What: Teads and Precision, Publicis Media’s programmatic division, have announced a partnership that will expand across eight Latin American countries.
Why it matters: Through this partnership, Teads and Precision aim to deliver a more efficient ad-tech supply chain with curated inventory and data that uses advanced technology.

Teads and Precision, the programmatic division of Publicis Media, will collaborate in Latin America. Their objective is delivering a more efficient ad-tech supply chain with curated inventory and data that uses advanced technology.

Precision will continue to provide a tech agnostic approach for its clients while adapting to their business needs. In the meantime, Teads will be the full-stack digital platform for viewable video and display inventory. Together, the team will develop new strategies for Latin America.

Teads will then conduct regular training for the Precision team to share cutting-edge information and best practices on advertising campaigns optimization. Thus, the company will strength Precision’s position as a reliable guide of its clients throughout their transformation journey.

Full-Funnel Technology

“By combining our premium and brand-safe inventory with engaging, personalized, non-intrusive ads, we are helping brands at every stage of the marketing funnel, from awareness to conversion, passing through consideration,” said Eric Tourtel, Senior Vice President of Teads Latin America. “Instead of simply charging by the impressions, at Teads we use machine learning and artificial intelligence to optimize the campaign or ROI. Moreover, we guarantee results, from viewability, completed views, unique incremental visitors, or even conversions.”

“Teads has earned our trust by offering the most advanced technology, innovation, and brand-safe inventory. The Teads team never stops looking for ways to improve results, “said Monica Gadsby, CEO of Publicis Group Latin America. “It’s really inspiring to see the immense possibilities that this partnership brings. Therefore, Teads has definitely become a key business partner for Precision in the region.”

 

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Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.

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