WPP’S global programmatic media and technology platform Xaxis has acquired Triad Retail Media, a leading digital retail media specialist in the US.Triad Retail Media recently launched a Hispanic owned ad network.
What are the most popular retail sites and platforms among US Hispanics? What priority do they give each one? What do they use the sites and platforms for? The answers to these questions and more, according to comScore’s May 2016 rankings.
What are the preferred retail platforms by US-Hispanics? What consumption categories do they fall into? What are these consumers’ priorities? The answers to these questions in comScore’s February 2016 report.
What are the most-visited retail sites and platforms in Latin America? What are the sites that grew the most and least when comparing January 2015 to January 2016? Here are the answers to these questions according to comScore’s latest report.
What are the most-visted retail sites by users among Latin Americans? How do they behave when it comes to making consumption decisions?The answers to these questions are here.
What are the most-visted retail sites by U.S. Hispanics? How do they behave when it comes to making consumption decisions? The answers to this and other
In 2015 major retailers have transferred FSI (Free Standing Inserts in Newspapers, circulars, or preprints) dollars to digital advertising, and are studying results for future advertising commitments. A round-up about how this situation is playing out in the Hispanic newspaper market.
The Thanksgiving weekend is over. You ate your turkey with gravy and, likely, much more than that. Perhaps you also bought gifts during Black Friday. As a marketing expert you need to know about the changing nature of Thanksgiving Weekend Retail Sales. We looked at the stats published by different organizations and here are 6 key facts You need to know about.
In 2014 U.S. $50.9 billion were spent during the 4-day Black Friday weekend by 33 million U.S. consumers.Black Friday, Cyber Monday is the start to Holiday Shopping which in some retail sectors (e.g. jewelry) can amount to more than a third of annual sales. Portada interviewed top executives behind retailers including Sprint, Target and Dick’s Sporting Goods and asked them about their plans for the Holiday Sales starting this Friday.
Roberto Ricossa worked for many years as Marketing Director for Avaya. Earlier this year Ricossa moved to Aruba Networks, where he now is VP & Managing Director for Latin America. Portada interviewed Ricossa to learn about Aruba Networks marketing objectives in Latin America as well as his own position.
>Spanish-language UNIDOS en el Sur de California is expanding its distribution through news racks and retail locations in high-density Hispanic communities in Orange County, western Riverside and San Bernardino counties, and eastern Los Angeles County beginning Feb. 6.
Discount store chain Dollar Tree is buying rival Family Dollar Stores Inc for about $8.5 billion, creating North America’s biggest discount retailer with combined 2013 sales of more than US$ 18 billion in total sales and, therefore, surpassing Dollar General’s US$ 17.5 billion. The acquisition has a particular high impact on the Hispanic shopper who tends to leverage the discounter channel more more than the average U.S. shopper.
The Menomonee Falls-based auto retailer Russ Darrow group has launched a Hispanic Market Division to satisfy the needs of the Wisconsin Hispanic community. Mario Gayoso Noguerol will lead this Hispanic Market Division.
Electronics retailer RadioShack has announced its’ plans to close 1,100 stores , after releasing its Q4 financial results,which showed a huge drop in sales over the holidays, sending its stock down 23 percent. RadioShack’s sales have fallen mainly due to executive departures, tough competition and an image problems.
Walmart was among the top 3 retailers on Black Friday. Both in the brick and mortar retailers visit ranking as well as in the online retailer ranking, according to data revealed by research companies Placed and ComScore. Target and Best Buy also occupied leading positions in both the digital and off-line rankings. Amazon led in digital visits.
Penni Barton just started in her new position as Publisher of Al Dia Texas. Portada interviewed Barton on her approach and objectives as the new
According to a recent comScore study, online shoppers in Latin America were most likely to start the shopping process directly from a retailer’s website or
According to a recent comScore study, online shoppers in Latin America were most likely to start the shopping process directly from a retailer’s website or
For today’s Marketer/Best Practices feature, we analyze Argentina’s Yogurteria La Serenisima’s fast growth and brand construction done for them by Zona IV.
For today’s Marketer/Best Practices feature, we analyze Argentina’s Yogurteria La Serenisima’s fast growth and brand construction done for them by Zona IV.