A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
Several recent developments in Latin and general market media show how important brand integration -the melting of PR and Advertising in media offerings- is becoming.
Hispanic healthcare tensions encompass barriers in language, culture, and trust faced by the largest racial and ethnic minority group in the US.
How Mercedes Rodríguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, markets healthcare in New York, the most diverse metropolitan area in the world.
Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS NYC The Lambs Club March 5, 2024 Overview Effective growth marketing in the United States makes it
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Juan Chouza is DynAdmic’s new Digital Sales Manager.
More than 50 advertisers, including Toyota, L'Oreal and T-Mobile, signed up to run commercials on the new Hispanic TV network that premiered yesterday in 50 cities, including New York, Chicago, Los Angeles, Miami and Houston.
David Adams {PODER}, Jay Small {Cordillera Communications}, David Chitel {Batanga}, Francisco Lozano {Baby Center en español}, Rob Norman {GroupM}, Adam Chandler {PointRoll}, Felix Gomez {PointRoll}, Chiqui Cartagena {Story Worldwide}, Mike Wortsman {impreMedia}, Mike Reid {Liberman Broadcasting, Inc.}, Gustavo Martinez {Ogilvy & Mather}, Laura Salerno {Rubenstein Public Relations}
Major corporations are adapting their strategies and buying search and online display advertising. Sarah Carberry, Sr. Account Executive at Google, recently told Portada about the features of a recent geo-targeted campaign retailer Albertson’s did around the “Quinceañeras” theme.
Marketing to Teens