For the third time this year, Portada and CNN en Español partnered up for the last thought leadership breakfast for multicultural markets. This edition’s brilliant panelists included Cynthia Dickson, Associate Director, Multicultural Strategy at Canvas, Elizabeth Barrutia, CEO & Founder of Baru Advertisement, and Teylez Perez, VP, Marketing & Advertising at Pantaya, Lionsgate.
CNN en Español’s original Docufilm ‘Pulse, Huellas de la masacre’ won a GLAAD award to Outstanding TV Journalism. The documentary analyzes the terrorist attack on gay nightclub Pulse. This recognition is a breakthrough for journalism dedicated to terrorism and the Latino gay community.
With multicultural consumers representing an increasingly important percentage of the U.S. population, media buyers and vendors need to be very aware of where ad dollars should go, as well as really understand the process of media buying according to what’s happening in the marketplace. Pannelists at the CNN breakfast included Isabella Sánchez, VP, media integration at Zubi Advertising; Ana L. Soto, National Media Manager at JCPenney; David Mesas, VP, Business Development at Geoscape; and Jessica Román, VP, Media Director at Publicis Media.
Portada and CNN en español joined forces at the first Thought Leadership Breakfast for the Multicultural Markets in New York. We asked Cynthia Hudson, SVP and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S., about CNN en español’s goals for this year, and how their recent agreement with Nielsen will help achieve those goals. CNN en Español, the sole 24-hour Spanish-language news network in the U.S., will have access to Nielsen’s Hispanic demographic data, which will help CNN reach Hispanic audiences more effectively.
Nielsen and CNN have reached an agreement to provide daily national television measurement to CNN en español. The multi-year agreement provides CNN en Español with national TV ratings for the network. The service also offers access to Nielsen’s rich Hispanic demographic data.
CNN Latino, the news network directed to the Hispanic market in the US, will close down its programming operations after a year, this February.
CNN Latino, the Spanish block programmed exclusively for the U.S. Hispanic market, has signed an affiliation agreement with KPDR Partners to begin airing on KPDR-LD 19
Rafael Nadal, siete veces campeón del torneo de Roland Garros, será el primer invitado de “Frente a frente”, espacio de entrevistas que la periodista Ana Pastor estrenará en CNN en Español el 14 de octubre, a las 20 horas de Los Ángeles (EE.UU.) (5 de la madrugada del 15 de octubre, en España).
Rafael Nadal, siete veces campeón del torneo de Roland Garros, será el primer invitado de “Frente a frente”, espacio de entrevistas que la periodista Ana Pastor estrenará en CNN en Español el 14 de octubre, a las 20 horas de Los Ángeles (EE.UU.) (5 de la madrugada del 15 de octubre, en España).
Sylvia Rosabal (Telemundo), Evan Harrison (Univision), Willie Lora (CNN), Sandra Alfaro (LNC), Scott Becher (Zimmerman Advertising)
Miguel Marquez (CNN), Luis Felipe Godinez (Univision), David Zaslav and Jose Baston Patino (Univision), Cristina Schwarz (Univision),
Portada interviewed Cynthia Hudson, Senior VP and General Manager of CNN En Español about the recent relaunching of the site.
CNN en Español.com, a site targeting the U.S. Hispanic market, is being relaunched as of today. The site has a blog like structure and according to CNN’s press release users will be able to find the latest news, the best videos, photo galleries, and editorial features. The site offers many of CNN’s multiplatform editorial products.
Inside the agreement to provide spanish-language current affairs and archival content to ChatGPT. How it impacts Spanish-language content for the U.S. Hispanic market.
At Portada, we are keeping our finger on the pulse of all things marketing and media. “Insider” is our digest of news and occurrences that have gotten under the radar lately and deserve attention and analysis. Today, we look at why ad sales forces are coming back, NGL’s Lawsuit against GoDigital, the decline in social referrals to websites, and more…
Ancestry, Uber, Wizz, SIXT … and other brands currently targeting the U.S. consumer.
Media buying executives Gloria Constanza, Partner, Chief Contact Strategist, d’exposito & Partners, Alex Minicucci,VP, Director Video Investment, Horizon Media, and Michael Roca, Executive Director, ELEVATE, Omnicom Media Group talked about some of the challenges they face as media buyers during the Hispanic TV Summit last week.
The milestone was commemorated as Debi and David Clifford, who are vacationing from Ohio and representing Carnival guests everywhere as the 100 millionth, boarded the ship with their family.
Analyzing Super Bowl commercials provides some interesting insights for marketers on what commercials need to be most effective post-Super Bowl.