What form will the advertising mix take once COVID-19 is over? How and where should brands advertise to boost E-Commerce? Should they trust Live Sports to come back in a major way? How can brand marketers best approach Data Privacy Regulations, First Party Data and Personalization?…. Advertisers have many questions as they go into 2021 and beyond. Check out the answers provided by brand executives in the Portada network and our editorial team. A Q&A reflecting the Advertising and Marketing Zeitgeist.
Clorox, PNC, JC Penney, Unilever, Mondelez, El Pollo Loco, ,Mars and more brands targeting the U.S. consumer right now.
We are very excited to announce the expansion of our knowledge sharing and networking platform for brand marketers. After a very successful Portada Live 2020 event in October (check out this VIDEO), the marketing community will be meeting at an exclusive by invite only brand decision maker workshop and interactive networking event on March 24, 2021.
Xochitl A. Leon Vice President, Hispanic Segment Strategy Leader Wells Fargo Xochitl A. Leon helps Wells Fargo understand the financial needs of the
What: Disney is the world’s most powerful brand, measured on brand strength, thanks to Star Wars’ record-breaking success, according to Brand Finance, which just released its
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
What: After merging with K. Fernandez Marketing of San Antonio, cross-cultural agency Sensis is opening an office in Austin today March 2.K. Fernandez Marketing Founder, Karla Fernandez
People change positions, get promoted or move to other companies. Portada is here to tell you about it. The National Hispanic Media Alliance (NHMA), a
The 2014 Soccer World Cup that takes place next year in Brazil offers marketers a myriad of opportunities to connect with soccer fans all over
The United States Hispanic Chamber of Commerce (USHCC) announced that 35 outstanding corporations were inducted into the Million Dollar Club on Tuesday, September 20th at the 32nd Annual National Convention & Business Expo in Miami Beach.
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A Q&A with Luis Cabrera, managing director of Bravo Uno-a-Uno. Cabrera manages all Interactive Components of Bravo's brands, including the recently awarded Wrigley account. What categories will grow the most and why?
Platform supports corporations seeking to better identify, reach and serve
growing U.S. Hispanic consumer market
Mercado Bilingüe, a Dallas-Ft.Worth monthly published by Redan Bilingual Media, announced plans to expand its franchise to other Texas markets.
Credit card issuers are increasingly using direct mail to acquire Hispanic customers.
Most of these offers were made by First Premier Bank, followed by Capital One.