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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)
Click here for previous Changing Places editions

JACKIE HERNANDEZ-compressed-compressedJacqueline Hernandez has left her position as Chief Marketing Officer of NBC Universal Telemundo Enterprises. Hernandez held the position for the last three years. She spearheaded the company’s Generation M: Multicultural, Millennial, Mobile strategy driving audience and revenue growth across multi-platform, content and marketing platforms. A spokesperson at NBCUniversal tells Portada that the CMO position will not be filled. A seasoned executive with more than 20 years of multimedia experience across television, online and print, Hernández joined Telemundo as Chief Operating Officer in 2008 and was responsible for all domestic revenue overseeing ad sales, as well as the digital, cable, consumer marketing divisions, and the cable network mun2. Prior to joining NBC Universal, Hernández was at Time Inc where she served as publisher of People En Español.

 

123b32cBurson-Marsteller, a leading global strategic communications and public relations firm,  announced that Pedro De Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.De Cordoba, who is based in Miami, has more than 25 years of experience working for companies targeting the nation’s multicultural markets, including EVENTUS, Accentmarketing and LearningSoft, LLC. At EVENTUS, he served as Chief Strategy Officer responsible for the overall creative strategic development of multicultural strategies for clients including McDonald’s, Walmart and Dr. Pepper Snapple Group.

 

 

descargaTelemundo 60 San Antonio / KVDA announced that Ariel Rivera Vázquez has been named Weather Anchor for “Noticias 60,” the station’s local weekday newscast that airs Monday to Fridays at 4 PM, 4:30 PM, 5 PM and 10 PM. Rivera Vázquez will join KVDA in early May and make his on-air debut later in the month.Rivera Vázquez has more than 18 years of experience working in broadcast television and radio and joins Telemundo 60 San Antonio after working as a weather anchor for Telemundo Denver / KDEN since 2015. Before this, he worked as a news and weather anchor and traffic reporter at WAPA TV in San Juan Puerto Rico for 13 years.  Rivera Vázquez has also worked as news anchor for Sistema TV, the Puerto Rican station affiliated with Public Broadcast System from 2009 to 2015, as a freelance reporter for CNN en Español and as a news radio personality for 106.9FM La Mega and Radio Puerto Rico 740AM.

241fbf2The Interactive Advertising Bureau (IAB) announced Chris Kuist has joined as Senior Vice President of Research and Impact, charged with setting a progressive research agenda for the trade organization that merges traditional survey methods with the wealth of interaction and transaction data made possible by mobile and other digital technologies. Kuist, formerly Vice President of Insights and Innovation at The Weather Company, will lead the IAB’s work on media measurement and advertising effectiveness, and help publishers, agencies, and brands understand how people behave, react, and interact in a broad range of digital environments—particularly on mobile devices.

 

 

9e7314b0e64d9ff8_orgTelemundo Chicago / WSNS announced that Hernán Fratto has been named Reporter for Noticiero Telemundo Chicago, the station’s local weekday newscast that airs weekdays at 4 PM, 4:30 PM, 5 PM and 10 PM. Fratto joins a dynamic team of reporters to provide the latest local breaking news about the issues that affect Spanish-speaking viewers in Chicago and its surrounding neighborhoods. Fratto will make his on air debut the week of April 10th, 2017.Fratto joins Telemundo Chicago after working as an anchor and reporter at Univision Southwest Florida.  Before this, he worked as an anchor and reporter in Buenos Aires, Argentina for America Noticias. Fratto has also covered important events worldwide, including World Youth Day with Pope Francis in Brasil, World Cup Coverage in South Africa  and also delivered a special report on drug trafficking and human trafficking in Mexico City, among others.

 

EzG0jlyC_400x400McDonald’s chief marketing officer Deborah Wahl is leaving the company and being replaced by Morgan Flatley. Wahl has served as McDonald’s CMO since March of 2014, following four and a half years as CMO for PulteGroup and nearly a year and a half in the role for Chrysler. She has also served in marketing leadership roles for Toyota and Ford.

 

 

 

descarga (4)Flatley joins McDonald’s from PepsiCo, where she has spent the past three years as CMO for Pepsi’s Gatorade and Propel brands. She originally arrived at Pepsi as assistant marketing manager on Brand Pepsi in September of 2004, following three years in account management with Saatchi & Saatchi.

 

 

 

 

AAEAAQAAAAAAAAsVAAAAJDE3ZTQ3ZGZhLTUyMTQtNGI2Ny1hMDVkLWZiMDU4NDIxNjI2NQ Carat’s global digital director Jerry Daykin has joined Diageo as head of digital media. Daykin joined Carat in 2014 from Mondelez International.

 

 

 

 

 

descargaThe Martin Agency is closing its New York office after more than a decade of being inaugurated. The New York team will move into a shared space owned by parent company IPG, which acquired The Martin Agency in 1994. It is not yet clear how many employees will be affected by the move.Other major agencies that closed New York City-based satellite offices in recent years include Leo Burnett and Goodby, Silverstein & Partners.

 

 

 

descarga (3)Critical Mass has promoted Amanda Levy to global chief client officer.Levy will be responsible for all client services across the agency’s 12 global offices.

 

 

 

 

 

 

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Johnny Rockets

descarga-6Johnny Rockets continues to experience international growth, opening new restaurants in Latin America and Asia and signing development deals. Recent openings include the brand’s first restaurants in Peru and Bangladesh, while also reaching more than 25 restaurants in both Mexico and South Korea. As part of this strategic growth, Johnny Rockets opened new restaurants in Mexico, Brazil, Chile, Colombia, Paraguay, Peru, Bangladesh, Pakistan, Saudi Arabia and South Korea. Many of these new restaurants are located in malls, as the brand has solidified itself as a leader in this niche market due to its flexible footprint and offering of better burgers, shakes and fries to shoppers. The all-American brand started 2017 with key development agreements, partnering with groups to bring Johnny Rockets to the Caribbean, Singapore, Switzerland and the United Kingdom. Johnny Rockets’ franchise partners currently operate more than 170 restaurants outside the U.S., and the brand plans to continue its aggressive expansion in 2017, with plans to open in more than a dozen new countries, including Australia, Guyana, Sri Lanka and Uruguay.

 

 

  • AT&T

descargaAT&T’s focus on growing its newly acquired Mexican operations appears to be successful, helping the company offset ongoing its US weaknesses. In Mexico, AT&T added 1.3 million wireless net subscribers in 4Q16, as compared to 0.6 million in 4Q15.Total Mexican wireless subscribers for the company are now 12 million in more than 160 markets with 78 million 4G LTE (long-term evolution) POPs (points of presence). In Latin America, DIRECTV lost 21,000 video subscribers in 4Q16, primarily driven by declines in Brazil.Through its DIRECTV acquisition, AT&T has become the leading pay-TV player in the US. AT&T media account in Latin America is run by Omnicom’s Hearts & Sciences. An office in Mexico is currently being set up by Hearts & Science.

 

 

  • PepsiCo

descarga-4Pepsico has released its’ new bottle #Selfie, which suggests a new way to enjoy a refreshing drink and share the experience this summer. Pepsico’s brands Pepsi, 7up, H2Oh !, Paso de los Toros and Mirinda , will come in new 250ml. bottle  packagings that will be available at different stores and supermarkets in Argentina. The launch was introduced through a digital campaign and a video that shows how the new bottle adds to those practical and cute objects that fit in a hand, and in this case, they are also refreshing.

 

 

  • Cerveza Victoria

vickychelada_4Victoria, the Mexican beer that promotes Mexican culture and traditions, has recently added the new  Vickychelada, a combination of BEER VICTORIA, LEMON, SALT AND TOMATO, to its’ brand portfolio. Prior to its official launch, there were some Vickychelada sales promotions at strategic points for the brand. This drink is already on sale in different parts of Mexico like CDMX, Guadalajara, Puebla, Guerrero, Aguascalientes, Leon and San Luis Potosí, but with a vision of expansion. It can be found in self-service chains, convenience and traditional channels.

 

 

 

  • Uber

descarga-8Omnicom Media Group’s OMD has won Uber’s international media business, so it will handle planning and buying in several key markets. OMD is now responsible for Uber’s media in the UK, France, Russia, Italy, Poland, Ukraine, Egypt, Saudi Arabia, South Africa, Nigeria, Kenya, Tanzania, Ghana, Uganda and Pakistan.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Jaguar Land Rover

descarga-9Car maker Jaguar Land Rover (JLR) is launching a review of its global media planning and buying business. Mindshare is its’ incumbent since 2000. Creative and digital accounts are handled by agency Spark44.The review goes across its media strategy, planning and buying services.Other media agencies have been contacted but its unclear who else is involved.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Silvina Poirier 347-840-1311 or e-mail her at Silvina@portada-online.com. SEE A DEMO OF THE DIRECTORY!
Click here for previous Latam Sales Leads editions

  • Starwood Hotels & Resorts

LsrDZv9R_400x400Starwood Hotels & Resorts announced a historic milestone with the opening of Four Points Havana – the company’s first hotel in Cuba – representing a watershed moment for the fast-growing Four Points brand. The opening comes on the heels of the ground breaking deals signed by Starwood in Cuba earlier this year, which established Starwood as the first U.S. based Hospitality Company to enter the market in nearly 60 years. Four Points Havana, owned by Grupo Hotelero Gaviota and managed by Starwood Hotels & Resorts, caters to the global traveller with an emphasis on approachable design and stylish comfort.

 

  • Goslings

BBBBBBGoslings Rums of Bermuda has formed a regional partnership with the Monarq Group.Monarq will represent the Goslings portfolio in Latin America and the Caribbean for both domestic and duty free channels from 1 July.Goslings Brothers Ltd is Bermuda’s oldest business house and largest exporter. Goslings Rums said it had been driving an international expansion of the brand in recent years. The line features four products: the flagship Goslings Bermuda Black Seal Rum; Goslings Gold Bermuda Rum (in limited markets); Goslings Family Reserve Old Rum; and Goslings Gold Seal Rum.Goslings also markets a ginger beer and a cocktail in a can called ‘Dark ‘n Stormy’.

  • Hershey

3j2Fdztz_400x400Mondelez International Inc. aims to buy Hershey Co., a deal that would give Hershey brand the infrastructure and potential to expand internationally, Adage reports.Any takeover of Hershey would need a nod of approval from the Hershey Trust, and were to take place, Mondelez would be considering renaming the company Hershey, put its global chocolate headquarters in Hershey, Pa., and protect jobs following a merger.If a deal were to proceed, it would mark the latest transformation for Mondelez. Both marketers work with a variety of agencies.

 

  • Atton Hotels

k0C31Y7D_400x400Atton Hotels, a Latin American hotel brand, will open Atton Brickell Miami its first U.S. hotel on Friday in Miami’s Brickell neighborhood. Atton, which operates in Chile, Peru and Colombia, bought the nearly 40,000-square-foot site in 2013 for US$6.3 million. It joins a limited number of Latin American operators in the South Florida market, including Grupo Posadas, Mexico’s largest, Argentina’s Faena Hotels and Fen Hotels, also based in Argentina.

 

  • Toddy by PepsiCo

descarga (6)As part of its “Sabemos de Chocolate, no de comerciales”( “We know about Chocolate, not commercials”) campaign, the brand Toddy, part of PepsiCo, created its first commercial starring one of his fans. The spot will air for three weeks in tv and digital media. Tomas Pulido´s video was the most voted with over 1400 votes and made him the winner of the contest carried out through the brand microsite. The young Argentine will receive free products for a year. The campaign invites followers to create and be part of the next spot. To participate, fans need to upload the video on the brand channel. The agency behind this effort was Carlos& Dario along Gal Film producer.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Starcom – Luciana Rosenblat :::  Alfonso Diaz – Cazar DDB ::: Ann Mukherjee – SC Johnson ::: FCB Worldwide – Erika Darmstaedter  :::

Click here for previous Latam Changing Places editions

Twitter Inc. finally announced this morning that it is handing the chief executive reins back to Jack Dorsey (photo right). The 38 year old co-founder of dorseyTwitter will remain chief executive of Square Inc., the payments startup he co-founded after leaving Twitter in 2008.

descarga (1)Starcom has announced that Luciana Rosenblat has been promoted to the position of buying coordinator for P&G account in Buenos Aires, Argentina. Rosenblat has a degree in Advertising and joined Starcom in September 2010 as a trainee.

descarga (2)After having worked as DC for DDB Latina network’s colombian office, Alfonso Diaz has been chosen creative VP at Cazar DDB, Dominican Republic. Until December 2014, Díaz worked for the Colombian network and then he left office to pursue a master’s degree in coaching and neurolinguistic programming in Bogota. In his last job, he held accounts like Exxon Mobil and Pepsi, among others.

 

mukherhee060407Ann Mukherjee has joined SC Johnson as the company’s first global chief marketing officer. She was most recently president for global snacks and insights at PepsiCo. Simon Lowden will succeed Mukherjee at PepsiCo. He was previously chief marketing officer for Pepsi Beverages North America. Seth Kaufman will replace Lowden. He was most recently a senior VP for Pepsi North America.

 

descarga (3)FCB Worldwide CEO Carter Murray announced that Erika Darmstaedter has been promoted to chief client officer, FCB Worldwide. In the newly created role, Darmstaedter, who will continue to lead the global Beiersdorf account, will work with account management across the network to guide client strategy and ensure best practices are in place for the strongest possible client/agency relationships.Darmstaedter joined FCB in 2011 as global account director, Beiersdorf.Darmstaedter has held local, regional and global senior executive positions for the bulk of her 30-year career.

We are introducing our new monthly column written by Lorena Hure, who provides “tidbits” or “digital nibbles” of the latest in the Latin American Digital Media market. That is, those news which only the industry insiders are aware of and do not come from any press release. Thus, all updates that Portada’s audience clearly deserves to know.

I have been part of the digital industry for more than 10 years. During this time, I have had the opportunity to serve key companies in the region and to visit different countries participating in various projects.
I have firsthand witnessed the evolution (and revolution) of advertising and digital marketing, and met professionals with whom I have, for many years, kept in touch in meetings, events and even through social networks.

Many of my former co-workers today conduct their own businesses. Many others, have chosen to continue their careers in large companies.

These years of travels and friends in key positions have all shed some light on my own vision of the industry. I’m part of this. I have learned so many things that I would like to share some with Portada’s audience through this monthly column.

Here are some of the latest news of the digital world in Argentina and Chile.

Chile: agency moves

valenciaI visited Santiago de Chile last month and learned that Cristián Valencia left his position at Initiative, to take up a similar role at Starcom MediaVest, where from now on he will be in charge of coordinating the digital team.

At Initiative, he will be replaced by Pato Ugarte, who will lead Initiative’s digital media team.

Wishing both og you the best!

IPG Chile wins CCU

At IPG Chile, I was told that CCU has been recently added to IPG’s client roster. CCU is a major beverage company, with a substantial participation in the beer, pisco, rum, wine, cider, soft drinks, juices, bottled water, functional beverages and candies business. CCU diverse product portfolio includes owned, licensed and imported brands, including Heineken, PepsiCo, Schweppes, Pernod Ricard (to name a few.)

Cheers!

From Argentina to Mexico

Juancito-AlmironFriends and family where happy to see photos of Juancito Almirón (former Punto Fox and DataXpand) farewell party in many social networks. Apparently, he is moving to Mexico to take up as Head of DMP at Affiperf, Havas’ trading desk.

Good luck Juancito!

 

Kickads is kicking …. and Getting Bigger

Pablo-gomezA few weeks ago, I run into part of Kickads Argentina’s team at the IAB Now event in Buenos Aires. It seems the team has got bigger: in less than two years, they went from being just 5 folks, to 25. Not bad. In addition, they have recently appointed Pablo Gomez (former US Media Consulting) as Head of Ad Operations. These guys promise.

Headway is Celebrating 5 Years in the Industry

Some days ago, Maggie Solé, marketing manager at Headway Digital, told me over a coffee chat that in October, Headway is celebrating 5 years since its launch (yes… five years!). You have come a long way, boys. This means upcoming celebrations in Buenos Aires (lookforward to your party invite :-))

Appointments and Promotions at Rekket

Leandro-SantoroLast week, I had lunch with Marcelo Garcia Cisneros (founder and CEO of Rekket.com). Marcelo told me that Leandro Santoro has been promoted: from now on, he will be the Chief Revenue Officer at Rekket, after having served as sales manager.

In addition, Florencia Schenone (who had left to join another company) is back as VP of Sales Performance. It seems that where there was fire, ashes remain…
That’s all for now, folks.

See you next month, with all the latest news and tidbits of what is going on in the Latam digital ecosystem.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: German Ausensi –  PHD  ::: BBDO Argentina – Denise Orman ::: Interpublic Group (IPG) – Charles Godbold :::Wunderman Argentina – Patán Tarazaga, Dany Minaker ::: Santiago Puiggari – FCB Buenos Aires ::: F.biz – Rodrigo Senra  ::: Central Holidays – Arthur Berman :::

Click here for previous Latam Changing Places editions
images (1)German Ausensi will lead Omnicom’s PHD new office in Peru. Prior to taking over this new position, Ausensi served as manager of Omnicom Media Group. He was also assistant manager of marketing and home products at Entel, and assistant manager of corporate marketing services and head of corporate media at Entel PCS.
descarga (2)

 

The global media agencies network, Interpublic Group (IPG) has appointed Charles Godbold as global director of media intelligence systems. The media auditor will be based in central London and will report to Henry Tajer, CEO of IPG Mediabrands.

 

2243d1bBBDO Argentina announced the appointment of Denise Orman, who so far worked as account director, as the agency director of operations. She will ensure the quality and workflow at all stages of the process. She will also lead special projects. Orman began her career in 2001 at Young & Rubicam. Four years later she joined BBDO. Since then, she worked for clients such as Pepsico, Personal, Nike, Cepas Argentinas, Masterfoods, Telecom, Cencosud, SanCor, Johnson & Johnson, Nosotras and Tulipan.

 

dany patanWunderman Argentina has announced that Patán Tarazaga and Dany Minaker will be the new general creative directors of the agency. The duo has been working together for almost eight years.

 

 

descarga (1)Santiago Puiggari is the new president and partner of FCB Buenos Aires. Puiggari joins FCB Buenos Aires after being President and CEO of McCann Worldgroup Argentina. FCB Buenos Aires is currently the agency of clients like Beiersdorf, Mondelez, Fiat Chrysler Automobiles SABMiller, NewSan, Fargo and Pernod Ricard.

 

AAEAAQAAAAAAAANHAAAAJGJkNzc2NTNmLTRkMDAtNDcyYS1iMzBjLWRmYmMxYWRhNzhiMQGuilhierme Jahara, COO at agency F.biz, has announced the arrival of Rodrigo Senra as creative director. Senra will make a duo with Fabio Astolpho, who will handle accounts like Unilever, Pernod Ricard and Claro.Senra has worked as a senior editor at DM9DDB for a year. He previously worked at agencies like Fallon, Fischer America, DPZ and Loducca, among others. Since May 2015, he became a professor in the school of advertising creativity “Escola Cuca”.

 

4216_1004920262848_1820137185_5966_2736818_n_400x400Central Holidays recently appointed Arthur Berman as vice president of its newly created Latin America and Cuba Division.Berman joined Central Holidays in May 2015 and brings more than 50 years of experience in the travel and tourism industry, primarily promoting tourism to these respective regions.His major responsibilities in this role will be to implement strategies that best market the company’s new, collection of escorted Latin America and Cuba programs. Berman’s hiring coincides with Central Holidays’ recent expansion, which includes the tour operator’s roll-out of five on-the-ground Cuban programs as well as a “Cruise Around Cuba.”Prior to joining Central Holidays, Berman most recently served as the executive vice president of LATOUR, where he spearheaded the tour operator’s South America division. Berman previously worked as the president of Moment’s Notice Travel Club, a retail agency promoting last minute cruises and land packages.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Diet Pepsi ::: Hershey ::: Bud Light ::: Nescafé – agency Marcel ::: Magistral – Grey Argentina :::

Click here for prior Latam Sales Leads issues

  • Diet Pepsi /global

CG8vjt6v_400x400PepsiCo is no longer adding aspartame to its Diet Pepsi in order to reverse poor sales. The brand will replace the much-maligned sweetener with sucralose, which will be combined with acesulfame potassium, or Ace-K.Diet Pepsi last changed its formula in 2013 when it blended Ace-K with aspartame, which had been in use since 1983, according to the trade publication.The change will be made to Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi in the U.S. New Diet Pepsi cans will include language declaring the soda as “now aspartame free.” The product will begin hitting stores in August and the change will likely be accompanied with new marketing. All other major soda diet brands contain aspartame, including Diet Coke.

  • Hershey/global

twit_icon_400x400Hershey Co. is adding three new agencies to its roster after completing a creative review that began in January.The shops selected tor strategic projects are Anomaly, New York; Barkley, Kansas City; and Argonaut, San Francisco. Incumbents Arnold Worldwide and Havas Worldwide were not part of the review and will remain with the candy giant.Hershey declined to describe the specific brand assignments for its new agencies. Recent additions to the marketer’s brand portfolio include Hershey’s Caramels and earlier this year the company entered the meat snacks category with the acquisition of Krave Pure Foods, maker of Krave premium jerky.

  • Bud Light / Global

JRVKWEyr_reasonably_smallAnheuser-Busch InBev is facing negative publicity over a Bud Light marketing message scrolled on some bottles that some critics say can be interpreted as contributing to a rape culture.The message states that Bud Light is the “The perfect beer for removing ‘no’ from your vocabulary for the night.” The message is one of more than 140 different sayings printed on bottles as part of the brand’s “Up For Whatever” campaign, which is by BBDO, New York and is aimed at linking Bud Light with spontaneous fun.The brewer apologized for the message, but the damage was already done.

  • Nescafé / Mexico

descarga (4)Under the “It all starts with a Nescafe” concept and Manolo Techera creative direction, Mexican agency Marcel presents its new campaign for Nescafe. The effort includes three pieces: “College Survivor,” “Morning at the office” and “Rushour”.

 

  • Magistral/Argentina

descarga (5)Under Diego Medvedocky general creative direction, Grey Argentina presents Magistral new campaign. The pieces were produced by agency Rebolucion and directed by Javier Usandivaras. Under the concept that washing dishes can be therapeutic, the commercials Toquetón and Tatuaje suggest to meditate daily problems while washing the dishes.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 :::  P&G ::: Schneider ::: British Airways (BA) – SapientNitro ::: Mercado Libre – Ponce  ::: DirectTV – Carlos and Dario  :::

Click here for prior Latam Sales Leads issues

  • P&G

kYrPoJnL_400x400Procter & Gamble Co. is planning to cut at least US$500 million from agency fees under a new drive to reduce the number of agencies it works with. P&G total spending on agency fees is estimated at around US$1 billion. The move comes as P&G’s top-line results disappointed Wall Street, with organic revenue growth rising 1% last quarter, below the 2% projected by many analysts, and as P&G plans to step up its headcount reductions. By the end of the current fiscal year in June, P&G would hit the high end of its current plan to have reduced non-manufacturing headcount by 22% over two years. Now, it’s stepping up planned job cuts to a 25% to 30% reduction by the end of next fiscal year, exclusive of the impact of divestitures.The firm has already announced divestitures include Iams, Duracell, DDF, the Ace bleach business overseas and a number of small fragrance brands, such as the Avril Lavigne license.

 

  • Schneider/ Argentina

descarga (5)Ogilvy & Mather Argentina has developed a new campaign for the beer brand Schneider.The new campaign is aligned with the brand message: “Growing takes time and making a great beer too”. The spot shows different sittuations in which today’s world does not help men on the slightest to grow.

  • imagesBritish Airways (BA) has appointed SapientNitro to manage the airline’s creative technology and social media business.SapientNitro won the account in a final-two way pitch against incumbent OgilvyOne.Sapient will be responsible for running the airline’s digital platforms including the main BA.com website and its social media accounts.
  •  Mercado Libre/Argentina

95250957ca13505b8668022fcc830da5_reasonably_smallMercado Libre has chosen agency Ponce to work on the brand’s communications. The  online sales company has presence in several countries in Latin America and the agency will be responsible for reaching them.

 

 

  • DirecTV / Argentina

dPNMvBKi_400x400For the second time, DirectTV has chosen agency Carlos and Dario to continue working in their regional communication strategy. The assignment came after a pitch. Apart from DirecTV, the agency works for brands like Avenida.com, El Gran DT, Pepsico, Catena Zapata, V EnergyDrink and News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Coca-Cola ::: ZICO Coconut Water – David & Goliath  ::: Clight – JWT ::: General Mills ::: Youpanqui BBDO :::

  • Coca-Cola

descargaCoca-Cola is celebrating the 100th year of its iconic bottle with a global ad campaign in more than 100 countries. The campaign is expected to begin this week. Agencies working on the effort include Wieden & Kennedy, Portland, and Ogilvy, Paris. Other marketing assets shown during the presentation included the phrase “100 years of phsst, fizzzz, clink clink, glug, glug … ahhh.”The campaign comes as the company embarks on a cost-cutting program targeting US$3 billion in annualized savings by 2019. Plans include pouring some of the savings into brand-building.The company would add US$250 million to US$350 million in global media investment in 2015. Other efforts to promote the Coke bottle anniversary include an exhibit opening called “The Coca-Cola Bottle: An American Icon at 100,” later this month at the High Museum of Art in Coke’s hometown of Atlanta.The bottle was originally designed by the Root Glass Company in Terre-Haute, Ind. It “offered a distinct package for an already ubiquitous product launched in 1886,” according to Coke. The company called for the bottle to be colored “Georgia Green,” as a tribute to the brand’s home state.

https://www.youtube.com/watch?v=lNQCrxFV0cU

  • ZICO Coconut Water

Sr6k4grk_400x400Coca-Cola’s Zico coconut water brand has selected David & Goliath as its new agency after a review.David & Goliath is expected to start the next iteration of the “Crack Life Open,” began in May by Butler, Shine, Stern & Partners.The new agency comes as the coconut-water category continues to grow. Zico had US$86.7 million in sales in 2013 according to Euromonitor and it’s not clear yet how much Zico will increase its ad spending, and up until now it’s been a small spender, with about US$1 million on U.S. measured media in 2013.The brand, launched in 2004, became majority-owned by Coca-Cola Co., and nowadays, beyond the original flavor, Zico is also available in chocolate, pineapple, mango and passion fruit.

  • Clight / Argentina

d2e847536bd132fab65c1efedec3df59_400x400Agency J. Walter Thompson Argentina has added the second brand to its clients portfolio so far this year.The first one was Telefe and now Clight. The agency will handle the brand’s communications, trying to deliver a message that enables dialogue especially with women.

 

  • General Mills

glogosocial_reasonably_smallThe food giant aims to grow its organic business up to 1,000 million in 2020,according to executives. The ambitious plan is a reflection of how smaller and healthier food are quickly becoming the main market items. The company increased its natural and organic portfolio late last year with Annie’s acquisition, whose line of pastas, snacks and other products showed sales of US$ 204 million in the last fiscal year.Other General Mills’ natural and organic brands include Cascadian Farm, Muir Glen, Larabar and Food Should Taste Good, which together represent 330 million in sales. However, General Mills still remains strongly linked to its traditional biggest brands. The 600 million organic and natural businesses only represent a fraction of the 17,900 million of the company’s total net sales of 2014.General Mills is making huge steps to improve and achieve a healthier image for its biggest brands. The company has just announced it will reduce sugar in its original Yoplait yogurt by 25%, reducing calories to 170-150. The company has also announced that five varieties of its Cheerios will be released in gluten-free versions this summer, including the original and the Honey- nut. General Mills will use advertising to communicate the news about Cheerios, as it did five years ago with Chex brand, which became gluten free.

  • Youpanqui BBDO/Peru

per-GarwichYoupanqui_Logos570-15Peruvian shop Garwich BBDO will join Youpanqui, BTL and PR agency. The new unit will be called Youpanqui BBDO. Garwich BBDO will continue operating as a holding company, participating as a shareholder in Youpanqui BBDO, OMD, Porter Novelli and Ed White. Both customers like Youpanqui team, led by cofounder, president and DGC Miguel León will be incorporated into the new agency. Leon, he will serve as chief creative officer and partner of thefirm. Among the new unit’s client will be brands such as: Pepsico, Claro, Bayer, Avianca, VISA, Abbott Nutrition, J&J and TECSUP.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Jesús Cedeño-Greta Patterson-Wikot Corporation :::  KBS – Guy Hayward ::: Lotta Malm Hallqvist – Cheil Worldwide ::: BBDO Mexico – Ariel Soto  ::: Eduardo Pooley – Havas Worldwide  :::  Alain Groenendaal – Grey Latin America :::

241660bJesús Cedeño and Greta Patterson are no longer part of Wikot Corporation / Miami.

 

Captura-de-pantalla-2014-08-11-a-las-15.09.10Cedeño spent almost five years as Managing Director – CEO of Wikot.He was previously Principal at GoLearn Toys, LLC and prior to that, Executive Director Finance at Sony Pictures Television.

 

370df53Patterson was Account Director at Wikot Corporation and held inactive roles in one additional company. She also served as Executive Office Manager at The Crowd Controller.

 

 

descargaKBS has named Guy Hayward from Havas-owned BETC Worldwide to be its first global CEO to drive growth for the agency’s international network.The agency has offices in New York, London, Los Angeles, Montreal, Toronto and Shanghai, but so far has only one global client — technology brand TE Connectivity — which it won in September.Current KBS clients with a global footprint include American Express, AOL, BMW, Elizabeth Arden, and Puma.At BETC Worldwide, Mr. Hayward was global business development director, responsible for building the network and overseeing global clients including Mondelez, Bacardi, and Diet Coke in Europe.Mr. Hayward joined the Paris-based network in 2011 from JWT London, where he was CEO. Before moving to JWT in 2009, Mr. Hayward co-founded 180 Amsterdamin 1998 with two colleagues from his previous agency,Wieden & Kennedy Amsterdam.Mr. Hayward will relocate from Paris to New York for the new job.

50-lotta-malm-hallqvist-global-chief-growth-officer-at-mccannLotta Malm Hallqvist has been named Cheil Worldwide’s first global chief growth officer to boost global growth and business development. Based in London, she will lead Cheil’s international growth and new business drive. Previously, she was executive vice president and global chief growth officer at McCann Worldgroup.

 

0a5bc55BBDO Mexico has announced Creative Director Ariel Soto’s promotion to Vice President and Director of creative services for the agency, replacing Luis Ribo, who after five years, left BBDO Mexico last December to join Flock. Soto began his career Saatichi & Saatchi Mexican office. He has been part of BBDO’s creative team for almost 6 years, where he serves as Creative Director of the group.

 

descarga (1)Eduardo Pooley will be Havas Worldwide Digital Latin America new CEO since January. He was also named President of Advertising operations in Chile and will be based in the city of Santiago. In this new role, he will report directly to Ricardo Monteiro, Global President and CEO of Havas Worldwide Iberia and Latin America. Pooley will take over the company’s digital business direction and also handle advertising operations in Chile. Sergio Pineda, CEO of Havas Worldwide Santiago, remains in its current position and will report to Pooley. Pooley has worked in several companies such as Google, Diario Financiero and Microsoft, among others. His arrival responds to Havas Worldwide plan to continue growing globally.

385bb4988cc066ec11cfd5124bc2fae8_reasonably_smallAlain Groenendaal, President and CEO of Grey Latin America, has announced the addition of Hernán Zamora as Digital Vice President of the region. Based in Buenos Aires, Zamora will be responsible for boosting Grey digital business throughout the region, accelerating and inspiring digital culture in agencies and identifying development opportunities of its capacities. Zamora is a well-known professional both in Argentina and Latin America, with a comprehensive outlook of communication and marketing. He is the former Director of Innovation at BBDO Argentina. Additionally, he has been Head of Advertising at Movistar and Digital and Innovation leader of renowned agencies like Ponce and DDB Mexico, leading teams and campaigns for top brands like Movistar, Axe, Visa, Coca Cola, Audi, Pepsico, Stella Artois and Universal Music, among others. Zamora has already joined the team of Grey Latin America.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Alejandro Rodriguez-Kate Canel -David Hoover- Julian Jaramillo .Victorio Lorandi -Alejandro Rodriguez-Eikon Digital ::: Fábia Juliasz – deIBOPE Media ::: Janelle Rodríguez- CNN ::: Rodrigo Grau-David Brazil ::: Bret Leece- Initiative ::: Tom Watson-Torqeedo :::  Maria Chevalier-Travelport  :::

descarga (13)Alejandro Rodriguez, until recently SVP Advertising Services at Orange Network Americas is the new CEO USA of Eikon Digital, a digital marketing service provider and agency.

Kate Canel was another recent senior hire at Eikon Digital in the United States. She covers both the U.S. Hispanic and pan-regional markets.

Other recent hires include David Hoover, VP at Eikon Digital. Eikon’s main executives are Julian Jaramillo (CEO Colombia), Victorio Lorandi (CEO Mexico) and Alejandro Rodriguez (CEO USA).

descargaFábia Juliasz is the new Video Audience Measurement at  IBOPE Media. The executive, who works in the IBOPE Group since 1999, returns to IBOPE Media after two years. She will be responsible for the area of TV audience measurement in operations led by IBOPE Media in Latin America. Juliasz has a bachelor degree in Computer Science and has a specialization in Finance and Marketing from the Getúlio Vargas Foundation in Sao Paulo (FGV – SP). She is currently chairman of the IAB Brazil Viewability comiteee, where he also operated as adviser and VP metrics.

descarga (1)Janelle Rodríguez, VP of Programming at CNN for the past three years, is leaving the cable news network. She had been with CNN for 15 years. Starting in January, she’ll be SVP of Editorial at NBC News, reporting to Deborah Turness. In her new role, Rodríguez will be in charge of coordinating enterprise and original storytelling, as well as guiding breaking news coverage. She’ll also oversee NBC News’ specialist editorial units, focusing first on investigations and medical, with more planned. Richard Esposito, Sr Executive Producer of the investigative unit will report to her, as well as the bookings unit.

descarga (2)Rodrigo Grau joins agency David Brazil as creative vice president after seven years as dgc of BBDO Argentina, working with Ramiro Rodríguez Cohen and handling several brands like Nike and Pepsico. In the past, Hhe worked for Ogilvy as creative director for Coca-Cola and Unilever, and prior to that, he was part of Del Campo Nazca Saatchi & Saatchi.

descarga (3)Bret Leece was promoted to Global Chief Analytics Officer at Initiative. Until the appointment is effective, he will continue serving as Chief analytycs Officer for US.He will be replaced by Joe Masucci, from OMD.

 

tqo22084h-36905Expanding its international team of executives, the leader in electric propulsion, Torqeedo, welcomes Tom Watson as vice president, global accounts. In this newly-created position, Watson will bring his years of marine industry experience to the young, innovative company, managing many aspects of Torqeedo’s business from product launches to major accounts.Watson most recently spent 20 years with Yanmar Diesel, where he focused on building its global brand.

maria chevalierTravelport has appointted Maria Chevalier as Global Vice President of Corporate Incubation, a newly created role to help develop Travelport’s corporate and commercial offering. Maria brings over 25 years of business travel industry experience and expertise in travel strategies, data management and customer experience. Chevalier joins Travelport this month and reports into Travelport’s Chief Commercial Officer, Kurt Ekert. Maria joins Travelport from her own consulting firm. She was previously Global Director of Travel & Meetings Services at HP and at Johnson & Johnson, with responsibility for traveling employees in over 65 countries, credit card, travel technology, airline, hotel, ground transportation, meetings and travel agency. Earlier in her career, Maria held several senior executive roles at BCD Travel in their hotel relations and consulting divisions and was COO of the Travel Desk.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

unnamedViacom International Media Networks has appointed Pierluigi Gazzolo as President of its Americas division, giving him responsibility for its operations across Latin America, Canada and the US Hispanic market (Tr3s). In addition to his role as Chief Operating Officer (COO) of VIMN, Gazzolo will move from New York to Miami to take up the Americas role on a dedicated basis reporting to VIMN President and CEO, Bob Bakish.In his new role, Gazzolo will provide leadership for one of VIMN’s most important business divisions, spanning operations in markets across the Americas division including Argentina, Brazil, Colombia, Mexico, Canada and US Hispanic (Tr3s). He will oversee the ongoing expansion of VIMN’s portfolio of TV channels, including the Paramount Channel launch in the region. In addition, Gazzolo will retain his role as the Nickelodeon brand lead for all markets outside of the U.S.Prior to this new Americas’ role, Gazzolo served as VIMN’s Chief Operating Officer since January 2011. Previously, Gazzolo was COO of MTV Networks International (MTVNI).Gazzolo holds a bachelor’s degree in Communications from Florida International University, where he was honored as Alumni of the Year in 2011.

descargaFrancisco Garcia has been appointed Manager, Platform Solutions- Latin America at MediaMath. Garcia previously worked as Digital Media Director: LAtAm & US Hispanic at Publicitas.

 

 

descargaAlexander Sanchez has been named chief operations officer of Goodwill Industries International, effective immediately. Sanchez will oversee Goodwill Industries International’s core services and business areas, including finance, IT, legal/contracting operations, member relations and mission advancement. He was most recently the chief of staff to the Mayor of Baltimore. Prior to that, he served as the Maryland Secretary of Labor, Licensing and Regulation.Sanchez earned his bachelor’s degree from Boston College and a master’s from the University of Pennsylvania in government administration. He also earned a law degree from the University of Michigan Law School.

flores_adolfoAdolfo Flores is leaving his osition as reporter at Los Angeles Times to start a new job as Latino issues reporter for BuzzFeed News,effective November 17. He’ll be based in Los Angeles.Adolfo had been with the LAT for the past two years, most recently covering Orange County. He was previously a reporter for thePasadena Sun and the Pasadena Star News.

descarga (1)Kate Del Castillo will star in Telemundo’s “Dueños del Paraíso,” in an effort to secure ratings.Kate previously starred in the hugely popular “La Reina Del Sur,” which became the highest rated program in Telemundo’s history, averaging nearly 4.2 million total viewers and over 2.8 million adults 18-49, according to Nielsen.Kate once again will star as a powerful drug trafficker in the network’s upcoming super series “Dueños del Paraiso,” scheduled to premiere in early 2015.To promote the new novela, Telemundo launched a multi-platform campaign in partnership with Facebook offering a first-look preview of the super series available exclusively onFacebook.com/DuenosParaiso.

descarga (2)Chris Kuist has been appointed VicePresident of insights and innovation at The Weather Company. He will be responsible for developing a cross-platform insights program to support the advertising side of the company. He will also play a role in translating consumer insights and marketplace intelligence. Based in New York, he will report to Indira Venkat, senior VP, strategic research. He was most recently senior director of the strategic insights and research group at Viacom Media Networks. Prior to that he was director of digital ad sales research at VMN.

descarga (3)Zein Abdalla is leaving his post as president of PepsiCo on Dec. 31. Abdalla has been part of the company since 1995 and was named president in 2012. Prior to PepsiCo., he worked in assorted positions at Mars Inc.

 

descarga (4)Carlos Musquez has been appointed to the position of Executive Creative Director at ELA, a full-service advertising and marketing agency. Musquez will be responsible for leading the creative and strategy for all of ELA’s accounts. Musquez comes to ELA from Irvine-based Alcone Marketing Group, a subsidiary of Omnicom Group, where he worked for 17 years,the last nine as VP, creative director. He has worked withseveral brands like Lottery, Warner Music Group, Nestle, Logitech, LG Mobile, eBay, SONY, and Coca-Cola.

 

Carlos_PerezCarlos Perez has been named COO of of SiempreTax+, Liberty Tax, Inc national tax preparation brand focused on the Hispanic community.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Julio Di-Bella- PCTV ::: Marcello Binda – JWT Brazil ::: María Inés Baqué ::: Ignacio Corrales- José Ramón Diez -TVE ::: Martín Mercado – Young & Rubicam ::: Damien Rubens-Kimberly-Clark ::: Lucila Castellani-David ::: Maximum Lorenzo-he Marketing Store WorldWide – Argentina ::: Ari Evasio -Primo Buenos Aires :::

0d7a2aeAfter 8 years, Nicolás Amado is leaving online video platform Brightcove. Amado joined the company led by Jeremy Allaire in 2007, where he was part of the efforts to democratise access to online video simplifying its vast technical complexity so publishers could easily generate business and brand value with their videos. Amado let Brightcove’s marketing forays into Latin America and Southern Europe.

Tanaka_Yamuni_Di_Bella- Julio Di-Bella is no longer CEO of PCTV, the TV cable distribution company in Mexico, that has presence in over 1,000 locations and provides service to 3.5 million subscribers (over 17.5 million viewers). On a statement released by the company, Enrique Yamuni, president of the Board of PCTV, thanked Di-Bella for his management.

Aline Moda- Marcello Binda has joined JWT Brazil as director of Media. He will be part of the team directed by Aline Fashion, General Media Director of the agency, and will be responsible for payment of local Pernambucanas. Binda for Ogilvy, where he held brands such as Motorola, Kodak and Amex.He also worked for Agency Africa for four years handling Banco Itaú account. His last agency was AlmapBBDO where he handle Carrefour, Claro, Embratel, Pepsico, Goal, Peixe Urbano, Escola Panamericana and Bauducco accounts.

maría inés baqué- María Inés Baqué was appointed Director of Services Microsoft Argentina and Uruguay, position in which she will have primary responsibility for leading the strategy in the services support area and clients consulting . With over 25 years of professional experience, mainly in the IT industry as well as manufacturing and financial services. Before joining Microsoft, she worked at HP / EDS for 10 years holding various roles.

jose_ramon_diez-TVE , the spanish public broadcaster , has announced the departure of Ignacio Corrales from the direction and the appointment of journalist José Ramón Diez instead. Corrales, who served as director for two years , supposedly left for poor audience ratings. Díez was TVE director from 1999 to 2000, Deputy Director of Programs (1997) and Director of Operations (1998).

Young&Rubicam- Martín Mercado has announced he will no longer work for Young & Rubicam , to devote himself to a new project that will be released in coming days. Lisandro Grandal and Fernando Tchechenistky, who have been in charge of the overall creative direction of DDB Argentina, will take over as new creative CEOs at Young & Rubicam.

damian rubens-Kimberly-Clark has appointed Damien Rubens as Trade Marketing Manager. He will report to Federico Calello, country manager in Argentina. The new manager will be responsible for leading and developing the trade marketing strategy to improve the consumer shopping experience. For almost 14 years he led Trade Marketing and Shopper Marketing teams locally and internationally for companies such as Johnson & Johnson, 3M and Roche.

Lucila Castellani- David, an Argentina based agency, has expanded its account team adding Lucila Castellani as account director, after being account director for Del Campo Nazca Saatchi & Saatchi and community. In David, she will be responsible for Coca Cola and Apsa Centros projects among others.She will report to Emanuel Abeijon, agency accounts CEO.

Máximo Lorenzo-The Marketing Store WorldWide – Argentina, a global agency specialized in brand activation and promotional gaming, has appointed Maximum Lorenzo as Senior VP and Managing Director. Lorenzo has gained experience in the area of brand marketing after working for firms like J. Walter Thompson, McCann-Erickson and Grey Advertising.

Ari Evasio-Ari Evasio is joining Primo Buenos Aires staff of directors .Throughout his career, Evasio worked with clients such as Volkswagen, Coca-Cola, Budweiser, Telefónica, Gatorade and Unilever, among others.

Michele Tobin, who is the VP of Brand Partnerships and Advertising, RovioIn-Game Advertising has become a significant and often highly engaging ad-category. Rovio, the Finnish video game developer and entertainment company, best known for being the creator of the Angry Birds Video Game franchise, has been experiencing a slow-down in revenues growth over the last quarters and has began shifting to the dominant free-to-play model for apps, in which games are downloaded for free but money is made from in-app purchases and advertising. Los Angeles based Michelle Tobin, VP Global Brand Partnerships & Advertising (photo), was hired by Rovio a year and a half ago from Millennial Media to lead Rovio’s direct ad sales business. Portada interviewed Tobin to ask her about her unit’s expansion into the Latin American market.

Tobin stresses the high smart phone penetration growth Latin America has experienced over the last few years and the positive impact this has had on the use of the Angry Birds game in the region: “Angry Birds has become part of popular culture globally, with high brand awareness and recognition from hundreds of millions of fans. So it’s no surprise that Angry Birds apps lead the pack in being among the first downloaded by new smart phone owners. When regions experience explosive growth in smart phone penetration, we see huge spikes in downloads and significant audience growth. We’re seeing this happening now in Latin America, and therefore are expanding our team to support this dynamic growth.”

“Our birds express themselves without words, so they all speak the same universal language – fun! Our brand campaigns can be geo-targeted by region and we run creative in-language appropriate for each market,” Tobin adds.  Rovio ad offerings include 15-second pre-rolls for ToonsTV videos, sponsored in-game rewards and rich media placements.

Miami-based new hire

Tobin adds that she sees great potential in Latin America and that is the reason why Osvaldo Tirse was recently hired as the company’s new Director of Brand Partnerships and Advertising for Latin America . “We see tremendous potential in the market and recognize that a large amount of pan-regional buying is done in Miami, so it made sense to base our Director of Brand Partnerships for Latin America, Ozzie Tirse, there.”

We see tremendous potential in the market and recognize that a large amount of pan-regional buying is done in Miami.

Brazil and Mexico, Top 10 Countries in the World

Angry BirdsAccording to Tobin, Brazil and Mexico are Rovio’s two strongest markets in Latin America, and among the Top 10 markets in the world for Rovio. “We are also very strong in other key Latin American countries, such as Colombia, Chile, Argentina and Peru.” “We do not have any exclusive deals, and are instead very focused on building our own direct sales team in Latin America, as we are in other markets. While we do work with rep partners in select markets, we feel that no one can tell the Rovio story quite like our own direct sales team, and by working directly with us, we can come up with the most innovative ways for advertisers to engage with our audience via mobile and online media, video, integrations, sponsorships and more.”

Tobin says that Rovio works with many leading brands across a broad range of categories. “Some of our advertisers include great brands like Pepsico, Energizer, Fiat, Disney, Ambev and Netflix.” Tobin cites LatAm’s large and growing mobile audiences as the main rationale behind a very rosy Latin American growth outlook. “We are extremely optimistic about the opportunities in Latin America given the dramatic and continuous rise in smart phone penetration – Mexico alone had 50% growth in smart phone penetration last year! We know this large mobile audience is valuable to advertisers and that the advertising dollars will follow the consumer eyeballs. With both the digital and mobile ad markets growing and advertisers moving money towards digital and mobile, we are confident that our extensive reach and premium environment presents a huge opportunity for brands in the region.”

Latin3 has appointed Diego Muñoz as the new Country Manager for its Mexico offices.

Latin3_Diego MuñozDiego Muñoz will be responsible for business strategies for the Latin3 Mexican clients, developing and implementing work plans to achieve profitable developments.

Latin3 specializes in the Hispanic market in the United States and Latin America, with offices in the US, Argentina, Panama, Brasil, Mexico, Colombia, Peru, Chile, Ecuador,  Venezuela and Uruguay.

 

Muñoz has over 17 years´experiece in the digital world. Prior to Latin3, Diego was Country Manager and Partner of different marketing interactive agencies, where he led a strategic redefinition based on integral digital services. In that context he worked for great corporations like Bacardí and Compañía Mexico, Nestlé Mexico, Grupo Industrial Bimbo, Pepsico, Coca-Cola, Grupo Jumex, Bayer América Latina, Grupo Martí, Janssen, Sanofi, GSK, Eli Lilly and Pfizer, among others.

Diego was member of the Board and President of the Interactive Advertising Bureau Mexico’s agencies committee (IAB Mexico), where he managed the Ethical Code of the association, the Digital Contest Brief and the digital agencies selection. Today, he participates in the Education Committee at IAB Mexico for interactive marketing in Monterrey’s Tec CCM, and is a teacher of the digital purchasing workshop.

Matias Perel, Latin3’s CEO, said: “We feel so proud to welcome Diego in his new challenge and at this new stage of Latin3 in Mexico, and we are sure his knowledge and strategic value will bring great results to our clients”.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Salman Amin – SC Johnson ::: Tim Mahoney – Chevrolet ::: Diego Caamaño – MEC Argentina ::: Diego Villanueva – iCrossing
salman.aminSalman Amin has left PepsiCo to start as COO for SC Johnson USA. Amin has worked for PepsiCo as CMO for the last 18 years. He was in charge of the global marketing strategies, and recruiting and developing marketing talent.

Amin’s successor is due to be named shortly according to PepsiCo.

 

 

tim.mahoneyGeneral Motors has named Tim Mahoney as its global CMO for Chevrolet. Mahoney will also be in charge of the marketing operations. He will report to Alan Batey, Sales VP.

 

 

 

Diego Villanueva has been appointed as Creative VP of iCrossing Latin America and Spain.

diego.caamañoDiego Caamaño has been named Customer Experience Director for MEC Argentina. He will handle the accounts of Toyota, Colgate Palmolive, Citibank, Visa, Sony and Energizer.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

Fernando Alvarez Colombres {Publicis}, José María Rull {DDB}, Tim Harris {McCann Erickson}, Luis Maurette {Willis Group}, John Falcone {Sennheiser}, Rafael Febres Cordero {BBH}, Doug Baker {Discovery}

José María Rull asume como nuevo CEO y Presidente de DDB España. Su puesto hasta el momento era ocupado por Ángel Riesgo, que ahora pasa a ser chairman, presidente del consejo de administración. El comité directivo de DDB España también lo conformarán Santiago Muñoz, director financiero, y José María Roca de Viñals, director creativo.

Tim Harris comenzará a trabajar en McCann Erickson luego de trabajar durante más de 10 años para Publicis. El ejecutivo será el nuevo vicepresidente ejecutivo de innovación global. Harris reportará a Matt Freeman,global chief innovation officer. Entre sus tareas se encontrarán el diseño de nuevos productos y servicios.

El grupo Publicis anunció la compra de la agencia argentina Brand Connection, que opera en el mercado desde 2002. Brand Conection se alineará con ZenithOptimedia, y se integrará a Vivaki, que comprende a todas las agencias de medios de Publicis. Fernando Álvarez Colombres, hasta aquí ceo de Brand Connection, se mantendrá en el puesto y reportará a Sergio Lorca, ceo de ZenithOptimedia Iberia y Latinoamérica, y Guillermo Tafet, responsable para Sudamérica de Vivaki. Actualmente, Brand Connection cuenta con un grupo de 60 profesionales, y ha trabajado para clientes como Arcor, Nextel, Grupo La Nación, Molinos y PepsiCo.

Doug Baker, ex CFO en Discovery Networks International ha sido promovido a Vicepresidente y CFO. Estará a cargo de las operaciones financieras de la cadena, incluyendo las 4 regiones: Lationoamérica, Asia, Europa y Europa del este.

Willis Group anunció la incorporación de Luis Maurette como su nuevo Jefe Regional para Latinoamérica. Maurette trabajó previamente como CEO en Liberty Seguros, Brasil. Seth Peller también fue nombrado CEO en Argentina, delineando la estrategia de expansión del grupo en la región.

John Falcone, Presidente y CEO de Sennheiser ha sido promovido al puesto de Vicepresidente de Ventas para el Continente Americano.

Brown Brothers Harriman & Co. anunció la incorporación de Rafael Febres-Cordero como su nuevo encargado de las operaciones de la firma en Latinoamérica.

Nextel / Mayo Digital – Chile

Nextel Chile escogió a Mayo Digital / Draftcb como la agencia encargada de la producción y planificación digital de su marca.

  • Mobilenik / Blackberry / Clarín – Argentina

Clarín lanzó la semana pasada una nueva aplicación para Blackberrys desarrollada por Mobilenik. Con esta nueva app los usuarios pueden acceder al contenido del diario online y reproducir videos en línea.

  • Brand Conection / Publicis – Argentina

El grupo Publicis anunció la compra de la agencia argentina Brand Connection, que opera en el mercado desde 2002. Brand Conection se alineará con ZenithOptimedia, y se integrará a Vivaki, que comprende a todas las agencias de medios de Publicis.

Fernando Álvarez Colombres, hasta aquí ceo de Brand Connection, se mantendrá en el puesto y reportará a Sergio Lorca, ceo de ZenithOptimedia Iberia y Latinoamérica, y Guillermo Tafet, responsable para Sudamérica de Vivaki. Actualmente, Brand Connection cuenta con un grupo de 60 profesionales, y ha trabajado para clientes como Arcor, Nextel, Grupo La Nación, Molinos y PepsiCo.

  • LPB Networks – Brazil

El grupo mediático LPB Networks comenzará a trabajar como agente de representación en el ámbito cinematográfico en Brasil. Actualmente, representa a 200 cines y salas de proyección en el país. LPB Networks también se encargará de la comercialización de la publicidad de Euronews, ofreciendo a los anunciantes la llegada al mercado europeo.

Directorio en línea de mercadotécnicos corporativos y compradores/planificadores de medios orientados a Latinoámerica:

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Today in our Marketer Interview feature, Portada talks with Randy Ranson (photo), SVP for Latin America of SABMiller. Ranson explains SABMiller´s plans in the region and what their challenges and expectations are.

Portada: In which Latin American countries do you have a presence?

Randy Ransom: “SABmiller has presence in 25 countries of the region. We own seven brewing companies in Peru, Ecuador, Panama, San Salvador, Honduras and Argentina; and in 18 countries SABmiller brands are operated by licensed distributors. Also, the company bottles soft drinks for The Coca-Cola Company in El Salvador and Honduras, and for Pepsico International in Panama.”

Portada: How do you structure your marketing unit over the region?

Randy Ransom: “We keep all marketing at a local level. Each country has a marketing director and each office works with an ad agency. We do not cross markets between them. Actually, our beers are globally 97% local brands.”

Portada: What is the share of Latin American revenues?

Randy Ransom: “Latin America brings 22% of the total revenues. It is the same share for South Africa, while Europe and North America bring 19 and 18% respectively.”

Portada: What are your expectations for the following years?

Randy Ransom: “For the last 2, 3 years the region has been growing above the average, I see the same growth rate for the next 3 years. The beer industry is a very hands-on business where growth takes time and effort, so while growth will continue. It will take smart and calculated planning and execution”.

Portada: Do you plan to expand your operations to other markets?

Randy Ransom: “We want to buy distributors in Mexico and Brazil, but only at the right price. We bought a small brewery Issenbeck in Argentina at a low of only 3% of market share and we will try to rebuild it to the 10% that it used to be”

Portada: Which is the importance of the digital marketing?

Randy Ramson: “I think digital marketing is key, but moving with very precise strategies. We work with Facebook on a brand level. Ideas matter and executing that idea is essential”.

Portada: What are your challenges for next year?

Randy Ransom: “The challenge is the market evolution. As the middle class grows household income, it tends to move to acquire other higher cost social drinks.”

Today in our Marketer Interview feature, Portada talks with Randy Ranson (photo), SVP for Latin America of SABMiller. Ranson explains SABMiller´s plans in the region and what their challenges and expectations are.

Portada: In which Latin American countries do you have a presence?

Randy Ransom: “SABmiller has presence in 25 countries of the region. We own seven brewing companies in Peru, Ecuador, Panama, San Salvador, Honduras and Argentina; and in 18 countries SABmiller brands are operated by licensed distributors. Also, the company bottles soft drinks for The Coca-Cola Company in El Salvador and Honduras, and for Pepsico International in Panama.”

Portada: How do you structure your marketing unit over the region?

Randy Ransom: “We keep all marketing at a local level. Each country has a marketing director and each office works with an ad agency. We do not cross markets between them. Actually, our beers are globally 97% local brands.”

Portada: What is the share of Latin American revenues?

Randy Ransom: “Latin America brings 22% of the total revenues. It is the same share for South Africa, while Europe and North America bring 19 and 18% respectively.”

Portada: What are your expectations for the following years?

Randy Ransom: “For the last 2, 3 years the region has been growing above the average, I see the same growth rate for the next 3 years. The beer industry is a very hands-on business where growth takes time and effort, so while growth will continue. It will take smart and calculated planning and execution”.

Portada: Do you plan to expand your operations to other markets?

Randy Ransom: “We want to buy distributors in Mexico and Brazil, but only at the right price. We bought a small brewery Issenbeck in Argentina at a low of only 3% of market share and we will try to rebuild it to the 10% that it used to be”

Portada: Which is the importance of the digital marketing?

Randy Ramson: “I think digital marketing is key, but moving with very precise strategies. We work with Facebook on a brand level. Ideas matter and executing that idea is essential”.

Portada: What are your challenges for next year?

Randy Ransom: “The challenge is the market evolution. As the middle class grows household income, it tends to move to acquire other higher cost social drinks.”