDOT”

1With the Joaquin Cubría and Ignacio Ferioli overall creative direction , agency David presents “AcepDOT,” its new campaign for Dot Baires Shopping. In the commercials “Cafetera” and “LCD”, the protagonists dream of marrying those objects which they fall in love, every time they go along the windows of Dot Shopping. People can participate through social networks, and on April 18 a ceremony will be held in the Dot Chapel within the shopping. La Dot campaign features two spots and activation within the shopping.

  • Jaguar Land Rover

Jaguar Land Rover will move its global strategic and creative account for the Land Rover brand to Spark44, a joint venture agency owned 50:50 by Spark44 management and the British car manufacturer.The move will see the marketing communications for both Land Rover and Jaguar brands handed over to Spark44.Global creative communications for the Land Rover brand are currently coordinated through Y&R, Ogilvy, Wunderman and Cogent Elliott.Media planning and buying is unaffected and will remain with Mindshare across both brands.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Coca-Cola ::: ZICO Coconut Water – David & Goliath  ::: Clight – JWT ::: General Mills ::: Youpanqui BBDO :::

  • Coca-Cola

descargaCoca-Cola is celebrating the 100th year of its iconic bottle with a global ad campaign in more than 100 countries. The campaign is expected to begin this week. Agencies working on the effort include Wieden & Kennedy, Portland, and Ogilvy, Paris. Other marketing assets shown during the presentation included the phrase “100 years of phsst, fizzzz, clink clink, glug, glug … ahhh.”The campaign comes as the company embarks on a cost-cutting program targeting US$3 billion in annualized savings by 2019. Plans include pouring some of the savings into brand-building.The company would add US$250 million to US$350 million in global media investment in 2015. Other efforts to promote the Coke bottle anniversary include an exhibit opening called “The Coca-Cola Bottle: An American Icon at 100,” later this month at the High Museum of Art in Coke’s hometown of Atlanta.The bottle was originally designed by the Root Glass Company in Terre-Haute, Ind. It “offered a distinct package for an already ubiquitous product launched in 1886,” according to Coke. The company called for the bottle to be colored “Georgia Green,” as a tribute to the brand’s home state.

https://www.youtube.com/watch?v=lNQCrxFV0cU

  • ZICO Coconut Water

Sr6k4grk_400x400Coca-Cola’s Zico coconut water brand has selected David & Goliath as its new agency after a review.David & Goliath is expected to start the next iteration of the “Crack Life Open,” began in May by Butler, Shine, Stern & Partners.The new agency comes as the coconut-water category continues to grow. Zico had US$86.7 million in sales in 2013 according to Euromonitor and it’s not clear yet how much Zico will increase its ad spending, and up until now it’s been a small spender, with about US$1 million on U.S. measured media in 2013.The brand, launched in 2004, became majority-owned by Coca-Cola Co., and nowadays, beyond the original flavor, Zico is also available in chocolate, pineapple, mango and passion fruit.

  • Clight / Argentina

d2e847536bd132fab65c1efedec3df59_400x400Agency J. Walter Thompson Argentina has added the second brand to its clients portfolio so far this year.The first one was Telefe and now Clight. The agency will handle the brand’s communications, trying to deliver a message that enables dialogue especially with women.

 

  • General Mills

glogosocial_reasonably_smallThe food giant aims to grow its organic business up to 1,000 million in 2020,according to executives. The ambitious plan is a reflection of how smaller and healthier food are quickly becoming the main market items. The company increased its natural and organic portfolio late last year with Annie’s acquisition, whose line of pastas, snacks and other products showed sales of US$ 204 million in the last fiscal year.Other General Mills’ natural and organic brands include Cascadian Farm, Muir Glen, Larabar and Food Should Taste Good, which together represent 330 million in sales. However, General Mills still remains strongly linked to its traditional biggest brands. The 600 million organic and natural businesses only represent a fraction of the 17,900 million of the company’s total net sales of 2014.General Mills is making huge steps to improve and achieve a healthier image for its biggest brands. The company has just announced it will reduce sugar in its original Yoplait yogurt by 25%, reducing calories to 170-150. The company has also announced that five varieties of its Cheerios will be released in gluten-free versions this summer, including the original and the Honey- nut. General Mills will use advertising to communicate the news about Cheerios, as it did five years ago with Chex brand, which became gluten free.

  • Youpanqui BBDO/Peru

per-GarwichYoupanqui_Logos570-15Peruvian shop Garwich BBDO will join Youpanqui, BTL and PR agency. The new unit will be called Youpanqui BBDO. Garwich BBDO will continue operating as a holding company, participating as a shareholder in Youpanqui BBDO, OMD, Porter Novelli and Ed White. Both customers like Youpanqui team, led by cofounder, president and DGC Miguel León will be incorporated into the new agency. Leon, he will serve as chief creative officer and partner of thefirm. Among the new unit’s client will be brands such as: Pepsico, Claro, Bayer, Avianca, VISA, Abbott Nutrition, J&J and TECSUP.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Jesús Cedeño-Greta Patterson-Wikot Corporation :::  KBS – Guy Hayward ::: Lotta Malm Hallqvist – Cheil Worldwide ::: BBDO Mexico – Ariel Soto  ::: Eduardo Pooley – Havas Worldwide  :::  Alain Groenendaal – Grey Latin America :::

241660bJesús Cedeño and Greta Patterson are no longer part of Wikot Corporation / Miami.

 

Captura-de-pantalla-2014-08-11-a-las-15.09.10Cedeño spent almost five years as Managing Director – CEO of Wikot.He was previously Principal at GoLearn Toys, LLC and prior to that, Executive Director Finance at Sony Pictures Television.

 

370df53Patterson was Account Director at Wikot Corporation and held inactive roles in one additional company. She also served as Executive Office Manager at The Crowd Controller.

 

 

descargaKBS has named Guy Hayward from Havas-owned BETC Worldwide to be its first global CEO to drive growth for the agency’s international network.The agency has offices in New York, London, Los Angeles, Montreal, Toronto and Shanghai, but so far has only one global client — technology brand TE Connectivity — which it won in September.Current KBS clients with a global footprint include American Express, AOL, BMW, Elizabeth Arden, and Puma.At BETC Worldwide, Mr. Hayward was global business development director, responsible for building the network and overseeing global clients including Mondelez, Bacardi, and Diet Coke in Europe.Mr. Hayward joined the Paris-based network in 2011 from JWT London, where he was CEO. Before moving to JWT in 2009, Mr. Hayward co-founded 180 Amsterdamin 1998 with two colleagues from his previous agency,Wieden & Kennedy Amsterdam.Mr. Hayward will relocate from Paris to New York for the new job.

50-lotta-malm-hallqvist-global-chief-growth-officer-at-mccannLotta Malm Hallqvist has been named Cheil Worldwide’s first global chief growth officer to boost global growth and business development. Based in London, she will lead Cheil’s international growth and new business drive. Previously, she was executive vice president and global chief growth officer at McCann Worldgroup.

 

0a5bc55BBDO Mexico has announced Creative Director Ariel Soto’s promotion to Vice President and Director of creative services for the agency, replacing Luis Ribo, who after five years, left BBDO Mexico last December to join Flock. Soto began his career Saatichi & Saatchi Mexican office. He has been part of BBDO’s creative team for almost 6 years, where he serves as Creative Director of the group.

 

descarga (1)Eduardo Pooley will be Havas Worldwide Digital Latin America new CEO since January. He was also named President of Advertising operations in Chile and will be based in the city of Santiago. In this new role, he will report directly to Ricardo Monteiro, Global President and CEO of Havas Worldwide Iberia and Latin America. Pooley will take over the company’s digital business direction and also handle advertising operations in Chile. Sergio Pineda, CEO of Havas Worldwide Santiago, remains in its current position and will report to Pooley. Pooley has worked in several companies such as Google, Diario Financiero and Microsoft, among others. His arrival responds to Havas Worldwide plan to continue growing globally.

385bb4988cc066ec11cfd5124bc2fae8_reasonably_smallAlain Groenendaal, President and CEO of Grey Latin America, has announced the addition of Hernán Zamora as Digital Vice President of the region. Based in Buenos Aires, Zamora will be responsible for boosting Grey digital business throughout the region, accelerating and inspiring digital culture in agencies and identifying development opportunities of its capacities. Zamora is a well-known professional both in Argentina and Latin America, with a comprehensive outlook of communication and marketing. He is the former Director of Innovation at BBDO Argentina. Additionally, he has been Head of Advertising at Movistar and Digital and Innovation leader of renowned agencies like Ponce and DDB Mexico, leading teams and campaigns for top brands like Movistar, Axe, Visa, Coca Cola, Audi, Pepsico, Stella Artois and Universal Music, among others. Zamora has already joined the team of Grey Latin America.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Alejandro Rodriguez-Kate Canel -David Hoover- Julian Jaramillo .Victorio Lorandi -Alejandro Rodriguez-Eikon Digital ::: Fábia Juliasz – deIBOPE Media ::: Janelle Rodríguez- CNN ::: Rodrigo Grau-David Brazil ::: Bret Leece- Initiative ::: Tom Watson-Torqeedo :::  Maria Chevalier-Travelport  :::

descarga (13)Alejandro Rodriguez, until recently SVP Advertising Services at Orange Network Americas is the new CEO USA of Eikon Digital, a digital marketing service provider and agency.

Kate Canel was another recent senior hire at Eikon Digital in the United States. She covers both the U.S. Hispanic and pan-regional markets.

Other recent hires include David Hoover, VP at Eikon Digital. Eikon’s main executives are Julian Jaramillo (CEO Colombia), Victorio Lorandi (CEO Mexico) and Alejandro Rodriguez (CEO USA).

descargaFábia Juliasz is the new Video Audience Measurement at  IBOPE Media. The executive, who works in the IBOPE Group since 1999, returns to IBOPE Media after two years. She will be responsible for the area of TV audience measurement in operations led by IBOPE Media in Latin America. Juliasz has a bachelor degree in Computer Science and has a specialization in Finance and Marketing from the Getúlio Vargas Foundation in Sao Paulo (FGV – SP). She is currently chairman of the IAB Brazil Viewability comiteee, where he also operated as adviser and VP metrics.

descarga (1)Janelle Rodríguez, VP of Programming at CNN for the past three years, is leaving the cable news network. She had been with CNN for 15 years. Starting in January, she’ll be SVP of Editorial at NBC News, reporting to Deborah Turness. In her new role, Rodríguez will be in charge of coordinating enterprise and original storytelling, as well as guiding breaking news coverage. She’ll also oversee NBC News’ specialist editorial units, focusing first on investigations and medical, with more planned. Richard Esposito, Sr Executive Producer of the investigative unit will report to her, as well as the bookings unit.

descarga (2)Rodrigo Grau joins agency David Brazil as creative vice president after seven years as dgc of BBDO Argentina, working with Ramiro Rodríguez Cohen and handling several brands like Nike and Pepsico. In the past, Hhe worked for Ogilvy as creative director for Coca-Cola and Unilever, and prior to that, he was part of Del Campo Nazca Saatchi & Saatchi.

descarga (3)Bret Leece was promoted to Global Chief Analytics Officer at Initiative. Until the appointment is effective, he will continue serving as Chief analytycs Officer for US.He will be replaced by Joe Masucci, from OMD.

 

tqo22084h-36905Expanding its international team of executives, the leader in electric propulsion, Torqeedo, welcomes Tom Watson as vice president, global accounts. In this newly-created position, Watson will bring his years of marine industry experience to the young, innovative company, managing many aspects of Torqeedo’s business from product launches to major accounts.Watson most recently spent 20 years with Yanmar Diesel, where he focused on building its global brand.

maria chevalierTravelport has appointted Maria Chevalier as Global Vice President of Corporate Incubation, a newly created role to help develop Travelport’s corporate and commercial offering. Maria brings over 25 years of business travel industry experience and expertise in travel strategies, data management and customer experience. Chevalier joins Travelport this month and reports into Travelport’s Chief Commercial Officer, Kurt Ekert. Maria joins Travelport from her own consulting firm. She was previously Global Director of Travel & Meetings Services at HP and at Johnson & Johnson, with responsibility for traveling employees in over 65 countries, credit card, travel technology, airline, hotel, ground transportation, meetings and travel agency. Earlier in her career, Maria held several senior executive roles at BCD Travel in their hotel relations and consulting divisions and was COO of the Travel Desk.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Julio Di-Bella- PCTV ::: Marcello Binda – JWT Brazil ::: María Inés Baqué ::: Ignacio Corrales- José Ramón Diez -TVE ::: Martín Mercado – Young & Rubicam ::: Damien Rubens-Kimberly-Clark ::: Lucila Castellani-David ::: Maximum Lorenzo-he Marketing Store WorldWide – Argentina ::: Ari Evasio -Primo Buenos Aires :::

0d7a2aeAfter 8 years, Nicolás Amado is leaving online video platform Brightcove. Amado joined the company led by Jeremy Allaire in 2007, where he was part of the efforts to democratise access to online video simplifying its vast technical complexity so publishers could easily generate business and brand value with their videos. Amado let Brightcove’s marketing forays into Latin America and Southern Europe.

Tanaka_Yamuni_Di_Bella- Julio Di-Bella is no longer CEO of PCTV, the TV cable distribution company in Mexico, that has presence in over 1,000 locations and provides service to 3.5 million subscribers (over 17.5 million viewers). On a statement released by the company, Enrique Yamuni, president of the Board of PCTV, thanked Di-Bella for his management.

Aline Moda- Marcello Binda has joined JWT Brazil as director of Media. He will be part of the team directed by Aline Fashion, General Media Director of the agency, and will be responsible for payment of local Pernambucanas. Binda for Ogilvy, where he held brands such as Motorola, Kodak and Amex.He also worked for Agency Africa for four years handling Banco Itaú account. His last agency was AlmapBBDO where he handle Carrefour, Claro, Embratel, Pepsico, Goal, Peixe Urbano, Escola Panamericana and Bauducco accounts.

maría inés baqué- María Inés Baqué was appointed Director of Services Microsoft Argentina and Uruguay, position in which she will have primary responsibility for leading the strategy in the services support area and clients consulting . With over 25 years of professional experience, mainly in the IT industry as well as manufacturing and financial services. Before joining Microsoft, she worked at HP / EDS for 10 years holding various roles.

jose_ramon_diez-TVE , the spanish public broadcaster , has announced the departure of Ignacio Corrales from the direction and the appointment of journalist José Ramón Diez instead. Corrales, who served as director for two years , supposedly left for poor audience ratings. Díez was TVE director from 1999 to 2000, Deputy Director of Programs (1997) and Director of Operations (1998).

Young&Rubicam- Martín Mercado has announced he will no longer work for Young & Rubicam , to devote himself to a new project that will be released in coming days. Lisandro Grandal and Fernando Tchechenistky, who have been in charge of the overall creative direction of DDB Argentina, will take over as new creative CEOs at Young & Rubicam.

damian rubens-Kimberly-Clark has appointed Damien Rubens as Trade Marketing Manager. He will report to Federico Calello, country manager in Argentina. The new manager will be responsible for leading and developing the trade marketing strategy to improve the consumer shopping experience. For almost 14 years he led Trade Marketing and Shopper Marketing teams locally and internationally for companies such as Johnson & Johnson, 3M and Roche.

Lucila Castellani- David, an Argentina based agency, has expanded its account team adding Lucila Castellani as account director, after being account director for Del Campo Nazca Saatchi & Saatchi and community. In David, she will be responsible for Coca Cola and Apsa Centros projects among others.She will report to Emanuel Abeijon, agency accounts CEO.

Máximo Lorenzo-The Marketing Store WorldWide – Argentina, a global agency specialized in brand activation and promotional gaming, has appointed Maximum Lorenzo as Senior VP and Managing Director. Lorenzo has gained experience in the area of brand marketing after working for firms like J. Walter Thompson, McCann-Erickson and Grey Advertising.

Ari Evasio-Ari Evasio is joining Primo Buenos Aires staff of directors .Throughout his career, Evasio worked with clients such as Volkswagen, Coca-Cola, Budweiser, Telefónica, Gatorade and Unilever, among others.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

  • Manuel Seguimon has been named COO for Y&R and Wunderman Latin America. He will report to Peter Law-Gisiko and Eddie Gonzalez. Jesus Portillo will replace Seguimon as CFO for LatAm.

 

  • Diageo has new CMO. The company has appointed Syl Saller as its new global Chief Marketing executive. Any Fennell, previously CMO, has been promoted to COO in Africa. Saller, currently the group’s global innovation director, will take up her new post on July 1, 2013 and will also join the Diageo executive committee.

 

  • PepsiCo has appointed Kristin Patrick as senior vice-president, global chief marketing officer for Pepsi brand. Patrick will be in charge of the brand management, brand communication – including the further roll-out of its ‘Live for Now’ platform.

She will report to PepsiCo president of global beverages Brad Jakeman and work alongside Pepsi Beverages North America chief marketing officer Simon Lowden. Patrick joins Pepsi from Playboy Enterprises where she was chief marketing officer. Previously, she worked at Walt Disney, Gap, Calvin Klein, Revlon, NBC Universal and William Morris Endeavor.

  • Proximity Colombia has appointed Hernán Peña Alvarez as new President. Peña Alvarez is replacing Mario Bertieri, who has left the company. The executive has previously worked for Grey, DDB, McCann and Sancho BBDO.

 

Get Ready!! The Portada Latam Summit  (#PortadaLatin) is taking place this Tuesday (June 4) and Wednesday (June 5) in Miami’s InterContinental Hotel. With the theme “Getting Ready for the Big Game,” the Latam Summit is the main gathering for marketing, advertising and media executives in the Latin world (Latin America, U.S. Hispanic and Spain).

Internet entrepreneur and digital media luminary Nick Denton, CEO and founder of blog empire Gawker Media, will be one of the main speakers at the Summit. Denton’s appearance will be an early bookmark to a two-day, massive 50 plus speaker program that also features unparalleled networking opportunities.

The Latam Summit  (#PortadaLatin) will be preceded by the Latin Content Marketing Forum which will take place during the morning of June 4th in the same venue.

Register Now!

Both events can be attended independently or at a special combo rate. 

Major Marketing and Media luminaries that are part of the groundbreaking Latam Summit and Latin Content Marketing Forum agendas include:

  • Claudio Ferreira, Publisher, Veja Magazine, will kick start the Summit with an in-depth conversation with Cynthia Evans, Chief Strategy Officer at Group M/Mediaedge. He will answer questions such as whether Brazil’s decade-long expansion in consumer growth has hit the brakes and examine opportunities presented by the 2014 Soccer World Cup and 2016 Olympic Games. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil.
  • Ben Jankowski, Group Head Global Media, Mastercard will jointly present with Virginia Pereira, Head of Media Latin America, Mastercard on how MasterCard has activated sports around the world with a special emphasis on the 2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil.
  • Gerardo Llanes, CMO, Mexico Tourism Board, and Jorge Laverde, Marketing Head, Latin America North, Nokia, as well as Santiago Duran, Digital & Catalyst Director, Havas Media Mexico will participate in the panel “Country Focus Mexico: What the new “sexenio” Means for Marketing and Media.
  • Diego Fernandez, Director of Media and Digital North America Burger King Corporation, will participate in the panel on “Advertising/Marketing Technologies II: The Writing is on the Wall-Why Data will increasingly be the king in Latin American Advertising”. The panel also includes Todd Wilson, Todd Wilson, SVP, Managing Director, Starcom Mediavest Group, Max Sichel, CEO, Grupo Copesa and Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising.

Major players at the Latin Content Marketing Forum include: Javier Farfan, Senior Director of Cultural Branding, PepsiCo, Jennifer Leen Berglund, Interactive Marketing Manager – Multicultural Marketing, General Mills, Ramiro Prudencio, President & CEO, Burson Masteller, Latin America, Mariano Moro, Senior Integrated Marketing Communications Manager, Coca Cola, Fernando Semenzato, VP Content, Fox international, Nuria Net, Managing Editor, Features – Digital, (ABC and Univision Joint-Venture), Pablo Rodriguez, President, MediaBrands Latin America, Emilio Sanchez, President and Editor in Chief, VOXXI and Carolina Angarita, President, Grupo Zyyei.

Join the Conversation with our hashtag #PortadaLatin

Sponsors of the Latin American Advertising and Media Summit:

SPONSOR OF EVENING RECEPTION

Batanga Media

LEADER SPONSOR PLUS

ESPN International

SPONSOR OF NETWORKING FUNCTION

Critical Mass

LEADER SPONSOR

Alcance Media

DISTINGUISHED SPONSORS

ATTENDEE BAG SPONSOR

Latcom

SPONSORS OF THE LATIN CONTENT MARKETING FORUM

SILVER SPONSOR

Skyword

BRONZE SPONSOR

Outbrain

As marketers are turning to Latin markets in the U.S. and Latin America for growth, we are today revealing a pathbreaking agenda for the Latin Content Marketing Forum (June 4th) and the 5th Annual Latin American Advertising and Media Summit (Afternoon of June 4th and June 5th). Both events will take place in Miami’s InterContinental Hotel.

The two days are packed with presentations and panels that will provide marketing, media and advertising agency executives the latest actionable insights and entice them to expand their reach in Latin America and the U.S. Hispanic market.

Join the conversation with the hashtag #PortadaLatin

REGISTER AT THE SPECIAL PROMOTION

Book at the special Online Promotion Rate for the Latam Summit and the Latin Content Marketing Forum and get one hotel night at the InterContinental Hotel in Miami for free! Limited time offer until May 13! Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Portada’s highly anticipated Latin Content Marketing Forum will feature major players in Hispanic and Latin American Content Marketing.

Highlights will include:

  • General Mills’ best in class Hispanic Content Marketing program. Jennifer Leen Berglund, Interactive Marketing Manager – Multicultural Marketing, General Mills will talk about why Content Marketing is crucial to reach out to U.S. Hispanics and about how International Corporations should use content to maximize their Latin markets exposure.
  • Journalists in the Age of Content Marketing. Journalists and other content producers are at the core of Content Marketing. They are targeted as “Earned Media” by Agencies and Brand Marketers. How can agencies and brand marketers work with Journalists in a productive way without compromising their editorial integrity? Answers will be provided by Nuria Net, Managing Editor, Features – Digital, Fusion, Nicol Turner-Lee, President and CEO, NAMIC, Alberto Collazo, Ford, Communications and Emilio Sanchez, President and Editor in Chief, Voxy.
  • Pepsi’s Hispanic Content Marketing Strategy. Javier Farfan, Senior Director of Cultural Branding, PepsiCo will provide key insights on how Pepsi integrated paid, owned and earned media. Farfan’s comprehensive presentation will also delve into how it caters to its English-dominant, bicultural and Spanish dominant Hispanics.

Latam Summit highlights will include:

  • Nick Denton, CEO and Founder Gawker Media. Find out why everyone is talking about Gawker when its CEO Nick Denton sits down with Portada’s Laura Martinez to talk about Native Advertising, E-Commerce and the future of digital Journalism.
  • Claudio Ferreira, publisher of Brazil’s Veja Magazine, the second largest magazine in the world . Ferreira, a key player in Brazilian media will provide his vision about the future of the Brazilian Advertising and Media markets.
  • Advertising/Marketing Technologies: The Writing is on the Wall – Why Data will increasingly be the king in Latin American Advertising Latin American marketers and media executives will explore how data can be used as a key asset that turns challenges into opportunities.
  • Sports Marketing: Ben Jankowski, Group Head, Global Media, Mastercard and Virginia Pereira, Head of Media Latin America, Mastercard, will show how Mastercard uses sports content to connect with Latin American audiences.

REGISTER AT THE SPECIAL PROMOTION:

Book at the special Online Promotion Rate for the Latam Summit and the Latin Content Marketing Forum and get one hotel night at the InterContinental Hotel in Miami for free! Limited time offer until May 13! Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

SPONSORS OF THE LATIN CONTENT MARKETING FORUM

SILVER SPONSOR

Skyword

BRONZE SPONSOR

Outbrain

Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:

SPONSOR OF EVENING RECEPTION

Batanga Media

LEADER SPONSOR PLUS

ESPN International

SPONSOR OF NETWORKING FUNCTION

Critical Mass

LEADER SPONSOR

Alcance Media

DISTINGUISHED SPONSORS

Publicitas

DG

Televisa Publishing and Digital

ATTENDEE BAG SPONSOR

Latcom

 

 

 

Javier FarfánInterview with Javier Farfán

Portada: We understand you are Ecuadorean tell us a bit about your personal and professional background?

Javier Farfán: – Latino born and raised in NYC. Spanish speaking at home but the rest of the world in English
– Grow up in Upper Manhattan, Was married and my wife passed away last year from breast cancer so I am rediscovering myself.
– No children
– Biking and Spending time with my family is my hobbies
– Career has been my focus to get me thru change in my life (Focused on Marketing, Music Marketing, and Marketing Innovation within Culture)

Portada: How do you keep abreast of all the changes in the Marketing and Media Industry?

Javier Farfán: – Mentors and keep connected to digital lead at PepsiCo
– Focus on young people who I work with or within the industry (I call them Fat Brain)

Portada: What are the main features a excellent Content Marketer targeting the Hispanic consumer should have?

Javier Farfán: – lifestyle content
– global topics
– music and entertainment (and not just latin talent)

As marketers are turning to Latin markets in the U.S. and Latin America for growth, we are today revealing a pathbreaking agenda for the Latin Content Marketing Forum (June 4th) and the 5th Annual Latin American Advertising and Media Summit (Afternoon of June 4th and June 5th). Both events will take place in Miami’s InterContinental Hotel.

The two days are packed with presentations and panels that will provide marketing, media and advertising agency executives the latest actionable insights and entice them to expand their reach in Latin America and the U.S. Hispanic market.

Join the conversation with the hashtag #PortadaLatin

REGISTER AT THE SPECIAL PROMOTION

Book at the special Online Promotion Rate for the Latam Summit and the Latin Content Marketing Forum and get one hotel night at the InterContinental Hotel in Miami for free! Limited time offer until May 13! Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Portada’s highly anticipated Latin Content Marketing Forum will feature major players in Hispanic and Latin American Content Marketing.

Highlights will include:

  • General Mills’ best in class Hispanic Content Marketing program. Jennifer Leen Berglund, Interactive Marketing Manager – Multicultural Marketing, General Mills will talk about why Content Marketing is crucial to reach out to U.S. Hispanics and about how International Corporations should use content to maximize their Latin markets exposure.
  • Journalists in the Age of Content Marketing. Journalists and other content producers are at the core of Content Marketing. They are targeted as “Earned Media” by Agencies and Brand Marketers. How can agencies and brand marketers work with Journalists in a productive way without compromising their editorial integrity? Answers will be provided by Nuria Net, Managing Editor, Features – Digital, Fusion, Nicol Turner-Lee, President and CEO, NAMIC, Alberto Collazo, Ford, Communications and Emilio Sanchez, President and Editor in Chief, VOXXI.
  • Pepsi’s Hispanic Content Marketing Strategy. Javier Farfan, Senior Director of Cultural Branding, PepsiCo will provide key insights on how Pepsi integrated paid, owned and earned media. Farfan’s comprehensive presentation will also delve into how it caters to its English-dominant, bicultural and Spanish dominant Hispanics.

Latam Summit highlights will include:

  • Nick Denton, CEO and Founder Gawker Media. Find out why everyone is talking about Gawker when its CEO Nick Denton sits down with Portada’s Laura Martinez to talk about Native Advertising, E-Commerce and the future of digital Journalism.
  • Claudio Ferreira, publisher of Brazil’s Veja Magazine, the second largest magazine in the world . Ferreira, a key player in Brazilian media will provide his vision about the future of the Brazilian Advertising and Media markets.
  • Advertising/Marketing Technologies: The Writing is on the Wall – Why Data will increasingly be the king in Latin American Advertising Latin American marketers and media executives will explore how data can be used as a key asset that turns challenges into opportunities.
  • Sports Marketing: Ben Jankowski, Group Head, Global Media, Mastercard and Virginia Pereira, Head of Media Latin America, Mastercard, will show how Mastercard uses sports content to connect with Latin American audiences.

REGISTER AT THE SPECIAL PROMOTION:

Book at the special Online Promotion Rate for the Latam Summit and the Latin Content Marketing Forum and get one hotel night at the InterContinental Hotel in Miami for free! Limited time offer until May 13! Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

SPONSORS OF THE LATIN CONTENT MARKETING FORUM

SILVER SPONSOR

Skyword

BRONZE SPONSOR

Outbrain

Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:

SPONSOR OF EVENING RECEPTION

Batanga Media

LEADER SPONSOR PLUS

ESPN International

SPONSOR OF NETWORKING FUNCTION

Critical Mass

LEADER SPONSOR

Alcance Media

DISTINGUISHED SPONSORS

Publicitas

DG

Televisa Publishing and Digital

ATTENDEE BAG SPONSOR

Latcom

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

RafaelCarl Fremont – MEC ::: Fred Amoroso – Yahoo ::: Carlos Ricardo – BBVA ::: M. Elene Useche – High Hill Entertainment::: Tom Adamski – Publicis

carl_fremontCarl Fremont has been appointed MEC´s new Global Chief Digital Officer. Fremont will be in charge of  creating a team to develop, grow and drive the agency’s digital business globally, fully integrated within MEC. He will be based in NY and will report to Charles Coutier, CEO.

 

 

 

fred_amoroso - yahoo! 156x156Yahoo Inc Chairman Fred Amoroso is resigning effective immediately, the struggling Internet company announced last Thursday. Amoroso will be replaced in the chairman role by director Maynard Webb Jr. on an interim basis until the company’s annual shareholder meeting on June 25.
In a statement on Thursday, Amoroso said he had informed the Yahoo board when he became chairman in May 2012 that he intended to serve only one year “in order to help Yahoo during a critical time of transformation.”


Carlos Ricardo-BBVA 156x156BBVA
has hired Carlos Ricardo as Global Marketing Director. Ricardo has previously worked for companies like Colgate-Palmolive, J&J, Motorola Paging Joint Venture, PepsiCo Brazil Foods, Kraft Foods and Mondeléz International.

 

 

María Elena Useche 156x156Maria Elena Useche has been appointed General Manager for High Hill Entertainment.

 

 

 

 

Tom Adamski - Rosetta 156x156Publicis Groupe has appointed Tom Adamski as CEO of its digital customer engagement agency Rosetta. Rosetta co-founder and chief executive Chris Kuenne will assume the role of chairman and both will report to Publicis Groupe chief operating officer Jean-Yves Naouri.

Latin American Advertising and Media SummitWe are extending the Early Bird registration to our Latin American Advertising and Media Summit (Miami June 4-5, 2013), due to requests from our audience, to this Friday April 19th. Make sure to get your tickets by then to benefit from substantial savings!  Savings are even larger if you decide to also attend the Latin Content Marketing Forum (Combo Ticket).

Focus on Sports Marketing

The crucial role of Sports Marketing will be examined by Advertising and Media Luminaries at the Latam Summit in Miami’s Intercontinental Hotel on June 4-5, 2013. With the 2014 Soccer World Cup and the 2016 Summer Olympics taking place in Brazil, Sports Marketing will be crucial for successful marketing targeting Latin American Audiences. That is why “Getting Ready for the Big Game” is the main theme of the 2013 Portada Latin American Advertising and Media Summit
Major client side marketers will provide the latest insights and intelligence.  Ben Jankowski, Group Head Global Media, Mastercard, will jointly present with Virginia Pereira,  Head of Media Latin America, Mastercard on how MasterCard has activated sports around the world with a special emphasis on the  2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil.

Mastercard’s  Jankowski is one of several marketing and media luminaries that will participate in the Summit. They also include:
Claudio Ferreira, Publisher, Veja Magazine. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil. Ferreira will answer questions such as whether Brazil’s decade-long expansion in consumer growth has hit the brakes. The Brazilian Media executive will also examine opportunities presented by the 2014 Soccer World Cup and 2016 Olympic Games.
Nick Denton, CEO and Founder, Gawker Media.  The British journalist and internet entrepreneur will talk about the latest trends taking place in the digital media world in a one on one on-stage interview with Portada’s Marcos Baer.

Other major client side marketers and agency executives that have confirmed their participation include:
· Leonardo Loisa, Sr. Regional Marketing Leader, AMD
· Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising
· Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America
· Max Sichel, CEO, Grupo Copesa
· Virginia Pereira, Head of Media Latin America, Mastercard
· Todd Wilson, SVP, Managing Director,  Starcom Mediavest Group
· Mario Cordon, Chief Marketing Officer, Open English
· Jorge Laverde, Marketing Head, Latin America North, Nokia

Early Bird registration expires on Friday April 19th. Take advantage of the early bird here:
Latin Content Marketing Forum. Hispanic Content Marketing ForumThe Latam Summit will be preceded by the Latin Content Marketing Forum, which will take place in the same venue during the morning of June 4th.

The Latin Content Marketing Forum will analyze the enormous role content marketing can play in the Latin (U.S. Hispanic and Latin American) market space, which belong  to the fastest growing markets in the world.
Confirmed Speakers include:

Mariano Moro, Interactive Marketing Director Latin America, Coca-Cola
Damian Voltes, Director, Patagonia Ventures
Tom Gerace, CEO and Founder, Skyword
Nuria Net, Managing Editor, Features – Digital at Fusion, the ABC and Univision Joint-Venture
Nicol Turner-Lee, President and CEO at NAMIC
Javier Farfán, Senior Director of Cultural Branding, PepsiCo
Fernando Semenzato, VP Content, Fox international

Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Sponsors:
Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:
SPONSOR OF EVENING RECEPTION
Batanga Media
LEADER SPONSOR
Alcance Media
DISTINGUISHED SPONSORS
Publicitas 
DG
Televisa Publishing and Digital
ATTENDEE BAG SPONSOR
Latcom

Sponsorship Opportunities
To inquire how you can align your brand with these prestigious events, please call Kelley Eberhardt at (212) 685 44 41 or email her at kelley@portada-online.com.

Latin American Advertising and Media SummitWe are extending the Early Bird registration to our Latin American Advertising and Media Summit (Miami June 4-5, 2013), due to requests from our audience, to this Friday April 19th. Make sure to get your tickets by then to benefit from substantial savings!  Savings are even larger if you decide to also attend the Latin Content Marketing Forum (Combo Ticket).

Focus on Sports Marketing

The crucial role of Sports Marketing will be examined by Advertising and Media Luminaries at the Latam Summit in Miami’s Intercontinental Hotel on June 4-5, 2013. With the 2014 Soccer World Cup and the 2016 Summer Olympics taking place in Brazil, Sports Marketing will be crucial for successful marketing targeting Latin American Audiences. That is why “Getting Ready for the Big Game” is the main theme of the 2013 Portada Latin American Advertising and Media Summit
Major client side marketers will provide the latest insights and intelligence.  Ben Jankowski, Group Head Global Media, Mastercard, will jointly present with Virginia Pereira,  Head of Media Latin America, Mastercard on how MasterCard has activated sports around the world with a special emphasis on the  2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil.

Mastercard’s  Jankowski is one of several marketing and media luminaries that will participate in the Summit. They also include:
Claudio Ferreira, Publisher, Veja Magazine. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil. Ferreira will answer questions such as whether Brazil’s decade-long expansion in consumer growth has hit the brakes. The Brazilian Media executive will also examine opportunities presented by the 2014 Soccer World Cup and 2016 Olympic Games.
Nick Denton, CEO and Founder, Gawker Media.  The British journalist and internet entrepreneur will talk about the latest trends taking place in the digital media world in a one on one on-stage interview with Portada’s Marcos Baer.

Other major client side marketers and agency executives that have confirmed their participation include:
· Leonardo Loisa, Sr. Regional Marketing Leader, AMD
· Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising
· Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America
· Max Sichel, CEO, Grupo Copesa
· Virginia Pereira, Head of Media Latin America, Mastercard
· Todd Wilson, SVP, Managing Director,  Starcom Mediavest Group
· Mario Cordon, Chief Marketing Officer, Open English
· Jorge Laverde, Marketing Head, Latin America North, Nokia

Early Bird registration expires on Friday April 19th. Take advantage of the early bird here:
Latin Content Marketing Forum. Hispanic Content Marketing ForumThe Latam Summit will be preceded by the Latin Content Marketing Forum, which will take place in the same venue during the morning of June 4th.

The Latin Content Marketing Forum will analyze the enormous role content marketing can play in the Latin (U.S. Hispanic and Latin American) market space, which belong  to the fastest growing markets in the world.
Confirmed Speakers include:

Mariano Moro, Interactive Marketing Director Latin America, Coca-Cola
Damian Voltes, Director, Patagonia Ventures
Tom Gerace, CEO and Founder, Skyword
Nuria Net, Managing Editor, Features – Digital at Fusion, the ABC and Univision Joint-Venture
Nicol Turner-Lee, President and CEO at NAMIC
Javier Farfán, Senior Director of Cultural Branding, PepsiCo
Fernando Semenzato, VP Content, Fox international

Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Sponsors:
Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:
SPONSOR OF EVENING RECEPTION
Batanga Media
LEADER SPONSOR
Alcance Media
DISTINGUISHED SPONSORS
Publicitas 
DG
Televisa Publishing and Digital
ATTENDEE BAG SPONSOR
Latcom

Sponsorship Opportunities
To inquire how you can align your brand with these prestigious events, please call Kelley Eberhardt at (212) 685 44 41 or email her at kelley@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Salman Amin – SC Johnson ::: Tim Mahoney – Chevrolet ::: Diego Caamaño – MEC Argentina ::: Diego Villanueva – iCrossing
salman.aminSalman Amin has left PepsiCo to start as COO for SC Johnson USA. Amin has worked for PepsiCo as CMO for the last 18 years. He was in charge of the global marketing strategies, and recruiting and developing marketing talent.

Amin’s successor is due to be named shortly according to PepsiCo.

 

 

tim.mahoneyGeneral Motors has named Tim Mahoney as its global CMO for Chevrolet. Mahoney will also be in charge of the marketing operations. He will report to Alan Batey, Sales VP.

 

 

 

Diego Villanueva has been appointed as Creative VP of iCrossing Latin America and Spain.

diego.caamañoDiego Caamaño has been named Customer Experience Director for MEC Argentina. He will handle the accounts of Toyota, Colgate Palmolive, Citibank, Visa, Sony and Energizer.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

Digital agency Profero, just announced that it has invested in the Vox Collective, to build a new digital centric agency targeting the U.S. Hispanic and Latin American markets. The new agency is called VoxProfero.

The transaction is interesting because on one hand it reflects how a traditional Hispanic agency is clearly embracing the digital realm. A logic but not that frequent occurrence among Hispanic ad agencies. On the other hand, it shows how traditionally U.S. Hispanic oriented agencies can also be used to target the Latin American space.

Portada caught up with Roberto Ramos, President & CEO and Co-Founder, of The Vox Collective now Vox Profero to talk about Vox Profero’s future.

Portada: Vox Collective was not a digital centric agency, what prompted the “digital centric” move?

Roberto Ramos, President & CEO and Co-Founder, of The Vox Collective-Vox Profero: “We’ve always been inherently digital, but our digital capabilities could use a boost. That is one of the reasons why this partnership makes so much sense to us. Besides the fact that we love Profero’s work and have a close relationship with their leadership, their digital prowess takes us to a whole new level. We’re confident the mix of what we bring to the table is quite unique in the Hispanic space. With Profero’s investment we are ready to take our digital work to the next level.”

P: We understand that Vox Collective was not buying media for most clients, will that change now?

R.R.: “We’re confident that our understanding of the Latino consumer, creative capabilities, along with Profero’s analytical offerings and tools make us a compelling proposition for integrated media planning and buying. We’ll continue to leverage this with existing and potential clients. Our digital planning and buying capabilities are now world class, so this will be an area that we will offer to client partners immediately.”

P: We also understand that you now will also be looking into the Latam market (or service clients that are interested in that market), what prompted this change (we understand that you were mostly looking at the USH market up till now)?

R.R.: “ As Profero looks for continued global growth, Latin America is a logical focus. The creation of Vox Profero will help push into a region whose online population is growing faster than any other global region and where social media reaches 88% of internet users. For several years now, we have been taking steps to address Latin America, taking US brands there, and helping companies in Mexico, Brazil and other countries bring their brands to the US. This coincides with Profero’s global goals. ”

Portada: Do you have examples of Latam campaigns?

R.R.: “ The most recent Latin American initiative was the full creative campaign for a Mexican lucha libre (wrestling) video game, Heroes del Ring for videogame publisher Konami. We did the entire campaign in Mexico, for the Mexican, U.S. Hispanic, and mainstream U.S. markets. The goal now is to explore other opportunities in the region. For Macy’s we’re tapping Brazilian culture, beauty, fashion and design for their current campaign, Journey to Brasil. I’ve traveled extensively to help build the program and be help craft the creative narrative. We hope to be a strong offering for the increasing number of Latin American companies that are stepping confidently in the global stage.”

Portada: Smirnoff and Western Union are Profero clients. Do you plan to do USH work for them going forward?

R.R.: We want to explore opportunities for growing organically with our existing clients. Western Union and Diageo are clients that could benefit from an integrated approach. Much like Vonage will gain from our consolidated offering, we expect other brands to see the benefit of jointly tapping our strategic expertise with the Latino consumer and Profero’s unparalleled mastery in global digital.”

Portada: What are the current clients of VoxProfero and for which services?

R.R.: Vonage: Hispanic AOR providing Advertising, Creative, Marketing, Media Planning

Macy’s: Hispanic AOR providing Strategic Planning, Advertising, Creative

PepsiCo: Hispanic AOR for Corporate Strategic Communications – PR / Creative Projects

General Motors: Hispanic AOR for Corporate Diversity / PR

The Cisneros Group, which houses Latin American TV channel Venevision and distributor Venevision International, has appointed Victor Kong as VP of digital media. Kong will be based in Miami and will report to Miguel Dvorak, president and chief operating officer of Cisneros Group. Kong will be responsible for establishing business strategies for new ventures and opportunities in the digital world. Kong previously worked as VP and MD of MySpace Latin America, global director of e-commerce for Terra Networks.

PepsiCo has appointed former Electrolux chief executive, Enderson Guimaraes, as the new president of its global operations, effective from October. He succeeds Richard Goodman, who is retiring by the end of 2011 after 17 years with the company. At PepsiCo, Guimaraes will be responsible for strategic sourcing management, global operations, business and information solutions and global productivity.

Placecast, digital marketing agency, hired mobile executive Cameron Franks to head global operator sales. Franks will lead expansion into new territories across Europe, Latin America and Asia.

GMR Marketing, a sports, entertainment, and lifestyle marketing agency, has opened a new office in Sao Paulo, Brazil, and appointed Celso Schvartzer to lead its expansion into Latin America. The Sao Paulo office will be wholly owned and operated by New Berlin-based GMR Marketing and joins other recently opened offices in Singapore, Australia and New Zealand.

Martha Stewart has rejoined the Martha Stewart Living Omnimedia’s (MSLO) Board of Directors. Stewart was forced to relinquished her seat on the board in 2006 as a result of her conviction for conspiracy and making false statements to federal investigators. Prior to her incarceration she was both chairman and chief executive of MSLO. 

Bridgestone Americas has named Saul Solomon, the leader of its U.S. & Canada Commercial Tire Sales division, president of Bridgestone Americas Tire Operations' Latin American Tire Division. There, Solomon succeeds Humberto Gomez, who is retiring from global manufacturing giant. Taking Solomon's place here in Nashville is Ken Weaver, who until now was CFO of Bridgestone Americas Inc.

The Cisneros Group, which houses Latin American TV channel Venevision and distributor Venevision International, has appointed Victor Kong as VP of digital media. Kong will be based in Miami and will report to Miguel Dvorak, president and chief operating officer of Cisneros Group. Kong will be responsible for establishing business strategies for new ventures and opportunities in the digital world. Kong previously worked as VP and MD of MySpace Latin America, global director of e-commerce for Terra Networks.

PepsiCo has appointed former Electrolux chief executive, Enderson Guimaraes, as the new president of its global operations, effective from October. He succeeds Richard Goodman, who is retiring by the end of 2011 after 17 years with the company. At PepsiCo, Guimaraes will be responsible for strategic sourcing management, global operations, business and information solutions and global productivity.

Placecast, digital marketing agency, hired mobile executive Cameron Franks to head global operator sales. Franks will lead expansion into new territories across Europe, Latin America and Asia.

GMR Marketing, a sports, entertainment, and lifestyle marketing agency, has opened a new office in Sao Paulo, Brazil, and appointed Celso Schvartzer to lead its expansion into Latin America. The Sao Paulo office will be wholly owned and operated by New Berlin-based GMR Marketing and joins other recently opened offices in Singapore, Australia and New Zealand.

Martha Stewart has rejoined the Martha Stewart Living Omnimedia’s (MSLO) Board of Directors. Stewart was forced to relinquished her seat on the board in 2006 as a result of her conviction for conspiracy and making false statements to federal investigators. Prior to her incarceration she was both chairman and chief executive of MSLO. 

Bridgestone Americas has named Saul Solomon, the leader of its U.S. & Canada Commercial Tire Sales division, president of Bridgestone Americas Tire Operations' Latin American Tire Division. There, Solomon succeeds Humberto Gomez, who is retiring from global manufacturing giant. Taking Solomon's place here in Nashville is Ken Weaver, who until now was CFO of Bridgestone Americas Inc.

Are you ready for next week’s 2011 Latin American Advertising and Media Summit? Organized by Portada in Miami’s JW Marriot Marquis on June 1st and 2nd . The main theme of the Summit is “Latin America: Taking its central place on the World Stage”

Just added Speakers!

Luis Guardia, Marketing Manager, Central America Ecuador, Caribbean & Venezuela, Samsung Electronics

Franklin Vargas, VP Sales & Marketing Latin America, Canyon Tech

Paul Westhorpe,- Director of Digital Sales., Grupo Prisa 

Star Speakers Include:

Belen Amatriain, Global Marketing Director, Telefonica

David Anon, Senior Director of Marketing–Latin America, Research in Motion

Adriana Mendizabal, Global Marketing Executive, Visa

Shanna Parra, Regional Marketing Manager, PepsiCo International

Alan Sokol, Partner, Intermedia Partners

Beth Uyenco, Global Research Director, Microsoft Advertising

Register here!

8 Key Reasons to Attend the Summit

1. The Brazilian Opportunity

Most Fortune 500 companies are making Brazil a key market for their growth strategies. Learn from top marketers and researchers about the opportunities and risks in marketing to the emerging Brazilian middle class.

2. New Research Findings on Latin American Internet User Behavior

The implications for media planning and Buying. Group M and Microsoft Advertising will provide fresh data and new insights on online behavior.

3. Pay-TV can it grow more?

A behind the scenes look at a panregional media buy. Insiders tell us about the challenges they face in buying pay-TV .

4. Approaches to Panregional Marketing

Latin American Marketing lies between the poles of the centralized, multilocal

and local models: What approach should marketers choose depending on which factors? The how's and why's.

5. Telefonica’s Latam Marketing Plans

Telefonica is a top 3 Advertiser in Latin America. Hear from Belen Amatriain, Global Marketing Director at Telefonica which products the Spanish telecommunications behemoth is going to be pushing over the next few years. How will the marketing, media planning and buying process be structured.

6. Country Focus – Mexico
Top-notch panelists will analyze how political and economic risks are impacting marketing plans. In addition, changes in the Mexican media markets and the interconnection between the Mexican and U.S. Hispanic markets will be explored.

7. Marketing Tablets, Smartphones and more…

How Nokia, Research in Motion and Samsung are marketing to the emerging Latin American middle class.

8. Financing Ventures Targeting Global Latin Audiences

Do companies targeting global Latin audiences sit in front of opportunities that were not available before? What do ventures targeting Latin Audiences need to have to be attractive candidates for funding (VC/Private Equity)?

REGISTRATION

To register to the Summit, please call 1-800-397-5322 or press here. 

SPONSORS

Sponsor of Latin American Advertising and Media Awards

Microsoft Advertising

Platinum Sponsor

Prisa Digital 

Leader Sponsors Plus

Prisa Radio

DirecTV Latin America

Leader Sponsors

Alcance Media Group

Ole Networks

US Media Consulting

Distinguished Sponsors

Multimedia Inc

ESPN International

Havas Digital 

The Latin Recording Academy

Televisa Publishing + Digital

Sponsor of Recreational Evening

Google

Refreshment Sponsor on June 1st

MediaMind

Attendee Bag Sponsor

Latcom

Are you ready for next week’s 2011 Latin American Advertising and Media Summit? Organized by Portada in Miami’s JW Marriot Marquis on June 1st and 2nd . The main theme of the Summit is “Latin America: Taking its central place on the World Stage”

Just added Speakers!

Luis Guardia, Marketing Manager, Central America Ecuador, Caribbean & Venezuela, Samsung Electronics

Franklin Vargas, VP Sales & Marketing Latin America, Canyon Tech

Paul Westhorpe,- Director of Digital Sales., Grupo Prisa 

Star Speakers Include:

Belen Amatriain, Global Marketing Director, Telefonica

David Anon, Senior Director of Marketing–Latin America, Research in Motion

Adriana Mendizabal, Global Marketing Executive, Visa

Shanna Parra, Regional Marketing Manager, PepsiCo International

Alan Sokol, Partner, Intermedia Partners

Beth Uyenco, Global Research Director, Microsoft Advertising

Register here!

8 Key Reasons to Attend the Summit

1. The Brazilian Opportunity

Most Fortune 500 companies are making Brazil a key market for their growth strategies. Learn from top marketers and researchers about the opportunities and risks in marketing to the emerging Brazilian middle class.

2. New Research Findings on Latin American Internet User Behavior

The implications for media planning and Buying. Group M and Microsoft Advertising will provide fresh data and new insights on online behavior.

3. Pay-TV can it grow more?

A behind the scenes look at a panregional media buy. Insiders tell us about the challenges they face in buying pay-TV .

4. Approaches to Panregional Marketing

Latin American Marketing lies between the poles of the centralized, multilocal

and local models: What approach should marketers choose depending on which factors? The how's and why's.

5. Telefonica’s Latam Marketing Plans

Telefonica is a top 3 Advertiser in Latin America. Hear from Belen Amatriain, Global Marketing Director at Telefonica which products the Spanish telecommunications behemoth is going to be pushing over the next few years. How will the marketing, media planning and buying process be structured.

6. Country Focus – Mexico
Top-notch panelists will analyze how political and economic risks are impacting marketing plans. In addition, changes in the Mexican media markets and the interconnection between the Mexican and U.S. Hispanic markets will be explored.

7. Marketing Tablets, Smartphones and more…

How Nokia, Research in Motion and Samsung are marketing to the emerging Latin American middle class.

8. Financing Ventures Targeting Global Latin Audiences

Do companies targeting global Latin audiences sit in front of opportunities that were not available before? What do ventures targeting Latin Audiences need to have to be attractive candidates for funding (VC/Private Equity)?

REGISTRATION

To register to the Summit, please call 1-800-397-5322 or press here. 

SPONSORS

Sponsor of Latin American Advertising and Media Awards

Microsoft Advertising

Platinum Sponsor

Prisa Digital 

Leader Sponsors Plus

Prisa Radio

DirecTV Latin America

Leader Sponsors

Alcance Media Group

Ole Networks

US Media Consulting

Distinguished Sponsors

Multimedia Inc

ESPN International

Havas Digital 

The Latin Recording Academy

Televisa Publishing + Digital

Sponsor of Recreational Evening

Google

Refreshment Sponsor on June 1st

MediaMind

Attendee Bag Sponsor

Latcom