SALES LEADS: Volaris, Pepsi, Cacique®…

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Volaris 

Volaris, the ultra-low-cost Mexican airline operating in Mexico, the United States and Central America, announces that it will increase capacity on its routes from and to Chicago, as well as opening a new Monterrey-Mazatlán route which will be a seasonal operation.With this additional capacity, Volaris reaffirms its commitment to provide more routes and flights so that its Clients can travel more frequently at low fares either to visit their family and friends or conduct business.



  • Pepsi®

In advance of the 2019 VMAs on Monday, August 26th at August 26 at 8:00 pm ET/PT, MTV has partnered with Pepsi® to give fans an interactive, social-media experience honoring Missy Elliott and the creative visionaries behind some of her most unapologetic iconic music videos. Located at 632 Broadway in New York City, The Museum of Missy Elliott will be open to the public with a ticket on hand on Saturday, August 24th from 11:00 a.m. to 7:00 p.m. and on Sunday, August 25th from 11:00 a.m. to 6:00 p.m.The immersive museum will feature installations inspired by the minds behind some of Elliott’s most legendary music videos. MTV partnered with VNTANA, a leading mixed-reality company, to create the unique experience using immersive technology to personalize fan engagement and share across social media platforms.Elliott will receive the Michael Jackson Video Vanguard Award and will perform at the 2019 VMAs, airing live from Prudential Center in Newark, N.J. on Monday, August 26th at 8:00 p.m.ET/PT across MTV’s global channels in more than 180 countries, reaching more than half a billion households around the world. Missy Elliott is managed by Mona Scott-Young of Monami Entertainment. Official sponsors of the 2019 “MTV Video Music Awards” include Extra® Refreshers Gum, PEPSI®, Taco Bell®, the 2020 Toyota Corolla and truth®.

  • Cacique® 

(PRNewsfoto/Cacique® Inc.)Cacique® Inc. – one of the country’s top authentic Mexican food brands and the leader producer of Hispanic cheeses, creams and chorizos in the U.S. – is excited to expand its offerings to include Mexican-Style Queso Dips and Fully Cooked Chorizos.Made with the bold, authentic flavors consumers know and love from the brand, each new product features real, high-quality ingredients in convenient, microwavable packaging that makes preparing an authentic Mexican meal or snack easier than ever. Whether enjoying Chorizo with Eggs in a breakfast burrito, nachos topped with Queso Dip for halftime, or even a full taco night spread, these new additions offer consumers even more ways to enjoy the foods they love any time, from time-crunched mornings to evening entertaining with friends and family.


  • Pollo Campero


The flavorful chicken chain Pollo Campero announced it is opening a new restaurant in Frederick, Maryland. The restaurant, located at 1350 W. Patrick Street, is scheduled to open its doors on Friday, August 30, 2019. The Frederick restaurant will be fifth Pollo Campero in the state of Maryland and the third franchise for Latin Flavor Corporation. And for Latin Flavor Corporation, family is an important part of their business. Led by Cabral, his brother, David, and their mother, Mary Lou, the team currently owns and operates two Pollo Campero restaurants in Virginia. It was the popularity of those restaurants that inspired them to open a Pollo Campero in Frederick. In all, the new Frederick Pollo Campero will create for the community more than 40 full and part-time jobs. The approximately 3,900 square foot restaurant and patio will feature Pollo Campero’s famous flavorful menu, which includes the signature Campero hand-breaded fried and citrus grilled chicken personal and family meals. Pollo Campero first opened its doors as a tiny, family-owned restaurant in Guatemala in 1971 with the goal of treating family and friends to its prized chicken recipe passed down from generation to generation. Today, there are more than 350 restaurants around the world and Campero is accelerating growth. To learn more about Pollo Campero visit

  • Target 

Target Corporation announced the introduction of Good & Gather, Target’s largest owned Food & Beverage brand. Grounded in guest research, the flagship brand will offer a wide range of food and beverage products that prioritize taste, quality ingredients and ease, at a great value. Good & Gather will be available in stores and online on for same-day delivery beginning September 15, 2019. Good & Gather is Target’s largest owned brand launch. By the end of 2020, it will include more than 2,000 products across food and beverage from dairy to produce, ready-made pastas and meats to granola bars and sparkling water. Developed by Target’s internal team, Good & Gather products have passed rigorous quality and taste tests, are made without artificial flavors and sweeteners, synthetic colors and high fructose corn syrup*, and are backed by a money-back guarantee. The assortment will include new and trend-forward products such as avocado toast salad kits and beet hummus alongside everyday staples such as milk, eggs and cheese. As Target’s flagship food brand, Good & Gather will include a number of product extensions including kids, organic, seasonal and signature lines. Over time, Good & Gather will phase out Target’s existing Archer Farms and Simply Balanced food brands and reduce the number of product offerings under the Market Pantry brand, simplifying the food and beverage shopping experience. However, guests will still be able to get most of the products they know and love under the Good & Gather name, many of which have been reformulated to be even better, having undergone rigorous testing to ensure that they taste great and meet the brand’s ingredient standards.


2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].


  • Navy Federal Credit Union

Navy Federal Credit Union, an armed forces bank serving the Navy, Army, Marine Corps, Air Force, Coast Guard, veterans, DoD & their families, has appointed Interpublic’s MullenLowe and Mediahub creative and media agency partners. MullenLowe and Mediahub will handle the financial institution’s US$150 million annual advertising account, including national and regional brand strategy, advertising creative content, and media planning and buying.





Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.