TaylorMade Golf Names INNOCEAN USA New Media AOR, La Rubia Blonde Ale Expands in New US Markets and More Sales Leads

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  • TaylorMade Golf 

TaylorMade Golf, a leading manufacturer of high-performance golf equipment, announced that the company has selected INNOCEAN USA (INNOCEAN) as its Agency of Record to handle all media planning and media buying responsibilities for the brand.Following a formal review period starting at the end of 2018, the account was awarded to INNOCEAN in September 2019. TaylorMade’s mission is the pursuit of product innovation and reaching new thresholds of performance. INNOCEAN’s new media plan will activate starting January 2020. The agency will manage existing media buys through the end of the year.



  • Craft Brew Alliance

Craft Brew Alliance, Inc., a leading craft brewing company, announced the launch of La Rubia Blonde Ale in New York and Connecticut. The expansion builds on La Rubia’s robust double-digit growth to date and will be focused on connecting the beer’s easy-drinking style and authentic brand story rooted in family with Hispanic consumers in key markets. Created by father and son duo Luis Brignoni and Luis ‘Pops’ Brignoni, Sr., who are both originally from Puerto Rico, La Rubia quickly gained popularity as the perfect beer for gatherings with friends and family. Over the past several years, La Rubia has grown in popularity across South Florida, where it now ranks in the top 10 of all craft beers. As more and more Latinx fans began connecting with La Rubia’s distinctive flavor and story, CBA saw an opportunity to expand its footprint into new neighborhoods in New York and Connecticut, including Washington Heights, Queens, El Barrio, Bronx, Hartford and New Haven.Created by Latinos for Latinos, La Rubia, which translates to “the blonde one,” is a light-colored ale with a refreshing but distinctive flavor profile. The La Rubia launch strategy into new markets will include packaging, point-of-sale collateral, in-store sampling opportunities, tasting events, out-of-home advertising, media relations outreach and social media engagement, all rolling out this fall.


  • United Natural Foods Inc.

United Natural Foods, Incorporated, also known as UNFI, a distributor of natural and organic foods, specialty foods, and related products in the United States, is selling 13 of its remaining 43 Shoppers Food Stores in Baltimore and Washington, D.C. to three separate buyers. The stores are to be sold in three separate deals expected to close between mid-December and February. An affiliate of the Hispanic-focused chain Compare Foods is acquiring five stores and two more stores are going to McKay’s Foods, a family-run independent operator based in Hollywood, according to Winsight Grocery Business. Md. Lidl is the third buyer. UNFI said it will continue to operate its remaining 26 Shoppers stores while marketing them for sale. The Food Partners LLC advised UNFI on these transactions.

  • Wisconsin Cheese Group Holding

Monroe Capital LLC (“Monroe”) announced it acted as sole lead arranger and administrative agent on the funding of a senior credit facility and equity co-investment to support Centre Partners’ investment in Wisconsin Cheese Group Holding, LLC (“WCG”), a leading manufacturer of branded and private label Hispanic foods, including cheeses, desserts, meats and spices.Founded in 1985 and based in St. Paul, Minnesota, WCG maintains an attractive portfolio of trusted, authentic Hispanic food brands, including La Morenita, El Viajero, Reynaldo’s, El Chilar, Lisy, and Orale!, alongside extensive private label capabilities. WCG has nationwide distribution with a strong presence within the mass, club, grocery and specialty / bodega channels and has built an outstanding reputation for customer service and product quality.


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  • LVMH

Luxury giant LVMH has enlisted Brunswick Group for PR support as it acquires Tiffany & Co. in a deal worth US$16.2 billion.Work on the account is being led by Brunswick U.S. senior partner and CEO of the Americas Nik Deogun and partner Jonathan Doorley. Brunswick was hired specifically for this assignment, according to a source familiar with the matter.Tiffany has engaged the services of Sard Verbinnen & Co., an agency the jewelry company has worked with in the past. After weeks of waiting, LVMH and Tiffany jointly announced a deal had been reached at US$135 per share earlier this week after both companies’ boards gave their approval.They expect the acquisition to be finalized in mid-2020 after it clears the necessary regulatory and shareholder hurdles, according to CNBC, which first broke the news.Founded in 1837 in New York, Tiffany rose to become a leading global luxury brand. LVMH, which houses 75 other brands, said in a statement that Tiffany will “transform” its watches and jewelry division.


Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.