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According to comScore, smartphones and tablets drive a growing share of internet content consumption in Argentina. The report about connected device usage in Argentina found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012.

Of this non-computer traffic, mobile phones drove 70.4 percent of traffic, while tablets accounted for 25.2 percent. Other devices (which include iPods, e-readers, gaming consoles, etc.) accounted for 4.4 percent.

“Internet consumption in Argentina is beginning to change in a meaningful way as consumers embrace a growing number of devices to stay connected,” said Marcos Christensen, comScore country manager for Argentina. 

Google Android led as the top mobile platform, accounting for 56.3 percent of mobile phone page views, while Apple’s iPad led the tablet market driving 78.3 percent of tablet page views in March 2012 in Argentina.

iOS drove 10.7 percent of mobile traffic, while Symbian closely followed accounting for 10.6 percent of mobile page views. iPads dominated the tablet market, accounting for nearly 4 in every 5 page views occurring on tablet devices during the month, while Android tablets accounted for 19.5 percent of tablet traffic.



Raúl Ramírez Riba is an avid digital content buff whose passions include film and music. He studied Communications at the Universidad Iberoamericana in Mexico City. Raúl worked for three years as head of web operations at radio station Ibero 90.9 and spent a year as Editor in Chief of the portal. He is currently Editor-at-Large at Portada.

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