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Editorial Staff @portada_online

Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.

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CTV Advertising

CTV Advertising: A Tale of Have and Have-Nots?

CTV advertising is where open Internet publishers have the most to gain. However, not everything is rosy: low ad fill rates, technical challenges, and winner-take-all situations. What are CTV’s growth drivers and obstacles? Where are CPM’s and how is inventory developing? Portada asked insiders, and we developed these 9 questions and answers.
Companies mentioned: Amazon, Google, Meta, Revry, IGN, Canela Media, MyCode, NBC/Uni Telemundo, TelevisaUnivision, Paramount, Disney, Netflix…