PR News conducted a poll in January 2023, asking how respondents would use ChatGPT for marketing. Some want to avoid it completely.
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York.
2023 Hmc Annual Summit, only conference devoted to Hispanic marketing, takes place April 26-27 in New York City. Business leaders, award-winning creatives, newsmakers and influencers
Lay’s, Albertsons, Adobe… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
TurboTax, the software package for tax preparation produced by Intuit, recently launched TurboTax Live Full Service en Español. We talked to Alejandra Molinari, Senior PR Communications Manager, Latino, Investor & Self-Employed Media Strategy, about how she is marketing the new service.
The advertising recession is significantly hitting tech giants Google, Meta, and others, Q4 2022 earnings reports show. Is the Hispanic advertising sector, e.g. companies like TelevisaUnivision and Entravision, shielded against this trend? There are reasons to be optimistic…
Blue Diamond Growers, Hyundai, Levi’s…and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Bloomberg Línea’s content reaches more than 30 million people per month. Portada interviewed Chief Operating Officer Kaio Philipe.
Which are the most salient features of e-commerce in 2022. What impact will they have on marketing in 2023? Here are 7 defining elements for e-commerce marketing according to Portada’s community of brand marketers.
Frito Lay, Kohl’s, McDonald’s, Focus Energy, Chamberlain Coffee, Jamaica Tourism Board, Berkshire Hathaway Home Services,… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Martech and Adtech continue to be high-growth sectors. Entrepreneurs can substantially increase their companies’ values if they know how to navigate the ins and outs
Celebrity Cruise Lines, Anhelo, Ford… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Lee, Visit Ford Lauderdale, California Department of Public Health (CDPH), … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Playmaker acquires Juan Futbol, Franklin Madison buys direct response agency SeQuel, Promotions at Latin2Latin Marketing … companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Song Exploder has a new Spanish-language spin-off called Cancion Exploder, a podcast targeting Spanish-language speakers worldwide. The new podcast series takes listeners “deep into the process and art of writing a song, and thereby reveals something essential and true about the artist telling their story in their own words.”
Discover Financial Services, T-Mobile, Jarritos… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Molson Coors, Walmart, Vallarta… and other brands targeting the U.S. consumer right now.
American Express, Kellogg’s, Hasbro, Alka-Seltzer®… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Restaurants Brands International, DoorDash, DishLatino, Apartments.com… and other brands targeting the U.S. consumer right now.
Popeyes is centralizing its media buying in one DSP to minimize wasted impressions and maximize reach of households. Jean Paul Ciaramella, Media Lead, Popeyes NA, Restaurant Brands International, explained the new initiative at the recent Portada Live event.