What: Advertising platform Taptica announced the acquisition of Tremor Video‘s demand-side platform (DSP).
Why it matters: The transaction reflects further consolidation in the ad-tech space. Tremor Video DSP will operate as an independent division of Taptica, and will be led by Lauren Wiener. Tremor will now focus on its sell-side business (SSP), which has grown about 80% to about $34 million in net revenue over the last 12 months.
Taptica, an Israel headquartered global end-to-end mobile advertising platform announced the acquisition of Tremor Video‘s demand-side platform (DSP), an industry-leading technology stack built for video optimization and attribution, for US$50 million. Tremor Video DSP will operate as an independent division of Taptica, and will be led by Lauren Wiener, who has served as Tremor Video’s president of buyer platforms for nearly five years.
220 Million User Profiles
Mark Zagorski, CEO, Tremor Video said, “The business is in great hands with Taptica and we look forward to working with them in the future.”
>Taptica also recently announced the acquisition of Japanese mobile ad company, Adinnovation, which will further expand Taptica’s presence in the Asia-Pacific region. The company currently has offices in Beijing, China and Seoul, South Korea.Moving forward, Tremor Video’s business parts will be recognized separately as Tremor Video DSP, a Taptica Company, and Tremor Video.
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