A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
[ctahfb] People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move?
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
This past December, Exponential, a company dedicated to digital media and advertising intelligence solutions, announced the opening of a new office in Mexico. The new
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
One of the highlights of last week’s Sixth Annual Hispanic Advertising and Media Conference were the Portada Advertising and Media Awards. Portada’s audience elected the Universal Pictures “Savages” as the Top 2012 Hispanic Advertising campaign.
Conill announced that Ross Ludwig (photo) will join the agency as its Executive Creative Director effective September 1. Mr. Ludwig (42) was previously part of the creative team that produced ideas for such agencies as Crispin, Porter + Bogusky, Goodby Silverstein and Partners, Wieden+Kennedy, BBDO, Mother and Chiat/Day, among others.
Costa Mesa-based El Pollo Loco Inc. might be searching for a new advertising agency of record. The grilled chicken chain is no longer working with Hollywood-based goodness Mfg.
Tiffany O’Hare {Impremedia}, Bill Elliott {Impremedia}, Hugo Hernandez {Impremedia}, Richard Taub {Vme}, Erich Linker {Journal Register Company}, Jürgen Mainka {Red Bulls}, Randy Falco {Univision}, Angelina Villareal { GfK Custom Research}, Joe Kutchera {Acento}, Verena Sisa {Conill/Saatchi & Saatchi}, Stephen Dove {Prisa TV}.
Tiffany O’Hare {Impremedia}, Bill Elliott {Impremedia}, Hugo Hernandez {Impremedia}, Richard Taub {Vme}, Erich Linker {Journal Register Company}, Jürgen Mainka {Red Bulls}, Randy Falco {Univision}, Angelina Villareal { GfK Custom Research}, Joe Kutchera {Acento}, Verena Sisa {Conill/Saatchi & Saatchi}, Stephen Dove {Prisa TV}.
Tiffany O’Hare {Impremedia}, Bill Elliott {Impremedia}, Hugo Hernandez {Impremedia}, Richard Taub {Vme}, Erich Linker {Journal Register Company}, Jürgen Mainka {Red Bulls}, Randy Falco {Univision}, Angelina Villareal { GfK Custom Research}, Joe Kutchera {Acento}, Verena Sisa {Conill/Saatchi & Saatchi}, Stephen Dove {Prisa TV}.
Toyota, Honda and Nissan dominate new vehicle preferences among Hispanics in the U.S., according to Polk. The three companies account for 46.4 percent of the Hispanic market based on an analysis of new vehicle registrations for the first nine months of 2010. Toyota leads the market by far with more than 20 percent share of the Hispanic market, and 46 percent greater volume in registrations than its next closest competitor. Hyundai, Mazda and Kia are also included in the top 10 list based on registrations by volume to Hispanics.
Arturo Duran {Impremedia}, Miriam Muléy {The Vox Collective}, Carolina Dammert {The Vox Collective}, Ana Aguilar {The Vox Collective}, Rebecca Zabal {The Vox Collective}, Fernando Estrada {Eclipse MS}, María Luisa Francoli {MPG}, Joel Ewanick {General Motors}, Ivette Fernandez {CHLI}, Susan Gonzalez {CHLI}, Vicki Iseman {CHLI}, Orlando Padilla {CHLI}, Rafael Hernandez {.Fox Networks}, Chris Saridakis {GSI}, Sergio Salinas {El Paso Times}.
Recently launched channel is one of the site’s most popular.