California is far and away the biggest Hispanic market in the U.S. Among California residents, approximately 35.2% of the population is Hispanic, comprising almost 13,000,000 Latinos.
Any marketer seriously attempting to reach Hispanic audiences nationwide knows that an importantpart of his target market resides in the Southwestern USA, particularly in the states of Texas, Arizona and New Mexico. John Paton, CEO of industry consolidator Impremedia, who does not ownany properties in the Southwest, recently told Portada that he is interested in acquiring publications in this area. In fact, in many parts of Texas, Arizona and New Mexico, Hispanics constitute the vast majority of the population. Texas, Arizona and New Mexico make up for approximately a third of the $4 billion Hispanic advertising market. Portada calculates the size of these three states’ print and digital media markets at $300 million with national advertising accounting for 25% of it.
A number of companies, including Delta, American Airlines, and JumpTV are interested in tapping the Dominican market. Although the main Dominican newspaper, El Listin Diario, does have a website, it does not have the geo-targeting capabilities advertisers
Delta, American Airlines reach-out online to attract Dominicans living in the U.S.
Weekly lifestyle/entertainment tabloid a strong draw for U.S. retailers
Advertisers are increasingly targeting Spanish-dominant Hispanics via online advertising. There is a big opportunity for large Hispanic online media properties, such as Univision.com, MSN, Terra, AOL Latino, Batanga and others to capitalize on this trend. This opportunity also extends to properties that were born as print vehicles and are now establishing themselves online, since Latin American newspaper and magazine publishers have a wealth of content and their websites generate heavy traffic.
National and regional advertisers, including ComEd, Peco Energy, Dodge, Chrysler, Jeep, Kodak, L’Oréal Paris, Akademiks and Gibson Guitars are using print media to deliver their messages during the upcoming Hispanic Heritage Month (Sept. 15 through Oct. 1
What national advertisers bought space in Rumbo, El Nuevo Herald, Mundo Hispanico, Centro Mi Diario, La Palma and Al Dia Filadelfia. And what content providers (newswires etc) did these newspapers use?
Advertisers look to score goals, hit home-runs, and land punches
Editorial emphasis is placed on news pertinent to the tri-state area's Mexican community
Advertising on general market newspaper websites increased 26.7 percent in the third quarter of 2005, and accounted for $2 billion, or 4 percent, of total newspaper ad revenues. In 2006, this number is expected to reach $2.5 billion, or nearly 5 percent o
Conde Nast Americas recently restructured its Spanish-language magazine publishing division. The new more Latin American focused, less U.S. Hispanic focused, Vogue Latin America recently gained new blue chip advertising accounts.
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
Papel Media Latin America signed an ad representation deal with Mexico's Dia Siete magazine …
Hispanic newspaper publishers, particularly from the Southern and Southwestern U.S., are targeting Mexican advertisers on both sides of the border.
Cemex, Grupo Modelo, Femsa and other Mexican companies have a big followership among Mexican Americans. These companies are also increasing their US Hispanic advertising budgets…
Two years ago exectives at Grupo Braca de Comunicacion, publisher of the Mexican newspapers Diario de Mexico, Diario de Morelos and Novedades de Tabasco, decided to publish a New York edition of Diario de Mexico….Read More.
The Dallas/Ft. Worth Spanish-language newspaper market is very competitive. It's not just the new Spanish-language dailies Diario La Estrella (Knight Ridder) and Al Día (Belo Corp.). At least a dozen weekly newspapers, some of them large and well-established, are also competing for readers and advertisers.