Portada’s new report, ‘Innovative Approaches to Property and Media Rights Evaluation’, sheds light on how brand marketers can better evaluate and implement sponsorships and partnerships.
Portada’s new report, ‘How Brands Engage U.S. Hispanics: New Segmentation Approaches’, sheds light on how brand marketers can better reach this multicultural segment.
Portada expects Latin American-Panregional Marketing to grow above US$ 740 million in 2019. Miami continues to be the main panregional marketing and media hub, although Mexico City and other centers have an increasing weight in overall panregional market decision making, This is one of the insights of the 2019-2020 Panregional Marketing and Media Report. Portada’s 2019-2020 Latin America Panregional Marketing and Media Media Report provides data, intelligence, insights and forecasts (2019-2024) for marketing service vendors offering services to major brands targeting the Latin American consumer.
Viant has published the results of its TV Viewability study, in which it analyzes device ownership and distraction factors. The answer, concludes the study, is a cross-channel and retargeting strategy.
Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences’ motivations and behaviors around today’s dynamic video landscape.
Insights like Nielsen’s can help understand the fragmented media landscape, as well as how the myriad of available options shapes consumers’ behavior while forcing marketers and advertisers to produce tailored experiences.
Accenture has published a report on the new travel trends to keep an eye on as 2018 unfolds. As the world changes and technology advances at an accelerated rate, travel-industry players need to be aware of the new customers’ needs and be ready for some fierce competition.
BrandZ, WPP and Kantar have released their annual report of the top 50 more valuable brands in Latin America. Mexico is home to more of the most valuable brands than any other Latin American country, but Brazil is catching up.
Conviva has released its quarterly measurement report on the state of OTT and the streaming video market. Compared to this time last year, the audience for online video streaming has grown enormously.
As consumers’ expectations rise, brands struggle to provide a seamless experience that aligns with their needs across all new channels. OnBrand and Bynder have published the results of their latest branding report, which gathers answers from 504 marketers on branding trends and challenges for this year.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Our new research report describes current soccer broadcasting contracts in the United States for 40 major U.S. and international tournaments as well as for soccer team properties. These properties include Fifa World Cup, Liga MX, MLS as well as many other Latin American and European leagues and national teams.
In its VOD Ad Impression Report for Q1 2017, Canoe Ventures revealed that its VOD Dynamic Ad Insertion technology helped the platform attain 5 billion ad impressions in Q1 alone.
Portada’s research team just published the “2017 Content Marketing Initiatives targeting Hispanic and Multicultural Audiences Report”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers, the majority of consumers in many major markets, with content marketing programs as well as for media and and marketing tech vendors.