Social networks make work more complex for traditional media companies as they compete for consumer attention particularly the coveted Millennial. An even bigger challenge is to find a way to monetize that attention. What strategies and tools can media companies rely upon when it comes to monetize their content at social networks? An in-depth feature story by Portada’s Digital Media Correspondent Susan Kuchinskas.
What: 20% of agencies are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter.24% of
Boyce Avenue, the American rock band (pop-rock, alternative rock) formed in Sarasota, FL, by Alejandro Luis Manzano and his brothers Daniel Enrique Manzano and Fabian Rafael Manzano, was one of the sensations at our #PortadaLat conference in Miami. The band has more than 7 million followers on YouTube. Four Insights from Boyce Avenue that will help you increase your Social Media impact.
Should you run your social media marketing in Spanish or English? It depends on many things, from age to acculturation level to medium to context. It’s not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are.
Call for Entries! Who is the Top Social Media Influencer in the Latin world (U.S. Hispanic and Latin America), we will all know on June 4th 2015 at the Award Ceremony of #Portadalat in Miami. Check out the one-of-a-kind peer-to-peer nomination and voting process below! For now all you Social Media beauties and beaus, nominate yourself and your peers to the one and only “Top Latin Influencer Award”!
Snapchat Inc. is in the midst of raising a new round of funding that would value the company between US$16 billion and US$19 billion., making it the third-most valuable venture-backed company in the world.
2015 Super Bowl Ads substantially increased their Social Media impact compared to 2014 as measured by social actions and earned views across Facebook, Twitter and YouTube, according
Lots of news on the Sports Marketing side with yesterday’s Super Bowl match ads, NBC Universo launching, WPP betting big on Sports Marketing Firm Sports Capital and beinSports taking U.S. ad sales in-house.
In the first of two Thought Leadership Articles, Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research, explores the dynamic development of Social Media
Social media engagement in Latin America for the month of July 2014 showed 127 percent year over year increase in engagement across Facebook, Twitter and Instagram, with 455.3 million total actions, according to a Shareablee’s analysis.
New studies connect the dots between social and revenue. It’s still a fuzzy picture, but retailers definitely are finding ROI in social media. What social media properties should retailers partner with to reach out to the Hispanic consumer?
With the goal of establishing a presence in the capital of the Latin American entertainment business, InPulse Digital, one of Latin America’s most innovative digital marketing agencies, has moved its U.S. offices to Miami to better serve its growing roster of clients. From its new South Florida office,the agency will oversee strategy, sales and business development.
How Telemundo in partnership with Latin World Entertainment, brought the social media world into the real world by recruiting 100 of the top influencers to help judge Yo Soy el Artista, its new talent competition cum reality show.
The use, or misuse, of Social Media by celebrities was at center stage during the opening panel at #Portada14
The role of Social Media and Content Marketing efforts can not be emphasized enough when it comes to Hispanic Entertainment Marketing. Portada Digital Media Correspondent Susan Kuchinskas on how SABMiller, SuperLatina, Comida y Familia, Terra, NewsCred, Taboola and Outbrain are facilitating Hispanic Entertainment experiences.
Alice J. Ross is the President of R&S Marketing. Advertising made simple-traditional media vs social media. That’s just it…advertising is not simple! It’s kind of
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. Social media has been around for a while now and you are working
IPG Mediabrands has announced the launch of Rally in Latin America, the largest social media agency in the region.
LatAm Summit 2014, Portada spoke with Fernando Calderón, Director of Marketing, Public Relations, and Customer Service (CMO) at OCCMundial, a market leader in online job boards. This interview with Calderón is part of our LatAm Summit Q&A series.
Social Media and its integration with digital and off-line marketing continues to be one of the main opportunities and challenges for marketers. In fact, Social Media Marketing is changing the way major brands advertise. Portada talked to the CMO’s of Chrysler and Wells Fargo and asked them how they go about it.