The 2022 Soccer World Cup is less than 6 weeks away. Normally the World Cup takes place in the summer of the Northern Hemisphere and matches occur during the afternoon or evening. Not this time as the event coincides with the busiest marketing season of the year. How Hisense’s Manuel Medina Riverroll; T-Mobile’s Diego Osuna, Omnicom Media Group’s Michael Roca and UM’s David Queamante are planning World Cup advertising.
Toyota, Risa, New York Mets, Honda… and other brands targeting the U.S. consumer right now.
Updated on September 6, 2023: Marketing Conferences 2024: Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences
Molson Coors, Walmart, Vallarta… and other brands targeting the U.S. consumer right now.
Advertising attribution for online marketplaces sales is one of the most challenging areas in brand marketing, particularly for CPG’s. Three brand marketing experts share insights.
Pepsi, California Strawberries, Albertsons Companies… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Portada and ComScore just published the 2022 edition of the Portada Insights Report “E-commerce marketing in Latin America: Data and Insights for Brand Marketers”. DOWNLOAD IT HERE (Free, registration required): https://www.portada-online.com/insights/portada-insights-report-el-marketing-de-comercio-eletronico-en-latinoamerica/.
At a recent Portada Live knowledge-sharing event for brand marketers Erin Siegel, Senior Director, Public Relations & Executive Communications Century 21, asked other participants about the role Content Marketing for E-Commerce plays in their strategies. Specifically, what role does content marketing play in the online marketplace space and how do they leverage it to differentiate their brands?
Aquaphor®, Casalú, Treslúce Beauty… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Costa Farms, the largest producer of ornamental plants in the U.S., is moving its marketing up a gear (or two) in 2022. Portada talked to Mari Carrasquillo, Senior Director Brand & Channel Marketing at Costa Farms to understand how the largest ornamental plant grower in the world is working on new marketing initiatives.
Avocados from Mexico Commercial and Multichannel, Tidal, ParmCrisps, Jack in the Box…and other brands targeting the U.S. consumer right now.
The top retailers consolidated their power in 2021 while a pack of grocers including Amazon Fresh, Walmart Neighborhood, and Brookshire’s moved fast up the omnichannel marketing ranks. Retailers in the first quartile achieved long-term sales growth that is nine times higher than their counterparts in the fourth quartile.
A new study by Accenture found that the US $492 billion global social commerce industry is expected to grow three times as fast as traditional ecommerce to US $1.2 trillion by 2025.
This year, the holiday shopping season is set to rebound from the uncertainties and anxieties of 2020 — and in a big way, Retail spending in physical stores is on track to grow more than six percent year-over-year, while ecommerce will triple that figure, at nearly 18% year-over-year growth. By Yahoo’s Chief Business Officer Iván Markman.
Remember when everyone was talking about Pokémon Go? After the hype subsided, augmented reality has been steadily growing as a force in media over the past five years. Ivan Markman, Chief Business Officer at Yahoo, sees three important trends going forward.
Retailers had online sales of US $8.9 billion last Friday (Black Friday), down from a record of US $9 billion spent during Black Friday 2020, according to data from Adobe Analytics. This is the first time ever that growth reversed from the prior year. Portada’s editorial team analyzed data and reports and came up with 8 key points to take into account.
Bayer, AB-Inbev, NCR Corporation, Laredo Taco, …. and other brands targeting the U.S. consumer right now.
Dynamic creative optimization (DCO) is a major contributor to the performance of an advertising campaign. In this article we examine DCO campaigns that Digo Hispanic Media has been implementing for its clients.
NUMATEC, a holding company focused on media and Martech ventures across the globe, announced the launch of EKN, a data-driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.
Seller recommendation ads are more effective than coupons, according to a new study “Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors.”