What: Global news organization IBT Media has named Madelin Bosakewich Vice President of Sales.
Why it matters: Bosakewich joins IBT Media from Zoomin.TV where she served as Director of Business Development and Publisher Relations. At IBT Media she will lead operations for the sales team and will report to Mitchell Caplan, Chief Marketing Officer.
IBT Media, a global news organization, announced that Madelin Bosakewich has been named Vice President of Sales. Bosakewich will lead operations for the sales team and will report to Mitchell Caplan, Chief Marketing Officer of IBT Media.
As VP of Sales, Bosakewich will be responsible for all aspects of IBT Media’s sales efforts, including responsibility for client facing relationships representing IBT media’s complete multi-platform media offerings. She will create a global sales strategy, working closely with IBT Media’s data, marketing, editorial teams. She will also closely collaborate with IBT Media’s international sales organization.
Bosakewich joins IBT Media from Zoomin.TV where she served as Director of Business Development and Publisher Relations. She previously held senior sales positions at companies including Televisa Publishing, Condé Nast, Editorial Televisa and SBS.
“Madelin comes to us with a terrific understanding of the rapid changes happening in all aspects of our business,” said Caplan. “Her background working across media platforms, including print and digital, and her extensive experience in developing original branded experiences is in alignment with IBT Media’s progressive and integrated sales approach.”