64 Results

tiktok

Search

After collaborating with world-class content creators on a series of TikTok, YouTube, and live stream content, Vinnie Hacker has announced his signing with esports and lifestyle organization 100 Thieves.

LOS ANGELES–(BUSINESS WIRE)–100 Thieves signed TikTok star Vinnie Hacker as their newest content creator. He will join the organization’s renowned roster of gaming creators and esports players, including Valkyrae, Kyedae, Hiko, and more.


Vinnie Hacker is a lifestyle creator who rose to stardom with the recent explosive growth of TikTok. With multiple accolades and features in mainstream entertainment, Vinnie quickly amassed over 20 million followers across his social media platforms in just the past 2 years. Vinnie is also a part of the popular TikTok creator group Hype House and recently starred in Netflix’s docuseries about the house.

Vinnie will work with 100 Thieves to grow his brand more in the gaming industry and in-turn will help the brand extend their reach beyond a traditional gaming audience and into a more mainstream audience that is focused on short-form media and a younger demographic.

“For me, being part of 100 Thieves is about being a part of gaming culture,” says Vinnie Hacker. “I love gaming and I love this brand so it’s a dream come true for me to be able to work with such incredible people who have similar passions. I’m really excited for this opportunity and I’m ready to work hard to make great content for everyone.”

Moving forward, Vinnie will be featured in upcoming 100 Thieves brand campaigns and be regularly integrated into activations, content, and more. Fans can expect to see Vinnie expanding into acting, modeling, high-energy content, anime, and sharpening his skills as a streamer in games like VALORANT. Vinnie will continue making content with Hype House and establishing relationships with TikTok and social media creators while now also working with 100 Thieves.

“Vinnie completely blew me away with his energy and passion on gaming and content creation as a whole,” says 100 Thieves CEO Matthew “Nadeshot” Haag. “His individual interests complement our team well and he fits right in with the rest of our creators. We’re all really thrilled to welcome Vinnie to 100 Thieves and support his career in gaming.”

Aside from now-retired professional esports player Hiko, Vinnie Hacker is the first new creator announced for 100 Thieves in 2022 and will be the organization’s first-ever member with a lifestyle-focused platform and audience.

Watch the full announcement video here, where Vinnie is seen acting and in stunts with 100 Thieves stars including Valkyrae, Kyedae, Nadeshot, and more.

ABOUT 100 THIEVES

100 Thieves (“Hundred Thieves”) is the premier lifestyle gaming brand. Based in Los Angeles, the company was founded by former Call of Duty World Champion and YouTube superstar Matthew “Nadeshot” Haag. 100 Thieves has championship esports teams competing in League of Legends, Call of Duty, and VALORANT. The brand is recognized globally for its innovative apparel, including its recent collaboration with Gucci. 100 Thieves also produces massively popular YouTube and social content, created by its world-class gaming talent including Valkyrae, CourageJD, and BrookeAB. With over 100M fans worldwide in just three years, 100 Thieves is one of the fastest growing brands in global entertainment.

Check out https://100thieves.com/ for more info.

Contacts

Sean Flynn,  sean.flynn@ketchum.com
Baylee Newman,  baylee.newman@ketchum.com

Netflix, MGM Studios, Verizon, Rocket Mortgage and the Innocence Project are among the winners

NEW YORK–(BUSINESS WIRE)–#shortyawardsThe Shorty Awards, which honors the best content and campaigns of digital and social media by agencies, brands, and organizations, have announced this year’s winners.

Some notable winners include:

“Challenging times foster innovation – and this year’s Shorty winners are proof of that fact,” said Co-Creator and Executive Producer of The Shorty Awards, Greg Galant. “These pioneers have redefined the possibilities in the digital and social space and set the bar on excellence. They point to where we are headed as a culture.”

In addition to the trademark shiny whale tale statue, winners at the 14th Annual Shorty Awards will be among the first-ever to receive an NFT (Non-Fungible Token) Trophy.

The Shortys have partnered with the technology and innovation platform Non-Fungible Trophies to create the NFTs and guarantee their celebration in perpetuity on the blockchain.

“We love the idea of recognizing and rewarding our entrants’ innovation with cutting edge technology,” Galant said. “Non-Fungible Trophies are the future.”

Read more and view the full list of winners

ABOUT THE SHORTY AWARDS

The Shorty Awards (also known as “The Shortys”) honors the most innovative work in digital and social media by brands, agencies and organizations.

Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Tyler Oakley, as well as brands such as Marvel Studios, HBO, Red Bull, Airbnb, Nestle, and BMW.

The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also weigh in and select their favorite Shorty Awards contenders during Audience Honor Voting.

Currently the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact. https://linktr.ee/ShortyAwards

Contacts

Caitlin Hornshaw

Caitlin@shortyawards.com

Over 600 Hours of New Original and Licensed Content Announced

Series Announcements include new AVOD-First Season of compelling docu-reality series “Rica Famosa Latina,” new docu-ensemble comedy series “Odisea Cheto,” music competition series “Tengo Talento, El Rancho,” and leading Regional Mexican Music Awards Show “Premios de la Radio”

EstrellaTV and TV Azteca Co-Productions to include Leading Mexican Music Competition Series “La Academia” and True Crime Anthology “Loteria del Crimen”

“MasterChef Mexico” from Endemol Shine Boomdog Joins 2022 Lineup

New “Cine EstrellaTV” FAST Movie Channel Announced

Distribution Partners fuboTV and Samsung TV Plus expand their Estrella Media FAST Channel Lineup

For logos, photos and graphics click here

LOS ANGELES–(BUSINESS WIRE)–Estrella Media, the transformative Spanish language media company serving a diverse multiplatform Latino audience in the U.S., today announced its 2022 and 2023 new content productions and acquisitions and new digital streaming partners at its virtual spring sales Upfront and IAB 2022 NewFronts sales presentations.

Over 600 hours of new primetime content was announced for both its linear and digital platforms, which is in addition to the company’s news programs, returning series, and acquired programming. The expanded content hours include the series that are part of the newly announced TV Azteca co-production and distribution agreement, and the company’s co-production agreement with Endemol Shine Boomdog and Fremantle Media.

The company spoke about its incredible streaming success since launching its first FAST (Free Ad-Supported Streaming TV) channels just 18 months ago. Currently, the company has an average monthly total reach of more than 4 billion minutes viewed across its entire multiplatform media portfolio including its rapidly growing digital FAST, AVOD, and streaming audio platforms (see source 1).

For linear, the company announced that over 25% of the company’s viewers are exclusive to EstrellaTV, delivering an unduplicated reach for its marketing partners (see source 2). It also engaged with nearly one billion fans via social media in the first quarter of 2022 (see source 3).

The announcements were made by Peter Markham, CEO, Estrella Media; Steve Mandala, Chief Revenue and Local Media Officer; René Santaella, EVP, Digital & Streaming Media; Ivan Stoilkovich, EVP, TV Content; and Hanna Bolte, SVP Marketing, Communications, and Talent Relations.

“Estrella Media is on track to have two of its most successful and innovative years in 2022 and 2023,” said Markham. “We are expanding our content offerings with production partners, growing our audience through our FAST, AVOD, and streaming platforms, and distributing our content to our audience where, when, and how they choose to consume media.”

Mandala added, “Content and platform innovations are going to fuel Estrella Media’s best years ever in 2022 and 2023. We are uniquely positioned to help every marketer speak to the all-important Hispanic consumer across multiple platforms to maximize audience reach and impact. Our recent announcements on our landmark agreement with TV Azteca to co-produce content, and the return of our own hit shows, will position us to be a valuable partner to every marketer.”

Content announcements:

2022:

Rica Famosa Latina – Digital AVOD Premiere, Weekly, September; Broadcast/Linear Fall, Weekly at 7 p.m., one hour

The EstrellaTV original reality series returns from a four-year hiatus, much to fans’ excitement and anticipation. Rica Famosa Latina is a must-watch reality series that returns with a new cast and new locations that keep the glamour, drama, emotion, and friendships going. With a cast of strong, controversial, and highly influential Latinas, the series returns to EstrellaTV for the sixth season and will be shot in the warm waters of the Caribbean. The series will be available in the fall on EstrellaTV’s AVOD app first and then air simultaneously in the U.S. on EstrellaTV and Mexico on TV Azteca.

Odisea Cheto – Fall, Monday-Friday at 6 p.m., one hour

Building on the foundation of the nationally syndicated radio show, Don Cheto Al Aire, which reaches millions of radio fans across the U.S. and Mexico, comes Odisea Cheto. In the TV series adaptation, we will enter the fascinating and fun world of Estrella Media’s renowned, nationally syndicated radio talent Don Cheto. In the series – which is shot in the new Don Cheto Al Aire studios – Don Cheto’s sole purpose is to teach his colleagues and the audience to find a greater purpose in life through his real-life experiences. We will travel in time and space through his funny and informative stories with the unique touch of Don Cheto, and we will witness what happens behind the scenes of one of the most successful radio programs in Hispanic media.

TTMT El RanchoFall – Monday-Thursday at 8 p.m., two hours

The award-winning Tengo Talento, Mucho Talento series co-produced by EstrellaTV and TV Azteca gets a cousin with this reality music/physical competition spinoff. Top contestants from previous seasons of Tengo Talento, Mucho Talento, are invited to a remote location where they will compete in physical challenges to earn rewards as they create and perform at The Ranch for the grand prize, which includes an Estrella Media Music contract.

EstrellaTV/TV Azteca 2022 co-production announcements:

La AcademiaJune 12, Sunday at 9 p.m.-Midnight, three hours

The most successful and influential music competition reality series based in Mexico returns to the U.S. for its 20th anniversary season. After a long hiatus in the U.S., fans can once again follow this iconic series on EstrellaTV and TV Azteca simultaneously. Featuring a superstar celebrity judging panel, the winner of La Academia will win a recording contract and a $1 million (MXN) prize.

Premios de la Radio – Thursday, November 3, four hours, live from Mexico City

Regional Mexican music is the most popular Latin music genre in the U.S., and EstrellaTV’s Premios de la Radio is the original and leading awards show of the genre in the U.S. Celebrating the artists and music that drive the culture and music charts, the leaders and influencers of Regional Mexican music will be in the room as we hand out “Artista del Año,” Canción Norteña del Año,” “Artista Femenina Año,” “Artista Masculino del Año,” “Cancion Banda del Año,” “Tributo a los Grandes de Mexico,” and more, live from Mexico City in front of an in-person audience. An EstrellaTV original that will be co-produced with TV Azteca and aired simultaneously in the U.S. and Mexico.

Una Dia Para VivirSummer, one hour

A scripted anthology series centered on the premise of what would you do if you had one day to re-live your life? This scripted co-production with TV Azteca weaves the decisions and magnificence of life into a one-hour drama. Airing simultaneously on EstrellaTV and TV Azteca in Mexico.

Loteria del CrimenFall, one hour

True crime and anthologies are two of the hottest formats in TV and streaming, and with Loteria del Crimen, we bring both together in a one-hour scripted series that is about the fight for good. Co-produced with TV Azteca, the series will feature an acclaimed cast of actors known to fans in episode arcs that will mesmerize and captivate viewers.

Madres A HijosFall, Monday-Friday at 7 p.m., one hour

Motherhood and mothers take center stage in Madres A Hijos, as we take an emotional journey focusing on love, family, and motherhood. In this one-hour, scripted primetime series, we explore and celebrate the relationships between mothers and their children. A co-production with TV Azteca.

Estrella Media/Endemol Shine Boomdog:

MasterChef MexicoSeptember 1, Thursdays at 8 p.m., two hours

The famous MasterChef brand from Endemol Shine Boomdog returns on EstrellaTV with season one of MasterChef Mexico, showcasing the best in amateur chefs and home cooks with a two-hour series focusing on contestants from Mexico.

2023 series

Tengo Talento, Mucho Talento Season 27

The award-winning entertainment competition reality series returns to showcase the talent and dreams of contestants from across the U.S. and Latin America. An EstrellaTV original production.

MasterChef: The Pantry

A digital-first series comes to the EstrellaTV app and FAST channels, following MasterChef contestants as they navigate behind the scenes of the popular Endemol Shine Boomdog series. Produced by Estrella Media and Endemol Shine Boomdog.

In development are an untitled, family-oriented, physical competition reality series produced with TV Azteca, which will feature families from Mexico and the U.S., and an untitled, family-friendly gameshow co-produced with Endemol Shine-Boomdog and TV Azteca.

Digital distribution announcements:

At the company’s UpFront and IAB 2022 NewFronts presentation on May 5, a new Estrella Media FAST channel and two additional FAST channel distribution partners were announced.

The company announced the launch of the new Cine EstrellaTV FAST channel, which will be a free 24-hour movie channel celebrating Latin cinema. The channel will offer a curated daily playlist of hundreds of outstanding Latino cinema titles, including drama, comedy, thrillers, and documentaries. It will launch this year.

Also announced was fuboTV will continue to carry KRCA Los Angeles Channel 62 and add two FAST channels – EstrellaTV and Estrella News.

Samsung TV Plus will continue to carry the EstrellaTV and Estrella News FAST channels and add Estrella Games to its FAST channel mix.

Also announced by Santaella was the tremendous growth of digital, stating that Estrella Media now reaches 30 million users and is approaching one billion streaming minutes per month across FAST, AVOD, and Online Video on YouTube, Facebook, and audio (see source 4).

Sources:

  1. All Data is Avg Monthly by Quarter Oct 2020-Mar 2021 (1Q21 data for OTA radio is actual data for Jan/Feb and an estimate for March). Linear TV – Nielsen Reach and Frequency Reports: Standard Calendar Months, M-Su 6a-6a, Live+3 Day, 75% Custom Unification, 1-minute tuning qualifier, P2+; FAST Channels – Amagi, Sisense and Amplitude; YouTube – Google; Streaming Audio – Triton and TuneIn; OTA Radio – Nielsen Audio Avg Weekly TSL P6+ (Excluding Holiday book) Mon-Sun 12n-12n; Facebook – Facebook ; AVOD – JW Player.
  2. Sprout Social: 1/1/2022-3/31/2022, Facebook, Instagram, Twitter, TikTok.
  3. Nielsen NPower Reach and Frequency/Audience Duplication. Mon-Sun 6a-6a Live+3 Day; P2+ Average Monthly (calendar month) based on Custom 75% unification with a 1-minute tuning qualifier.
  4. Amagi, JW Player, Google Analytics, Amplitude, Sisense, YouTube, Facebook, Triton, TuneIn.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media’s content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 16 owned or operated stations and 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes.

Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, airing on 33 affiliated stations throughout the U.S., featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S.

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

Contacts

Contacts for Estrella Media:

Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586

Dina White, DWhite@EstrellaMedia.com, 917-226-8366

SANTA MONICA, Calif.–(BUSINESS WIRE)–Entravision Communications Corporation (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced financial results for the three-month period ended March 31, 2022.

First Quarter 2022 Highlights

  • All-time first quarter record revenue, EBITDA and free cash flow
  • Net revenue up 32% over the prior-year quarter
  • Net income attributable to common stockholders down 65% over the prior-year quarter
  • Consolidated adjusted EBITDA up 28% over the prior-year quarter
  • Operating cash flow up 127% over the prior-year quarter
  • Free cash flow up 10% over the prior-year quarter
  • Quarterly cash dividend of $0.025 per share
  • Repurchased $7.1 million in shares under the Company’s $20 million share repurchase program
  • Post quarter entered into a definitive agreement to make an investment in Jack of Digital

“Entravision begins 2022 on very solid footing, with net revenue for the first quarter totaling $197.2 million, up 32% year-over year. Adjusted EBITDA also improved to total $18.1 million, an increase of 28% over the prior-year period,” said Walter Ulloa, Chairman and Chief Executive Officer. “Importantly, even as our top line continues to grow, we have maintained a lean, efficient cost structure, helping to drive our cash flow as well as our ability to provide consistent returns to our shareholders.”

Mr. Ulloa continued, “Our strength during the first quarter was largely driven by revenue growth of 51% in our digital segment, which comprised 78% of consolidated revenue. Our broadcast businesses, and, in particular, audio, helped drive our strong margins and cash flow. Simultaneously, our strategic expansion of our commercial partnerships with some of the world’s leading technology platforms has positioned us at the forefront of digital innovation across emerging economies, including Latin America, Southeast Asia, Africa, and Pakistan when we complete our investment in Jack of Digital. We are excited about the enormous opportunities that lie in front of us and look forward to sharing our progress throughout the year.”

Quarterly Cash Dividend

The Company announced today that its Board of Directors approved a quarterly cash dividend to shareholders of $0.025 per share on the Company’s Class A, Class B and Class U common stock, in an aggregate amount of approximately $2.1 million. The quarterly dividend will be payable on June 30, 2022 to shareholders of record as of the close of business on June 16, 2022, and the common stock will trade ex-dividend on June 15, 2022. The Company currently anticipates that future cash dividends will be paid on a quarterly basis; however, any decision to pay future cash dividends will be subject to approval by the Board.

Share Repurchase Program

On March 1, 2022, the Board of Directors approved the repurchase of up to $20 million of the Company’s common stock. Under this share repurchase program, the Company is authorized to purchase shares from time to time through open market purchases or negotiated purchases, subject to market conditions and other factors. On the same date, the Board terminated the Company’s previous share repurchase program of the Company’s common stock. During the first quarter the Company repurchased $7.1 million of its Class A common stock.

Investment in Jack of Digital

As previously announced, the Company has entered into a definitive agreement to acquire a strategic stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan. Subject to regulatory approvals and other pre-closing conditions, the Company anticipates that the investment will be completed during the second quarter of 2022. With this investment, the Company enhances its presence in South Asia.

Non-GAAP Financial Measures

This press release contains certain non-GAAP financial measures as defined by SEC Regulation G. The GAAP financial measure most directly comparable to each of these non-GAAP financial measures, and a table reconciling each of these non-GAAP financial measures to its most directly comparable GAAP financial measure is included beginning on page 9.

Unaudited Financial Highlights (In thousands, except share and per share data)

 

Three-Month Period

 

 

Ended March 31,

 

 

2022

 

 

2021

 

 

% Change

 

Net revenue

$

197,172

 

 

$

148,880

 

 

 

32

%

Cost of revenue – digital (1)

 

129,891

 

 

 

84,756

 

 

 

53

%

Operating expenses (2)

 

43,862

 

 

 

40,414

 

 

 

9

%

Corporate expenses (3)

 

8,724

 

 

 

7,158

 

 

 

22

%

Foreign currency (gain) loss

 

(847

)

 

 

586

 

 

*

 

 

 

 

 

 

 

 

 

 

Consolidated adjusted EBITDA (4)

 

18,113

 

 

 

14,195

 

 

 

28

%

 

 

 

 

 

 

 

 

 

Free cash flow (5)

$

14,327

 

 

$

13,029

 

 

 

10

%

 

 

 

 

 

 

 

 

 

Net income (loss)

$

1,887

 

 

$

7,002

 

 

 

(73

)%

Net (income) loss attributable to redeemable noncontrolling interest

$

 

 

$

(1,573

)

 

*

 

Net income (loss) attributable to common stockholders

$

1,887

 

 

$

5,429

 

 

 

(65

)%

 

 

 

 

 

 

 

 

 

Net income (loss) per share attributable to common stockholders, basic and diluted

$

0.02

 

 

$

0.06

 

 

 

(67

)%

Weighted average common shares outstanding, basic

 

86,522,378

 

 

 

85,041,628

 

 

 

 

Weighted average common shares outstanding, diluted

 

88,630,216

 

 

 

86,986,581

 

 

 

 

(1)

Consists primarily of the costs of online media acquired from third-party publishers. Media cost is classified as cost of revenue in the period in which the corresponding revenue is recognized.

(2)

Operating expenses include direct operating and selling, general and administrative expenses. Included in operating expenses are $1.0 million and $0.3 million of non-cash stock-based compensation for the three-month periods ended March 31, 2022 and 2021, respectively.

(3)

Corporate expenses include $1.6 million and $0.8 million of non-cash stock-based compensation for the three-month periods ended March 31, 2022 and 2021, respectively.

(4)

Consolidated adjusted EBITDA means net income (loss) plus gain (loss) on sale of assets, depreciation and amortization, non-cash impairment charge, non-cash stock-based compensation included in operating and corporate expenses, net interest expense, other operating gain (loss), gain (loss) on debt extinguishment, income tax (expense) benefit, equity in net income (loss) of nonconsolidated affiliate, non-cash losses, syndication programming amortization less syndication programming payments, revenue from the Federal Communications Commission, or FCC, spectrum incentive auction less related expenses, expenses associated with investments, EBITDA attributable to redeemable noncontrolling interest, acquisitions and dispositions and certain pro-forma cost savings. We use the term consolidated adjusted EBITDA because that measure is defined in the agreement governing our current credit facility (“the 2017 Credit Facility”) and does not include gain (loss) on sale of assets, depreciation and amortization, non-cash impairment charge, non-cash stock-based compensation, net interest expense, other income (loss), gain (loss) on debt extinguishment, income tax (expense) benefit, equity in net income (loss) of nonconsolidated affiliate, non-cash losses, syndication programming amortization less syndication programming payments, revenue from FCC spectrum incentive auction less related expenses, expenses associated with investments, EBITDA attributable to redeemable noncontrolling interest, acquisitions and dispositions and certain pro-forma cost savings.

(5)

Free cash flow is defined as consolidated adjusted EBITDA less cash paid for income taxes, net interest expense, capital expenditures and non-recurring cash expenses plus dividend income, and other operating gain (loss). Net interest expense is defined as interest expense, less non-cash interest expense relating to amortization of debt finance costs, and less interest income.

Unaudited Financial Results (In thousands)

 

Three-Month Period

 

 

Ended March 31,

 

 

2022

 

 

2021

 

 

% Change

 

Net revenue

$

197,172

 

 

$

148,880

 

 

 

32

%

Cost of revenue – digital (1)

 

129,891

 

 

 

84,756

 

 

 

53

%

Operating expenses (1)

 

43,862

 

 

 

40,414

 

 

 

9

%

Corporate expenses (1)

 

8,724

 

 

 

7,158

 

 

 

22

%

Depreciation and amortization

 

6,395

 

 

 

5,184

 

 

 

23

%

Change in fair value of contingent consideration

 

5,100

 

 

 

 

 

*

 

Impairment charge

 

 

 

 

1,326

 

 

 

(100

)%

Foreign currency (gain) loss

 

(847

)

 

 

586

 

 

*

 

Other operating (gain) loss

 

(119

)

 

 

(1,913

)

 

 

(94

)%

 

 

 

 

 

 

 

 

 

Operating income (loss)

 

4,166

 

 

 

11,369

 

 

 

(63

)%

Interest expense, net

 

(1,430

)

 

 

(1,577

)

 

 

(9

)%

Dividend income

 

3

 

 

 

2

 

 

 

50

%

 

 

 

 

 

 

 

 

 

Income (loss) before income taxes

 

2,739

 

 

 

9,794

 

 

 

(72

)%

Income tax benefit (expense)

 

(852

)

 

 

(2,792

)

 

 

(69

)%

 

 

 

 

 

 

 

 

 

Net income (loss)

 

1,887

 

 

 

7,002

 

 

 

(73

)%

Net (income) loss attributable to redeemable noncontrolling interest

 

 

 

 

(1,573

)

 

*

 

Net income (loss) attributable to common stockholders

$

1,887

 

 

$

5,429

 

 

 

(65

)%

(1)

Cost of revenue, operating expenses and corporate expenses are defined on page 2.

Net revenue in the first quarter of 2022 totaled $197.2 million, up 32% from $148.9 million in the prior-year period. Of the overall increase, approximately $52.2 million was attributable to our digital segment and was primarily due to advertising revenue growth from our digital commercial partnerships business and our acquisitions of MediaDonuts and 365 Digital during the third and fourth quarters of 2021, respectively, both of which did not contribute to net revenue in the comparable period ended March 31, 2021. In addition, of the overall increase, approximately $1.3 million was attributable to our audio segment primarily due to increases in local advertising revenue and political advertising revenue. The overall increase was partially offset by a decrease of approximately $5.2 million attributable to our television segment, primarily due to decreases in local and national advertising revenue, which was mainly attributed to the expiration of our Univision and UniMás network affiliation agreements in Orlando, Tampa and Washington, D.C. on December 31, 2021. Additionally, the decrease in our television segment was attributed to a decrease in revenue from spectrum usage rights, and a decrease in retransmission consent revenue, partially offset by an increase in political advertising revenue.

Cost of revenue in the first quarter of 2022 totaled $129.9 million, up 53% from $84.8 million in the prior-year period. The increase was primarily due to increased costs of revenue related to advertising revenue growth from our digital commercial partnerships business, and our acquisitions of MediaDonuts and 365 Digital during the third and fourth quarters of 2021, respectively, both of which did not incur cost of revenue for us in the comparable period ended March 31, 2021.

Operating expenses in the first quarter of 2022 totaled $43.9 million, up 9% from $40.4 million in the prior-year period. Of the overall increase, approximately $4.4 million was attributable to our digital segment and was primarily due to an increase in expenses associated with the increase in digital advertising revenue, an increase in salary expense and our acquisitions of MediaDonuts and 365 Digital during the third and fourth quarters of 2021, respectively, both of which did not incur operating expenses for us in the comparable period ended March 31, 2021. The overall increase was partially offset by a decrease of approximately $0.7 million that was attributable to our television segment primarily due to a decrease in expenses associated with the decrease in local and national advertising revenue, and a decrease of approximately $0.3 million that was attributable to our audio segment primarily due to a decrease in rating services expense.

Corporate expenses in the first quarter of 2022 totaled $8.7 million, up 22% from $7.2 million in the prior-year period. The increase was primarily due to increases in non-cash stock-based compensation, salaries, and audit fees.

Balance Sheet and Related Metrics

Cash and marketable securities as of March 31, 2022 totaled approximately $211.6 million. Total debt was $211.8 million. Net of $75 million of cash and marketable securities, total leverage as defined in the Company’s credit agreement was 1.5 times as of March 31, 2022. Net of total cash and marketable securities, total leverage was 0.0 times.

Unaudited Segment Results (In thousands)

 

Three-Month Period

 

 

Ended March 31,

 

 

2022

 

 

2021

 

 

% Change

 

Net Revenue

 

 

 

 

 

 

 

 

Digital

$

153,711

 

 

$

101,482

 

 

 

51

%

Television

 

30,867

 

 

 

36,091

 

 

 

(14

)%

Audio

 

12,594

 

 

 

11,307

 

 

 

11

%

Total

$

197,172

 

 

$

148,880

 

 

 

32

%

 

 

 

 

 

 

 

 

 

Cost of Revenue – digital (1)

 

 

 

 

 

 

 

 

Digital

$

129,891

 

 

$

84,756

 

 

 

53

%

 

 

 

 

 

 

 

 

 

Operating Expenses (1)

 

 

 

 

 

 

 

 

Digital

 

15,235

 

 

 

10,850

 

 

 

40

%

Television

 

19,240

 

 

 

19,884

 

 

 

(3

)%

Audio

 

9,387

 

 

 

9,680

 

 

 

(3

)%

Total

$

43,862

 

 

$

40,414

 

 

 

9

%

 

 

 

 

 

 

 

 

 

Corporate Expenses (1)

$

8,724

 

 

$

7,158

 

 

 

22

%

 

 

 

 

 

 

 

 

 

Consolidated adjusted EBITDA (1)

$

18,113

 

 

$

14,195

 

 

 

28

%

(1)

Cost of revenue, operating expenses, corporate expenses, and consolidated adjusted EBITDA are defined on page 2.

Notice of Conference Call

Entravision Communications Corporation will hold a conference call to discuss its first quarter 2022 results on Thursday, May 5, 2022 at 5 p.m. Eastern Time. To access the conference call, please dial (877) 407-9716 (U.S.) or (201) 493-6779 (Int’l) ten minutes prior to the start time and reference Conference ID number 13728063. The call will also be available via live webcast on the investor relations portion of the Company’s website located at www.entravision.com.

About Entravision Communications Corporation

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook.

Forward-Looking Statements

This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although the Company believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and the Company disclaims any duty to update any forward-looking statements made by the Company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.

(Financial Table Follows)

Entravision Communications Corporation

Consolidated Statements of Operations

(In thousands, except share and per share data)

(Unaudited)

 

 

 

Three-Month Period

 

 

 

Ended March 31,

 

 

 

2022

 

 

2021

 

Net revenue

 

$

197,172

 

 

$

148,880

 

 

 

 

 

 

 

 

Expenses:

 

 

 

 

 

 

Cost of revenue – digital

 

 

129,891

 

 

 

84,756

 

Direct operating expenses

 

 

27,823

 

 

 

26,561

 

Selling, general and administrative expenses

 

 

16,039

 

 

 

13,853

 

Corporate expenses

 

 

8,724

 

 

 

7,158

 

Depreciation and amortization

 

 

6,395

 

 

 

5,184

 

Change in fair value of contingent consideration

 

 

5,100

 

 

 

 

Impairment charge

 

 

 

 

 

1,326

 

Foreign currency (gain) loss

 

 

(847

)

 

 

586

 

Other operating (gain) loss

 

 

(119

)

 

 

(1,913

)

 

 

 

193,006

 

 

 

137,511

 

Operating income (loss)

 

 

4,166

 

 

 

11,369

 

Interest expense

 

 

(1,836

)

 

 

(1,717

)

Interest income

 

 

406

 

 

 

140

 

Dividend income

 

 

3

 

 

 

2

 

Income (loss) before income taxes

 

 

2,739

 

 

 

9,794

 

Income tax benefit (expense)

 

 

(852

)

 

 

(2,792

)

 

 

 

 

 

 

 

Net income (loss)

 

 

1,887

 

 

 

7,002

 

Net (income) loss attributable to redeemable noncontrolling interest

 

 

 

 

 

(1,573

)

Net income (loss) attributable to common stockholders

 

$

1,887

 

 

$

5,429

 

 

 

 

 

 

 

 

Basic and diluted earnings per share:

 

 

 

 

 

 

Net income (loss) per share attributable to common stockholders, basic and diluted

 

$

0.02

 

 

$

0.06

 

 

 

 

 

 

 

 

Cash dividends declared per common share, basic and diluted

 

$

0.03

 

 

$

0.03

 

 

 

 

 

 

 

 

Weighted average common shares outstanding, basic

 

 

86,522,378

 

 

 

85,041,628

 

Weighted average common shares outstanding, diluted

 

 

88,630,216

 

 

 

86,986,581

 

Entravision Communications Corporation

Consolidated Balance Sheets

(In thousands; unaudited)

 

 

 

March 31,

 

 

December 31,

 

 

 

2022

 

 

2021

 

ASSETS

 

 

 

 

 

 

Current assets

 

 

 

 

 

 

Cash and cash equivalents

 

$

126,574

 

 

$

185,094

 

Marketable securities

 

 

85,010

 

 

 

 

Restricted cash

 

 

749

 

 

 

749

 

Trade receivables, net of allowance for doubtful accounts

 

 

173,419

 

 

 

201,747

 

Assets held for sale

 

 

1,963

 

 

 

1,963

 

Prepaid expenses and other current assets

 

 

36,341

 

 

 

18,925

 

Total current assets

 

 

424,056

 

 

 

408,478

 

Property and equipment, net

 

 

60,174

 

 

 

62,498

 

Intangible assets subject to amortization, net

 

 

61,476

 

 

 

64,034

 

Intangible assets not subject to amortization

 

 

209,053

 

 

 

209,053

 

Goodwill

 

 

71,708

 

 

 

71,708

 

Deferred income taxes

 

 

1,462

 

 

 

1,462

 

Operating leases right of use asset

 

 

25,596

 

 

 

25,582

 

Other assets

 

 

8,084

 

 

 

8,527

 

Total assets

 

$

861,609

 

 

$

851,342

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LIABILITIES AND STOCKHOLDERS’ EQUITY

 

 

 

 

 

 

Current liabilities

 

 

 

 

 

 

Current maturities of long-term debt

 

$

4,947

 

 

$

4,903

 

Accounts payable and accrued expenses

 

 

222,610

 

 

 

212,655

 

Operating lease liabilities

 

 

6,808

 

 

 

7,304

 

Total current liabilities

 

 

234,365

 

 

 

224,862

 

Long-term debt, less current maturities, net of unamortized debt issuance costs

 

 

206,816

 

 

 

207,416

 

Long-term operating lease liabilities

 

 

21,505

 

 

 

20,988

 

Other long-term liabilities

 

 

79,076

 

 

 

72,930

 

Deferred income taxes

 

 

68,092

 

 

 

68,220

 

Total liabilities

 

 

609,854

 

 

 

594,416

 

 

 

 

 

 

 

 

Stockholders’ equity

 

 

 

 

 

 

Class A common stock

 

 

6

 

 

 

6

 

Class B common stock

 

 

2

 

 

 

2

 

Class U common stock

 

 

1

 

 

 

1

 

Additional paid-in capital

 

 

773,613

 

 

 

780,388

 

Accumulated deficit

 

 

(520,607

)

 

 

(522,494

)

Accumulated other comprehensive income (loss)

 

 

(1,260

)

 

 

(977

)

Total stockholders’ equity

 

 

251,755

 

 

 

256,926

 

Total liabilities and stockholders’ equity

 

$

861,609

 

 

$

851,342

 

Entravision Communications Corporation

Consolidated Statements of Cash Flows

(In thousands; unaudited)

 

 

 

Three-Month Period

 

 

 

Ended March 31,

 

 

 

2022

 

 

2021

 

Cash flows from operating activities:

 

 

 

 

 

 

Net income (loss)

 

$

1,887

 

 

$

7,002

 

Adjustments to reconcile net income (loss) to net cash provided by operating activities:

 

 

 

 

 

 

Depreciation and amortization

 

 

6,395

 

 

 

5,184

 

Impairment charge

 

 

 

 

 

1,326

 

Deferred income taxes

 

 

(359

)

 

 

2,987

 

Non-cash interest

 

 

280

 

 

 

139

 

Amortization of syndication contracts

 

 

116

 

 

 

119

 

Payments on syndication contracts

 

 

(118

)

 

 

(124

)

Non-cash stock-based compensation

 

 

2,573

 

 

 

1,071

 

(Gain) loss on disposal of property and equipment

 

 

(151

)

 

 

 

Change in fair value of contingent consideration

5,100

Changes in assets and liabilities:

 

 

 

 

 

 

(Increase) decrease in accounts receivable

 

 

29,380

 

 

 

9,927

 

(Increase) decrease in prepaid expenses and other assets

 

 

(2,405

)

 

 

1,177

 

Increase (decrease) in accounts payable, accrued expenses and other liabilities

 

 

10,521

 

 

 

(5,356

)

Net cash provided by operating activities

 

 

53,219

 

 

 

23,452

 

Cash flows from investing activities:

 

 

 

 

 

 

Proceeds from sale of property and equipment and intangibles

 

 

164

 

 

 

 

Purchases of property and equipment

 

 

(1,547

)

 

 

(1,838

)

Purchases of marketable securities

 

 

(85,517

)

 

 

 

Proceeds from marketable securities

 

 

 

 

 

12,120

 

Net cash provided by investing activities

 

 

(86,900

)

 

 

10,282

 

Cash flows from financing activities:

 

 

 

 

 

 

Proceeds from stock option exercises

 

 

218

 

 

 

 

Tax payments related to shares withheld for share-based compensation plans

 

 

(257

)

 

 

(9

)

Payments on long-term debt

 

 

(750

)

 

 

(750

)

Dividends paid

 

 

(2,167

)

 

 

(2,126

)

Repurchase of Class A common stock

 

 

(7,142

)

 

 

 

Payment of contingent consideration

 

 

(14,730

)

 

 

 

Principal payments under finance lease obligation

 

 

(10

)

 

 

 

Net cash used in financing activities

 

 

(24,838

)

 

 

(2,885

)

Effect of exchange rates on cash, cash equivalents and restricted cash

 

 

(1

)

 

 

(24

)

Net increase (decrease) in cash, cash equivalents and restricted cash

 

 

(58,520

)

 

 

30,825

 

Cash, cash equivalents and restricted cash:

 

 

 

 

 

 

Beginning

 

 

185,843

 

 

 

119,911

 

Ending

 

$

127,323

 

 

$

150,736

 

Entravision Communications Corporation

Reconciliation of Consolidated Adjusted EBITDA to Cash Flows From Operating Activities

(In thousands; unaudited)

 

The most directly comparable GAAP financial measure is operating cash flow. A reconciliation of this non-GAAP measure to cash flows from operating activities for each of the periods presented is as follows:

 

 

 

Three-Month Period

 

 

 

Ended March 31,

 

 

 

2022

 

 

2021

 

 

 

 

 

 

 

 

Consolidated adjusted EBITDA (1)

 

$

18,113

 

 

$

14,195

 

EBITDA attributable to redeemable noncontrolling interest

 

 

 

 

 

2,837

 

Interest expense

 

 

(1,836

)

 

 

(1,717

)

Interest income

 

 

406

 

 

 

140

 

Dividend income

 

 

3

 

 

 

2

 

Income tax expense

 

 

(852

)

 

 

(2,792

)

Amortization of syndication contracts

 

 

(116

)

 

 

(119

)

Payments on syndication contracts

 

 

118

 

 

 

124

 

Non-cash stock-based compensation included in direct operating expenses

 

 

(958

)

 

 

(316

)

Non-cash stock-based compensation included in corporate expenses

 

 

(1,615

)

 

 

(755

)

Depreciation and amortization

 

 

(6,395

)

 

 

(5,184

)

Change in fair value of contingent consideration

 

 

(5,100

)

 

 

 

Impairment charge

 

 

 

 

 

(1,326

)

Other operating gain (loss)

 

 

119

 

 

 

1,913

 

Net (income) loss attributable to redeemable noncontrolling interest

 

 

 

 

 

(1,573

)

Net income (loss) attributable to common stockholders

 

 

1,887

 

 

 

5,429

 

 

 

 

 

 

 

 

Depreciation and amortization

 

 

6,395

 

 

 

5,184

 

Impairment charge

 

 

 

 

 

1,326

 

Deferred income taxes

 

 

(359

)

 

 

2,987

 

Non-cash interest

 

 

280

 

 

 

139

 

Amortization of syndication contracts

 

 

116

 

 

 

119

 

Payments on syndication contracts

 

 

(118

)

 

 

(124

)

Non-cash stock-based compensation

 

 

2,573

 

 

 

1,071

 

(Gain) loss on disposal of property and equipment

 

 

(151

)

 

 

 

Change in fair value of contingent consideration

5,100

Net income (loss) attributable to redeemable noncontrolling interest

 

 

 

 

 

1,573

 

Changes in assets and liabilities:

 

 

 

 

 

 

(Increase) decrease in accounts receivable

 

 

29,380

 

 

 

9,927

 

(Increase) decrease in prepaid expenses and other assets

 

 

(2,405

)

 

 

1,177

 

Increase (decrease) in accounts payable, accrued expenses and other liabilities

 

 

10,521

 

 

 

(5,356

)

Cash flows from operating activities

 

 

53,219

 

 

 

23,452

 

Contacts

Christopher T. Young

Chief Financial Officer

Entravision Communications Corporation

310-447-3870

Kimberly Esterkin

ADDO Investor Relations

310-829-5400

evc@addo.com

Read full story here

Delivered at the firm’s inaugural Jolt! conference, the awards recognize the best marketing and branding campaigns among financial advisers and fintech companies

LAS VEGAS–(BUSINESS WIRE)–#AdvisorMarketingSnappy Kraken, the MarTech innovator serving financial services professionals, today announced the recipients of its Jolt! awards, which recognized 10 of the best marketing campaigns, branding or other public relations initiatives in the financial adviser, or adviser-tech space, at the firm’s inaugural Jolt! conference, held from May 4-6 at the Aria Resort in Las Vegas.

The awards are meant to elevate the quality of financial services marketing by highlighting stand out work that pushes the industry to continue to raise its standards. Recipients were selected by a committee made up of Snappy Kraken team members and industry thought leaders who have combed the industry for the best of the best.

“At Snappy Kraken, we are constantly challenging ourselves to become more creative and to test our boundaries; to do that, we look to our peers and outside of the industry for inspiration, which is a huge part of what Jolt! is all about,” said Chief Executive Officer Robert Sofia. “As we want to continue to elevate our game, and that of the industry, we are excited to highlight the exceptional work of these industry trail blazers and showcase the content they have produced that inspired everyone on the panel.”

The inaugural Jolt! award winners are:

The awards were delivered to their recipients during Snappy Kraken’s first-ever Jolt! conference.

Prior to the official conference kickoff, Snappy Kraken announced it acquired industry website builder and existing integration partner Advisor Websites – creating a holistic solution for websites, branding and digital marketing.

To learn more about the inaugural Jolt! award recipients, click here.

ABOUT SNAPPY KRAKEN

Snappy Kraken is an award-winning marketing technology firm that provides marketing automation, online advertising, and bold, unique marketing campaigns for the financial services industry. Data-informed decision making drives each marketing campaign; Snappy Kraken publicly releases an annual marketing research report highlighting the trends that they will use to better serve their members. Recognized by Benzinga in three categories in 2020 as well as by MarTech Breakthrough as best overall content marketing software three years in a row, it ranked number three on the 2020 Financial Planning Best Fintechs to Work For list. At the Wealth Management Awards In 2021, Snappy Kraken won the Social Media Leadership for Technology Providers award for its annual marketing research report, and the Marketing Automation for Technology Providers award for its trademark “Cold to Gold Framework.” Also in 2021, Snappy Kraken’s “Retiring in Uncertain Times” lead generation content won the silver Davey Creative award in the integrated campaign-marketing effectiveness category. Snappy Kraken demonstrates time and again that great content wins clients.

To learn more about Snappy Kraken’s solutions for financial advisers, including white-labeled enterprise solutions, and to use the new and enhanced tools recently announced, visit www.SnappyKraken.com.

Contacts

Jason Lahita

jason@streetcredpr.com
973-460-7837

Allie Zendrian

Allie@streetcredpr.com
516-581-7202

Tilting Point gears up to launch 10 games, over the next two years, supported by Polygon Studios

NEW YORK–(BUSINESS WIRE)–Polygon Studios, onboarding developers, brands, artists, and content creators to Web3 through investment, marketing, and developer and community support, today announces a strategic, multi-year partnership with Tilting Point, an award-winning free-to-play games publisher.

Supported by Polygon Studios, Tilting Point plans to release ten games over the next two years. Tilting Point will leverage the Polygon network for seamless integration of Web3 features.

The partnership will kick off with a rollout of Web3 features in three existing titles: owned and operated games Astrokings, a free-to-play interstellar strategy game recently added to Tilting Point’s roster following the acquisition of Astrokings’ developer, 4x games experts AN Games; The Walking Dead: Casino Slots, a virtual slot game based on the hit AMC series; and Chess Universe, the first of Tilting Point’s third-party titles to benefit from Polygon’s tech.

Founded in 2012, Tilting Point is renowned for its Progressive Publishing model, through which it accelerates and amplifies the businesses, games, and technologies of its independent developer partners and internal studios. Through this model, Tilting Point has released numerous popular free-to-play games including Warhammer: Chaos & Conquest and Narcos: Cartel Wars, and SpongeBob: Krusty Cook-Off.

Tilting Point’s partnership with Polygon Studios will allow Tilting Point to be the Web3 solution to all game developers, helping both native Web3 game developers scale their games, alongside free-to-play developer partners and studios who want to bridge from Web2 to Web3 gaming.

Web3 gaming enables players to claim digital ownership of in-game assets such as skins and characters, as NFTs recorded on the blockchain, as well as trade them via public marketplaces.

Ryan Wyatt, Polygon Studios CEO, said, “Tilting Point is set to bring a new level of quality to Web3 gaming, accumulated from a decade of building and publishing mobile games. This partnership will help solidify Web3’s place in the gaming industry, and we’re excited to start developing games that champion user ownership and immersive gameplay.”

Stardust — a blockchain agnostic platform enabling developers to integrate NFTs into their games — was integral for brokering the partnership between Tilting Point and Polygon Studios.

In March, Stardust announced their partnership with Tilting Point to help introduce NFTs into their network of mobile games. Prior to that, in February, Stardust added the Polygon Network into its growing list of powerful blockchain options for game publishers looking to integrate Web3 features.

Samir Agili, President and Co-CEO at Tilting Point, said: “It was crucial for us to select an efficient and low-cost platform for developers to build and launch their games while ensuring the highest security and lowest carbon footprint. The Polygon network came highly recommended. Combined with the superb talent and expertise of Polygon Studios, it was the obvious choice.”

Polygon is fast becoming the de-facto platform for Web 3.0. Its broad range of scaling options and some of the industry’s lowest transaction rates have made it a destination for some of the biggest Web3 platforms and developers, from metaverse projects, such as Decentraland and Sandbox, to gaming publishers comprising Ubisoft, Atari, Animoca, and now, Tilting Point.

Polygon Studios currently works with a large portion of today’s top blockchain-based Web3 games and NFT projects, including OpenSea, Somnium Space, and Decentral Games, and has at least five times more gaming and NFT Dapps than any other chains outside of Ethereum main chain at around 7,000+ gaming and NFT Dapps.

About Polygon

Polygon is the leading platform for Ethereum scaling and infrastructure development. Its growing suite of products offers developers easy access to all major scaling and infrastructure solutions: L2 solutions (ZK Rollups and Optimistic Rollups), sidechains, hybrid solutions, stand-alone and enterprise chains, data availability solutions, and more. Polygon’s scaling solutions have seen widespread adoption with 19,000+ applications hosted, 1B+ total transactions processed, ~100M+ unique user addresses, and $5B+ in assets secured.

If you’re an Ethereum Developer, you’re already a Polygon developer! Leverage Polygon’s fast and secure txns for your dApp, get started here.

Website | Twitter | Ecosystem Twitter | Developer Twitter | Studios Twitter | Telegram | LinkedIn | Reddit | Discord | Instagram | Facebook

About Polygon Studios

Polygon Studios aims to be the home of the most popular blockchain projects in the world. The Polygon Studios team is focused on supporting developers building decentralized apps on Polygon by providing Web2 and Web3 teams with a suite of services such as developer support, partnership, strategy, go-to-market, and technical integrations. Polygon Studios supports projects from OpenSea to Prada, from Adidas to Draft Kings, and Decentral Games to Ubisoft.

Twitter | Facebook | Instagram | Telegram | Tiktok | LinkedIn

About Tilting Point

Tilting Point is a leading free-to-play publisher that powers up existing live games using deep marketing and product expertise, cutting-edge technology, and a user acquisition war chest. Recognized as one of the top mobile game makers in the world by PocketGamer.biz in 2021, Tilting Point was founded in 2012, and has grown to a staff of over 400 people with offices in Barcelona, Boston, Kyiv, New York & Seoul. Tilting Point’s most successful games include SpongeBob: Krusty Cook-Off, Star Trek Timelines, and Warhammer: Chaos & Conquest.

Twitter | Facebook | Instagram | YouTube | LinkedIn

Contacts

Katie Olver for Polygon Studios

katie@cryptolandpr.com
polygon@cryptolandpr.com

fortyseven communications for Tilting Point

tiltingpoint@fortyseven.com

Expansion provides access to a high-growth, emerging digital advertising industry with significant expansion opportunities across East Africa

SANTA MONICA, Calif.–(BUSINESS WIRE)–Entravision (NYSE: EVC or “the Company”), a leading global advertising, media and ad-tech solutions company, announced today its expansion into Kenya. This expansion provides Entravision, through its Africa-based digital business unit, Entravision 365 Digital, a presence in East Africa, as it looks to expand its breadth of digital solutions, media representations and creative services to new emerging markets.

With the expansion into Kenya, the Company also welcomes Maggie Ndirangu as its newly appointed Managing Director of Kenya Operations. Ms. Ndirangu has regional expertise and extensive knowledge of the digital landscape across Africa. This expansion aligns with Entravision’s goal to position Entravision 365 Digital as a local digital marketing solutions powerhouse, serving African companies and local leaders with advanced branding, performance, and creative needs.

“We’re thrilled to launch Entravision’s operations in Kenya, an exciting market for our African expansion,” said Julian Jordaan, CEO of Entravision 365 Digital. “With the third highest connected consumer base in Sub-Saharan Africa, and growing at a rapid rate, we believe that these numbers will only continue to climb and ultimately represent 17% of the digital advertising industry within the Sub-Saharan market by 2023. Kenya also has incredible talent and an advertising ecosystem primed with opportunity.”

Jordaan continued, “We are also pleased to welcome Maggie Ndirangu as Managing Director of our Kenyan operations. Maggie is an exceptional leader who brings with her years of knowledge in the marketing and advertising industries. She will be taking our partnerships, media representations and services to brands across the Kenya market.”

“Kenya has become a technology powerhouse in Africa over the last few years, with many global companies setting up Sub-Saharan African headquarters here. I’m honored to be joining Entravision to lead the Company’s expansion into East Africa and deliver marketing solutions that help businesses reach consumers, drive engagements and promote positive business impact across this region,” said Maggie Ndirangu.

Sub-Saharan Africa is an attractive digital marketplace with nearly 500 million digitally connected consumers. Importantly, the Sub-Saharan African customer is young, tech-savvy and digitally connected. By combining the Company’s platform and publisher partnerships with technology-driven design service, or “365 Studio,” Entravision’s evolution continues into a leading marketing technology service provider in the world’s highest growth economies.

About Entravision

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Its dynamic portfolio includes digital, television and audio offerings. Digital, the company’s largest revenue segment, is comprised of four business units: a digital sales representation business; Smadex, a programmatic ad purchasing platform; a branding and mobile performance solutions business; and a digital audio business. Through the digital sales representation business, the company connects global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is the company’s mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. Entravision also offers a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and its digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about the company’s offerings at entravision.com or connect with the company on LinkedIn.

About Entravision 365 Digital

Entravision 365 Digital is an African online media and ad-technology business with a rich heritage in the African advertising industry. For 21 years the business has represented the largest publishers and platforms in Africa and have helped global brands reach connected consumers and drive business impact. With a mission to connect publishers to brands, and brands to consumers, Entravision 365 Digital helps brands reach audiences at scale through its exclusive partnership with leading platforms like TikTok, Anzu, Boomplay, Triton Digital and many more. Entravision 365 Digital is a business unit of Entravision, a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Learn more about all of our innovative media, marketing and technology offerings at entravision365digital.com or connect with us on LinkedIn.

Forward-Looking Statements

This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although the Company believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations, and the Company disclaims any duty to update any forward-looking statements made by the Company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.

Contacts

For more information please contact:

Entravision

Investors:

Christopher T. Young

Chief Financial Officer

310-447-3870

Kimberly Esterkin

Addo Investor Relations

evc@addo.com
310-829-5400

Entravision 365 Digital South Africa

Julian Jordaan

Chief Executive Officer, Entravision 365 Digital

+27 21 555 1975

Julian@365Digital.co.za
www.entravision365digital.com

Entravision 365 Digital Kenya

Maggie Ndirangu

Managing Director

maggie.ndirangu@entravision.com

Hootsuite partners with content creator Maayan Gordon to provide social media guidance and support to small businesses in more than 100 U.S. cities across 48 states

VANCOUVER, British Columbia–(BUSINESS WIRE)–In celebration of Small Business Week, Hootsuite, the global leader in social media management, today announced the official launch of Main Street Tour Powered by Hootsuite (“Main Street Tour”), a cross-country movement supporting and showcasing small businesses across the United States.

Launched in partnership with entrepreneur and content creator Maayan Gordon, Main Street Tour is a first-of-its-kind, purpose-driven initiative designed to shine a light on the positive impact that small business brings to our communities. From now until September 2023, Maayan will visit small businesses in more than 100 U.S. cities across 48 states, capturing their stories and empowering them to transform digitally by leveraging the power of social media.

“Main Street Tour was designed to start a movement and to uncover small businesses’ personal power in making a difference,” said Maayan Gordon, social media content creator and entrepreneur. “Disruption is a vehicle for positive change. It’s so important to amplify the voices of those doing good in their communities and empower others to be conscious leaders. I’m thrilled to partner with an organization like Hootsuite who shares these same values, and can’t wait to see the positive change we’ll drive together through this initiative.”

During each visit, Maayan will work with entrepreneurs and small business owners to create content that tells their unique story, and deliver social media-focused workshops designed to help business owners continue driving success in the long-term. The sessions will include a demo of the Hootsuite platform, an overview of the various social media networks and support in building a sound social media strategy. Mayaan will also provide a TikTok training program specifically designed for small businesses, which she built based on lessons learned from growing her own channel to more than two million followers.

“Small businesses are the backbone of our country, yet so many struggle to have their voices heard,” said Maggie Lower, CMO, Hootsuite. “Maayan’s passion for community, relationship building and social for good makes her the perfect partner to amplify these voices. We’re thrilled that we have the opportunity to bring these inspiring stories to the forefront and to support small businesses as they dive deeper into the world of social media.”

Kicking off Small Business Week, the Main Street Tour is in Salt Lake City from May 4-11. This follows a successful visit to Austin where, as part of the South by Southwest festival and prior to the official tour launch, Maayan met with customers Mojo Coffee and Innovetive Petcare to enhance their social media presence.

“Maayan is an experienced storyteller, and she inspired our company to see past the four walls of our veterinary clinics and curate content that forges a deeper connection with our audience,” said Malia Rivera, vice president of marketing, Innovetive Petcare. “Before our visit with Maayan, we created social media posts. After meeting Maayan, we’ve created a social media strategy using Hootsuite that positions us as an authentic and powerful brand.”

“Our visit with Maayan was enlightening and engaging. She really knows how to connect authentically with people both in person and through a digital format,” said Austin Moon, owner and co-founder, Mojo Coffee. “We’ve made adjustments to our content strategy to engage more personally with our audience on social and we’re thrilled to see the positive change in our results.”

Additional cities being visited throughout the tour include Denver, Chicago, New Orleans, Mississippi, New York City, Philadelphia and many more. For a full list of cities being visited as part of the Main Street Tour, visit https://www.themainstreettour.com/route.

About Hootsuite

Hootsuite is the global leader in social media management. With approximately 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide.

To learn more, visit www.hootsuite.com.

Contacts

Melanie Gaboriault

Hootsuite Global Corporate Communications

media@hootsuite.com

Restaurants Brands International, DoorDash, DishLatino, Apartments.com… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

 

  • Restaurants Brands International

Restaurant Brands InternationalRestaurant Brands International (RBI), announced that  PHD, within the Omnicom Media Group, will serve as its media agency of record for several of its portfolio brands (Burger King U.S., Popeyes U.S. & Canada and Tim Hortons U.S.). And, OKRP will serve as creative agency of record for Burger King U.S. Additionally, Popeyes will retain GUT as its creative agency of record.
PHD and OKRP will help in the next stage of growth to achieve world-class relevance with today’s guests and to serve as true extensions of the internal marketing teams.
The decision to engage PHD as a media partner across brands signals a change for RBI and its brands towards a portfolio view — a shift that optimizes media efficiency and effectiveness across RBI with consistent standards to leverage scale and maximize purchasing power. While each brand will maintain a unique vertical within the broader partnership, a portfolio relationship leverages the buying power of all brands. PHD brings a strong background of QSR experience, and they will be leveraged as a strategic business partner responsible for accelerating a data-driven, omni-channel planning approach for each brand. Check out our recent interview with  Jean Paul Ciaramella,  Media Lead, Popeyes NA, on how Popeyes tackles audience fragmentation and obtains 20% savings in media costs.

  • DoorDash 

DoorDashDoorDash debuted its first-ever Hispanic marketing campaign last Monday April 18 across national TV, digital, and social activations. The creative was inspired by the old superstition “Dicen que cuando se te cae algo es porque a alguien se le antojó” or in English, “They say that when your food falls, it’s because someone craved it.” “DoorDash’s mission is to empower local economies and the latest iteration of that mission is the Antojo campaign, which demonstrates our commitment to connecting with the Latino community and empowering the communities that we serve,” said Katie Daire, DoorDash’s Senior Director of Consumer Marketing. “We’re excited to unveil this campaign and think it will uniquely engage with the Latino community through highlighting the shared power of antojos in our everyday lives.”

  • DishLatino

Dish LatinoAlfredo Rodriguez, VP Latino Center of Excellence at the Dish Network tells Portada that going forward DishLatino will be using tentpole events such as the upcoming 2022 Soccer World Cup to promote its brand. In addition, Dish supplied the first results of if its recent “Latinos como tú”Latino Like You” campaign. The  campaign starred actor Eugenio Derbez and beloved icon El Chavo del Ocho, According to Dish Latino, the campaign so far received over 19.8 million views on social media. The editorial coverage in national broadcast provided US $1.5 million in earned media value. Additionally, the Latinocomotu.com site saw an increase of 4,700% of overnight traffic to the site as well as a 432% increase in unique site visits versus monthly average. Finally, according to advertising research firm Ameritest, the DishLatino ad was the highest rated over the period since the ad was launched: Compared to Ameritest Hispanic norms, “El Chavo” reaches the 95% percentile of all ads tested on attention and on its overall APS score. Read our feature on Inside Dish’s Latino Center of Excellence: Why It is Different.

Portada LiveAt this exclusive event on September 29, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

  • Apartments.com

Apartments.com released the first in a series of new TV spots as part the company’s 2022 marketing campaign. The new campaign – developed in partnership with Rubin Postaer and Associates– gets to the heart of what matters most to renters, as many prepare to make their first move in the wake of the COVID-19 pandemic. In an effort to ensure the creative resonates with renters and their shifting behaviors, Apartments.com surveyed over 25,000 prospective renters to better understand how the pandemic has impacted renter behaviors and influenced their priorities. “The past two years have changed how many people work, live, socialize, and even parent,” said Patrick Dodson, Vice President of Marketing, Apartments.com. “With our 2022 marketing campaign, we’ve evolved our brand to reflect the changing behavior of renters across the country.” Over the coming weeks, Apartments.com’s new campaign – which includes TV spots and digital and social videos – will become increasingly omnipresent nationally. Given the rising popularity of streaming services, the brand will amplify its advertising presence among top platforms, such as HBOMax, Paramount+, Hulu, Peacock, YouTube, iHeart Radio, Spotify, Pandora, and many others. With the new campaign, Apartments.com seeks to connect with renters like never before through custom content and unique creative developed specifically for renters’ favorite social and digital video platforms, including TikTok, Instagram, Snapchat, YouTube, and Facebook. The brand will also launch several new social series developed in partnership with top-tier influencers across all renting categories, including DIY projects, pet life, apartment tours, apartment living tips and tricks, and more.

  • UMass Boston

The University of Massachusetts Boston launched a new brand and marketing platform aimed at telling its story and updating the university’s visual identity to reflect its unique and increasingly important place in the Commonwealth as a source of academic and research excellence, upward mobility, and social enlightenment and leadership. UMass Boston’s enhanced visual identity will include a new brand mark that highlights the university’s connection to Boston and its mission and service as a beacon in urban higher education. The new visual identity will be highlighted in multiple marketing platforms, including billboards, broadcast, social and print media.

 

Leading Men’s Grooming Brand Launches its Next and Most Innovative OOH Campaign Yet at the Busiest Rail Hub in North America

SAN DIEGO–(BUSINESS WIRE)–Ever heard of BGE? Now you have. The leading men’s lifestyle consumer brand and male grooming category creator, MANSCAPED, today debuted its latest out-of-home campaign all about B.G.E. (“BGE”), or Big Groomed Energy. A play on “BDE,” and with a similar notion of the viral catchphrase, MANSCAPED’s coined BGE is all about the unspoken confidence associated with personal grooming, an underlying mission for the high-growth global grooming disruptor.


“There’s a certain kind of confidence that comes with being properly groomed and it’s one of those things you just feel,” said Marcelo Kertész, SVP Creative, Branding, and Product Design at MANSCAPED. “We made sure that every element in this campaign, from the taglines, to the bright colors and bold typeface, to even the positioning of our models, embodied that feeling of confidence.”

Embracing the campaign’s theme of boldness, this takeover has flooded Pennsylvania Station (“Penn Station”), which sees more than 6 million monthly riders on average as North America’s busiest rail hub. The complete rebrand entails 259 unique and visually striking ads that radiate confidence throughout the venue. In addition to decking out the 300,000+ sq. ft. complex, and as a one-up of the brand’s 2020 Penn Station domination, MANSCAPED will extend the iconic takeover to PATH Station at the World Trade Center where 35 additional panels will carry on the BGE sentiment.

“Our Penn Station takeover in December 2020 was a fun and wildly successful campaign, so we knew we wanted to secure the opportunity again. And in true MANSCAPED fashion, we went bigger and bolder this time around,” said Paul Tran, Founder and CEO of MANSCAPED. “Personal grooming and hygiene extend beyond the products in your daily routine; it’s an act of self-care that affects your attitude and the way you carry yourself. BGE is a feeling and a lifestyle, and the way our team brought this to life is truly outstanding.”

Expect to find clever taglines like “It screams confidence quietly,” “It’s an unspoken thing we’re speaking about,” and “You don’t have to prove anything. Because you are the thing” plastered tastefully across the walls, stairs, and floors in both stations. The campaign will run for the entirety of May 2022, as New Yorkers and visitors alike emerge and converge on the city at the height of springtime.

On November 23, 2021, MANSCAPED announced its entry into a definitive business combination agreement with Bright Lights Acquisition Corp. (Nasdaq: BLTS) (“Bright Lights”). Upon the closing of the business combination, which is expected in the second quarter of 2022, the combined company will be named Manscaped Holdings, Inc. MANSCAPED intends to apply to list the common shares of the combined company on the Nasdaq under the new ticker symbol, “MANS.”

About MANSCAPED

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED™ is the global men’s lifestyle consumer brand and male grooming category creator trusted by over five million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories that are intelligently designed to introduce and elevate a whole new self-care routine for men. MANSCAPED offers a one-stop-shop at manscaped.com and direct-to-consumer shipping in 38 countries, spanning the United States, Canada, Australia, New Zealand, the United Kingdom, the European Union, Norway, Switzerland, Singapore, South Africa, the United Arab Emirates, and the Kingdom of Saudi Arabia. Select products and unique bundles can also be found on Amazon with Prime and pickup options available. Retail placement includes Target, Best Buy, and Macy’s stores throughout the U.S. and Hairhouse locations in Australia. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, and YouTube.

Additional Information and Where to Find It

This press release relates to a proposed transaction between Bright Lights and MANSCAPED. This press release does not constitute an offer to sell or exchange, or the solicitation of an offer to buy or exchange, any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, sale or exchange would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. In connection with the Transactions described herein, Bright Lights or Bright Lights Parent Corp. intends to file relevant materials with the SEC, including a registration statement on Form S-4, which will include a proxy statement/prospectus. The proxy statement/prospectus will be sent to all Bright Lights stockholders. Bright Lights or Bright Lights Parent Corp. will also file other documents regarding the proposed transactions with the SEC. Before making any voting or investment decision, investors and security holders of Bright Lights are urged to read the registration statement, the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC in connection with the proposed transactions as they become available because they will contain important information about the proposed transactions.

Investors and security holders will be able to obtain free copies of the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC by Bright Lights or Bright Lights Parent Corp. through the website maintained by the SEC at www.sec.gov or by directing a request to Bright Lights via email at info@brightlightsacquisition.com or calling 310-421-1472.

No Offer or Solicitation

This press release is not a proxy statement or solicitation of a proxy, consent or authorization with respect to any securities or in respect of the potential transactions and shall not constitute an offer to sell or a solicitation of an offer to buy the securities of Bright Lights or MANSCAPED, nor shall there be any sale of any such securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction. No offer of securities shall be made except by means of a prospectus meeting the requirements of the Securities Act.

Participants in the Solicitation

Bright Lights and MANSCAPED and their respective directors and executive officers, under SEC rules, may be deemed to be participants in the solicitation of proxies of Bright Lights’ shareholders in connection with the business combination. Investors and security holders may obtain more detailed information regarding the names and interests in the business combination of Bright Lights’ directors and officers in Bright Lights’ filings with the SEC, including Bright Lights’ Annual Report on Form 10-K for the fiscal year ended December 31, 2021, filed with the SEC on March 14, 2022. To the extent that holdings of Bright Lights’ securities have changed from the amounts reported in Bright Lights’ Annual Report on Form 10-K, such changes have been or will be reflected on Statements of Changes in Beneficial Ownership on Form 4 filed with the SEC. Information regarding the persons who may, under SEC rules, be deemed participants in the solicitation of proxies to Bright Lights’ shareholders in connection with the business combination as set forth in the proxy statement/prospectus filed as part of the Registration Statement on Form S-4 for the business combination, which has been filed by Bright Lights Parent Corp. with the SEC.

This press release is not a substitute for any registration statement or for any other document that Bright Lights or MANSCAPED may file with the SEC in connection with the business combination. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE DOCUMENTS FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Investors and security holders may obtain free copies of other documents filed with the SEC by Bright Lights through the website maintained by the SEC at www.sec.gov. INVESTMENT IN ANY SECURITIES DESCRIBED HEREIN HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SEC OR ANY OTHER REGULATORY AUTHORITY NOR HAS ANY AUTHORITY PASSED UPON OR ENDORSED THE MERITS OF THE OFFERING OR THE ACCURACY OR ADEQUACY OF THE INFORMATION CONTAINED HEREIN. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

Caution concerning forward-looking statements

Certain statements included in this press release contain management’s intentions, plans, assumptions and expectations for the future and are not historical facts, all of which are forward-looking statements within the meaning of Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934 as well as for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “might,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding estimates and forecasts of other financial and performance metrics and projections of market opportunity. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of MANSCAPED’s management and are not predictions of actual performance. The following include some but not all of the factors that could cause actual results or events to differ materially from those anticipated, including the failure to recognize the anticipated benefits of the business combination which may be affect by, among other things, competition and our ability to grow and manage growth profitability and retain our key employees, negative publicity impacting our brand and reputation, which may adversely impact our operating results; our limited operating history, which may make it difficult to successfully execute our strategic initiatives and accurately evaluate future risks and challenges; failed marketing campaigns, which may cause us to incur costs without attracting new customers or realizing higher revenue; failure to attract new customers or retain existing customers; risks related to the use of social media platforms, including dependence of third-party platforms; decrease in success of the direct to consumer revenue channel; loss of one or more of our key suppliers or manufacturers; shifts in customer spending; lack of interest in new products or changes in brand perception upon evolving consumer preferences and tastes; loss of confidential data from customers and employees, which may subject us to litigation, liability or reputational damage; failure to successfully integrate into new international markets; risks of product liability suits or product recalls; risks related to COVID-19 pandemic, including supply chain disruptions or increased shipping costs. There may be additional risks that neither Bright Lights nor MANSCAPED presently know or that Bright Lights and MANSCAPED currently believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Bright Lights’ and MANSCAPED’s expectations, plans or forecasts of future events and views as of the date of this press release. Bright Lights and MANSCAPED anticipate that subsequent events and developments will cause Bright Lights’ and MANSCAPED’s assessments to change. However, while Bright Lights and MANSCAPED may elect to update these forward-looking statements at some point in the future, Bright Lights and MANSCAPED specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing Bright Lights’ and MANSCAPED’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements. For additional information about the factors that could cause actual results to differ materially from forward-looking statements, please see the documents filed or to be filed with the Securities and Exchange Commission, including the proxy statement/prospectus filed as part of the Registration Statement on Form S-4 for the business combination, which has been filed by Bright Lights Parent Corp. with the SEC.

Contacts

Allison Frazier

Director of Communications, MANSCAPED™

allison@manscaped.com

 The functional beverage is designed to fold into your life on a daily basis

NEW YORK–(BUSINESS WIRE)–Functional recovery beverage brand Hangobi has signed an exclusive deal with comedians Francis Ellis and Giulio Gallarotti, close friends who lead the lifestyle commentary ‘OOPS The Podcast!’ With audiences ranging from college-aged students to middle-aged moms, listeners love OOPS for its sophisticated banter. As Francis and Giulio’s go-to, Hangobi continues to serve as a drink for people to embrace as they go through the ups and downs of life.

Francis and Giulio gravitated towards the brand immediately after trying it for the first time and enjoy the “can per day” motto as they use Hangobi to juggle producing quality comedy and running a podcast. Designed to help consumers function as their best selves, Hangobi was crafted for active lifestyles and hydration.

As a new Hangobi partner, Francis noted, “Drinking a Hangobi puts me in the right mindset to tackle life’s challenges. Whether it’s burning those confusing letters from the IRS, or burying the shame from all those horrific decisions I made from 2006-2015, Hangobi keeps me fresh and positive throughout my day.” Giulio Gallarotti, a four Hangobi can per day consumer, piled on saying, “this is literally my favorite drink on planet earth, not kidding.”

Conrad Oberbeck, Co-Founder & CEO, followed up by underscoring the importance of the dynamic duo to Hangobi’s brand awareness, commenting, “working with Francis and Giulio has been an incredible way to align our brand with an audience that wants to work hard, make mistakes, laugh it off, then reset with a can of Hangobi.” He continued, “Hangobi is also finding its way into the lives of individuals looking for some levity, flavor, and balanced nutrition to deal with mundane and inescapable anxiety.”

Francis Ellis is a comedian, actor, and writer. He has written for Barstool Sports, where he hosted the popular Sirius XM morning radio show Barstool Breakfast with Willie Colon and Large. In 2021, Francis was featured at the Moontower Comedy Festival and is recognized for his hilarious Game of Thrones songs. In May 2019, Francis filmed his first standup special Bad Guy, which is available on Barstool Gold. He performs most nights in New York or can be seen trotting the globe.

Giulio Gallarotti is a New York City-based standup comedian, actor, host, and podcaster. He has appeared on TV shows such as Hulu’s Ramy, AXS Gotham Comedy Live and MTV’s Totally Clueless/Girl Code. He has also appeared on Comedy Central, Sirius XM radio and, later this year, is set to appear on ‘Pete Davidson and Best Friends’ on Netflix.

The direct-to-consumer functional beverage brand Hangobi is currently sold at $59.88 per 12 pack, or consumers can also opt for a monthly subscription to save 10 percent and receive a recurring 12 pack per month for $53.89 per case. To place an order or find out more information, please visit www.hangobi.com.

About Hangobi:

Loaded with five influential and diverse ingredients including vitamin B complex, anti-inflammatories, antioxidants, adaptogens, and amino acids, Hangobi allows you to hack your day with only 50-60 calories per can. Hangobi boasts whole, plant-based ingredients to alleviate dehydration, nausea, headaches, lack of focus, and anxiety. Available in three mood-focused “need state” blends – WAKE aids in energy, ESSENTIAL for balance, and CALM for stress. Follow @hang.obi on Instagram, TikTok, and YouTube.

Contacts

Patricia Rogers – patricia@thetagexperience.com

New Solution Enables Marketing Agencies to Staff Accounts Quickly, Maximize Business Opportunities, and Increase Revenue

LOS ANGELES–(BUSINESS WIRE)–MarketerHire, the leading talent marketplace and on-demand hiring platform connecting vetted marketing experts with brands and agencies, today announced the launch of MarketerHire For Agencies, the only hiring solution designed to meet the unique needs of agencies. Designed by a team of agency veterans, the new solution offers a faster, smarter, more profitable way for agencies to staff accounts and projects of all sizes. Also announced today is the appointment of industry veteran Jason Chitwood, former global marketing head for some of the nation’s leading brands, as GM, MarketerHire For Agencies.

“Simply put, MarketerHire helps agencies quickly staff up, so they can start billing asap,” said Toby Hoare, former CEO of Wunderman Thompson Europe, now Global Client Leader at WPP. “The marketing services industry has long been plagued with a repeated dilemma: be forced to turn down business and revenue when there is demand, or maintain an expensive, under-utilized team when business slows. MarketerHire is finally freeing agencies from this seesaw, enabling them to better forecast, staff, win clients and bolster their bottom lines.”

MarketerHire For Agencies was introduced in beta in late 2021 and has already delivered key benefits and ROI to brands and agencies by seamlessly staffing teams with specialized experts. MarketerHire For Agencies has seen a 90% match acceptance rate among its early adopters of globally-recognized agencies (including GroupM, a division of WPP, and WPromote), which have leveraged the platform to staff hundreds of positions. Within the first few months, MarketerHire for Agencies drove 3x the weekly agency spend rate, as compared with the quarter prior to its introduction.

MarketerHire has recruited longtime industry executive Jason Chitwood as General Manager, MarketerHire For Agencies, to drive strategy and growth of the group and platform. With 25+ years of experience developing high performing B2C and B2B growth marketing campaigns at global Fortune 500 corporations, Ad Agencies, and pre-IPO Start-ups, Chitwood will serve as the strategic and business lead, responsible for product development, customer success and growth of MarketerHire For Agencies globally.

“Staffing volatility is an age-old problem in the agency world, which has been exacerbated by the overall instability of the workforce caused by the COVID-19 pandemic,” said Jason Chitwood, GM, MarketerHire For Agencies. “As a former agency executive, I’ve experienced firsthand how this imbalance hinders an agency’s ability to win and staff business. MarketerHire For Agencies was built to alleviate this very dilemma, enabling agencies to staff quickly when they need it, without unnecessarily bloating their employee bases when they don’t.”

Unique benefits of MarketerHire For Agencies include 1) increased hiring speed, from an average of months to days, enabling agencies to swiftly staff new accounts, fill holes left by employee turnover, and scale existing accounts with expert marketers; 2) flexibly respond to client expansion and contraction without steep hiring investments or fees, and 3) exponentially accelerate customer path-to-revenue [which translates to upwards of $50,000 USD in additional billable hours per head/per quarter], among other benefits. When agency clients inevitably churn, agencies on the platform can end their engagements with no fees or loss of morale. MarketerHire For Agencies matches opportunities with marketers on some of the world’s leading brands, including Netflix, Forbes, Anheuser-Busch, Buzzfeed, eBay, and many others.

Agency-Specific Features Include:

  • AI-Powered Matching Platform, Tuned for Agency-Specific Expertise: Combines data-driven and human expertise to source and vet proven, expert marketers with previous agency success, filled in as little as 48-hours.

    • *New: Behavioral Pre-Screening: Additional layer of analysis to identify experts with personality attributes directly-related to agency success.
  • Up-to-Date Category Coverage: Enables agencies to maximize latest consumer targeting opportunities.

    • *New: Even Greater Category and Platform Support: with immediate access to subject-specific experts around latest platforms and trends, including YouTube, TikTok, Twitch, Discord, Twitter, Instagram Reels and more.
  • Agency-Specific Purchasing and Pricing: Tailored purchasing strategies and pricing models to reflect agency budgets and billing processes.
  • Agency Success Team: Dedicated account managers collaborate with clients to help anticipate subject-area expertise required for each project, forecast project headcount, and manage operational needs.

    • *New: White Glove Service: Precision-oriented high touch customer service solution that goes beyond current platform support offerings.
  • Analytics and Reporting: In-depth analysis around project match and acceptance rates, staffing speeds, job longevity, and rate of return, enabling agencies to dynamically increase efficiency and revenue.
  • Agency Employment Compliance: Agency-specific standards and policies to help eliminate the risk of temp/flex talent legal issues.

According to MarketerHire’s State of the Freelance report, released at the end of 2021, 58% of respondents report that their company plans to increase their budget for hiring freelancers this year. However, 94% of those hesitant to hire a freelance marketer agreed that they would be more likely to do so if the freelance marketer was vetted by a talent platform or recruiting agency.

MarketerHire For Agencies enables agencies of all sizes, including WPP, GroupM, Mindshare, Mediacom, Wavemaker, and more, to expand their category and media expertise quickly, with access to pre-vetted experts that are sure to level up your team. Unlike the alternative of lengthy hiring and cumbersome onboarding processes, MarketerHire For Agencies leverages a proprietary combination of technology and human expertise to match available jobs with qualified marketing experts in as little as 48 hours to ensure timely staffing and optimal matching. For more information visit www.marketerhire.com/agencies.

About MarketerHire

MarketerHire is powered by its proprietary AI-driven MarketerMatch™ technology, which combs through thousands of pre-vetted world-class marketers to deliver an exact match to fit a client’s needs — on-demand. Clients are guaranteed immediate and cost-efficient access to the world’s best marketers, who are briefed and ready to work from day one. At the same time, the talent can leverage their skills and experience, and enjoy the freedom of working freelance, to best capitalize on market demand.

Contacts

Lexie Matinog

646.559.5256

lexie@dottedlinecomm.com

WSE to Celebrate League’s 26th Season with Fresh Social Content and New Original Series Premiering on its Flagship Basketball Brand BUCKETS

LOS ANGELES–(BUSINESS WIRE)–Wave Sports + Entertainment (WSE), one of the fastest-growing sports and entertainment companies with more than 110 million followers globally, and the Women’s National Basketball Association (WNBA) today announced a content deal for the league’s 2022 season. For the first-time, WSE and the WNBA will work together to create social-first, short-form programming highlighting the best moments from past and present seasons and will launch new original series that authentically celebrates the league and its players. Programming will be distributed primarily on WSE’s flagship basketball brand BUCKETS that features highlights, coverage, and more of global basketball’s most interesting stories, with additional distribution across WSE’s SWAY, TBH, Break Ankles Daily, and PHENOMS brands.


“BUCKETS is quickly becoming the go-to destination for Gen Z and Millennial basketball fans on social. Our partnership with the WNBA will not only enable us to bring the best on-the-court moments from the league to our audience, but also showcase and promote inspiring, culturally relevant player-centric stories through our talent-led original programming efforts,” said Brian Verne, Founder and CEO, WSE. “We look forward to collaborating closely with the WNBA to grow our respective communities, create innovative programming, and feature some of the best athletes in the world.”

The first series to debut under this new partnership will be “The BUCKETS Five,” a fast paced and informative weekly show that explores the hot topics and unique culture of the WNBA in 5’s, an homage to the five players of a starting lineup. “The BUCKETS Five” will be hosted by Jordan Ligons, a prolific journalist and sports commentator highly regarded for her coverage of women’s basketball. The premiere episode of “The BUCKETS Five” drops May 5 on the BUCKETS YouTube Channel with clips and cutdowns distributed across BUCKETS’ TikTok and Instagram channels.

Coming later this summer is “The 26,” an exciting and original look at the top 26 players from the upcoming WNBA season from the POV of current and former players. This celebration of the league’s 26-year history will culminate with a live stream featuring the league’s most prominent voices discussing the most impactful 26 players of the season. Ligons will also host “The 26.”

In addition to “The BUCKETS Five” and “The 26,” the companies will look to launch additional series as the season progresses into the WNBA Playoffs presented by Google and the WNBA Finals presented by YouTube TV.

WSE will have access to the league’s highlights, player interviews, archival content, and tentpole events that will be featured throughout WSE’s basketball ecosystem that boasts more than 21 million followers, 84% of which are in the elusive 13-34 demographic. Programming will include robust coverage of the league’s daily news making moments and key storylines, in addition to deeper storytelling focused on the players themselves and their cultural impact off the court.

When not filming on location, content will be filmed at Wave Sports + Entertainment studios in Santa Monica.

In addition to the WNBA, WSE has deals in place with more than 100 rights partners, including the ACC, ATP Tour, Bellator, FIBA Media, ONE Championship, and Top Rank.

WSE will debut its slate of original programming at next week’s NewFronts. WSE will present at IAB’s 2022 NewFronts Thursday, May 5, at 1:05 pm ET. To register to attend WSE’s NewFronts’ presentation, please visit www.IAB.com.

Ligons is repped by Brandon Sharp, AGENDA Management & Production.

About the WNBA

Tipping off its 26th season on May 6, 2022, the WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league’s partnership platform, WNBA Changemakers, with AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc, and subsequent additions Google and U.S. Bank. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing conversations about race and voting rights, among other important societal issues.

For more information, visit WNBA.com.

About Wave Sports + Entertainment

Founded in 2017, Wave Sports + Entertainment is a world class sports and entertainment company serving modern day fans via content, products, and experiences. We obsess over sports, from the mainstream to more, bringing superfans the coverage, culture, commentary, and community they crave. With over 110 million highly-engaged global followers and a reach of over 500 million sports fans monthly, we’ve tapped into something incredibly powerful in record time.

Digital platforms love us. We are a top sports partner to Snap, TikTok, Facebook, Instagram, and YouTube. We’ve earned bragging rights by creating some of the most popular sports media brands available on digital platforms today, including BUCKETS, FTBL, GYM HEROES, HAYMAKERS, and JUKES. No matter the sport, we’ve got fans covered with highlights, memes, takes, commentary, analysis, off-field culture, and stories on the players and movements that are shaping the world of sports.

To see our media brands in action, please go to www.wave.tv.

Contacts

Julie Mathis

Wave Sports + Entertainment

julie.mathis@wave.tv

Rolls Out New Ways for Partners to Work with the Best Brands on the Internet, Across Food, News, and Entertainment

Introduces “Catalyst” Creator Network Of More Than 100 Creators

Launches Exclusive Vertical Video Product “UpShots”

NEW YORK–(BUSINESS WIRE)–BuzzFeed, Inc. (NASDAQ: BZFD), a premier digital media company for the most diverse, most online, and most socially engaged generations the world has ever seen, today announced a slate of new products spanning all of its brands at its first-ever Upfront event in Manhattan. BuzzFeed Founder and CEO Jonah Peretti, Chief Revenue Officer Edgar Hernandez, and leaders across BuzzFeed, Inc. discussed a range of new initiatives spanning BuzzFeed Entertainment, BuzzFeed News, HuffPost, Tasty, Complex and First We Feast. Today’s presentation positions BuzzFeed, Inc. as the best all-in-one solution for advertisers seeking to reach and inspire the broadest and most influential Gen Z and Millennial audiences on the Internet.

“Just a few months after going public and acquiring Complex Networks, I’m excited to begin to share BuzzFeed, Inc.’s expanding story with the advertising community: ad solutions for vertical-first platforms like Reels and TikTok, two massive food brands that combine utility and entertainment, world-class news divisions, and unmatched influence and scale,” said BuzzFeed Founder and CEO Jonah Peretti. “We’re beginning to realize the benefits of the strategy we set out to pursue last year, and I’m thrilled to extend those to our advertising partners.”

“The new BuzzFeed, Inc. offers advertisers influence at scale,” said BuzzFeed, Inc. Chief Revenue Officer Edgar Hernandez. “And we’re tackling the challenges everyone is seeing in the market today: leveraging reliable audience data, navigating the world of influencers and creators; and leaning into the platforms and formats our audience is going to next.”

The slate of announcements from BuzzFeed, Inc. today includes:

  • Creators: A new, unified Creators network, Catalyst. Some of the biggest careers in media and culture have started at BuzzFeed and Complex Networks, and Catalyst will support and work with creators across every category, including Branded Video, Programmatic, Affiliate Marketing, Editorial, and more. Catalyst will seek to double the size of BuzzFeed, Inc.’s creator network – which now numbers more than 100 – this year.
  • Lighthouse: The expansion of Lighthouse, which provides first-party data to any client that works with BuzzFeed, Inc. With the acquisitions of Complex Networks and HuffPost, new and existing clients will now have insights into an audience of more than 150 million*: food lovers, sneakerheads, young parents, luxury shoppers, and more.
  • UpShots: A new lightweight ad product called UpShots, designed and shot exclusively for vertical video platforms including TikTok, Instagram Reels, YouTube Shorts and more.
  • Tasty + First We Feast: The inaugural “Eat Your Feed Festival”—an experiential live event hosted by two of the biggest food brands on the Internet, now under one roof: BuzzFeed’s Tasty and Complex Networks’ First We Feast. Festival details will be announced in the months ahead.
  • HuffPost: The relaunch of HuffPost Voices, a section dedicated to historically marginalized groups that will feature Black, Asian, women, queer, and Latinx writers under one banner.
  • BuzzFeed News: The first-ever awards event at BuzzFeed News, called 19 Under 20. The event, hosted by celebrity judges, will celebrate the brightest Gen Z minds in Sustainability, Activism, Innovation, and Business.

*Source: Comscore: Custom Reporting, A13+, Feb 2022 (note: BuzzFeed, Inc. includes all BuzzFeed subsidiaries). Subject to Comscore’s restatement of data across all properties pending a methodology update to iOS 15 coverage.

About BuzzFeed, Inc.

BuzzFeed, Inc. is home to the best of the Internet. Across pop culture, entertainment, shopping, food and news, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the Internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.

Contacts

Media

Carole Robinson
pr@buzzfeed.com

Company Brings Home Two Gold REGGIE Awards for Halloween Brand Activation: The Raisin House

FRESNO, Calif.–(BUSINESS WIRE)–Sun-Maid has received two category-leading honors at the annual ANA REGGIE Awards for its Halloween brand activation – The Raisin House. Winning a gold distinction in both the seasonal/holiday and small budget categories, the imaginative and iconic brand was recognized for turning a historically candy-driven holiday into a self-deprecating celebration by creating the Sun-Maid Raisin House, the scariest house on the block to kids.

“These awards represent the epitome of imagination for us,” said Harry Overly, president & CEO of Sun-Maid Growers of California. “As a team, we strive for marketing activations that both embrace imagination and leverage creativity – and we are so proud to receive industry recognition like this, for that work.”


The Raisin House activation was developed by Sun-Maid in partnership with its agency partners and with a modest budget, designed as a fully integrated campaign anchored by the idea that there’s nothing scarier on Halloween than raisins. The activation featured a fully produced haunted house in Monsterville, N.J. that highlighted raisin-themed Halloween décor and raisin snack sampling, along with paid media, social, influencer and PR tactics.

“By leaning into what people really think of Sun-Maid at Halloween and not being afraid to be who we are, we really struck with our target – and we had the sales to prove it,” said Overly. “Raisin House is just one example of the innovative ways that Sun-Maid is harnessing its commitment to imagination.”

Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by “making the cash register ring” with consumers. The awards competition features 23 categories that are judged by industry professionals based on criteria including strategy, concept originality, execution and results. The awards ceremony was held on April 12, 2022.

For more information on Sun-Maid’s imaginative raisin snacks portfolio and to find a local retailer near you, please visit www.sunmaid.com.

About Sun-Maid Growers of California

Founded in 1912, Sun-Maid Growers of California is a farmer’s cooperative of 750 grower families with vineyards in California’s Central Valley. From childhood to adulthood and generation to generation, Sun-Maid’s innovative snacks continue to feed imaginations one little red box at a time–because when imagination is used for good, there’s nothing more delicious! And while some things change, our real, minimally processed and consistently good ingredients haven’t. Always starting with a whole fruit you can see and taste, Sun-Maid continues to offer a trusted go-to snack that’s simple, healthy and versatile–imagine that! For more information about Sun-Maid visit www.sunmaid.com and follow the brand on social media including TikTok, Instagram and Twitter.

Contacts

Mikayla Murphy

mikayla.murphy@havasformula.com

Popeyes is centralizing its media buying in one DSP to minimize wasted impressions and maximize reach of households. Jean Paul Ciaramella,  Media Lead, Popeyes NA, Restaurant Brands International, explained the new initiative of Popeyes’ advertising at the last edition of Portada Live on March 31.

 

Popeyes, the chain of fried chicken fast food restaurants which in 2019 generated major social media buzz with the  Popeyes Chicken Sandwich, has been working on simplifying its media buys to tackle audience fragmentation challenges, particularly as it relates to CTV advertising.

“One of the key challenges we are facing from a media perspective is audience and media landscape fragmentation. Pre-COVID 19 we were seeing a clear acceleration of digital media adoption, particularly in CTV, and during COVID that trend was accelerated by a factor of 5 or even 10,” Ciaramella noted.

75% of Streaming Happens on 5 Platforms

Popeyes Advertising
Jean Paul Ciaramella, Media Lead, Popeyes NA, Restaurant Brands International, during Portada Live on March 31

According to Ciaramella, a large amount of CTV consumption happens across a multitude of apps, but 75% of streaming time is spent with 5 platforms: YouTube, Hulu, Disney, Amazon and Netflix, with the remaining providers representing the long tail. “We saw a risk of duplicating reach and set out minimize wasted impressions and maximize reach of unique households,” Ciaramella states.
Before there were many fragmented buys and no platforms talking to each other. Now by simplifying the way the campaigns are structured and funneling as much as possible of the media buy through one DSP Popeyes benefits from the three things below:

-Manage frequency across CTV partners

– Measure unique reach across CTV  and other platforms.

– Advertise Popeyes to a more qualified audience for both brand and performance campaigns.

 

Popeyes Advertising: Frequency Caps Increase Household Reach

By channeling the campaign through a single DSP it is now possible to set frequency caps across different households. Therefore, with a finite budget, the reach should be increasing and many more households per campaign should be reached at any given time.

Popeyes started with the new initiative in the fourth quarter of 2021 and, according to Ciaramella is starting to see some promising results. “We have obtained a cost saving of unique household reach of 20%,” he states. . In addition, Popeyes is starting to monitor the campaign overall to understand what the increase of unique reach is.

75% of streaming is spent with 5 platforms: YouTube, Hulu, Disney, Amazon and Netflix.

Social Media Buys

Social Media media buying is not included in Popeyes new DSP plan as these platforms (e.g. Facebook, Instagram, Twitter, TikTok), are bought through self-service interfaces. How will Popeyes now access audiences in these important social walled gardens? Ciaramella answers that Popeyes uses “social as a channel to drive incremental reach to traditional channels but also to connect with those who are outside of traditional channels.” “On these platforms we look at the audience first,”  he concludes.

 

We use social as a channel to drive incremental reach to traditional channels but also to connect with those who are outside of traditional channels. 

 

 

 

 

Pringles®, Nutrabolt, Mars Wrigley, KFC … and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • Pringles®

Pringles released its fifth consecutive spot at last night’s Super Bow, breaking its silence on a real fan phenomenon. This year’s ad shows the length fans will go to enjoy their favorite salty snack, tapping into the unexpectedly fun consequences that only come with munching on Pringles crisps. “Pringles Stuck In” celebrates the life-long journey of one devoted Pringles fan, opening with the fan reaching for the last crisp in the can and getting “stuck in” as a result. The spot goes on to showcase a day-in-the-life look of key milestone moments in kaleidoscopic fashion – from a first date to raising children – all celebrated while enduring the unexpected and hilarious consequences of the unique Pringles snacking experience. Ultimately, the torch of encountering this “worth it” risk is passed onto the next Pringles lover. The :30 spot – brought to life by the Grey Group and supported by the Captura Group to ensure representation of Pringles’ diverse consumer base through casting – aired at the end of the third quarter and was broadcast on Telemundo in Spanish-language . “Pringles Stuck In” will be supported by a fully integrated campaign including PR, digital and social media. Instagrammers and TikTokers alike will see notable brand fans sharing their comedic takes on getting “stuck in” with Pringles including Award-winning actress, producer, musical artist and TV personality Keke Palmer, professional football wide receiver Byron Pringle and trending TikTok creators. The campaign will also be supported with yearlong TV and online media buys targeted to U.S. Hispanic audiences. Note: 

Note: Pringles did produce a spot for a Spanish-language audience, unlike other advertisers who broadcast the English spot on Telemundo as in NBC

  • Anheuser Busch

AB InBev has expanded its partnership with 3PM/Weber Shandwick. AB InBev has named 3PM/Weber Shandwick, the agency’s dedicated AB InBev and Anheuser-Busch team, its global corporate reputation agency of record following a competitive review. In this new role, 3PM will partner with the ABI global communications team to further the brewer’s focus on reputation and building the corporate brand. The new remit expands 3PM’s existing relationship with the brewer, which already included corporate communications, social impact and risk mitigation.

  • KFC

KFC has appointed MullenLowe as its U.S creative AOR following a review that began in September. The Boston-based advertising and marketing firm will become the chicken chain’s strategic and creative lead agency of record effective immediately. MullenLowe joins an integrated agency team that includes Spark Foundry, which focuses on media planning and buying, PR firm Edelman, the digital firm Basic and the multicultural creative firm Nimbus.

 

Portada LiveAt this exclusive event on March 31, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

  • Mars Inc.

Mars Inc. has retained GroupM’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022, will run until the end of 2025. The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.” This strategic platform includes transforming its approach to consumer engagement, data insight, digital marketing, and brand purpose.

 

 

  • Virgin Voyages

Adults-only and relaxed luxury cruise brand Virgin Voyages has named two Omnicom agencies to lead its media-related marketing efforts across the UK and North America, Mediapost reports. OMG  has been named to cover the North America assignment, while Hearts & Science will handle the UK one. Media efforts will focus on a multiscreen touchpoint strategy with TV, performance and digital, including pay-per-click, organic and paid social and digital display.

 

  • Klarna

Havas Media Group North America will manage Klarna Bank AB´s, commonly referred to as Klarna, media business, Adweek has reported. Klarna, the Swedish buy now, pay later (BNPL) company, has increased its marketing activities in the U.S.,  particularly with the pandemic. The company was founded in 2005 and launched its consumer-facing app in the U.S. in 2019.

 

 

  • Nutrabolt 

Nutrabolt, a global leader in active nutrition and better-for-you performance beverages, has partnered with Mars Wrigley to launch a Skittles-inspired energy drink in the US, as part of its C4 Energy range. The C4 Energy® mission of maximizing human performance, combined with the SKITTLES® brand ethos of disrupting the predictable, brings fans a mouth-watering new way to free themselves from the ordinary through peak physical expression.m This marks Nutrabolt’s second collaboration with Mars Wrigley, following the launch of several Starburst-flavoured drinks.C4 Energy beverages are made with no artificial colours or dyes, and contain zero sugar or carbs.The drinks feature a blend of functional ingredients, including CarnoSyn beta-alanine, an amino acid “to support muscular endurance”; and BetaPower, a purified form of anhydrous betaine “to help maintain cellular hydration”.The new Skittles flavour comes in a 16oz can and can be found at retailers including H-E-B, Albertsons, Safeway, Publix, Kroger and 7-Eleven, as well as online and at gyms across the US.

Show Heroes Group Buys smartClip Latam, Chemistry Cultura launched, last but not least (:-) Televisa and Univision create Televisa Univision Inc … companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.

Show Heroes Group Buys smartclip Latam

Show Heroes Group buys smartclip LATAMsmartclip LATAM has been acquired by ShowHeroes Group, a leading European company in digital videos for publishers and advertisers. Show Heroes Group, a multinational company headquartered in Berlin, is betting on Latin American and U.S. growth with smartclip LATAM, a Connected TV (CTV) pioneer and specialist. Together with smartclip Latam,  ShowHeroes Group, will offer effective video solutions, both in terms of visibility and format innovation, while continuing to provide a safe and reliable environment for brands. smartclip LATAM has 50 employees operating from offices in Argentina, Brazil, Chile, Colombia, Mexico, Perú and Miami.

With this acquisition, ShowHeroes Group will launch its portfolio of In-stream contextual and CTV video solutions in the U.S and Latin American markets, while incorporating smartclip’s Connected Tv experience into its worldwide product list and know-how.  “Joining the ShowHeroes Group will allow us to offer a powerful combination of programmatic video platform and content production through ShowHeroes Studios. Few video technology companies provide semantic segmentation with world-class content production. Now, we can offer a 360-degree monetization plan for publishers and a high-quality repertoire of content and inventory for advertisers”, said Angel Pascual, smartclip´s Regional LATAM Director.

Show Heroes Buys smartclip LATAM
llhan Zengin, founder and CEO, ShowHeroes Group

According to llhan Zengin, founder and CEO of ShowHeroes Group, ”Going global and launching the ShowHeroes Group in the U.S. and Latin American region will be an important, if not the most important step thus far in the company’s history, and the acquisition of smartclip LATAM is a strategic move for our growth and positioning. On behalf of the ShowHeroes Group, I am delighted to welcome the entire smartclip team into our family. The next two years will be marked by investments in technology and new products”. The purchase of smartclip will be the entry point for ShowHeroes Group in Latin America and the U.S. The company currently has offices in Berlin, Hamburg, Riga, Moscow, Amsterdam, Vienna, Paris, London, Milan, Florence, Madrid and Tel Aviv.

According to Estefanía Agüero, Managing Director of smartclip Latam in the Miami office, the merger will allow the growth of business volume through new technologies and to differentiate the products offered. “We will continue delivering the best results for our customers, and bring new and more opportunities for advertisers.” Since its inception, ShowHeroes Group has grown both, organically and through mergers and acquisitions. According to Deloitte, Show Heroes Group is one of the 50 fastest-growing technology companies in Germany.

Chemistry Launches Multicultural Practice Chemistry Cultura (former Pinta) 

Chemistry announced the launch of Chemistry Cultura™, a new practice which will concentrate on helping Fortune 500 brands meaningfully engage with Latin markets. Chemistry Cultura™ comes from the completion of Chemistry’s investment in Pinta, a leading cross-cultural marketing firm whose clients include Comcast,

Chemistry Cultura

Coca-Cola, Heineken, Microsoft, the National Football League, and T-Mobile. Along with its rebrand from Pinta to Chemistry Cultura™, the new practice will operate under the Chemistry umbrella—which includes four offices nationwide—but will remain a Hispanic-owned, minority-certified agency (recently renewed for 2022) with Mike Valdes-Fauli serving as President of Chemistry Cultura™.  “Today it’s less about language and more about culture. The country is evolving rapidly and rather than ‘one Hispanic market,’ we’re seeing a beautiful mosaic comprised of Anglo, Latino and other cultures interacting fluidly together,” said Valdes-Fauli. “As we envision the next decade of evolution, our team will reflect this new reality and help our clients ignite cultural reactions and deeply engage with consumers.”

Chemistry Cultura™, launched its rebrand at a thought leadership event last week, where Valdes-Fauli hosted a discussion with Marissa Solis, SVP, Global Brand & Consumer Marketing for the NFLDomenika Lynch, Executive Director of Latinos & Society, Aspen Institute and Adrian Carrasquillo, lead multicultural reporter for Newsweek (see all on photo above).

Televisa and Univision Create TelevisaUnivision

TelevisaUnivisionGrupo Televisa and Univision Holdings II, Inc. (together with its wholly owned subsidiary, Univision Communications Inc., “Univision”) announced the completion of the transaction between Televisa’s media content and production assets and Univision. The new company, which is named TelevisaUnivision, Inc. creates the world’s leading Spanish-language media and content company. TelevisaUnivision will produce and deliver premium content for its own platforms and for others, while also providing innovative solutions for advertisers and distributors globally.
According to a press release, the transaction brings together the most compelling content and intellectual property with the most comprehensive media platforms in the two largest Spanish speaking markets in the world (Mexico and the U.S.). Televisa’s four broadcast channels, 27 pay-TV channels, Videocine movie studio, Blim TV subscription video-on-demand service, and the Televisa trademark, will be combined with Univision’s assets in the U.S., which include the Univision and UniMás broadcast networks, nine Spanish-language cable networks, 59 television stations and 57 radio stations in major U.S. Hispanic markets, and the PrendeTV AVOD platform. “The close of our transaction marks a historic moment for our company and our industry,” said TelevisaUnivision CEO Wade Davis. “We are combining two iconic and market-leading companies that have a rich, shared history and an incredible portfolio of assets. This combination will create a business without comparison in the global media landscape. Over the past year both companies have transformed themselves, reaching levels of financial performance and audience resonance that has not been seen for years. The power and momentum of the transformed core business is truly unique and will be a springboard for the upcoming launch of the preeminent Spanish-language streaming service. The new trajectory of our company is supported by our new ownership group, which is well positioned to amplify the efforts of one of the best leadership teams in the world.”
“The combination of content assets from Televisa and Univision, the two leading media companies from the two largest Spanish-speaking markets in the world, has created a company with tremendous potential,” said Alfonso de Angoitia, Executive Chairman of the TelevisaUnivision Board of Directors. “With our attractive financial profile and history of innovation, TelevisaUnivision is ready to revolutionize the industry by delivering the most comprehensive Spanish-language content offering to audiences around the world.”
TelevisaUnivision remains on track to launch its previously announced unified global streaming service in 2022, which will include both a free and a premium subscription tier. The service will have the largest offering of original Spanish-language content in the U.S. and Latin America, including dramas, comedies, docuseries, game shows, reality shows, variety programs, movies, musical and cultural events, children’s and educational programs, sports and special events, as well as trusted news programming.

Playmaker Futbol Sites Acquires Cracks

Playmaker Capital Inc., the company that recently bought Latin American digital media group Futbol Sites, announced the acquisition of Mexico-based video-first sports platform, Cracks. Cracks is a soccer-centric collection of digital media assets that has a total audience across all channels in excess of 12.6 million subscribers worldwide, including the most followed Spanish-language sports news channels on YouTube (Cracks Global EditionCracks MexicoCracks Colombia, and Cracks Argentina). Cracks, originally founded by Guadalajara-native Manuel Bravo, one of the most prominent YouTuber’s in Mexico and Latin America, also significantly increases Playmaker’s social media following across other key social channels. Cracks reaches 2.9 million followers on Facebook, 1.1 million followers on Instagram, 203,000 followers on Twitter, 818,000 followers on TikTok, and 46,000 followers on Twitch. According to Playmaker, the acquisition of Cracks establishes video production and monetization as a new center of excellence for Playmaker, complementing its existing robust in-house editorial expertise across its multiple web properties, social media channels, mobile apps, and fan pages.

McDonald’s, Acura, Insurance Navy… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • McDonald’s 

Pod Digital Media, the first multicultural podcast agency network, announced an advertising partnership with McDonald’s. The dynamic new deal launched with custom segments and content featuring McDonald’s offerings in addition to specialized ads targeting diverse young audiences. As the leader in multicultural podcasting, Pod Digital Media will help McDonald’s connect with Gen Z listeners and their core 35-49 audience in meaningful ways across the network. Pod Digital Media will support McDonald’s by creating custom content, placing pre-roll, and mid-roll advertisements across the network’s African-American, Asian-American & Pacific Islander, Hispanic, Gen Z, and Esports properties.The multicultural audience and consumer sector has the largest buying power, according to The Nielsen Company estimated at US$3.4 trillion, and Pod Digital Media reaches this audience effectively and authentically. PDM’s growing network of shows include “Behind the Mask” starring NFL legend Takeo Spikes, “C’mon Son” hosted by rapper and hip-hop personality Ed Lover, and “Black Girl Podcast.”This announcement follows the launch of the Pod Digital Media app which saw a thirty-percent increase in downloads last summer. Pod Digital Media app users can browse hundreds of shows across the platform hosted by Black, Latino, Asian, and other podcasters of color in more than a dozen categories including sports, health & wellness, news, and more. The PDM app officially launched in the spring of 2021 to further the company’s mission to promote and drive revenue for multicultural podcasts and connect them to blue-chip advertisers and more listeners.

  •  Acura 

Acura is taking viewers along on Chiaki’s Journey, the brand’s first-ever anime series. The new Acura anime series will debut during the 2022 Sundance Film Festival as Acura returns for a 12th consecutive year as a Presenting Sponsor and Official Vehicle. Fans can watch all four :60 episodes and learn more about Chiaki’s Journey and Acura’s Type S vehicle lineup at acura.com/type-sThe full Acura Chiaki’s Journey series is also on YouTube, featuring four episodes: Episode 1, Episode 2, Episode 3 and Episode 4(video below).Chiaki’s Journey, developed with agency partner Mullen Lowe Los Angeles, features four 60-second episodes that viewers can watch on acura.com/type-s and throughout Acura activations surrounding the 2022 Sundance Film Festival. The series is also being featured on various digital platforms including CrunchyRoll, Jalopnik, Gizmodo, IMDb, The Takeout, AV Club, YouTube and Kotaku.Additionally, the campaign is being amplified across Acura social channels, such as TikTok, Snapchat, Reddit and Twitter, and will debut on 250 cinema screens and high-profile out of home placements in major markets across the U.S., including New York and Los Angeles. The campaign will also feature Spanish-language voiceover adaptations of each volume, to reach the Hispanic audience.

  • Insurance Navy

Insurance Navy launched its Spanish-translated website. The site features a quote calculator, specialized coverage pages, location listings, and all the features of the original site. Spanish-speaking policyholders can also use the site to make payments, file claims, and handle renewals.Insurance Navy has been providing low-cost insurance all over the Chicagoland area for over a decade and has become the fastest-growing insurance agency in Illinois. They opened a new location in Berwyn. Insurance Navy’s bilingual agents have been at the forefront of helping Hispanic communities find affordable basic and SR22 coverage.As previously mentioned, current policyholders will have 24-hour access to their auto, renters, motorcycle, or homeowners policy and premium payments. Interested visitors to the site can view their wide range of products beyond car insurance, like life, boat, Mexico travel. They can also stay informed with the Insurance Navy blog. Users can visit the Insurance Navy Spanish Language website at https://www.insurancenavy.com/es/

  • Dinerazo

 

Dinerazo, a financial services and educational platform for the Hispanic community in the United States and Latin America, announced the launch of its Investment Robo Advisor – a fully automated service where the Hispanic community can passively invest in the U.S. stock market in their own language starting with as little as US$100 – and begin creating their own stock portfolio. Simply put, for Hispanics, investing in the stock market is oftentimes inaccessible, whether due to minimum net worth requirements, lack of financial education or language barriers. Dinerazo aims to increase the Hispanic community’s participation in the stock market, and the financial world in general with a simple concept- Education and Implementation. Traditionally in Latin America, investing in the stock market is seen as something only available to millionaires. Dinerazo is changing this taboo by helping our community invest with a small amount of money, in investments suitable for their risk tolerance and with a long-term outlook.Dinerazo was created by Hispanics for Hispanics. While the automated investment advisor is the first of Dinerazo’s products, be on the lookout for new products and services that we will be releasing in 2022 that will help the Hispanic community create wealth, save for retirement, understand their credit and more.

  • LinkedIn 

LinkedIn has named San Francisco-based digital agency Traction for in-house marketing teams, to support its LinkedIn Marketing Solutions (LMS) operation, Mediapost reports. The award continues a win streak for the agency-turned-consultant — it won assignments from eight new brands in 2021. The shop shifted into consultancy mode in 2019.

 

  • Movistar 

Telecommunications company Movistar has named Wunderman Thompson (WT) Spain as its strategic and creative agency and Accenture Interactive as its digital marketing agency as the client overhauls its agency roster in advance of forthcoming strategic plans. The contract will officially begin at the beginning of February.

Avocados from Mexico Commercial and Multichannel, Tidal, ParmCrisps, Jack in the Box…and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

 

  • Avocados from Mexico Commercial and Multichannel Campaign

Avocados from Mexico CommercialAvocados from Mexico (AFM), the U.S.-based promotional arm of the Mexican avocado industry, announced its return to the Super Bowl with the roll out of a brand-new multichannel marketing campaign in the run up to the Super Bowl, culminating in a 30-second TV advert during the final on February 13. Actions include the House of Goodness, where consumers can take a virtual tour of an avocado-themed home hosted by NFL star Drew Brees; in-store QR codes that drive directly to the brand’s website and a new partnership with eCommerce Acceleration platform MikMak. Through a strategic partnership with LiveRamp, a data connectivity platform, MikMak will enable the produce brand to both better understand its online shoppers and acquire, analyze and enrich its first-party data with a 360 view of the most valuable shoppers. These added capabilities will enable AFM to continue to build brand recognition while driving sales from branded assets. “We’ve built the AFM brand on a foundation of innovation – now, we’re back in the Big Game with not only an ad but another innovative, fully integrated campaign,” said Alvaro Luque, AFM’s president and CEO. “We’re leading into the future by combining best-in-class brand building with data- and technology-enabled shopper and digital strategies that will make the 2022 Big Game campaign the most effective we’ve had to date,” Luque added. Check out how Avocados from Mexico commercial promotion in the 2015 Super Bowl was supported and extended with technological innovations.

  • Campbell’s 

To continue to preserve the magic of winter and create even more family memories this season, Campbell‘s has partnered with CAMP, The Family Experience Company, to cook up the perfect recipe that sparks winter joy. The partnership delivers a sensory experience by releasing two limited-edition scented candles: Tomato Soup & Grilled Cheese and Chicken Noodle Soup, paired with a ‘Winter Warmup Guide.’ Consumers can visit Camp.com/Campbells or CAMP stores in New YorkNew JerseyDallas and Connecticut to purchase one of the limited-edition candles and access the free Winter Warmup Guide that features a range of activities for parents and kids to do together, including arts & crafts, family-friendly recipes and games that inspire imagination and transform any home into a winter wonderland. “No matter where you live, the magic of winter sparks fond memories and inspires new moments of joy,” said Linda Lee, Chief Marketing Officer, Campbell’s Meals & Beverages. “After spending last winter season preserving snow days, Campbell‘s is excited to continue our mission of creating family moments and memories for all through our partnership with CAMP. Pairing the aromas of Campbell‘s soup-scented candles with the Winter Warmup Guide is the perfect recipe for a day of wintry fun!”

  • ParmCrisps

 

ParmCrisps®, the artisan-crafted, crunchy crisps made from 100% real cheese, debuted their new “Unsinfully Good” brand campaign, its first-ever-national media campaign. With the intention of making more consumers aware and willing to try ParmCrisps®, the integrated marketing campaign showcases ParmCrisps® as a heavenly, better-for-you snack that provides all the snacking goodness with none of the guilt. The brand’s “Unsinfully Good” campaign is featured across multiple consumer touchpoints including broadcast, via several streaming services, and through a combination of social and digital advertisements. Each brand placement touts ParmCrisps® key benefits as the premier guilt-free, low carb and high protein snack. To kickstart the ParmCrisps® “Unsinfully Good” campaign, the brand will be taking over “Sin City” during a three-day event, from Feb. 5-7, at the Fashion Show Mall in Las Vegas.  In an attempt to make Sin City “Unsinfully Good,” visitors will have the opportunity to be photographed as a “ParmCrisps® Angel” alongside a one-of-a-kind, handcrafted ParmCrisps® angel wing mural, painted by a local artist, as well as receive ParmCrisps® product samples from the brand’s famed ambassadors, the “ParmCrisps® Angels.” “With this new creative communication strategy, we hope to establish a connection with consumers on an emotional level, driving both brand relevance and love; reminding consumers that snacking isn’t sinful when eating ParmCrisps, it’s almost angelic,” said Tracy Garbowski, Vice President of Marketing. “Through our first-ever national media campaign with engaging advertisements, we hope to further accelerate our brand growth, establishing cheese crisps as a category synonymous with ParmCrisps.”

  • Jack in the Box

Fast-food restaurant chain Jack in the Box is putting its creative account in review and David & Goliath, its agency of record since 2015, is defending. “We are undergoing an active lead creative agency search,” said a brand spokeswoman, in order to bring the brand’s strategy “to life through all touchpoints,” AdAge reports.

  • Tidal 

TIDAL announced a new limited time offer for students, military, and first responders to enjoy three months of TIDAL HiFi for only US $1 or three months of TIDAL HiFi Plus for only US $2. This exclusive campaign is running now through January 31, 2022, and students, military, and first responders can claim their offer on the TIDAL website today. “Our campaign for students, military, and first responders is another step towards introducing more music fans to TIDAL with ad-free access to our catalog of over 80 million songs and expertly curated playlists in the best sound quality available,” said Angelo Sasso, Senior Vice President of Customer Engagement at TIDAL.  TIDAL is an artist-led global music and entertainment streaming platform that aims to create a sustainable, artist-first and fan-centric business model for the music industry. With innovative experimental features like direct-to-artist payments and fan-centered royalties, TIDAL is empowering artists to redefine their place in the music industry. Available in 61 countries, the streaming service has more than 80 million songs and 350,000 high-quality videos in its catalog, along with original video series, podcasts, thousands of expertly curated playlists, and artist discovery via TIDAL Rising.

  • Toyota

The first-ever 2022 Toyota Corolla Cross kicked off the new year with the “Just Right” campaign, which highlights the compact SUV’s capabilities and features that are sure to accommodate life’s adventures. “We’re excited to launch the first-ever Corolla Cross here in the U.S. with the ‘Just Right’ campaign, which encourages guests to cherish life’s perfect wins, big or small,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “Corolla Cross has everything our drivers want – an elevated and upgraded compact SUV, designed for every lifestyle.” The fully integrated Corolla Cross campaign was developed using Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model.  The T2 team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. The campaign showcases a unified style across all creative throughout the T2 agency broadcast spots. The Corolla Cross campaign is a fully integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, experiential, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, NASCAR, Univision, Telemundo, OWN, Discovery en Español, WillowTV, BET, and more. Digital content/video includes partners such as Peacock, Vevo, YouTube, Hulu and Hulu Latino, Disney, Tastemade Español and more. Partnerships include Apartment Therapy, Buzzfeed, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Snapchat, TikTok, Twitter, Pinterest, Twitch, Imgur, and Reddit. Social will include a special TikTok collaboration soon to be announced.

 

Get our e-letters packed with news and intelligence!