More flexibility for attendees! Portada is providing the option to attend PortadaLat on June 8 – 9 in Miami just one of the two days. This way you can focus on the content and networking opportunities you like the most and spend less!
You can ATTEND:
– the OVERALL EVENT for US$ 599
or DAY 1 (JUNE 8) OR DAY 2 (JUNE 9) for just US$ 399!
DAY 1 HIGHLIGHTS
DATA MARKETING FORUM
THE IMPERATIVE: The use of Analytics to increase Multicultural Marketing Efficiency. A primer HISPANIC CONSUMER: Defining, Reaching and Connecting with Hispanic Audiences
with Mebrulin Francisco, Partner, Director Marketing Analytics Multicultural, GroupM, Ana Crandell, Group Account Director, OMD Multicultural, Oscar Padilla, Senior VP of Marketing and Digital, Pulpo Media, Maria Fernanda Ordonez, SVP, Media Director Identity, Francisco Morillo, Digital Marketing Manager, Xoom, Jose Luis Valderrama, CEO and Founder Hispanic Group.
A CMO DISSECTS GLOBAL TRAVEL MARKETING TRENDS
Kick-Off Fireside Chat: Dorothy Dowling,Chief Marketing Officer, Best Western® Hotels & Resorts in conversation with Adam Singolda, CEO & Founder, Taboola
SHAPING THE FUTURE OF PANREGIONAL MARKETING: The Role of Miami
With Yazmid Aguilar, Sr. Marketing Communications Mgr LATAM- Jarden Consumer Solutions – Jarden Consumer Solutions, Irving Plonskier, SVP-General Manager, Sony Pictures Television, Fernando Monedero, Managing Director, MediaBrands Miami
ATTEND Day 1 for only US$ 399 (Select Day 1)
CHECK OUT out the evolving agenda!
DAY 2 HIGHLIGHTS
TRAVEL MARKETING FORUM
CREATING STRONG TRAVEL BRANDS: Fighting Commoditization in Travel Services
With Rolando Aedo, Chief Marketing Officer,Greater Miami Tourism and Convention Bureau
Ismailis Mendoza, Senior Manager of Marketing and E-Commerce, Marriott International
Lara Migliassi,VP, Global Brands – Hyatt Zilara, Hyatt Ziva,Hyatt Residence Club & Hyatt Branded Residences, Hyatt
MARKETING LATIN AMERICAN TRAVEL DESTINATIONS IN THE U.S.
with Carlos Orta, VP Corporate Affairs, Carnival Corporation, Montserrat Santaella, International Promotion Manager,Grupo Posadas, Ricardo Rivera, Head of Marketing, Volaris
and Jose Luis Carrete, Chief Digital Officer, Hoteles CityXpress.
WHY TV AND SOCIAL MEDIA NEED TO BECOME FRIENDS: Couple’s Therapy
with Cynthia Evans, Director Insights and Analytics, Group M, Latin America,
Adriana Grineberg, Head of Operations Miami, Facebook and Carlos Leal, Sr. Consumer Marketing Manager, Nestle
FROM DIRECT SELLING TO SOCIAL SELLING: Avon’s case with Rebecca Ricoy, Sr. Manager Digital, Nola, Avon
L’OREAL’S CONTENT MARKETING REVOLUTION:
How the beauty giant now markets to the evolving Latin American woman.with Patricia Aragon, Digital Marketing Manager, L’Oreal
SPEED NETWORKING FUNCTION
AWARD CEREMONY AND MORE…
ATTEND Day 2 for only US$ 399 (Select Day 2)