@Latin Content Marketing: General Mills Kicks Off 2013 Forum
What is content marketing and why is everyone talking about this? These are some of the questions that will be addressed starting Tuesday morning, as a
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What is content marketing and why is everyone talking about this? These are some of the questions that will be addressed starting Tuesday morning, as a
We are gearing up for Portada’s Flagship Annual Hispanic Advertising and Media Conference in NYC on Sept. 20,2012 in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
Some stories the Latin Advertising and Media World is talking about this week…
Some stories the Latin Advertising and Media World is talking about this week…
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
And Accentmarketing, Miami Tourism, Prudential Financial.
And Partnership for a Drug-Free America.
General Mills just announced its 5 year growth plan. The Hispanic component plays an important role in General Mills overall strategy. It began a progressive
And National Health Partners, Colgate, AutoTrader Latino. A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
General Mills is the only Fortune 100 company that substantially increased its Hispanic advertising budget during the first half of 2009. In fact, it grew more than 100%, according to TNS Media Intelligence. It is particularly fitting that the architect of this increase, Rodolfo Rodriguez, Multicultural Marketing Director of General Mills, will be giving the keynote speech at Portada’s Third Annual Hispanic Digital and Print Media Conference. Rodriguez will present best practices on how to connect with the Hispanic consumer and explain why a greater focus on digital media and newspaper/magazine advertising is essential for successful Hispanic marketing. (Lea aquí la versión en español de este artículo).
To register please click here.
General Mills es la única compañía importante que aumentó sustancialmente su presupuesto de publicidad hispana en 2009. De hecho, su inversión creció más del 100% durante el primer semestre de 2009, según TNS Media Intelligence. El gestor de este aumento, Rodolfo Rodríguez, director de mercadotecnia multicultural de General Mills, presentará el discurso principal en la Tercera Conferencia Anual de Medios Hispanos Digitales e Impresos de Portada. Rodríguez presentará las mejores prácticas para conectar con el consumidor hispano y explicará por qué una mayor inversion en medios digitales e impresos es una condicion esencial para el éxito del marketing hispano.
And Bishop Wisecarver, Ginarte and TV Watch.
And Pantene Pro-V, Bacardi. A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
With event marketing and custom pub Que Rica Vida.
Will increase frequency to quarterly distribution. Engages new custom publisher and an ad sales representative firm
Custom publication heavy on coupons.
New print advertising campaign for La Lechera Flakes and Yoplait brands.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Ken Muench and Jeff Fox have left
We are very excited to announce that Jennifer Leen Berglund, Interactive Marketing Manager – Multicultural Marketing, General Mills will provide a presentation about General Mill’s
Direct Mailer Carmen’s Coupones y Consejos and General Mills have teamed up to promote General Mills’ “Box Tops for Education” campaign through a 12-page promotional booklet.