Ford is launching ‘Mustang Countdown,’ an online video series to throw the spotlight on the legendary sports car and the culture that has formed around it all across the globe, and to continue the celebration leading up to the 50th birthday of the car on April 17, 2014. JWT is implementing the campaign which is centered at Ford Mustang’s YouTube channel . The campaign will last until the 50th birthday of the car on April 17, 2014.
The ‘Mustang Countdown’ reveals the stories behind Ford Mustang and how it has touched people all around the world.Videos include behind-the-scenes looks at the Mustang 1 concept car, the build of the 1 millionth Mustang at Flat Rock Assembly Plant, and the burgeoning toy industry spawned by consumers’ connection with the brand while future episodes will cover restomods, racing and more. Kicking off the series – Where It All Started: The Mustang 1 Concept – turns the clock back to the 1962 debut of the first concept car to wear the pony badge. From there, other episodes lift the lid on Ford’s exhaustive Mustang archives, Mustang toys, custom Mustangs and more all featuring unique and often rare footage, exclusive new interviews and expert insight. “RC Movie Magic: Filming a Chase”, takes a behind-the-scenes look at the creation of filmmaker Zach King’s recent project “The Cliché RC Action Chase.” That short film went viral earlier this year, garnering nearly 3 million views on YouTube. Just like the extensive filmography featuring Ford Mustang over the past 49 years, King’s video puts the Mustang in a prominent role. A pair of radio controlled Ford Mustangs star in an action-packed sequence that features drifting around corners, tight racing and helicopter gunships, all without any computer-generated imagery. Upcoming episodes will tackle video games, Mustang’s competition heritage custom restomods and more.