Changing Places LatAm: Carlos Ricardo, Carl Fremont, Fred Amoroso…
People change positions, get promoted or move to other companies. Portada is here to tell you about it. RafaelCarl Fremont – MEC ::: Fred Amoroso
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People change positions, get promoted or move to other companies. Portada is here to tell you about it. RafaelCarl Fremont – MEC ::: Fred Amoroso
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Salman Amin – SC Johnson ::: Tim
Social media is imperative to reaching the Hispanic community. It allows Hispanics to easily connect and share information with families in their home countries, playing naturally into Hispanics’ cultural affinity toward family connections…
We have seen a variety of studies that position Hispanics as early adopters of new technology, especially in the mobile space. For us (Hispanics), having the latest mobile technology is telling of social status, it’s part of “Living the American Dream,” which is the main reason many of us come to this country.
We have seen a variety of studies that position Hispanics as early adopters of new technology, especially in the mobile space. For us (Hispanics), having the latest mobile technology is telling of social status, it’s part of “Living the American Dream,” which is the main reason many of us come to this country.
Hemos visto una variedad de estudios que afirman que a los hispanos en EEUU les interesan las innovaciones tecnológicas y adoptan rápidamente los nuevos productos en el mercado, especialmente en el mundo de los teléfonos móviles.
In this article Carmen Torres, Hispanic Media Supervisor at 22squared, writes about the changes in the US Hispanic digital landscape and how it is important to understand this changes in order to reach this community. Carmen also highlights the opportunities of advertising in digital TV.
A new report from Media Economics Group with new Mexican campaigns for this week
A new report from Media Economics Group with new Mexican campaigns for this week
A Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology and measurement systems.
A Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology and measurement systems.
Xepus Ginebra, Commercial Director for MPG, announced a growth forecast of 2% to 3% for the Mexican advertising market, citing a study to be published shortly by MPG-Mexico.
Xepus Ginebra, Commercial Director for MPG, announced a growth forecast of 2% to 3% for the Mexican advertising market, citing a study to be published shortly by MPG-Mexico.
Until a few years ago a direct mailed custom publication was where it all started. Now, as Brice Bay, CEO of Enveritas Group puts it, it starts with SEO (Search Engine Optimization) around online content to drive traffic to the marketer’s site.
Target Corp., one of the top 25 advertisers on Hispanic Media, spent a little over $40 million in Hispanic media in 2010, per AdAge’s 2010 Hispanic Fact Pack. The retailer, which runs 1,750 stores nationwide, recently hired Colombia-native David Salazar to head its Guest Insights division, working mostly with market research to better position the Target brand among its consumers.
Procter & Gamble Co., seeking more sales to Hispanic consumers, is focusing this month's launch of Gain dishwashing liquid on that growing U.S. group. The
Over the past two years, the Latin American pay-TV subscriberbase has grown at a 10.6% compound annual growth rate (CAGR), outpacing all regions except Asia”, says a recently released report by Kagan. More than 20 million Latin American households are subscribers of pay TV services.
According to (AHAA) 2010 Hispanic Investment Trends Analysis.
La Copa Mundial de Fútbol es el evento más importante, para llegar a las audiencias Latinas. Estas audiencias estan compuestas en su mayoría, pero ni mucho menos exclusivamente, por hombres y para llegar a ellos las grandes empresas y sus agencias están poniendo a punto sus estrategias y ofertas.
And National Health Partners, Colgate, AutoTrader Latino. A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.