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Pablo Alvarez, director of OMG Digital Latin America is leaving Omnicon Media Group. Alvarez, based in Buenos Aires,  led the digital hub, which was recently estabilished in Buenos Aires. From there panregional media planning and buying has been done for brands including Hilton, Fedex and Mercedes. Alvarez is leaving the company at the end of this week. He did not say where he is going to work now. A replacement for Alvarez at OMG Digital Latin America has not been announced yet.

Pablo Alvarez, director of OMG Digital Latin America is leaving Omnicon Media Group. Alvarez, based in Buenos Aires,  led the digital hub, which was recently estabilished in Buenos Aires. From there panregional media planning and buying has been done for brands including Hilton, Fedex and Mercedes. Alvarez is leaving the company at the end of this week. He did not say where he is going to work now. A replacement for Alvarez at OMG Digital Latin America has not been announced yet.

En este artículo, Marcelo Salup, Publicista y Mercadotécnico profesional, evalúa la efectividad de las redes sociales como medios, como soporte de publicidad, como marca y como plataforma social.

Ningún otro fenómeno ha cautivado tan rápido la atención de la gente como las redes sociales. Después de todo, ofrece la oportunidad de estar en contacto con amigos lejanos, ex novias, colegas… todo esto con un cierto grado de intimidad (puedes ver fotos de sus bebés, perros, fiestas, etc.) y es gratuito.

Ningún otro fenómeno ha cautivado de tal manera la atención de los anunciantes como las redes sociales. Después de todo, ofrece la oportunidad de alcanzar infinidad de consumidores de manera íntima y en un momento inesperado que hará, con algo de suerte, que el mensaje sea más efectivo. Y lo mejor de todo es que es casi gratuito.

Las redes sociales esgrimen tres promesas:

Primero, como “gente común”, me permitiría estar en contacto con la gente que quiero estar en contacto. Segundo, como publicista profesional, me ofrecería un soporte que me permitiría alcanzar a los consumidores de manera más impactante porque el mensaje estaría personalizado en función de las necesidades y gustos del cliente al que apunto. Tercero, como marca, me daría la oportunidad de interactuar con infinitos consumidores en un ambiente abierto y amigable.

Entonces…¿Qué pasa?

1.    Las redes sociales como plataforma social

La semana pasada, solo en mi casa, me enteré que un ex colega planificador de medios en Nueva York tuvo un bebé (Massimo Joseph), que la hermana menor de uno de mis mejores amigos pasó por un doloroso divorcio y que Steve Sternberg dicta una conferencia Nielsen de tres días en Las Vegas.

Conclusión: Un sí definitivo. A las redes sociales como plataforma social.

2.    Las redes sociales como soporte de publicidad

En dos encuestas diferentes de las que conduje, apenas el 15% de los encuestados afirmó hacer click sobre algún aviso publicitario en las redes sociales. [09:55:37 a.m.] Pablo Carrasco: La cantidad de respuestas obtenidas (menos de 100) es ya, de por sí, una signo sobre cómo funciona la interacción con el consumidor en esas redes. Anecdóticamente, la mayoría de mis amigos y conocidos también obtuvieron una tasa baja de interacción con publicidad directa en las redes sociales. Históricamente, la tasa promedio de clicks (CTR- “Click Through Rate” o porcentaje de personas que visitan una página y hacen click en un determinado botón o vínculo) se ha estado deslizando a la baja, a tal punto que probablemente en la actualidad el CTR es inferior a un 1%.

Como una “persona común”, a mi mismo me repele la publicidad que ofrecen algunas redes sociales. Aquí va una de las muchas joyas que he recolectado en los últimos 2-3 meses:

·         “Nuevo y Poderoso Generador de Links: ¿Por qué todos las empresas de mercadotecnia de afiliación pierden dinero?

Además de docenas de anuncios analfabetos, también me han ofrecido: aperitivos, aceleradores para bajar programas de computación, “servicios para eliminar legalmente deudas de tarjeta de crédito en un 80% por 10.000 dólares”, una droga para reducir el colesterol, un remedio para la tranquilidad, una oferta para vender paneles solares, descuentos en medicamentos, un servicio de señoritas acompañantes, un aclarado de arterias, remedios para el dolor de espaldas y… aceite de víboras, no… hasta ahora.

Es un objetivo aleatorio en todo sentido. De hecho, cuando cree un anuncio en una red social para un producto fotográfico y decidí jugar un poco con el objetivo, me encontré con:

§ 254.220 personas:

          Que viven en EEUU

          Que viven en Florida, Nueva York, Nueva Jersey, Connecticut o California

          Entre 25 y 54 años inclusive

          Que les gusta la fotografía, Canon, Nikon o que son fotógrafos

          Que se graduaron de la universidad

Conclusión: Ni mucho, ni poco.  Definitivamente los medios sociales como soporte publicitario sirven para algunos objetivos (un cuarto de millón de personas puede, después de todo, no solo ser un excelente grupo sino que puede influenciar a otro cuarto de millón). Pero ¿está el vaso medio lleno o medio vacío?

3. La gran prueba. La interacción de los medios sociales con las marca.

Esto es, después de todo, para lo que están las redes sociales, ¿verdad? Nuevamente: No hay un resultado claro.

Hablemos de tamaño:

§ Hay grandes grupos (páginas) en Facebook: Coca Cola tiene casi 6 millones de fans, Pepsi tiene 757.000 fans, Doritos 849.000, Nike 2.248.000, Ferrari 959.000 y Louis Vuitton 1.088.000 fans.

§ Sin embargo, muchos de los grupos son tan pequeños que no pueden impactar de manera alguna a la venta de sus productos. Por ejemplo, Colgate Wisp tiene 3.738 fans, American Airlines 61.656 y Comcast 6.349.

Hablemos del entorno en que están estos grupos en las redes sociales:

Muchos de los seguidores (“fans”) se unen a las páginas de las marcas o grupos para quejarse (¡y de manera muy llamativa!). Otros tienen poquísima interacción.

Entre otros comentarios, he visto:

UPS- a 8.731 personas les gustan estos comentarios?

§ Seguidor: John Terry: “Ahora usaré Fedex para todos mis envios. UPS esta apoyando a La Raza, una organización racista y a favor de las organizaciones en contra de los inmigrantes.”

§ Seguidora Patty Moraites Apkarian: “Pongo “me gusta” solo para poder postear. ¡Con Fedex es mucho más fácil!. Hoy me transfirieron 7 veces mientras trataba de averiguar por qué no podía realizar un pago on-line.”

Colgate Wisp- a 3.716 personas les gusta esto:

Colgate Wisp: En el mercado, en el cine, el auto. Dónde y cuándo usa Colgate Wisp? Cuéntenos!

§ Seguidora Tonia Tucker Kirven: “Todo el tiempo. Los amo.”

§ Gabriella D´Innocenzo: “Mientras manejo, después de comer, antes de ir a dormir.”

§ Melody Noemí Ramos: “Mientras viajo, especialmente en avión.”

§ Anneliese Thyer: “Nunca consideraría usar un producto desechable ni derrochar mi dinero en él.”

Samsung- a 47.238 les gusta esto:

§ Junaid Zaheer: “Quiero información sobre los precios de aires acondicionados Samsungs en Pakistan.”

·         Benjiro Weiss: “Amo sus Home Theaters.”

·         Jarrell Prichard: “No cumplieron con el acuerdo de Samsung de arreglar mi heladera…”

Además, muchos de los grupos muestran una completa inactividad. La gente se hace “fan”, pero nunca vuelven, negando la interacción que caracteriza a las redes sociales.

Conclusión: Muchos pequeños grupos de seguidores (“fans”) no pueden ser determinantes: “Pueden 3.000 personas afectar la venta de Wisp- y muchos seguidores se convierten para criticar a la compañía, con algunas excepciones.”

Siendo un extrovertido, usuario temprano y activo de redes sociales que resulta ser un comprador y planeador de medios, es inevitable que saque las siguientes conclusiones:

1.    Las redes sociales (Facebook por ejemplo) están aquí para quedarse. Infinidad de personas no pueden estar equivocadas. Cada informe de investigación que leo resalta dos tendencias: un incremento de usuarios y un incremento en el uso de las redes sociales.

2.    No creo que ningún anunciante haya encontrado la vuelta a los anuncios en las redes sociales. Parece haber dos categorías de fanáticos, los aburridos y los que se unen a los grupos para decirle a las compañías que apestan. Evidentemente, algunas compañías si lo están haciendo bien, como Nike o Coca Cola… pero si miran detalladamente un 25-30% de los comentarios son negativos.

3.    Las personas son egoístas. Los grupos que atraen seguidores, que interactúan y se mantienen en contacto con el grupo, les ofrecen algo. No importa si es una vista exclusiva de un zapatos fosforescentes (Nike), la posibilidad de ganar 200.000 dólares para un proyecto (Pepsi) o ganar un vale de compras por compartir la “Historia del Dia del Padre” (Pampers).

De manera que, ¿Social? ¡Sí! ¿Medio? No aún.

Marcelo Salup es comprador y planeador estratégico de medios, experto en medios con 25 años de experiencia en los mercados hispano en EEUU, Latinoamericano, Asiático y Europeo. Ha desarrollado estrategias integradas para clientes como Porsche, DIRECTV Mas, BlueCross, BlueShield y más… 

In this article, advertising and marketing professional Marcelo Salup evaluates social media’s effectiveness as an advertising platform, as a social platform and as a brand.
 
No phenomena has caught fire so quickly among “regular folk” as social media. After all, here’s an opportunity to stay in touch with long lost friends, ex-girlfriends, people in your industry… all of it with a certain degree of intimacy (you get to see pictures of their babies, their dogs, their parties) and free to boot.
 
No phenomena has so caught advertisers attention as social media. After all, here’s an opportunity to touch zillions of consumers in an intimate, unguarded moment with what would hopefully be a more impactful message. And, best of all, all of it almost for free.
 
Social media had three promises going in:
 
First, as a “regular folk”, it would allow me to keep in touch with people that I wanted to be in touch with.
Second, as an advertising professional, it would give me a platform from which to reach out to consumers in a more impactful way because it would be customized to the needs and wants of my target consumer.
Third, as a brand, it would give me an opportunity to interact with zillions of consumers in an open, friendlier environment 

So… what happened?
 
1. Social platform. 

In the past week alone, I learned that my ex-planner in New York just had a baby (Massimo Joseph), that the kid sister of one of my best friends just went through a painful divorce and that Steve Sternberg is in a 3-day Nielsen conference in Las Vegas.

Bottom Line: Solid Yes 

2. As an advertising platform.

In two different polls I conducted, barely 15% of all respondents reported clicking on any ad in a social network. The very size of the respondent base (less than 100 people) is, by itself a sign of the consumer interaction. Anecdotically, most of my friends and acquaintances also report low interaction with straight advertising in social sites. Historically, CTR’s (click through rates) have been sliding so that today we probably do not see even a 1% CTR across the board.
 
As a “regular guy”, I’m also apalled at the advertising I am served. Some of the jewels I’ve collected in the last 2-3 months:

  • New Power Link Generator: “Why do 99% of all Affiliate Marketers loose (sic) money…?”
  • Mafia Wars: “or you could wind up sleeping with the fishes (sic)”
  • From “Wanta (sic) know the truth” – “if your (sic) sick and tired”…

In addition to dozens of illiterate ads, I’ve also been served with: fat-burning snacks, “computer accelerating” downloads, services to “legally remove 80% of my credit card debt over $10,000”, a  cholesterol-blasting drug, a shocking new remedy for joint relief, an offer to sell solar panels, anonymous STD testing services, drug discount services, an overnight girlfriend service, an artery-clearing secret, quantum back pain relief and… no, no snake oil.  So far.
 
This is random targeting at its best. Indeed, when I created an ad for a photo product and decided to play around a bit with the targeting, this is what I got:

  • 254,220 people
      • who live in the United States
      • who live in Florida, New York, New Jersey, Connecticut or California
      • between the ages of 25 and 54 inclusive
      • who like photography, canon, nikon or photographer
      • who graduated from college

Bottom line: mixed at best. Definitely some targetting (a quarter million people might, after all, not only be a great group, but also influence another couple of million) but not all that great.
 
3. The acid test: Brand Interaction. 

This is, after all, what social media are all about. Right? Again: Mixed. 

Let’s talk size:

  • There are huge groups (pages) in Facebook: Coca Cola has 5.9 million fans, Pepsi Refreshes has 757,000 fans, Doritos has 849,000 fans, Nike has 2,248,000 fans, Ferrari has 959,000 and Louis Vuitton 1,088,000
  • Many of the groups, however, are so small that they can’t conceivably move the needle: Colgate Wisp has 3,738 people, American Airlines has 61,656 and Comcast has 6,349

Let’s talk environment now.
 
Many “fans” join brand pages or groups just to complain (and loudly). Others have the most inane comments ever. Among some of the comments I saw today: 

UPS – 8,371 people like this. 

  • Inger Elise Latterkrampå Ackles: UPS SUCKS major.
  • John Terry: I will now being using FedEx for all of my deliveries. UPS is
    giving $750,000 to La Raza, a racist, pro-illegal immigrant group
  • Patty Moraites Apkarian: I "liked" this just to post! Fedex is so much easier!
    Todya I got transferred 7 times while trying to figure out as to why I couldn't do an online shipment.

Colgate Wisp – 3,716 people like this.

  • Colgate Wisp: At the mall, at the movies, in the car after the drive-thru.
    When and where do you use Colgate® Wisp®? Tell us!
  • Tonia Tucker Kirven: All the time. I love them
  • Gabriella D'Innocenzo: While driving, after i eat, before bed
  • Melody Noemí Ramos: while traveling, specially when i'm on airplanes.
  • Anneliese Thyer: I would never consider using such a wasteful disposable item

SAMSUNG – 47,238 people like this.

  • Junaid Zaheer: I want info about SAMSUNG Air Conditioners prices in Pakistan.
  • Benjiro Weiss: I love the Home Theater Systems you guys make
  • Jarrell Prichard: Paul's Certified Appliance – Fresno won't honor their agreement w/ Samsung to fix my fridge w/o gouging me for +$105 (beyond what Samsung pays and I'm not required to)

In addition, many of the groups show a complete lack of activity. People “fan” them, but never come back, negating the social interaction component.
 
Bottom line: tons of small groups that don’t move the needle –can 3,000 people really affect Wisp sales—and where many of the fans join to loudly critizice the company with some great exceptions thrown in. Not great.
 
Being an extroverted, early-adopter, highly-active social media user who happens to do strategic planning and buy media for a living, it was inevitable that I would draw some conclusions:

1.   Social environments (e.g., Facebook) are here to stay. A zillion people can’t be wrong and every single piece of research I read points out towards two trends: increasing user base and more frequent use of social media

2.   I don’t think any advertiser has really cracked the code yet. For every
dyed-in-the-wool fan there seems to be 2 inane boring ones and another one that just wants to tell the company “you suck”. Evidently, some companies are doing well: Coca Cola, Nike, Ferrari… but go deeper into the walls and you’ll see that easily 25%-30% of the comments are really negative.

3.   People are selfish. Groups that attract fans, get them to interact positively and keep them coming back all give something, whether it is a preview of fluorescent shoes (Nike), the possibility of winning a $20,000 grant to follow your heart in a project (Pepsi), or winning a shopping spree for sharing their Father’s Day story (Pampers)

Social? Yep! Media? Not quite yet.

Marcelo Salup is a strategic planning and media expert with over 25 years of experience in the US, Latin America, Asia and Europe. He has developed integrated strategies for clients such as Porsche, DIRECTV Mas, BlueCross BlueShield and more.

  • Juanita's Foods

Juanita's Foods has announced the launch of its new Back-to-School promotional campaign. The campaign aims to financially help parents and educators in these rough economic times, while aiding in the educational development of tomorrow's leaders.

The Juanita's Back-to-School promotion will award 50 $1000 prizes nation-wide. "This year's promotional campaign has been designed with the economic crisis in mind, as a means of extending a helping hand to our customers during the 2009-2010 school-year" said Aaron De La Torre, Juanita's Foods Co-CEO. 

"One of the primary reasons for the growth of the US Hispanic market is that parents want their children to have the best education possible. Juanita's understands this and is eager to lend a helping hand during these difficult economic times." said Mark De La Torre, Juanita's Foods Co-CEO.

 

  • Clarins

Skincare brand Clarins launched a campaign for a new product line with the unveiling of its corporate Facebook and Twitter sites. The new Multi-Active Day skincare was released earlier this month and is aimed at a younger demographic for the beauty brand – the under 40-year-old woman – so Clarins decided it was a good opportunity to introduce its first social media efforts.

The initiative is one element of a larger marketing campaign, including advertising and PR, for the Multi-active Day line, which starts at $54. The company would not disclose the PR budget, but Dempsey noted that for the first time, the company is extending a larger portion of its dollars to PR and social media.

This week, the team, including interactive agency Special Ops Media, will promote the launch of the social media platforms and skincare products through an announcement to bloggers, Web sites, and short-lead media outlets. In the future, the new Twitter and Facebook pages will be used to promote initiatives for other lines and highlight additional Clarins projects. In March, the company had announced its plans to expand its PR activity in an effort to reach a wider range of consumers, including a more youthful audience and a Hispanic consumer-base.

  
  • Howard, Merrell & Partners

Howard, Merrell & Partners, a strategic branding and advertising firm, recently expanded its services with the formation of a Hispanic Marketing Group. The Group will focus on the development and execution of advertising, direct mail, public relations and social media marketing specifically targeted at the Hispanic market.

Portada talked to Jim Cobb, president and CEO of Howard, Merrell & Partners, for more details on the newly formed group, click here.

 

  • Grupo de Entretenimiento Trimarchi (GET)

Trimarchi Investments has contracted The Group in an effort to reposition their corporate image and TeleRevista Magazine. GET delivers over half-a-million impressions via various properties including, TeleRevista and Punto y Claro, and have TV and radio segments. The Group’s first assignment is to reposition and re-launch TeleRevista, a GET’s core publication that has been in the market for 17 years.

“THE GROUP was selected after a review of agencies turned out that they had the most experience launching brands and they had the most creative solutions to take our brands to the next level”, said Salvatore Trimarchi, GET CEO.

 

  • Red Cross

The American Red Cross plans to target moms and small businesses with the launch of a cause marketing campaign with Clorox and FedEx to raise awareness about disaster preparedness. The campaign began last September first. The ongoing effort will use social media and traditional media to encourage the public to prepare for emergencies, said Mark Ferguson, officer of corporate partnerships for the Washington-based nonprofit.

The Red Cross is reaching out to trade media, business media, and the major daily newspapers in advance, and has plans for an SMT with national and regional outlets on September 11, led by campaign spokesperson Jamie Lee Curtis. It is also reaching out to mom bloggers, as well as bloggers who cover marketing and advertising and nonprofits, and Spanish-speaking bloggers who have a Hispanic audience, noted Jennifer Lubrani, a media coordinator for the Red Cross' communication and marketing department.

The goal is to reach mothers, with children who are 18 years old or younger, through partner companies like Clorox and FedEx using the Red Cross Web site or social media channels like YouTube, Flickr, and Facebook.

The campaign was coordinated in-house by the Red Cross, said Ferguson. It is not working with an agency.

 

  • Alpine Access

Alpine Access, the provider of contact center solutions for brand-conscious companies, announced that the company is hiring 400 bi-lingual employees within the next four months. The company is looking for customer care professionals who speak Spanish or Chinese (Mandarin and/or Cantonese specifically) as well as English in order to meet demand from new and existing customers. These bi-lingual positions provide the ability to work from home and can be based throughout the nation.

 

  • Casa Latino

Casa Latino Franchise Corporation, the network of Hispanic real estate offices, has executed its first regional development agreement with Casa Latino Global Development, LLC.

Based in Celebration, Florida, Casa Latino Global Development, LLC, (CLGD), owned and operated by Joseph and Michael La Rosa, became a franchise owner in late 2008. Now, less than a year later, the company has opened more than a dozen locations in Orlando and has forged an alliance with Casa Latino Franchise Corporation, the franchisor.

Effective immediately, Casa Latino Global Development will be developing teams in the following markets to sell, open and operate new Casa Latino Real Estate offices: Houston, TX, Atlanta, GA, Nashville, TN, Memphis, TN, Baton Rouge, LA, New Orleans, LA, Little Rock, AR, Fayetteville, AR, Raleigh Durham, NC and Charlotte, NC.

 

  • Miami International Fashion Week

Beth Sobol, president of Sobol Fashion Productions, has assigned Silva+Pardo Advertising as the Special Projects Communication Agency for the 12th edition of the Miami International Fashion Week that will take place from Thursday March 18 to Sunday March 21, 2010 in Miami, FL.

In 2009, over 10,000 designers, models, celebrities, fashion aficionados and fashion media from around the world took part in the 11th edition of this remarkable event. For the 2010 edition, Silva+Pardo Advertising will develop a multiplatform B2B-B2C campaign that will be launched in the final days of September, 2009. This strategy will complement the efforts of The Godoy Oliva Group, which is the Business Developing Consultant to Sobol Fashion Productions.

 

  • Arrowhead Advertising

Arrowhead Advertising, a company from Peoria (AZ), reported revenue of $1 million in 2005 and is projected to bring in $5.2 million in 2009. Peoria resident Kyle Eng founded the company in 2003 and remains its CEO.

Eng stated: “Our interactive division is the fastest growing area of our company. When we started, we did mostly traditional television, radio and print ads. That changed when we saw more consumers were getting their information through mobile networks. Online advertising is no longer about creating something for just the computer. Something that you see on a 19-inch screen might likely be invisible on a Blackberry or iPhone. We've been able to adapt.”

Arrowhead most important clients are in the automobile industry: Hyundai, Nissan, Chrysler, GP Ford.

 

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

  • Top Content Provider to Spanish-speaking Audiences

Efe News Services

Esmas.com

GEE Interactive

Grupo Diarios America

Televisa Publishing and Digital

 

  • Top Panregional Advertising and Media Professional

Joel Bary, CEO of LatinMedios

Delilah Fuentes, Media Investment Director, MPG

Grace Palacios, CEO of Publicitas Americas

Christine Iliffe, Sr. Account Manager Vogue

 

  • Top Panregional Advertising Campaign

FedEx, Marriott/MPG,

Puig Latin America/MPG,

Samsung La Fabrica/SMG,

Texaco

 

  • Top Panregional Digital Advertising Campaign

Copa Airlines

General Motors/SMG,

HBO/Media 8

Samsung/SMG

 

  • Top Panregional Print Media Campaign

ABB/AmericaEconomia

"What you don’t know can hurt you"

 

  • Top Panregional Media Innovation

Grupo CERCA

HipCricket

Iniciativa Ser/ MPG

 

Start voting!.

 

The winners will be announced at the Award Luncheon (sponsored by Starcom Media Vest) during the Panregional Advertising and Media Summit at the Mandarin Oriental, Hotel, Miami June 4 2009. Click here to register to the Summit.

 

Top Properties: US Hispanics

 

April 2008 vs. April 2007

 

 

 

 

 

 

 

 

 

 

Unique Visitors (000)

 

Apr-07

Apr-08

% Change

Total Internet : Total US Audience

178,079

190,728

7

Total Internet : Total US Hispanic Audience

16,527

19,807

20

Google Sites

12,244

14,534

19

Yahoo! Sites

13,031

14,533

12

Microsoft Sites

11,489

12,651

10

AOL LLC

N/A

10,818

N/A

Fox Interactive Media

8,917

10,726

20

eBay

8,169

7,959

-3

Ask Network

4,773

5,668

19

Wikipedia Sites

4,707

5,380

14

Apple Inc.

4,240

4,876

15

Amazon Sites

4,322

4,799

11

Viacom Digital

4,562

4,596

1

Time Warner – Excluding AOL

N/A

4,315

N/A

New York Times Digital

3,933

3,500

-11

Photobucket.com LLC

3,184

3,128

-2

Disney Online

2,615

3,089

18

Glam Media

1,011

3,001

197

FACEBOOK.COM

1,525

2,845

87

AT&T, Inc.

2,545

2,813

11

Adobe Sites

2,884

2,813

-2

Atrinsic, Inc.

N/A

2,781

N/A

Weather Channel, The

2,765

2,706

-2

Superpages.com Network

1,859

2,678

44

CNET Networks

3,211

2,661

-17

Verizon Communications Corporation

2,353

2,601

11

UNIVISION.COM

2,847

2,595

-9

Shopzilla.com Sites

2,064

2,567

24

Bank of America

2,651

2,514

-5

craigslist, inc.

N/A

2,433

N/A

Connexus

2,813

2,391

-15

Target Corporation

2,507

2,318

-8

Wal-Mart

2,777

2,282

-18

Gorilla Nation

3,381

2,272

-33

Yellowpages.com Network

1,593

2,171

36

United Online, Inc

2,509

2,065

-18

Monster Worldwide

2,279

2,006

-12

Real.com Network

2,240

2,001

-11

Expedia Inc

2,233

1,899

-15

WordPress

N/A

1,840

N/A

Comcast Corporation

1,627

1,834

13

ARTISTdirect Network

2,210

1,827

-17

CareerBuilder LLC

1,672

1,682

1

Oversee.net Network

2,096

1,682

-20

Pearson Education

1,107

1,663

50

Hearst Corporation

N/A

1,632

N/A

CBS Corporation

1,445

1,622

12

Answers.com Sites

1,529

1,609

5

IRS.GOV

959

1,609

68

Lycos Sites

3,021

1,574

-48

iVillage.com: The Womens Network

1,469

1,498

2

Travelport

1,922

1,493

-22

Ticketmaster

1,473

1,485

1

MYHOTCOMMENTS.COM

121

1,459

1,110

Experian Interactive

1,359

1,457

7

Yellow Book Network

370

1,443

290

JPMorgan Chase Property

1,317

1,410

7

Capital One

1,363

1,396

2

ESPN

1,529

1,370

-10

Demand Media

929

1,351

45

Cox Enterprises Inc.

1,780

1,335

-25

Terra Networks

1,978

1,320

-33

Citysearch

1,222

1,285

5

HI5.COM

1,014

1,273

26

Gannett Sites

1,345

1,270

-6

Weatherbug Property

1,352

1,250

-8

Dictionary.com Sites

1,565

1,223

-22

NBC Universal

1,516

1,223

-19

E.W. Scripps

823

1,212

47

Citigroup

1,302

1,201

-8

Washington Mutual

1,320

1,192

-10

AmericanGreetings Property

1,236

1,191

-4

LIMEWIRE.COM

1,189

1,171

-2

HOTFREELAYOUTS.COM

1,365

1,158

-15

Best Buy Sites

1,271

1,142

-10

ValueClick Sites

1,556

1,132

-27

The Mozilla Organization

854

1,126

32

Travel Ad Network

530

1,119

111

Deutsche Telekom

1,237

1,096

-11

Wells Fargo

1,074

1,084

1

PLAYLIST.COM

455

1,081

137

Batanga

617

1,075

74

Sprint Nextel Corporation

1,487

1,074

-28

WildTangent Network

547

1,070

96

WebMD Health

1,063

1,066

0

Everyday Health

724

1,060

46

Classified Ventures

1,079

1,053

-2

Tribune Interactive

1,305

1,040

-20

UGO

993

1,029

4

HSBC

1,327

1,023

-23

Clear Channel Online

873

1,020

17

Sears Sites

1,265

1,018

-20

MYFLASHFETISH.COM

51

1,018

1,905

MINICLIP.COM

N/A

1,011

N/A

WorldNow – ABC Owned Sites

644

1,003

56

UPS Sites

860

989

15

EA Online

890

975

10

REUNION.COM

804

945

18

MLB.COM

1,008

944

-6

Orange Sites

1,164

935

-20

Intuit

585

930

59

Six Apart Sites

1,432

927

-35

Macy's Inc.

839

906

8

WhitePages

1,154

897

-22

USPS.COM

899

891

-1

JCPenney Sites

765

890

16

Hewlett Packard

1,250

872

-30

Travelocity

883

862

-2

Televisa Digital Sites

790

850

8

PRONTO.COM

76

847

1,014

Dell

1,276

812

-36

imeem

N/A

808

N/A

Craveonline

N/A

802

N/A

Mattel Sites

767

795

4

Encyclopaedia Britannica

682

791

16

Vivendi

798

786

-2

Circuit City Stores, Inc.

917

779

-15

Job.com Sites

N/A

773

N/A

The Washington Post Company

792

758

-4

The Home Depot, Inc.

1,235

756

-39

Wachovia Corp

524

755

44

BBC Sites

971

753

-23

Revolution Health Network

0

751

184,905

Sony Online

1,095

751

-31

CondeNast Publications – CondeNet Network

512

751

47

METROLYRICS.COM

N/A

749

N/A

PBS

772

735

-5

NETFLIX.COM

681

723

6

NetShelter Technology Media

828

723

-13

WEBKINZ.COM

196

709

262

NIH

1,149

708

-38

Metacafe

1,013

701

-31

Intelius

981

686

-30

Limitedbrands

638

683

7

Gap, Inc.

839

681

-19

OVERSTOCK.COM

672

678

1

Internet Broadcasting Systems

632

677

7

CA.GOV

798

670

-16

Gameforge Sites

35

667

1,793

Break Media

N/A

667

N/A

Kayak.com Network

444

662

49

SBC Yahoo! Online Protection (App)

N/A

656

N/A

World Wrestling Entertainment (WWE)

651

655

1

FREEWEBS.COM

861

650

-25

Source Interlink Companies

48

648

1,261

Move Network

652

643

-1

EDMUNDS.COM*

434

640

47

General Motors

604

631

5

Buzznet

448

625

40

BEBO.COM

470

622

32

PCH.COM

808

620

-23

Blockbuster Inc.

707

611

-14

SLIDE.COM

1,148

607

-47

Dominion Enterprises

645

606

-6

McClatchy Corporation

660

606

-8

Internet Brands, Inc.

436

601

38

Earthlink

1,079

600

-44

US.COM

151

598

297

Hollywood Media Corp.

757

596

-21

Discovery.com Sites

780

596

-24

Eastman Kodak

423

594

41

American Express

532

592

11

ABC.COM

581

586

1

Sony BMG Music Entertainment

647

582

-10

Kraft Foods

628

581

-7

INFO.COM*

357

574

61

Infospace Network

833

561

-33

Priceline.com Incorporated

834

555

-33

LOWES.COM

756

554

-27

NFL Internet Group

954

553

-42

Alloy

1,056

552

-48

GiantRealm

26

552

1,983

HotChalk Network

793

551

-31

FedEx

N/A

548

N/A

STATE.TX.US

722

545

-25

TOPIX.COM

298

543

82

QUIZROCKET.COM

N/A

543

N/A

DAILYMOTION.COM

600

538

-10

Southwest Airlines Co.

788

534

-32

EZINEARTICLES.COM

252

534

112

Toysrus Sites

877

530

-40

Toyota

387

525

35

Walgreen Co.

587

515

-12

VEOH.COM

209

513

145

Morgan Stanley Dean Witter Property

869

509

-41

BabyCenter Network

406

502

24

Belo

316

500

59

Art.com Sites

654

499

-24

Berkshire Hathaway Inc.

750

498

-34

Mevio Network

179

493

175

TALEO.NET

605

491

-19

ED.GOV

684

488

-29

Womensforum.com Sites

374

481

29

American Airlines

540

480

-11

Department of Commerce

438

479

9

Ford Motor Company

685

479

-30

Spill Group

N/A

476

N/A

BECOME.COM

122

475

288

Groupe PPR

330

473

43

Nextag.com Sites

758

471

-38

GAMEVANCE.COM

23

468

1,913

Reader's Digest Digital Network

285

465

63

Source: comScore Media Metrix

 

Note: Audience: All Persons at U.S. Home/Work/College-University Locations