Three Hispanic Marketing Implications of T‑Mobile’s Mint Mobile and Ultra Mobile Acquisition
What are the Hispanic marketing implications of T-Mobile’s new acquisitions? Three things you need to know.
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What are the Hispanic marketing implications of T-Mobile’s new acquisitions? Three things you need to know.
Hyundai Motor America has developed and launched “The Miles that Unite Us”, its first bilingual creative campaign targeting both the Hispanic and general U.S. markets. Portada interviewed Erik Thomas, Director of Experiential Marketing at Hyundai, to understand the rationale for the campaign.
Publisher Network Growth: Digo is planning to grow its’ brand safe owned and operated and third-party publisher sites to 35 million Hispanics in 2023, Augusto Romano, Chief Executive Officer, of Digo and Guillermo Pérez, Chief Creative Officer, Digo tell Portada.
Audience segmentation offers endless possibilities for upgrading your digital marketing strategy. Here’s how you can achieve that this holiday season for your Hispanic community.
Publishers have to understand the atmosphere and environment of Latin America audiences – responding to a sharp uptick in demand for reactive, personalized curated videos online.
Everybody’s heard the stats about advertising communities. Heck, we use them every day; “Ad spend in US Hispanic provides the biggest ROI”; “Hispanics will make
Washington D.C based El Tiempo Latino is one of the main digital and print properties in the U.S. Hispanic market. El Tiempo Latino aims to provide its audience with truth-based information, particularly through reliable news media in Spanish, CEO and publisher Javier Marin tells Portada.
CTV advertising not only presents an opportunity to meet the public where they now stream video content, but it provides a tech-forward mainstay for advertisers to reach and mobilize underserved markets.
Leaders from business, government, and non-profit sectors convened in Washington D.C. for the second annual Aspen Institute Latino Business & Entrepreneurship Summit on October 18. They agreed that the creation of sustainable wealth is key for the Hispanic population to be an even bigger driver of the U.S. economy.
55% of today’s market is either a 1.5 or a 2.0 generation immigrant. We lovingly refer to them as the Bilingual/Bicultural Hispanics
With marketing for 2023 healthcare enrollment in full swing, it is time to revisit effective Healthcare marketing strategies.
Portada interviewed healthcare-expert Enrique Zamora, founder and director of Belén Medical Centers, about what is to be done.
Partnership between the Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to Shine Spotlight on Thriving Hispanic Businesses Throughout the Season. The Arizona Coyotes,
The arrival of Hispanic Heritage Month this fall is an invitation for the US media industry to examine why Hispanic consumers are routinely underserved by content and advertising solutions – and what can be done to reverse the trend.
The Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to shine spotlight on thriving hispanic businesses throughout the season.
“We are the first ever conservative radio and TV platform in Spanish. It has not happened in the world before,” Jorge L. Arrizurieta, President of Americano Media, tells Portada. With a potential target market of more than 500 million Spanish speakers worldwide Americano Media is a new multimedia platform for conservative Latinos, producing 18 hours of original programming for an under-represented audience.
“At Diageo brands lead with culture,” Jennifer Yu, Vice President, Brands in Culture North America, tells Portada. Yu provides insights on how she does cultural marketing at the the world’s largest producer of spirits and beers,
A person familiar with the sale told the New York Times that My Code had paid “more than US $10 million”. The acquisition brings together Impremedia’s local and national brands with My Code’sadvanced digital competencies and reach.
DoorDash launched ‘Antojo’, its first-ever custom created Spanish & English multi-platform marketing campaign aimed at authentically connecting with the Latino community.
Diversity increases NCRC Community Development Fund has just been named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2022, placing ninth in the “Small and Mighty” category. Portada talked to Marissa Calderon, Executive Director, NCRC Community Development Fund, Inc. and Chief of Community Finance & Mobility, National Community Reinvestment Coalition, to understand the key elements that foster innovation in her organization.
LA OPINIÓN Newspaper, from Los Angeles, was recognized with the Gold Award as Outstanding Hispanic Daily in the United States, the highest achievement of the José Martí Awards given by the National Association of Hispanic Publications (NAHP) during their annual convention. La Opinión received another Gold Award as Outstanding Publication Website. It was also awarded Best Newspaper Design.