Hello Friends in Los Angeles and California! We are looking forward to see you tomorow Wednesday October 21 at Portada’s Multicultural Influencer Forum at Digital Hollywood in the Ritz Carlton, Marina del Rey. We are excited about the fact that key executives from Sony Music, Wells Fargo, Taco Bell, FAV Networks,  Starcom MediaVest, Horizon Media and Acento Advertising will be part of the speaker roster. Latest additions are Rudy Lopez Negrete, Manager of Music and Content Development, Lopez Negrete Communications, Jaime Gamboa, CEO Soda Creative and Erika Anaya, Head of Multicultural & International Creative at AV Squad.

We have a top-notch agenda that touches key issues in Entertainment, Online Video, as well Brand and Influencer Marketing targeting multicultural audiences.
The Forum is produced in association with Digital Hollywood  and Portada at Digital Hollywoodcan be attended independently on October 21 or as part of the overall Digital Hollywood (Oct. 19-22) experienceDigital Hollywood is a marquee conference covering the fields of film, television, music home video, cable and telecommunications.

Major Players who are speaking at Portada’s Multicultural Influencer Forum at Digital Hollywood:

  • Paul Mendoza, Brand Manager, Taco Bell
  • Herb Payan, SVP Digital, Sony Music
  • Christina Igaraividez , Digital Associate Director, Starcom MediaVest
  • Rudy Lopez Negrete, Manager of Music and Content Development, Lopez Negrete Communications
  • Jaime Gamboa, CEO, Soda Creative
  • Etienne Hernandez-Medina, President/CEO, H + M Communications
  • Erika Anaya, Head of Multicultural & International Creative at AV Squad
  • Zach Rosenberg, EVP Chief Growth Officer,Horizon Media
  • Sarah Robertson, SVP, Managing Director, Horizon Media
  • Roberto Orci, President, Acento
  • Rochelle Newman Carrasco, Chief Hispanic Marketing Strategist, Walton| Isaacson
  • Xochitl Leon, Hispanic Marketing Manager, Wells Fargo
  • Luiza Ricupero, VP StyleHaul Mundo, Style Haul
  • Max Goldenberg, Chief Creative Officer, FAV Networks
  • Andre Swanston, CEO, Tru Optik,
  • Herb Payan, SVP Digital, Sony Music
  • JR de Souza, Head of Licensing – Americas, DreamWorks
  • Lala Castro, Social MediaDirector, GigaSavvy
  • Natalie Rubalcava, General manager Spanish-language media (Excelsior/La Prensa) and Director of Sales Strategy/Development, Freedom Communications

Key Topics they will explore:

    • Find out why Multicultural Audiences and Influencers are crucial to Corporate America’s success.
    • Half a billion people! How Online Video content providers are reaching out to U.S. Hispanic and Latin American audiences
    • Using OTT Media Consumption Data to target Hispanics
    • Movie Marketing: New Insights and Strategies on how the Studios market to the Multicultural Millennial
    • The name of the Game: Product Integration and Branded-Entertainment in Multicultural Markets
    • The Decision Makers: Multicultural Brand Marketers and their goals for 2016

To inquire how to align your brand with Portada’s Multicultural Influencer Forum at Digital Hollywood, please email Kelley Eberhardt, Sales & Marketing Director at kelley@portada-online.com or call her at (212) 685-4441.


Portada Staff

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