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Kmart New Back-to-School Ad Campaign

Kmart launched its new back-to-school campaign with original television and radio commercials. The campaign does not have any print and direct mail components.

Media buyers open their eyes to Hispanic newspapers and magazines

The Hispanic magazine and newspaper market continues to grow even as the rest of the US media business struggles. Joe Genova, Director of Media Services at Lopez Negrete Communications in Houston, Texas, estimates that the Hispanic print media market is currently growing at around 5%…

THIS WEEK! AB-InBev, CENTURY21, NYPR, Kia, Sprint Are Ready to Unlock Innovation at #PortadaNY

Key brand decision-makers will discuss what is the future of marketing THIS WEEK on September 12 at the Westin Times Square. The agenda includes: multicultural marketing in America, 5G, smart cities, experiential marketing, and much more. Four units of Portada’s council system will hold their private meetings at the event. Get tickets and meet executives of your choice at Portada Meet Up.