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Portada Reveals Exclusive and Powerful Council System to be Officially Launched at Portada Miami April 18-19

Portada Reveals Exclusive and Powerful Council System to be Officially Launched at Portada Miami April 18-19


Portada Council System members are more than 70 senior brand marketing, agency and media executives from all over the Americas. Their input drives Portada’s content and networking platform. Portada Miami on April 18 and 19 in the brand new Hotel EAST will be a stellar setting for the official launch of the  Council System and for the meetings of the five different Council units. Most Council System members are also available for one-on-one meetings with attendees of Portada Miami who are Premium Level Ticket holders.

The Five Units of Portada’s Council System:

The Council of the Americas is the highest level unit in Portada’s Council System. Members are highly regarded C-level executives.

Ricardo Arias Nath, CMO, PepsiCo Latin America
Andres Amezquita, VP Commercial Excellence, Latin America Stanley Black & Decker
Peter Amaro, VP, Raine
Gonzalo del Fa, President Multicultural, GroupM
Ana Ferrel, SVP, Marketing and Corporate Communications MasterCard
Bruno Lambertini, CEO, Circus Marketing
Julian Porras, Chief Executive, Latin America Omnicom Media Group
Juan Manuel Romero, CEO, Metro International
José Maria Sanabría, CEO, GroupM Latin America

Additional C-level Portada Council of the America will be announced shortly.


A committee of brand marketing executives that target consumers through cultural insights and passion points throughout the Americas.

Patricia Aragón, Digital Marketing Director, L’Oreal Mexico
Margie Bravo,  Marketing Multicultural Champion, Coffee Mate, Nestle
Natalie Bursztin, Marketing Director, Totto
José Camargo, E-Commerce Subdirector, Best Buy Mexico
Angel Carmona, Regional Marketing Manager, Wilson Latin America
Yamile Elias, Director of Business Innovation & Marketing, Pepsico

Kristin Sanchez, Multicultural Marketing Manager, Nestle USA
Marissa Fernandez, Director, Marketing Strategy and Fan Development, NFL
Manny Gonzalez, Senior Director-Multicultural, Moet-Hennessy USA
Carlos Leal, Senior Marketing Manager, Latin America, Abbott Laboratories
Cesar Melgoza, CEO & Founder, Geoscape
Kerina Mora,  Marketing Coordinator, Allstate Insurance
Iker Palazuelos Atolini, Salomon Latam, Brand Manager
Yvette Peña, VP, Multicultural Leadership Hispanic/Latino Audience Strategy, AARP
John Sandoval, Senior Brand and Latino Marketing Manager, Intuit
Ana Soto, National Media Manager, JC Penney
Cesar Taveras, Digital Marketing Manager, Rosetta Stone
Rafael Lopez-De-Azua, Head of Media and Digital – LATAM (Director), Coty

Additional major brand marketing executives will be added in the next few weeks.


A committee of senior media buying executives that use passion points and cultural insights to target consumers.

Jose Bello, Total Market, Senior Director, Hearts & Science
Anabela Bonuccelli,
Managing Director, Havas Media Group
Dana Bonkowski, SVP Multicultural Lead, Starcom
Darcy Bowe, SVP, Media Director, Starcom
Karina Dobarro, VP Managing Director Multicultural Brand Strategy, Horizon Media
Marina Gunther, México Head of Trading, GroupM
Pablo Izquierdo Grandal, VP Client Services Latam, Havas Media Group
Ronald Mendez, Managing Partner Multicultural Lead, MediaCom
Parker Morse, Founder & CEO, HCode Media
Alvaro Pereda, Latam Deputy Head of Trading, GroupM
Michael Roca, Director Total Market Strategy, Procter & Gamble, Hearts & Science
David Queamante, SVP Media Director, UM Worldwide
Isabella Sanchez, VP-Media Integration, Zubi Advertising
Jorge Serrano, Latam Head of Trading, GroupM
Jessica Soto, Miami Head of Trading, GroupM
Garth Tiedje, SVP Director Video Investment, Horizon Media
Vilma Vale-Brennan, Managing Partner & Client Lead, Wavemaker
Lauren Wormser, Communications Planning Director, Mediacom
Jessica Roman, VP, Media Director, Publicis Groupe




A highly regarded group of marketing executives that share their enthusiasm about travel and hospitality services as key passion points to engage consumers.

Jennifer Adams, Managing Director-Integrated Marketing, American Airlines
Ricardo Casco, Global Sales and Integrated Marketing Strategies, Avis Budget Group
Pablo Chiozza, SVP USA, Canada & Caribbean, ‎Latam Airlines Group
Alan Duggan,  ‎Regional VP Business Development ,The Americas, ‎Meliá Hotels
Roberto Muñóz, VP, Strategic Partnerships and Loyalty, AeroMexico
José Luis Pérez Rodríguez, Head, Marketing Performance, Volaris
Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton
Angel de la Tijera V. Top Accounts Commercial Head Mexico & Latin America, ‎American Express
Alvaro Valeriani, Regional Vice President Sales & Marketing Latin America & Caribbean, ‎Hyatt Hotels Corporation

A group of senior brand marketing executives that are very passionate about the strength of soccer and sports content throuhout the Americas

John Alvarado, VP Brand Marketing, Crown Imports
Shawn Bryant, Managing Director, Intel Sports
Ward Bullard, Board Chair of Athletics Department, Stanford University
Ed Horne, EVP, Endeavor Global Marketing, Endeavor
Jorge Inda Meza, Marketing Director West Region (CA, NW, AZ, Hawaii), Anheuser- Busch
Daniel Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance
Michael Neuman, EVP, Managing Partner, Horizon Media
Felix Palau, VP Marketing, Heineken
Mike Tasevski, Vice President, North America Sponsorships, MasterCard
Tiago Pinto, Head of Gatorade – Latin America, Pepsico


Portada’s Council membership is an exclusive by invitation only experience. Members are selected from an elite group of brand marketing, tech and media thought leaders.To find out more about how Portada’s content and networking platform can help your brand’s marketing objectives, please contact Portada Sales Manager Isabel Ojeda.


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