TodoBebé to launch National Publication
Parenting Magazine planned for 2008.
Parenting Magazine planned for 2008.
Hewlett Packard’s current Latin American online advertising has a very different approach compared to the mass media print, cable and online campaigns it has done in the past.
Multi-faceted approach to fostering Hispanic affinity with the “Gray Lady.”
Agency plans campaigns for a few Spanish-language imprints.
Fortune 1,000 companies are increasingly interested in targeting Hispanics via custom publications. These companies can distribute their publications at their stores and own powerful customer lists in order to direct mail the publications to a large Hispa
Disney plans to target Hispanic consumers through a new custom publication set to launch in mid- to late
2006.
A roundtable with publishers.
Top Publishers talk about lessons learned and what’s to come
Dozens of newspapers targeting Spanish-speaking audiences were launched in the last two and a half years.
Newspaper Mergers & Acquisition experts know that the most profitable newspapers are generally not in large metropolitan markets where competition for advertising is stiff and the cost of editorial content high.
Emmis Communications’ Tu Ciudad magazine will expand into the New York market…
Kmart launched its new back-to-school campaign with original television and radio commercials. The campaign does not have any print and direct mail components.
Unilever, Cendant and FDIC are increasing their Hispanic media allocations. Print plays an important role.
Dominican government seizes control of newspapers…
Toyota, Century 21, Budweiser, Sears and Volkswagen have already purchased print media space in sports publications geared toward Hispanics.
The Hispanic magazine and newspaper market continues to grow even as the rest of the US media business struggles. Joe Genova, Director of Media Services at Lopez Negrete Communications in Houston, Texas, estimates that the Hispanic print media market is currently growing at around 5%…
Key brand decision-makers will discuss what is the future of marketing THIS WEEK on September 12 at the Westin Times Square. The agenda includes: multicultural marketing in America, 5G, smart cities, experiential marketing, and much more. Four units of Portada’s council system will hold their private meetings at the event. Get tickets and meet executives of your choice at Portada Meet Up.
We’re thrilled to announce the addition of brand innovation experts from top brands such as EmblemHealth, CENTURY21, NYPR, Sprint and more to the PortadaNY agenda.
We look at the latest on media agencies’ commitment to media buys targeting diverse audiences, Fox Deportes’ ‘strange’ buy of English-language Mexican National Team soccer rights, and more…
Lee, Visit Ford Lauderdale, California Department of Public Health (CDPH), … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Martha Stewart Kitchen, TECATE®, QuickBooks, Equifax…. and other brands targeting the U.S. consumer right now.