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What: Portada has revealed the dazzling agenda for this year’s #PortadaMX, to take place on October 17 at Casa Lamm.
Why it matters: #PortadaMX will be the setting for the last 2018 meetings of the Portada Brand Star Committee Latam and Agency Star Committee Latam, and attendees will network one-on-one with major executives from both units of the Council System. Get tickets now!

Portada announced today the agenda of Portada México, taking place October 17 at Casa Lamm in Mexico City. Sponsored by Futbol Sites, this edition of Portada México will be a success.

 

BRAND EXECUTIVES TAKING PART IN #PORTADAMX INCLUDE:

Ángel Carmona, Business Manager Latin America, Wilson Sporting Goods
José Camargo Samperio, Ecommerce SubDirector, Best Buy Mexico
Andrea Echániz Cuenca, Senior Project Manager, Grupo Bursátil Mexicano
Yamile Elias, Director of Business Innovation & Marketing, PepsiCo 
Iker Palazuelos Atollini, Brand Manager, Salomon Latam 
Carlos Leal, Marketing Director, Rappi 
Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty 
Martín Jones, Digital Director South Cluster, Philip Morris International 
Guillermo Rivera, Senior Marketing Manager, Amazon 
Juliana Sarria, Manager of Consumer Engagement, Grupo Gepp – PepsiCo México 
Eduardo Angulo, Marketing Director, Unilever Mexico

 

 

For the first time Portada will be including in the event in Mexico its Portada Meet-Up service, which allows attendees to hold one-on-one meetings with four brand and agency executives chosen beforehand by the attendees when acquiring their tickets. The executives are members of the exclusive Portada Council System, which brings togetherprominent brand and agency representatives in Latin America. As part of Portada México activities, members of the Brand Star Committee Latam and Agency Star Committee Latam will meet behind closed doors to discuss important issues.

In addition to high-level networking opportunities in a beautiful home from the early 20th Century, all attendees of #PortadaMX can participate in two interactive workshops with experts on trends that are transforming the marketing industry. First, Carlos Leal, marketing director at Rappi, will offer a workshop on App-Marketing. Later on, Javier Martínez Morodo, director general of Grupo Bursátil Mexicano, will share his insights in a workshop on Fintech innovations.

To acquire tickets to Portada México, which include admission to the two interactive workshops and the Portada Meet-Up service, please visit the event website at https://www.portada-online.com/events/portadamexico/ and register as soon as possible.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

António Bettencourt is the new CMO of Aervio for Europe and Latin America. Prior to joining the travel agency, he served as COO at Emtrics.

 

 

 

 

 

El territorio autónomo de Curazao has named  Andre Rojer marketing manager for South America. Rojer previously had the same position fot the North American region, that includes Canada and the U.S.A.

 

 

 

 

 

Magdalena López is the new CEO of Renault México and Eric Pasquier is the new marketing director for France. López has eight years of experience at  Renault México, while Pasquier is been in the company for almost twenty years.

 

 

 

 

After two decades,Valentina Solari is leaving his position as director of DS and marketing and communications director of Citroën Argentina at Groupe PSA Argentina.

 

 

 

 

 

Francisco Mangiarotti has been promoted to marketing manager for Gatorade. The executive has been in Pepsico since 2004, when he joined the company as marketing coordinator.

 

 

 

 

Ingenium has appointed Marcos Dufau as commercial director for South America. Dufau has more than two decades of experience in the south region working for prestigious companies.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Bárbara Pipan is the new marketing director of chocolates for Mondelēz Cono Sur. She will be responsible for the strategy of the brands Milka, Cadbury, Shot, Toblerone, Mantecol, Tita, and Rhodesia.

 

 

 

 

 

Masayuki Konose has been appointed president of Brother. Konose first joined the company in october of 2017, where he most recently served as senior marketing director of BMG for Latin America.

 

 

 

 

 

 

Marketer Marcelo Girotti has become the CEO of Grupo BGH. He joined the company in 2015 and comes from Global Crossing Latin America & Caribbean where he was CMO and sales VP.

 

 

 

 

 

 PepsiCo has hired Axel Flugel as new director of corporate affairs for Central and South America. Prior to this role, Flugel held the role of communications manager at Unilever.

 

 

 

 

 

Forcepoint just announced the appointment of  Wagner Tadeu as new sales VP for Latin America. Prior to this role he served as general manager for Latin America at Clicksoftware, Pure Storage and NetApp, as well as VP of Latin America at Symantec.

 

 

 

 

Pedro Saenger joins the company Veritas Technologies as regional VP of Latin America. In this role, Saenger will lead sales and marketing to create value for clients in all the dynamic markets of México, Central America, the Caribbean and South America.

 

 

 

 

 

Liz Moe has been promoted to the position of global executive director for the markets of EMEA and Latin America by Interbrand. Previously, she served as marketing and communications director.

 

 

 

 

Jaime Miller has been named the new CEO y general manager of Zonamerica Colombia. Prior to this, he held the role of commercial director.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

PepsiCo has appointed Rosalina Tornel as new head of marketing for Quaker in Latin America. She had already been fulfilling this role for the Mexican market since 2012, reported AdLatina.

 

 

 

 

Edgar Estrada has been named the new brand director at Volkswagen Mexico. He’s worked for the company for almost 20 years, and he had been general manager of the Seat brand since 2011.

 

 

 

 

Taiwanese biking company Merida Bikes has appointed David Galán as new marketing director for Spain and Portugal. He’ll replace Nacho Fernández, who has left the firm.

 

 

 

 

CTD Partners has announced the arrival of new partner Cristián Montenegro. He’ll be head of all operations in Chile, as reported by AdLatina.

 

 

 

 

 

Enrique Sabatini has joined Turner Argentina as executive director of advertising sales. He’ll provide integrated proposals to clients, both in linear TV and digital.

 

 

 

 

 

Major Latin American Brand and Agency Leaders will meet at Miami’s Hotel EAST on April 18-19. These executives are part of Portada’s powerful and exclusive Council System to be officially launched at Portada Miami on April 18-19.


Portada Council System members include:


Andres Amezquita,
 VP Commercial Excellence, Latin America Stanley Black & Decker
Peter Amaro, VP, Raine
Ricardo Arias Nath, CMO, PepsiCo Latin America
Anabela Bonuccelli, Managing Director, Havas Media Group
Natalie Bursztin, Marketing Director, Totto
José Camargo, E-Commerce Subdirector, Best Buy Mexico
Ricardo Casco, Global Sales and Integrated Marketing Strategies, Avis Budget Group
Pablo Chiozza
SVP USA, Canada & Caribbean, ‎Latam Airlines Group
Angel Carmona, Regional Marketing Manager, Wilson Latin Ameica
Yamile Elias, Director of Business Innovation & Marketing, Pepsico
Pablo Izquierdo Grandal, VP Client Services Latam, Havas Media Groupes
Angel de la Tijera, V. Top Accounts Commercial Head Mexico & Latin America, ‎American Express
Alan Duggan, ‎Regional VP Business Development ,The Americas, ‎Meliá Hotels
Ana Ferrel, SVP, Marketing and Corporate Communications, MasterCard
Marina Gunther, México Head of Trading, GroupM
Bruno Lambertini, CEO, Circus Marketing
Carlos Leal, Senior Marketing Manager, Latin America, Abbott Laboratories
Iker Palazuelos Atolini, Salomon Latam, Brand Manager
Tiago Pinto, Head of Gatorade – Latin America, PepsiCo
Alvaro Pereda
, Latam Deputy Head of Trading, GroupM
José Luis Pérez Rodríguez, Head, Marketing Performance, Volaris
Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton
Julian Porras, Chief Executive, Latin America Omnicom Media Group
Juan Manuel Romero, CEO, Metro International
José Maria Sanabría, CEO, GroupM Latin America
Jorge Serrano, Latam Head of Trading, GroupM
Jessica Soto, Miami Head of Trading, GroupM
Alvaro Valeriani, Regional Vice President Sales & Marketing Latin America & Caribbean, ‎Hyatt Hotels

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Carolina Angarita is the new general director of Discovery Colombia. She’ll be in charge of all commercial and operative activities, including distribution, programming, marketing, and licenses. She was previously general manager of Google Colombia.

 

 

 

Philips has named Federico Bersaiz as its new head of marketing for the health division in the markets of Argentina, Uruguay, Chile, Paraguay, Bolivia, and Peru.

 

 

 

 

 

DDB Colombia has appointed Catalina Restrepo as CEO of Big Holding and Track Colombia. The executive, who had been filling the role of general manager, will replace Alejandra Mora, founder of the firm.

 

 

 

 

Adsmovil has announced the appointment of Alejandro Leyva as (CDO) Chief Data Officer. Based in Miami, he’ll be in charge of developing the data area for the Latin American and US Hispanic markets.

 

 

 

 

Burson-Marsteller, has announced Jonathan Stern‘s arrival as Managing Director and Market Leader of the firm’s Miami office, a key component of the firm’s Latin America business.  Stern will lead a team serving diverse clients, will be responsible for the strategic growth of the Miami operation, and provide senior counsel to key clients.

 

 

 

After his departure from PepsiCo, Joaquín Anderson has become CEO of Grupo No Line, a firm created after the merger of three agencies: ADN Comunicación, BTLandia, and Gennial, which will go on functioning separately.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Juan Carlos Samper is the founder and CEO of the recently created We are Content, one of the first Content Marketing companies in Latin America. Samper has worked for Microsoft, founded IAB Colombia and is a well-known digital marketing expert in Latin America.

 

 

 

 

 

Alejandro Álvarez, RPA Media Place LatAm CEO, is leaving the company to carry out an independent project. Álvarez joined the company in July 2015.

 

 

 

 

 

 

Thor Borresen has been promoted to Marketing Director of AB InBev Colombia. The executive will no longer be the Águila brand director.

 

 

 

 

Diego Serantes joined Pepsico earlier this year and he is now the new Marketing Director of PepsiCo Alimentos Cono Sur. Prior to Pepsico, Serantes worked for Móndelez International.

 

 

 

 

 

R / GA Brazil has appointed Tatiana Hawthorne as the new Customer Service Director. The executive joined the agency in 2013 as account manager. Hawthorne will report to Fabiano Coura, SVP managing director of the agency.

 

 

 

 

 

La Asociación de Agencias de Medios de Perú (AAM) (Peru Media Agencies Association) has made news appointments for 2017-2020 period:

The board of directors chaired by Eduardo Velasco, Carat country manager, has been re-elected.

Gabriela García, general manager of Central Media, has been named secretary and Maribel Mesia, CEO of Publicis One, has been named treasurer.

The AAM brings together many prominent media agencies in the Peruvian market such as BPN Media Connection, Carat, Central Media, Havas Media, IPG Mediabrands, MEC, Mediacom, Mindshare, OMG, Publicis One and Top Media.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

RedMas, a digital advertising solutions company with presence both in LatAm and the US Hispanic market, has appointed Javier Montanaro as VP of Sales for Latin America. Javier will be in charge of managing and supervising operations in Argentina, Chile, Colombia, Peru, Ecuador, Paraguay, Uruguay, Bolivia, Dominican Republic and Central America, and will report to Germán Herebia, CEO of RedMas. Montanaro joins RedMas after having served as Latin America Sales VP of Headway Digital.

 

 

 

Verizon company Oath, resulting from the combination of AOL and Yahoo brands, products, and operations, has defined its leadership structure for the U.S. Hispanic market and Latin America.  Armando Rodriguez will oversee all sales and operations, a position he has occupied at Yahoo since 2005.Armando’s leadership team includes Henry Zamarripa, who will lead sales for Spanish-speaking Latin America, Andre Izay, overseeing sales and operations in Brazil, and Matthew Harris, leading sales for the U.S. Hispanic market. In addition, Luiz Braz will lead platform solutions and Melva Midi will oversee sales operations for the region.

 

Hugo Gómez, CEO of Maxus Mexico since 2010, has been appointed CEO of NewCo Mexico. The new agency is the result of MEC and Maxus merger and will be launched in January, 2018. Prior to Maxus, he was Mindshare’s COO.

 

 

 

 

Leo Burnett Tailor Made Brazil has strengthened its media department with new appointments:

Janaína Barreto joined the agency as supervisor of the media research department. Maílson Dutra will take up the position of business intelligence supervisor. Tamara Lissy is the new digital media supervisor, while Angélica Gomes is the new media supervisor. In addition, Grazzieli Sacramento, Lucas Louzada and Renán Lima become media coordinators. Arthur Cavazini is the new digital media coordinator and Sharon Valle is the new media planner.

 

Lisandro Grandal, who led Y&R Argentina creative department for three years along with Fernando Tchechenistky, announced that he is leaving the agency. Tchechenistky will be in charge of the unified creative direction.

 

 

 

 

Federico Russi is the new creative vice president of Leo Burnett Mexico. He will replace Daniel Pérez Pallares.

 

 

 

 

 

 

Brazilian agency Isobar has announced that Pedro Thompson will assume as the new vice president of strategy. Thompson will also be part of Isobar Group that includes Pontomobi, Cosin Consulting and Isobar WorldSourcing. From this role, he will report directly to Abel Reis, CEO of Dentsu Aegis Network and Isobar Latam.

 

 

 

 

José Pablo Huertas is the new general creative director of Leo Burnett Costa Rica.

 

 

 

 

 

 

 

Alfonso Alcocer will serve as vice president and director of customer service of BBDO Mexico office as from this month. Since 2015, Alcocer has served as BBDO’s director of customer service, handling accounts such as Sabritas, Quaker, Bacardí, Mercedes Benz and Smart.

 

Ramon Laguarta, Pepsico’s current head of Europe and sub-Saharan Africa business, will become PepsiCo’s president, a headquarters role covering global operations, corporate strategy, public policy and government affairs.His current duties will be given to Laxman Narasimhan, who runs the snack-and-beverage giant’s Latin America division. Both appointments will take effect Sept. 1.

 

Vanguard Investments Mexico announced that Juan Manuel Hernandez has been named the head of Vanguard’s business in Mexico as the company expands its efforts to meet local investors’ needs for low-cost and broadly diversified investment products.Hernandez joins Vanguard from Blackrock Inc. Mexico, where he served as head of institutional sales. He also held the head of sales position for iShares Mexico.

Join us at PORTADA Mexico!

 

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More than 50 speakers will take the stage next Wednesday and Thursday (June 7-8) in Miami at PortadaLat. The #PortadaLat agenda has been uniquely curated to provide marketing, media and tech executives with the tools and insights needed to thrive in today’s fast-paced market. We have interviewed some of PortadaLat Top Speakers. They are leading executives from MasterCard, Trivago, Visa, Pepsi, LatAm Airlines and Havas Media. Check out what some #PortadaLat speakers have to say and get ready to get to know them in person!

MasterCard’s Patricio Rubalcaba: “LatAm has a Higher Penetration of Smartphones than Credit Cards”

Rubalcaba provided detailed and in-depth answers to our questions about the development of the Latin American e-commerce and payment sectors.

 

 

 

Victor Lopez, Head of Digital at Havas, on the Panregional Market, Video and More.., 

Victor Lopez, Head of digital media at Havas, says that he is sensing “more optimism around panregional marketing this year.” Lopez also tells us that social and video have come to the forefront and shares his latest experience on their use in marketing efforts.

Trivago’s Jon Eichelberger: “We have to Make a Good Job Impressing Travelers as Switching Costs are very Low”

We talked to Jon Eichelberger, Regional Head, Americas Trivago, in this pre-event interview about the very competitive travel market, particularly as it relates to Spanish-speaking audiences throughout the Americas.

Andres Polo to Present Visa’s New Sports Marketing Strategy at PortadaLat

Andres Polo, VP Digital Marketing at Visa for Latin America, will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.

PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”

Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.

Pablo Chiozza of Latam Airlines: “Our New Low-Cost Strategy Will Translate into Fare Decreases of Up to 40%”

Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.

#PortadaLat is next week! Registration: We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
DAY 2: BRAND INNOVATION DAY (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 449!)
Secure your spot and start the PortadaLat journey!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Berkshire Hathaway HomeServices has named Claudio Prattico managing director, Latin America and Caribbean, the company recently announced. Prattico, a 15-year veteran of the financial services and real estate industries, will be responsible for overseeing the company’s expansion and affiliate support efforts in the two regions, specifically targeting the Bahamas, Barbados, Bogota, Buenos Aires, the Cayman Islands, Mexico City, Rio de Janeiro, Sao Paulo and St. Barts. Prattico, a resident of Miami, Fla., was formerly managing director of Great Properties International, and, prior to that, a financial advisor at Merrill Lynch and UBS.

 

Luis Vizioli is the new business director of CW // McCann Argentina. Vizioli will report directly to Martin Ortells, SVP and Latam business director of the agency. Prior to this appointment, the executive served in various  agencies such as Ogilvy, Leo Burnett and Wunderman.

 

 

 

 

In addition, CW // McCann Buenos Aires is reinforcing its strategic structure with the appointment of Elizabeth de Souza as director of planning, who will report to Vizioli and Rafael Lavor, director of planning for GM South America.

 

 

 

 

 

PepsiCo‘s senior regional digital marketing manager for Latin America Sol Flores has been named president of the Argentine section of the Mobile Marketing Association. Under her leadership, the institution will continue promoting the industry’s development in the country and in Latin America. Among its following initiatives in Argentina is the MMA Leadership Forum, which will be held on August 29 at the Four Season Buenos Aires Hotel.

 

 

 

Xerox Chile has appointed Fernando García as Chief Financial Officer (CFO). He will be responsible for planning, execution and finances in the country. The Argentine professional has extensive experience in this area of management.

 

 

 

 

Karisma Hotels & Resorts, a luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe, has announced the appointment of Kelly Poling as Senior Vice President of Marketing. At Karisma Hotels & Resorts, Poling will oversee advertising, marketing, public relations, social media and partnerships across each one of its esteemed brands, including El Dorado Spa Resorts, Azul Beach Resorts, Generations Resorts, Karisma Villas, Allure Hotels, Hidden Beach Resort, Nickelodeon Hotels & Resorts, Sensatori Resorts, Sensimar Resorts, Karisma Hotels Adriatic and the new Margaritaville, an All-Inclusive Experience, by Karisma.Previously, Poling served as Executive Vice President and Chief Marketing Officer for WoodSpring Hotels.

 

TOMY International, Inc., the subsidiary of TOMY Company, Ltd. responsible for North America and Latin America, announces the appointments of two industry veterans to its newly-formed senior strategic leadership team. Effective immediately, Peter Henseler will assume the role of President and Gregory Kilrea will join as Chief Operating Officer. Akio Tomiyama, who has a strong association with TOMY Company, Ltd. headquarters, will round out the team, joining as Chief Strategy Officer. The team is 100% aligned with the company’s  global vision and has both the expertise and the passion to lead the North American and Latin American business forward.

 

 

What: Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada’s 9th Annual PortadaLat Conference. Additional thought leaders have been added to a star-studded speaker roster they include Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group, Jon Eichelberger, Head of Americas, Trivago, and Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky.
Why it matters: Arias-Nath leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks.

MWnv5mzs_400x400Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the Day 2  (June 8) keynote speech at Portada’s 8th Annual PortadaLat Conference to take place on June 7-8, in Miami.

The PepsiCo Beverages, Latin America CMO will share his view from the top and discussing how his company is entering into new territories in brand innovation to engage the Latin American consumer. Arias-Nath will also highlight the role of content marketing in Pepsico’s Latin American marketing strategy. Additional speakers that were recently added to the star-studded speaker roster are:
Pablo Chiozza, Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group,
Jon Eichelberger, Head of Americas, Trivago,
Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky

“We are thrilled to announce that PepsiCo Beverages, Latin America’s Ricardo Arias-Nath is keynoting the second day of our eighth annual PortadaLat conference,” says Marcos Baer, publisher of Portada. “Attendees from all over Latin America and the U.S. will profit from Arias-Nath’s insight on new territories in brand innovation to engage the consumer,” Baer adds.  In its eighth annual edition, the 2017 PortadaLat Conference will be a two-day event connecting a unique set of decision makers and thought leaders in one place to share insights, brainstorm solutions and debate the future of marketing technology, digital platforms, brand marketing and more.

REGISTRATION: We have added new passes designed to meet your needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$5449)

 

VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).

DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)

DAY 2: BRAND INNOVATION DAY  (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 549!)

Secure your spot and start the PortadaLat journey!

 

Agenda Highlights for PortadaLat 2017

Check out the full agenda here!
Top-notch marketers and game changers from all over the U.S. and Latin America will provide key-insights on topics including:

  • Leveraging travel-related content for multicultural and Hispanic audiences presented by Trivago
  • KEYNOTE: Gary Milner, Director, Global Digital Marketing at Lenovo presents 10 keys to digital success and provides insight on: Why programmatic is at the crux of modern marketing, DMPs as effective tools for Millennial targeting, How the marketing tech industry can improve ad transparency
  • THE HOTEL OF THE FUTURE: How innovators are using the latest technology to shape the hotel of the future through VR, the IoT, and connected experiences.
  • HOSPITALITY MARKETING: Three major hotel brands share insight on how the hotel of the future will impact the hospitality business’s marketing priorities.
  • HOW TECH IS REDEFINING LUXURY AND TRAVEL SERVICES: Personalizing customer experience, Segmentation: How to cater to demographics with different tastes, Is virtual reality a game changer? How successful tech partnerships can add substantial value to your business
  • MARKETING TECH INNOVATOR SHOWCASE: The programmatic and connected TV revolutions
  • SPORTS CONTENT: A key driver to connect with Latin Audiences
  • E-COMMERCE AND BRAND INNOVATION: E-Commerce Acceleration Plans
  • MARKETING THE MIAMI BRAND: Leading professionals from Miami’s five main industries discuss their customer experience and marketing goals

Confirmed Thought Leaders at PortadaLat 2017:

Ricardo Arias-Nath, Chief Marketing Officer, Latin America, PepsiCo Beverages
– Gary Milner, Director, Global Digital Marketing, Lenovo
– Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton
– Diana Plazas, VP of Brand, Marketing and Digital, Marriott
Ricardo Pérez Baez, Global Marketing Communications Director, Grupo Bimbo
– Montserrat Santaella, Senior Marketing Manager, Grupo Posadas
 Rafael Lopez de Azua, Head of Media & Digital LATAM, Coty Inc.
– Carlos Espindola, E-Hub Manager, Latin America, 3M
– Diahann Smith, Multicultural Marketing Manager, Florida Dairy Farmers
– Mariana Vázquez, Digital Marketing Manager, Nestlé
– Ed Carias, Sr. Brand Manager, el Jimador Tequila – North American Region, Brown-Forman
– Felix Palau, VP – Tecate, Heineken

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Johnny Rockets

descarga-6Johnny Rockets continues to experience international growth, opening new restaurants in Latin America and Asia and signing development deals. Recent openings include the brand’s first restaurants in Peru and Bangladesh, while also reaching more than 25 restaurants in both Mexico and South Korea. As part of this strategic growth, Johnny Rockets opened new restaurants in Mexico, Brazil, Chile, Colombia, Paraguay, Peru, Bangladesh, Pakistan, Saudi Arabia and South Korea. Many of these new restaurants are located in malls, as the brand has solidified itself as a leader in this niche market due to its flexible footprint and offering of better burgers, shakes and fries to shoppers. The all-American brand started 2017 with key development agreements, partnering with groups to bring Johnny Rockets to the Caribbean, Singapore, Switzerland and the United Kingdom. Johnny Rockets’ franchise partners currently operate more than 170 restaurants outside the U.S., and the brand plans to continue its aggressive expansion in 2017, with plans to open in more than a dozen new countries, including Australia, Guyana, Sri Lanka and Uruguay.

 

 

  • AT&T

descargaAT&T’s focus on growing its newly acquired Mexican operations appears to be successful, helping the company offset ongoing its US weaknesses. In Mexico, AT&T added 1.3 million wireless net subscribers in 4Q16, as compared to 0.6 million in 4Q15.Total Mexican wireless subscribers for the company are now 12 million in more than 160 markets with 78 million 4G LTE (long-term evolution) POPs (points of presence). In Latin America, DIRECTV lost 21,000 video subscribers in 4Q16, primarily driven by declines in Brazil.Through its DIRECTV acquisition, AT&T has become the leading pay-TV player in the US. AT&T media account in Latin America is run by Omnicom’s Hearts & Sciences. An office in Mexico is currently being set up by Hearts & Science.

 

 

  • PepsiCo

descarga-4Pepsico has released its’ new bottle #Selfie, which suggests a new way to enjoy a refreshing drink and share the experience this summer. Pepsico’s brands Pepsi, 7up, H2Oh !, Paso de los Toros and Mirinda , will come in new 250ml. bottle  packagings that will be available at different stores and supermarkets in Argentina. The launch was introduced through a digital campaign and a video that shows how the new bottle adds to those practical and cute objects that fit in a hand, and in this case, they are also refreshing.

 

 

  • Cerveza Victoria

vickychelada_4Victoria, the Mexican beer that promotes Mexican culture and traditions, has recently added the new  Vickychelada, a combination of BEER VICTORIA, LEMON, SALT AND TOMATO, to its’ brand portfolio. Prior to its official launch, there were some Vickychelada sales promotions at strategic points for the brand. This drink is already on sale in different parts of Mexico like CDMX, Guadalajara, Puebla, Guerrero, Aguascalientes, Leon and San Luis Potosí, but with a vision of expansion. It can be found in self-service chains, convenience and traditional channels.

 

 

 

  • Uber

descarga-8Omnicom Media Group’s OMD has won Uber’s international media business, so it will handle planning and buying in several key markets. OMD is now responsible for Uber’s media in the UK, France, Russia, Italy, Poland, Ukraine, Egypt, Saudi Arabia, South Africa, Nigeria, Kenya, Tanzania, Ghana, Uganda and Pakistan.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Jaguar Land Rover

descarga-9Car maker Jaguar Land Rover (JLR) is launching a review of its global media planning and buying business. Mindshare is its’ incumbent since 2000. Creative and digital accounts are handled by agency Spark44.The review goes across its media strategy, planning and buying services.Other media agencies have been contacted but its unclear who else is involved.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

We are excited about the sixth edition of the Foro Portada Mexico (#PortadaMx) which is taking place tomorrow Tuesday October 11th  in Mexico City’s Hotel Presidente InterContinental.  Major brand and agency executives will explore extremely relevant topics in the Mexican and Latin American Marketing, Tech and Media Space. Key subjects will include content performance, Mexican sports marketing, the outlook for the Mexican advertising and media markets in 2017, as well as the transition from e-commerce to social media.

Marketing, Tech and Media Luminaries participating at #PortadaMx include:

  • Mauricio Pallares Coello, Director Corporate Marketing, BBVA Bancomer
  • Emilio Trabulse, Director de Marketing, Grupo Martí
  • Rebeca Ricoy, Digital Strategies Sr. Manager NoLA. Avon
  • Juliana Sarria, Pepsico Beverages, Gerente de consumer Engagement-Gepp
  • Regina Moreno, Head of Digital Marketing, Volaris
  • Raul Aguilar, CEO, Nurun
  • Martin Frontini, Managing Director LatAm and U.S. Hispanics, Zoomin.TV
  • Juan Carlos Valdés, Head of LATAM Media Sales, Taboola
  • Maria Aguayo, Brand Marketing Manager LatAm, Expedia
  • Fernando Bermúdez Pire, Carat México, Director General
  • Alejandro Salazar, Director Comercial América Latina, Sojern
  • Juan Ignacio Blanco, Managing Director, BRC Group
  • Alejandro Cardoso Mendoza, Presidente y CEO Latinoamérica, Publicis
  • Lydia Suarez, Head of Media, Dentsu Aegis Network México
  • Elia Baltasar, Periodista

Check out the AGENDA!

REGISTER: Get your Ticket at the online Promotion!

 

Check out VIDEO Highlights of the 2015 Edition #PortadaMx
#PortadaMx 2015 Edition Overview (VIDEO)
Youtube no lo es todo en el Video Marketing (Gustavo Rivera-Yume) (VIDEO)
Volaris’ Ricardo Rivera sobre Social Ads (VIDEO)
Havas’ Gamrougian at #PortadaMx (VIDEO)  

Confirmed Sponsors of #PortadaMx:

Breakfast Sponsor
Taboola

Bronze Sponsor
BRC Group

Exhibit Table Sponsor
ZoominTV

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Click here for previous Latam Sales Leads editions
GAcSYPFp_400x400Marie Chalita is joining the editorial team of Hola USA as beauty and community editor based in New York City. Previously Chalita was responsible for Social Media and Community for the U.S. Hispanic market at Televisa Publishing. Among other titles, she managed the social media presence of Cosmopolitan en espanol in the United States.

 

 

 

 

Credit: Adlatina
Credit: Adlatina

Mediacom Colombia named Patricia Mauchi chief operating officer. The executive will work with Paulina Parra, CEO of Mediacom Colombia. Mauchi previously held the position of unit leader at GroupM Connect, GroupM’s digital arm.

 

 

descarga (3)León Herce is the new head of Amadeus IT Group for Latin America and the Caribbean, effective from November 1, 2016. He will replace Joost Schuring, who will assume a new role within the organization. Herce will join Amadeus IT Group’s office in Buenos Aires.

 

 

 

imagesRed Hat appointed Javier Pizarro as sales director in Chile and Perú. In this new role, the executive will be responsible of developing business opportunities within a defined territory through specialized partners. It will also be in charge of selling subscriptions, Education and Services Profesionales. Pizarro has worked in multinational software companies such as Computer Associates and Symantec, based in Chile and Peru.

 

Wunderman-Luciano-Landajo-1-300x272Luciano Landajo is the new Accounts Vice President of FCB Buenos Aires, according to Adlatina. Landajo will lead the team along with Laura de Rosa. Previously, he served as Account Director at Wunderman.

 

 

 

 

descarga (5)Giovanni Rociasco is the new Account General Director at Havas WW Bogotá. He previously managed the Pepsico account at Sancho BBDO.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Silvina Poirier 347-840-1311 or e-mail her at Silvina@portada-online.com. SEE A DEMO OF THE DIRECTORY!
Click here for previous Latam Sales Leads editions

  • Starwood Hotels & Resorts

LsrDZv9R_400x400Starwood Hotels & Resorts announced a historic milestone with the opening of Four Points Havana – the company’s first hotel in Cuba – representing a watershed moment for the fast-growing Four Points brand. The opening comes on the heels of the ground breaking deals signed by Starwood in Cuba earlier this year, which established Starwood as the first U.S. based Hospitality Company to enter the market in nearly 60 years. Four Points Havana, owned by Grupo Hotelero Gaviota and managed by Starwood Hotels & Resorts, caters to the global traveller with an emphasis on approachable design and stylish comfort.

 

  • Goslings

BBBBBBGoslings Rums of Bermuda has formed a regional partnership with the Monarq Group.Monarq will represent the Goslings portfolio in Latin America and the Caribbean for both domestic and duty free channels from 1 July.Goslings Brothers Ltd is Bermuda’s oldest business house and largest exporter. Goslings Rums said it had been driving an international expansion of the brand in recent years. The line features four products: the flagship Goslings Bermuda Black Seal Rum; Goslings Gold Bermuda Rum (in limited markets); Goslings Family Reserve Old Rum; and Goslings Gold Seal Rum.Goslings also markets a ginger beer and a cocktail in a can called ‘Dark ‘n Stormy’.

  • Hershey

3j2Fdztz_400x400Mondelez International Inc. aims to buy Hershey Co., a deal that would give Hershey brand the infrastructure and potential to expand internationally, Adage reports.Any takeover of Hershey would need a nod of approval from the Hershey Trust, and were to take place, Mondelez would be considering renaming the company Hershey, put its global chocolate headquarters in Hershey, Pa., and protect jobs following a merger.If a deal were to proceed, it would mark the latest transformation for Mondelez. Both marketers work with a variety of agencies.

 

  • Atton Hotels

k0C31Y7D_400x400Atton Hotels, a Latin American hotel brand, will open Atton Brickell Miami its first U.S. hotel on Friday in Miami’s Brickell neighborhood. Atton, which operates in Chile, Peru and Colombia, bought the nearly 40,000-square-foot site in 2013 for US$6.3 million. It joins a limited number of Latin American operators in the South Florida market, including Grupo Posadas, Mexico’s largest, Argentina’s Faena Hotels and Fen Hotels, also based in Argentina.

 

  • Toddy by PepsiCo

descarga (6)As part of its “Sabemos de Chocolate, no de comerciales”( “We know about Chocolate, not commercials”) campaign, the brand Toddy, part of PepsiCo, created its first commercial starring one of his fans. The spot will air for three weeks in tv and digital media. Tomas Pulido´s video was the most voted with over 1400 votes and made him the winner of the contest carried out through the brand microsite. The young Argentine will receive free products for a year. The campaign invites followers to create and be part of the next spot. To participate, fans need to upload the video on the brand channel. The agency behind this effort was Carlos& Dario along Gal Film producer.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Starcom – Luciana Rosenblat :::  Alfonso Diaz – Cazar DDB ::: Ann Mukherjee – SC Johnson ::: FCB Worldwide – Erika Darmstaedter  :::

Click here for previous Latam Changing Places editions

Twitter Inc. finally announced this morning that it is handing the chief executive reins back to Jack Dorsey (photo right). The 38 year old co-founder of dorseyTwitter will remain chief executive of Square Inc., the payments startup he co-founded after leaving Twitter in 2008.

descarga (1)Starcom has announced that Luciana Rosenblat has been promoted to the position of buying coordinator for P&G account in Buenos Aires, Argentina. Rosenblat has a degree in Advertising and joined Starcom in September 2010 as a trainee.

descarga (2)After having worked as DC for DDB Latina network’s colombian office, Alfonso Diaz has been chosen creative VP at Cazar DDB, Dominican Republic. Until December 2014, Díaz worked for the Colombian network and then he left office to pursue a master’s degree in coaching and neurolinguistic programming in Bogota. In his last job, he held accounts like Exxon Mobil and Pepsi, among others.

 

mukherhee060407Ann Mukherjee has joined SC Johnson as the company’s first global chief marketing officer. She was most recently president for global snacks and insights at PepsiCo. Simon Lowden will succeed Mukherjee at PepsiCo. He was previously chief marketing officer for Pepsi Beverages North America. Seth Kaufman will replace Lowden. He was most recently a senior VP for Pepsi North America.

 

descarga (3)FCB Worldwide CEO Carter Murray announced that Erika Darmstaedter has been promoted to chief client officer, FCB Worldwide. In the newly created role, Darmstaedter, who will continue to lead the global Beiersdorf account, will work with account management across the network to guide client strategy and ensure best practices are in place for the strongest possible client/agency relationships.Darmstaedter joined FCB in 2011 as global account director, Beiersdorf.Darmstaedter has held local, regional and global senior executive positions for the bulk of her 30-year career.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: German Ausensi –  PHD  ::: BBDO Argentina – Denise Orman ::: Interpublic Group (IPG) – Charles Godbold :::Wunderman Argentina – Patán Tarazaga, Dany Minaker ::: Santiago Puiggari – FCB Buenos Aires ::: F.biz – Rodrigo Senra  ::: Central Holidays – Arthur Berman :::

Click here for previous Latam Changing Places editions
images (1)German Ausensi will lead Omnicom’s PHD new office in Peru. Prior to taking over this new position, Ausensi served as manager of Omnicom Media Group. He was also assistant manager of marketing and home products at Entel, and assistant manager of corporate marketing services and head of corporate media at Entel PCS.
descarga (2)

 

The global media agencies network, Interpublic Group (IPG) has appointed Charles Godbold as global director of media intelligence systems. The media auditor will be based in central London and will report to Henry Tajer, CEO of IPG Mediabrands.

 

2243d1bBBDO Argentina announced the appointment of Denise Orman, who so far worked as account director, as the agency director of operations. She will ensure the quality and workflow at all stages of the process. She will also lead special projects. Orman began her career in 2001 at Young & Rubicam. Four years later she joined BBDO. Since then, she worked for clients such as Pepsico, Personal, Nike, Cepas Argentinas, Masterfoods, Telecom, Cencosud, SanCor, Johnson & Johnson, Nosotras and Tulipan.

 

dany patanWunderman Argentina has announced that Patán Tarazaga and Dany Minaker will be the new general creative directors of the agency. The duo has been working together for almost eight years.

 

 

descarga (1)Santiago Puiggari is the new president and partner of FCB Buenos Aires. Puiggari joins FCB Buenos Aires after being President and CEO of McCann Worldgroup Argentina. FCB Buenos Aires is currently the agency of clients like Beiersdorf, Mondelez, Fiat Chrysler Automobiles SABMiller, NewSan, Fargo and Pernod Ricard.

 

AAEAAQAAAAAAAANHAAAAJGJkNzc2NTNmLTRkMDAtNDcyYS1iMzBjLWRmYmMxYWRhNzhiMQGuilhierme Jahara, COO at agency F.biz, has announced the arrival of Rodrigo Senra as creative director. Senra will make a duo with Fabio Astolpho, who will handle accounts like Unilever, Pernod Ricard and Claro.Senra has worked as a senior editor at DM9DDB for a year. He previously worked at agencies like Fallon, Fischer America, DPZ and Loducca, among others. Since May 2015, he became a professor in the school of advertising creativity “Escola Cuca”.

 

4216_1004920262848_1820137185_5966_2736818_n_400x400Central Holidays recently appointed Arthur Berman as vice president of its newly created Latin America and Cuba Division.Berman joined Central Holidays in May 2015 and brings more than 50 years of experience in the travel and tourism industry, primarily promoting tourism to these respective regions.His major responsibilities in this role will be to implement strategies that best market the company’s new, collection of escorted Latin America and Cuba programs. Berman’s hiring coincides with Central Holidays’ recent expansion, which includes the tour operator’s roll-out of five on-the-ground Cuban programs as well as a “Cruise Around Cuba.”Prior to joining Central Holidays, Berman most recently served as the executive vice president of LATOUR, where he spearheaded the tour operator’s South America division. Berman previously worked as the president of Moment’s Notice Travel Club, a retail agency promoting last minute cruises and land packages.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Aniella Sharp – Grey Shopper Brasil ::: Guillaume Herbette – MSL Group , Publicis Worldwide ::: Pablo Garcia – Pepsico ::: Andrew Keller,Lori Senecal – CP&B :::

Click here for previous Latam Changing Places editions
descarga (1)Aniella Sharp is Grey Shopper Brasil new CEO. Sharp has 18 years of experience in the national and international communication market. Before taking over this new position, she was CEO at Koch Tavares Promoções and events for Brazil and Mexico for four years.

 

 

descargaGuillaume Herbette will be MSL Group new CEO and executive vicepresident of Publicis Worldwide. Herbette is currently vice president of global operations at Fleishman Hillard. At MSLGROUP, Herbette will replace Olivier Fleurot, who willoccupy a position as senior vice president within Publicis Groupe.

 

descarga (2)Pablo Garcia has been promoted to marketing vicepresident of Pepsico for the Andean, Central and Southern Cone regions. In this new position he will be responsible for business salty snacks and salty crackers. He will also become part of the regional board of the company.

 

descarga (3)Andrew Keller is out at CP&B.The company is eliminating his role of CEO and exec creative director after the agency named Lori Senecal its global CEO.Mr. Keller, who had been in the CEO post at the MDC agency for five years, joined the company as an art director in 1998. Prior to being named CEO in October 2010 ,Mr. Keller was the agency’s top creative.

descarga (4)When Ms. Senecal arrived in March, her duties included overseeing the shop’s global growth and expansion, managing the coordination of its eight international offices as well as further development. At the time, Mr. Keller was to continue in his CEO post.It’s not clear what Mr. Keller’s next move will be.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: N3XO/Bolivia ::: Philadelphia/Brazil – Mondelez ::: Nike/Global ::: Crystal Pepsi/Global :::

  • N3XO/Bolivia

ppMSL Group agency, part of Publicis Groupe, has opened offices in Santa Cruz de la Sierra,Bolivia. This opening is part of an expansion strategy within and outside Uruguay. The agency clients include Hellmann’s, HSBC, Lipton, Mantra Group, RegencyHotels, Mercosur Digital, Samsung, Sedal, SUP, Unilever, Zonamerica, 4G Americas, Cencosud, Clear DirecTV, Dove, and Gameloft.N3XO’s offices in Bolivia will be in charge of Uruguayan Maria Vigo and Agustin Castillo, based in Santa Cruz de la Sierra just over a year.

  • Philadelphia/Brazil

ooMondelez Brazil has introduced a much rounder packaging for its Philadelphia cream cheese that is more convenient to the consumer when dosing the cheese with a spoon.The change in packaging reinforces the visual identity of the Brand as containers are placed more efficiently on store shelves. Mondelez new packaging was launched in September 2014 in Brazil and since January 2015 are available in all shops. Mondelez Brazil chose IML packaging due to its excellent print quality. In addition it has chosen doublesided IML, this is IML labels printed on both sides. This allows more flexibility in messaging the end consumer.

  • Nike/Global

descargaNike won an eight-year deal to make uniforms for the NBA (National Basketball Association) taking over for Adidas after that company’s contract runs out in 2017. Nike will become the first apparel partner to have its logo appear on all on-court uniform designs. The company, which has been a marketing partner of the sports league since 1992, also will make apparel for the WNBA and NBA’s development league.Adidas said in March that it decided not to renew its 11-year NBA partnership Nike will now have the global rights to design and make jerseys, in addition to warm-up outfits and shooting shirts.

  • Crystal Pepsi/Global

lwjRblno_400x400Crystal Pepsi is apparently returning , though details on when and how the 1990s-era cola will return remain murky.Introduced in 1992, the clear cola only lasted a few years. PepsiCo sent its strongest signal yet that Crystal might soon be available again by responding to one of its biggest fans, competitive eating star Kevin Strahle. Mr. Strahle, on Twitter.The apparently imminent launch could follow Coca-Cola’s move late last year to bring back Surge, a 1990s-era citrus-flavored soda. It is unclear if Pepsi plans to make a similar e-commerce play, or if Crystal Pepsi will get wider distribution. In the early 1990s, the launch was backed with a US$40 million ad budget. Crystal’s return comes after soda brand Zevia in May announced it was going “color-free” across its 17-flavor portfolio.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Diet Pepsi ::: Hershey ::: Bud Light ::: Nescafé – agency Marcel ::: Magistral – Grey Argentina :::

Click here for prior Latam Sales Leads issues

  • Diet Pepsi /global

CG8vjt6v_400x400PepsiCo is no longer adding aspartame to its Diet Pepsi in order to reverse poor sales. The brand will replace the much-maligned sweetener with sucralose, which will be combined with acesulfame potassium, or Ace-K.Diet Pepsi last changed its formula in 2013 when it blended Ace-K with aspartame, which had been in use since 1983, according to the trade publication.The change will be made to Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi in the U.S. New Diet Pepsi cans will include language declaring the soda as “now aspartame free.” The product will begin hitting stores in August and the change will likely be accompanied with new marketing. All other major soda diet brands contain aspartame, including Diet Coke.

  • Hershey/global

twit_icon_400x400Hershey Co. is adding three new agencies to its roster after completing a creative review that began in January.The shops selected tor strategic projects are Anomaly, New York; Barkley, Kansas City; and Argonaut, San Francisco. Incumbents Arnold Worldwide and Havas Worldwide were not part of the review and will remain with the candy giant.Hershey declined to describe the specific brand assignments for its new agencies. Recent additions to the marketer’s brand portfolio include Hershey’s Caramels and earlier this year the company entered the meat snacks category with the acquisition of Krave Pure Foods, maker of Krave premium jerky.

  • Bud Light / Global

JRVKWEyr_reasonably_smallAnheuser-Busch InBev is facing negative publicity over a Bud Light marketing message scrolled on some bottles that some critics say can be interpreted as contributing to a rape culture.The message states that Bud Light is the “The perfect beer for removing ‘no’ from your vocabulary for the night.” The message is one of more than 140 different sayings printed on bottles as part of the brand’s “Up For Whatever” campaign, which is by BBDO, New York and is aimed at linking Bud Light with spontaneous fun.The brewer apologized for the message, but the damage was already done.

  • Nescafé / Mexico

descarga (4)Under the “It all starts with a Nescafe” concept and Manolo Techera creative direction, Mexican agency Marcel presents its new campaign for Nescafe. The effort includes three pieces: “College Survivor,” “Morning at the office” and “Rushour”.

 

  • Magistral/Argentina

descarga (5)Under Diego Medvedocky general creative direction, Grey Argentina presents Magistral new campaign. The pieces were produced by agency Rebolucion and directed by Javier Usandivaras. Under the concept that washing dishes can be therapeutic, the commercials Toquetón and Tatuaje suggest to meditate daily problems while washing the dishes.