Sales Leads LatAm: Mary Kay, Kingdom, Schin…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
There are huge opportunities in Hispanic Healthcare and Pharma Marketing. No market expert has any doubt about that. Several multicultural agencies are readying for the Healthcare opportunity including Multicultural Healthcare Marketing agency Prime Access appointing Chip Weinstein as new CEO, Prime Access former CEO Steven Millerman creating his own agency called EmCay and Multicultural Marketing firm XL Alliance also entering into the space. Yet, what has been achieved so far versus the size of the opportunity?
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
Hispanic Health Marketing and Advertising has never been a substantial line item for Corporate America. Will this change with the Affordable Care Act (ACA or Obamacare)? Hear what multicultural Health marketing experts have to say…
Two agencies are partnering to introduce a Pharma Marketing unit. McCann Human Care and sister agency Casanova Pendrill (both owned by Interpublic) are introducing HumanCareHSP, Medical
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Two tenured cross-cultural marketing leaders are joining forces to create the largest independently-owned healthcare marketing agency that focuses on reaching US Hispanic, African-American, Asian-American, LGBT, and other diverse US populations.
Global Advertising Strategies announced that it is acquiring Prime Access (read press release), to create an independently-owned healthcare marketing agency that focuses on reaching US Hispanic, African-American, Asian-American, LGBT, and other diverse US populations.
Two tenured cross-cultural marketing leaders are joining forces to create the largest independently-owned healthcare marketing agency that focuses on reaching US Hispanic, African-American, Asian-American, LGBT, and other diverse US populations.
Global Advertising Strategies announced that it is acquiring Prime Access (read press release), to create an independently-owned healthcare marketing agency that focuses on reaching US Hispanic, African-American, Asian-American, LGBT, and other diverse US populations.
Yesterday we published that Vida y Salud , a magazine about health and wellness for Hispanics, will be launched in 2012. We noted that pharma marketers sometimes are not yet ready for Hispanics.
Cristy Leon-Rivero {Navarro Discount Pharmacies}, Darren Himebrook {La Comunidad}, Carla Poumian-Ruiz {La Comunidad}, Anil Pereira {Sonico}, Jay Samit {Sonico}, Roberto Orci {The X-Change Corporation}.
National Advertising Campaigns Targeting Hispanics
The rational for an increase in Hispanic Health Advertising is very strong. However, the advertising levels are often not there yet.
Multinational leads Portada Ad-Tracking ranking among pharmaceutical companies. Followed by Astrazeneca, Merck and Pfizer.
A look at what’s shaking in Hispanic online and print advertising campaigns: Washington Mutual, Nationwide Insurance, Toyota, Verizon Wireless and more…
Merck Pharmaceuticals' bimonthly consumer health publication is now being published in Spanish as an online edition. The edition is published in PDF format and called Tu Salud Ahora. They are considering a print edition for 2006-2007.
Merck consumer health publication now available in Spanish online edition.