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Retargeting

Latam E-Commerce Propelled by Pandemic: Brands Weigh Into the Whys and Hows

E-Commerce is skyrocketing in Latin America as the current pandemic  has accelerated digital transformation. This makes the benefits to be reaped from e-commerce investments and e-commerce marketing extremely tantalizing to corporations active in Latin America. To understand how the pandemic has catapulted e-commerce in the region, Portada talked to four Latin American brand marketers from Best Buy, Nestle, Colgate Palmolive, and New York Life who will be participating at our May 19 Portada Live Americas virtual event.

Portada Mexico 2020

WHY ATTEND WHO PARTICIPATES MEET THE TEAM PARTNERS VENUE 250+1:1 MEETINGS 3Portada Council SystemMeetings 300+Key Decision Makers 5Highly Curated VIP Functions 4Brand Insight Sessions Mexico

Portada Miami 2020

WHY ATTEND WHO PARTICIPATES MEET THE TEAM PARTNERS VENUE 250+1:1 MEETINGS 3Portada Council SystemMeetings 300+Key Decision Makers 5Highly Curated VIP Functions 4Brand Insight Sessions Miami,

German Villegas

    German Villegas Digital & E-Commerce Manager Colgate Palmolive Young marketer with over 5 years of experience, German Villegas graduated from Universidad Iberoamericana’s Marketing

Brand Star Committee LATAM

Back to Council System Portada’s Brand Star Committee LATAM is a highly regarded group of brand marketing executives that are very enthusiastic about targeting consumers

MEC’s Stanlei Bellan: “Agencies Need to Go Beyond Media and Help Clients Connect with Consumers Along the Purchase Journey.”

MEC LatAm appointed appointed Stanlei Bellan as regional development officer for MEC across Latin America late last year. Bellan, based in Miami  is tasked with developing MEC’s content strategy and new business opportunities, as well as new products and business areas in conjunction with national universities and venture capitalists. Portada was curious about Bellan’s new role and asked him about what it entails.