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Experiential Marketing

Bacardi’s Keller on the Link Between Experiential Marketing and Contextually Relevant Content

Contextually relevant content has become a critical asset in the post-cookie world. Using the example of the recent Bombay Sapphire Campaign, Jaime Keller, Brand Director of Bombay Sapphire Gin for North America at Bacardi, explains how experiential marketing campaigns can be used to create contextually relevant content. She also tells Portada about the passion point the campaign is centered on, the type of media used, and how experiential marketing activations are measured.

Portada Live, September 29, 2022

WHY ATTEND WHO PARTICIPATES MEET THE TEAM PARTNERS 200+1:1 MEETINGS 1COLLABORATIVE KNOWLEDGE- SHARING SESSION 150+DECISION MAKERS 1RESEARCH SPOTLIGHT 2BRAND CHALLENGEs September 29, 2022, | Portada
Augmented Reality in Marketing

Covid-19 is Pushing AR Forward with Three Major Trends

Remember when everyone was talking about Pokémon Go? After the hype subsided, augmented reality has been steadily growing as a force in media over the past five years. Ivan Markman, Chief Business Officer at Yahoo, sees three important trends going forward.

Portada Live, Sept. 22, 2021

WHY ATTEND WHO PARTICIPATES MEET THE TEAM PARTNERS 200+1:1 MEETINGS 1COLLABORATIVE KNOWLEDGE- SHARING SESSION 150+DECISION MAKERS 1RESEARCH SPOTLIGHT 2BRAND CHALLENGEs September 22, 2021| 11:45 am